Train Station Advertising in Mere Green

Get in touch

Advertising in Train Station in Mere Green

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Mere Green

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Mere Green gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Mere Green

The cost of railway adverts in WR9 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Mere Green reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Mere Green (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
St Georges Orleton Major's Green Broadmore Green Catshill Upper Welland Stanklyn Peopleton Britannia Square Walkwood Brook End Hanley William Goosehill Green Netherton Baughton Hill Doverdale Bluntington Sledge Green Cutnall Green Far Forest Shrawley Bugle Gate Low Hill Duckswich Tanner's Green Astley Dunstall Common West Malvern Birch Green Cofton Hackett North Littleton Lower Moor Hackman's Gate Enfield Abbeydale Moseley Upper Lode Areley Kings Inkford Batchley Cooksey Green Lickey End Clifton Bouts Whiteleaved Oak Comhampton Edgiock Grafton Withybed Green Wolverley Kyrewood Torton Link Top The Lakes Hallow Bury End Battenton Green Woodcote Green Park Gate Kyre Park Moor End Whittington Kersoe Hall Green Berrow Headless Cross Bromsgrove Oddingley Witton Hill Vigo Town's End Wilden Lindridge Hawbridge Spennells Lower Strensham Baylis Green Newnham Bridge Kyre Green Bell Green Little Malvern Golden Valley Gilbert's End Eastham Ladywood Hartlebury Common Rashwood Good's Green Linthurst Powick Bank Street Charlton Smith End Green Hallow Heath Tenbury Wells Interfield Kendal End Spetchley Leigh Woodrow Witton South Littleton Hook Bank Cooksey Corner Chandler's Cross Napleton Dowles Beckford Cross Longdon Aston Fields Timberhonger Pirton Cladswell Bredon's Hardwick Priestfield Guarlford Darbys Green Wadborough Great Malvern Horsham Bockleton Long Bank Copyholt Winyates Green Kyre Pole Elm Rye Street Libbery Nineveh Owlhill Apes Dale Kemerton West Hagley New End Ombersley Park Farm Foley Park Ockeridge King's End Rainbow Hill Pendock Stock Green Sinton Green Callow Hill Birtsmorton Webheath Yarhampton Woodgate Hunt End Lydiate Ash Dunley Camer's Green Hadley Pinvin Slideslow Upper Wick Lea End Bournheath Diglis Bishampton Abbots Morton Pin's Green Stonebow Fernhill Heath Lower Wolverton Eldersfield Gorst Hill Trueman's Heath Naunton Brotheridge Green Cross Bank Trotshill Corse Lawn Wichenford Brayswick Ripple White End Barnt Green Wythall Alfred's Well Lulsley Titton Holdfast Bricklehampton Boreley Knowle Fields Lineholt Matchborough Woodsfield Yarhampton Cross Washford Lower Sapey Bateman's Green Birchen Coppice Eight Oaks Crowcroft Rhydd Broadwas Pensax Lye Head Howsen Alfrick Dawshill Upper Moor Longdon Heath Oakenshaw Bewdley Harvington Barnettbrook Malvern Wells Goom's Hill Berry Hill Broadwaters Hanley Castle Hanley Child Nineveh Upton upon Severn Hurcott Collett's Green Astley Cross Stonepits Eckington Caunsall Alvechurch Blackmore End Murcot Summerhill Greenway Wickhamford Oldwood Marsh End Picken End Trimpley Pie Corner Berrow Green Overbury Lower Lightwood Mere Green Worlds End Littleworth Slades Green Holt End Blackpole West End The Hook Wyre Piddle Sheriff's Lench Hunnington Kempsey Netherwich Kerswell Green Harbours Hill Stanford on Teme Burcot Teddington Hands Newtown Brockamin Habberley Piper's Hill Dunhampstead Astwood Sedgeberrow Astwood Bank Bastonford Snead Common Throckmorton Worcester Chaddesley Corbett Structon's Heath Grafton Flyford Saxon's Lode Aston Somerville Frankley Hill Stakenbridge Harpley Shell Sherrard's Green Welland Stone Headley Heath Upper Berrington Upper Wyche Upper Gambolds Pound Bank Hanbury Newtown Crown East Blackminster Berrington Green Barnard's Green Church Lench Clifton upon Teme Weatheroak Hill Rous Lench Rumbow Cottages Ryall Oakall Green Sidemoor Sytchampton Knighton on Teme Sharpway Gate Stanbrook Franche Broad Alley Little Comberton Monkwood Green Cobbler's Corner Mustow Green Hoobrook Pound Bank Birch Berrow Bransford Lakeside St John's Kington The Rampings Newland Common Rushock North Malvern Tunnel Hill Bayton Little Acton Chapman's Hill Shawbrook Suckley Knowl Ribbesford Stoke Wharf Carpenter's Hill Dordale Ham Green Lower Howsell Cruise Hill Evesham Kidderminster Lincomb Kingswood Chadwick Old Storridge Common Stoke Pound Chadbury Hillhampton Ravenhills Green Bengeworth Tutnall Cobley Hill Deblin's Green Bayton Common Bushley Green Hall Flat Outwood Little Welland Birlingham Lower Broadheath Upper Howsell Offenham Cross Westmancote Offmore Farm Stockton on Teme Wychbold Besford Gadfield Elm Hollywood Hollybush Bredicot Kitwell St Michaels Westacre Queenhill Martin Hussingtree Egdon Broom Hill Walcot Gilvers Lane High Green Stone Low Habberley Finstall Rowney Green Malvern Common Hurcott Village Naunton Beauchamp Ipsley Worles Common Castlemorton Sneads Green Briar Hill Hill Side Hopwood Clows Top Lower Illey Draycott Holberrow Green Grimes Hill Nash End Hampton Lovett Bushley Bevere Southcrest Stoney Hill Martley Broad Heath Forhill Bridge End Walton Pool Bark Hill Rednal Northwick Stoke Prior Shelsley Beauchamp Kinsham Elmley Lovett Birts Street Baynhall Broughton Hackett Brickfields Frankley Castle Hill Uckinghall Malvern Link Droitwich Spa Buckbury Guller's End Heath Green Badger's Hill Longley Green Cowsden Hillpool Hanley Swan Sandford Lickey Hills Callow Hill Holy Cross Broad Marston Stonehall Hatfield King's Green Church Hill Northampton Ashfield Frankley Green Upper Strensham Ankerdine Hill Menithwood St Peter the Great Eachway Alfrick Pound Footrid Clent Blakebrook Warndon Burlish Park Bank's Green Charlton Beckford Drayton Chawson Valley Pink Green Bryan's Green Honeybourne Bredon's Norton Claines Newbridge Green Broadway Rhydd Green Hollybed Street Aldington Broadheath Common Worms Ash Broughton Green Great Comberton Long Green Pound Green Dunhampton Baughton Cotheridge Wildmoor Cakebole The Burf Green Street Hagley Aggborough Norchard Lower Heath Green Street Shelsley Walsh Dormston Shenstone Badsey Stoke Bliss Drakes Cross Stoulton Low Hill Uphampton Shernal Green Primsland Stratford Hardwick Green Strensham Yieldingtree Drakelow Rochford Poolbrook Stoneybridge Charford Bretforton Upper Rochford Astwood Marl Bank Wribbenhall Lickhill Hinton on the Green Salwarpe Abberton Knightwick Laughern Hill Severn Stoke Mount Pleasant Sale Green Broad Green Upper Catshill Lime Street Hill Croome Shurnock Kent's Green Norton Mamble Hawthorn Bush Cleeve Prior Powick Village Gallows Green Defford Woodgates Green Blackwell Grafton Mill End Wants Green Bredon Inkberrow Little London Elmbridge Upper Bentley Bradley Green Madeley Heath Stourport-on-Severn Windmill Hill Atch Lench Podmoor Heightington Radford Cherry Orchard Middle Littleton Little Beckford Ramsden Clifton upton Teme Chase End Street Halfkey Hales Park Holt Fleet Suckley Green Churchill Phepson Upper Arley Sutton Farm Bordesley Grimley Bickley Sneachill Broome White Ladies Aston Linkend Arrowfield Top Broombank Childswickham Upper Haselor Lower Wick Pensham Kinnersley Holt Heath Tolladine Bell Heath Suckley Flyford Flavell Perryfields Hampton Littleworth Knighton Ashton under Hill Upper Ham Rock Hipplecote Cookhill Earl's Croome Cropthorne Comberton Crossway Green Welland Barbourne Upton Warren Abberley Elcock's Brook Wick Episcopi Holbeache Hartle Chatley Aston Bank Little Eastbury Chawson Pershore Hawford Lower Clent Ross Green Foxlydiate Sankyns Green Stock Wood Winterfold Woolmere Green Woodrow Huddington Hoden Crowle Green Little Inkberrow Brockencote Shoulton Dodford Red Hill Lower Wyche Madresfield Lower Berrington Red Cross Romsley Lower Town Tibberton The Vines Sweet Green Hadzor Dayhouse Bank Dagtail End Lower Westmancote Moon's Moat The Grove Brownheath Common Newtown Morton under Hill Feckenham Stitchin's Hill Tardebigge Leigh Sinton Norton Redditch Copcut Ullington Sinton Witnells End Riverside Fladbury Astley Burf Fladbury Cross Upton Snodsbury Great Witley Belbroughton Romsley Hill Lower Hook Hinton Cross Coles Green Acton Hill Furze Upper Marlbrook Greenlands Pebworth Stoke Heath Portway Longdon Hill End Ronkswood Four Pools Branson's Cross Frogsmarsh Lodge Park Himbleton Cookley Wick Crabbs Cross Lineholt Common Noutard's Green Noah's Green Purshull Green St Peter The Great Hartlebury Dines Green Callow End Stanford Bridge Lower Bentley Doddenham Neight Hill Catchems End Greenhill Hindlip Abbotswood Smallwood Westlands Summerfield Lickey Lem Hill Crowle Churchill Greenhill Shatterford Ab Lench Winyates Earl's Common Rushwick Birch Acre Harvington Henbrook Willow Green Little Witley Park End Drakes Broughton Elms Green Elmley Castle Beoley Drugger's End Buckridge Leapgate Holt Offenham Saleway Bell End Eardiston Waresley North Piddle Blakedown St Godwalds Oldfield Huntsbridge Smite Hill The Walshes Broad Common Blakeshall Twyford Clevelode Lenchwick Swinesherd Bournes Green Newland Woodmancote Bliss Gate Upper Wolverton Tanwood Hill End Lower Marlbrook Frith Common Beach Hay Conderton