Local Council and Party Political Marketing in New Town

Get in touch

Local Council Advertising in New Town

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in CM23 3?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in New Town looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover New Town (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Maple Cross Albury Slip End Perry Green Bucks Hill Harpenden Common Bourne End Todd's Green Leavesden Green Tower Hill Wilstone Green Sherrardspark Aspenden Snailswell Watford Wormley West End Gadebridge Whempstead Kings Langley Lincoln Hill Sandon Little Gaddesden Sleapshyde Pottersheath Great Offley Redbourn Datchworth Little Heath Walkern Haldens Swanley Bar Throcking Lilley Newtown Hunsdonbury Commonwood Napsbury South Hatfield Adeyfield Woodside Hadham Ford Fiddler's Hill Rucklers Lane Church End St Ibbs Ashwell Howe Green Cottered Sandridge Langley End Newnham London Colney Frithsden Bromley St Albans Potters Crouch Langley Bottom Poplars Rush Green Chorleywood Old Knebworth Jersey Farm Cole Green The Folly Broadwater Cockernhoe Hockerill Braughing Snow End Old Hatfield Standon Handside Bullen's Green Great Munden Bramfield Daw's End Blackmore End Mardleybury Rush Green Danesbury Long Marston Birch Green South Mimms Thorley Houses Rusling End Hartham East End Colliers End Clapgate Paynes End Whippendell Bottom Watford Heath The Heath Colney Street Much Hadham Micklefield Green Old Hall Green Hogpits Bottom Sergehill Holdbrook Tring Friar's Wash Ashbrook Westwick Row Temple End Felden Perry Green Redhill Dudswell Hook's Cross Bull's Green West Watford Old Town Wallington Standon Green End Ayres End Roe End Great Hormead Cuffley Braughing Friars Church End Brent Pelham Well End Hay Green Green End Mackerye End Burge End Rableyheath Flamstead End Hailey Green End Datchworth Green Hitchin Kemprow Willian Hatfield Garden Village Bedmond Newsells Appspond Cradle End Shaftenhoe End Fleetville Lower Woodside Wymondley Bury Allen's Green Flamstead Ardeley Green End Lower Green Church End Hemel Hempstead Langley Church End West End Essendon Poynders End Welwyn Bygrave Coleman Green Bernards Heath Smith's End Green Street Panshanger Wheathampstead Trims Green Nettleden Barwick Anstey Great Gaddesden Hunton Bridge The Camp Burnham Green Nomansland Helham Green Childwick Bury Green Tye Easthall Tewin Wood Woodside Northaw Valley Bentley Heath Wigginton Bottom Hunsdon Wood End Westland Green Peartree Staines Green Levens Green Wakeley Cokenach Sarratt Eastbury Eastwick Holywell West Leith Woollensbrook Cromer Boxmoor Marshalls Heath Wareside Jockey End Ware Digswell Dancers Hill Nobland Green Cow Roast Letchworth Tring Wharf Hadham Cross Broadgreen Wood Paradise The Node Stocking Pelham Reed End Therfield Holwell Shenley Bury Green Bozen Green Buckland Peters Green Thorley Two Waters Shenleybury Southern Green Latchford Ridge Bury End Reed Green End Redbournbury North Watford Painter's Green Ayot St Peter Flaunden Bennetts End Clay End Green Street Ickleford Garston Turnford Apsley Tyttenhanger Darley Hall Ley Green Preston Brook End Norton Lea Valley St Ippolyts Cold Christmas Chaulden The Swillett Roe Green Hebing End Epping Green St Margarets Bricket Wood Goff's Oak Codicote Bottom West Hyde Frogmore End Dane End Abbots Langley Spellbrook Rye Park Frogmore Hatfield Hyde Berkhamsted High Cross Widford Rosedale Kingswood Nasty Townsend Kelshall Loudwater Potten End Bengeo Round Bush Borehamwood Stanborough Barkway Purwell Roestock Ganwick Corner Hall's Green The Frythe Royston Norcott Hill Heronsgate Potters Bar New Town Nuthampstead Chipping Lucas End Sarratt Bottom Haultwick Amwell Park Street Meesden Puttock's End Welham Green Hall Grove Gubblecote Newhall Green Hudnall Corner Spitalbrook Marshalswick Aston Upwick Green Barleycroft End Nether Street Ayot Green Cupid Green Pirton Sawbridgeworth Bamville Wood Shilley Green Puckeridge Gravesend Clothall Clothall Common Roe Green Bovingdon Bushey St Paul's Walden Knebworth Northaw Warren's Green Benington Wadesmill Hexton Thorley Wash Bell Bar Hitchin Hill Waterdale South Oxhey Thundridge Batford Napsbury Park Old Bricket Wood Woolmer Green Gustard Wood Bushey Heath Wellpond Green Sopwell Ayot St Lawrence Thorley Street Radwell Pine Hurst Hatching Green Harpenden Kinsbourne Green The Flints Bendish Hare Street Hatfield Gilston Monks Green Marshmoor Lower Titmore Green Hay Street High Leigh Buntingford Little Offley South-end Cumberlow Green Caldecote Hill Broadoak End Gorhambury Bulstrode Stevenage New Ground Hoo End Washall Green Mill End Moor Park Hertford Dassels Graveley Baker's End Aston End Radlett Stanstead Abbotts Bedwell Crabbs Green Patient End Kitts End Langleybury Westbrook Hay Letty Green Sacombe Green Harmer Green Oakfield Broken Green Leverstock Green Batchworth Chorleywood West Grovehill St Stephens Cheshunt Rickmansworth Pimlico Oxhey Astrope Moor Green Chandler's Cross Welwyn Garden City Tylers Causeway Letchmore Heath Leasey Bridge Counters End Batlers Green Fishers Green Warners End Temple Dinsley Stapleford Cadwell Batchworth Heath Nash Mills Broad Colney Shootersway New Mill Bury Green Wormleybury Kimpton Black Green Lemsford Baldock Meriden Titmore Green The Ryde Little Hormead Mill End Luffenhall Wilstone Ballingdon Bottom High Wych Markyate Digswell Water East End Green Albury End Caldecote The Folly Tolmers Ansells End The Rookery Tewin Little Wymondley Charlton Breachwood Green Westmill Rooks Nest Fields End Hudnall Little Berkhamsted Hertford Heath Chapel Croft Whitwell Winkwell Great Amwell Symonds Green Puttenham Damask Green Labby Green Barley Highfield Hare Street Ellenbrook Watton at Stone Bower Heath How Wood Chorleywood Bottom Great Wymondley Sacombe Moneyhill Churchgate Youngsbury Mill Green Hastoe Cooper's Green Tea Green Wandon End Bulbourne Brickendon Chapmore End Little Hadham Croxley Green Sunnyside Cheapside High Cross Patmore Heath Shephall Venus Hill Shaw Green Patchetts Green Aldbury Ashwell End Wildhill Brookmans Park Smallford Bragbury End Babbs Green Gilston Park North Mymms Westmill Tonwell Birchwood Presdales Wyddial Bishop's Stortford Belsize Woodhall Burn's Green Piper's End Furneux Pelham Rushden Ringshall Redcoats Green Chells Cherry Green Chipperfield Pouchen End Cheverell's Green Hammerfield Bayford Driver's End Oxlease Chells Manor Trowley Bottom Kettle Green Hinxworth Wormley Corner Hall King's Walden Hickman's Hill Hoddesdon Walnuttree Green New Greens Munden Gosmore Waltham Cross Bassus Green Park Corner Carpenders Park Walsworth Chiswell Green Green End Oaklands Colney Heath Nast Hyde Water End Pin Green Little Tring The Willows Mangrove Green Woodcock Hill Wigginton Lower Green St Julians Frogmore Water End Hammond Street Deacons Hill Weston Nup End Green Upper Dunsley Codicote Aldenham Porter's End Childwick Green Elstree Northchurch Digswell Park Newgate Street Barwick Ford Rossway Park Little Almshoe Piccotts End Waterford Cromer Hyde Tringford Smug Oak Hertingfordbury Broxbourne