Local Council and Party Political Marketing in Worthington

Get in touch

Local Council Advertising in Worthington

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in LE65 1?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Worthington looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Worthington (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Wyfordby Birstall Stonesby Laughton Great Glen Shoby Ringing Hill Carlton Curlieu Battram Nevill Holt Newtown Unthank North Evington Castle Donington Launde Abbey Hose Heather Norton-Juxta-Twycross Western Park Hinckley Orton-on-the-Hill Clarendon Park Great Stretton Leicester Forest East Blackfordby Peatling Parva Belcher's Bar Newbold Heath Shearsby Walton on the Wolds Thorpe Langton Three Gates Narborough Enderby East Langton Osgathorpe Aston Flamville Blaston Saltby Bardon Sheepy Magna Catthorpe Smockington Stoney Stanton Wellsborough Gumley Eastwell Sewstern Newton Harcourt Newbold Coleorton Moor Earl Shilton Leesthorpe Hallaton Normanton Sutton Cheney Care Village Ragdale Bilstone Thornton Gilmorton Groby Owston Shellbrook King's Norton Kirby Fields Bringhurst Crown Hills Barrow upon Soar Withcote Thorpe Arnold Normanton Turville Humberstone New Found Pool Barkby Thorpe Atterton Woodthorpe Peckleton Common Ashby Folville Ravenstone Cropston Harston Asfordby Hill Mountsorrel Woodhouse Sproxton Primethorpe Wilson Greenhill Gaddesby Blaby Albert Village Stoke Golding Bottesford Potter Hill Upper Bruntingthorpe Croxton Kerrial Congerstone Sinope Stonton Wyville Stretton en le Field Fleckney Donisthorpe Great Dalby Frolesworth North Kilworth Knipton Oakthorpe Bufton Upper End Southfields New Parks Measham Gelsmoor Wigston Magna Edmondthorpe Easthorpe Lount Church Langton Breedon on the Hill Shepshed Belvoir Arnesby Cold Overton Chilcote Boothorpe Staunton Harold Halstead Dishley Stapleford Foxton Market Harborough Peggs Green Smeeton Westerby Garthorpe Swannington Sheepy Parva Rotherby Sibson Barkby Littlethorpe Glen Parva Braunstone Town Norris Hill Kirkby Mallory Thurcaston Wykin Burbage Desford Sutton in the Elms Thurlaston Burton Overy Great Easton Ratcliffe Culey Swinford Knossington Medbourne Ratby Saxby Goadby Welham Hunt's Lane Kirby Muxloe Loddington Woodhouse Eaves Moira Gaulby Whetstone Swithland King Street Buildings Lockington Brentingby South Wigston Barwell Rothley Plain Asfordby Redmile Cavendish Bridge Skeffington Oadby Nether Broughton Rowley Fields Ibstock Braunstone Frith Hemington Hungarton Sileby Hoton Ashby Woulds Old Ingarsby Stoneygate Barlestone Slawston Quorndon Swepstone Countesthorpe Marefield Church Town Stathern Kirby Bellars Lubenham High Cross Pinwall Westcotes Knighton Church Yard Theddingworth Tilton on the Hill Leicester Knaptoft Newbold Highfields Oaks in Charnwood Isley Walton Barsby Keyham Broughton Astley Branston Husbands Bosworth The Crescent Twyford Wigston Parva South Kilworth Noseley Twycross Normanton le Heath Holwell Bondman Hays Walton Eyres Monsell Aylestone Park Upton Eaton Grimston Witherley Illston on the Hill Hollycroft Welby Saxelbye Billesdon Evington Sketchley Beeby Wycomb Stanton under Bardon Wigston Harcourt Huncote Brascote Cranoe Kegworth Osbaston Hollow Brooksby Croft Spinney Hills Wymeswold Whitwick Dadlington Long Clawson Bushby Kilby Belgrave Buckminster Thurnby Aylestone Worthington Markfield Dunton Bassett Elmesthorpe Boundary Newton Burgoland Tugby Sketchley Old Village Ratcliffe on the Wreake Ashby Magna Cotes Packington Bitteswell Glooston Snarestone Black Friars Queensway Old Dalby Coalville Drayton Stapleton Nanpantan Muston New Swannington Ashby Parva Ellistown Nether Hall Newtown Linford East Norton Odstone Tur Langton Hugglescote Queniborough Allexton Carlton Broughton Lodges Outwoods Little Dalby Keythorpe Scalford Burton on the Wolds Kibworth Harcourt Old Dalby Chadwell Burton Lazars Fosse Park Plungar East Goscote Thurmaston Copt Oak Bagworth Sapcote Freeby Hoby Nailstone Willoughby Waterleys West Langton Houghton on the Hill Thrussington Shawell Somerby Wistow Cossington Ashby-de-la-Zouch Shenton Sulby Lutterworth Prestwold West Knighton Stoughton Nether End South Knighton Coston Kimcote Agar Nook Anstey Coleorton Wartnaby Claybrooke Magna Field Head Scraptoft Thringstone Spring Cottage Goadby Marwood Peatling Magna Wanlip Leicester Forest West Loughborough Botcheston Claybrooke Parva Donington le Heath Six Hills John O'Gaunt Tonge Belton Frisby Humberstone Garden Syston Griffydam Rushey Mead Waltham on the Wolds Woolrooms Shelthorpe Shackerstone Lowesby Gartree Cold Newton Little Bowden Leire Diseworth Little Twycross Rothley Misterton Thorpe Satchville Thurnby Lodge Pickwell Appleby Magna Rolleston Mowsley Peckleton Bescaby Wigston Little Stretton Walcote Newbold Verdon Cotesbach Sharnford Potters Marston Foston Shangton Frisby on the Wreake Mowmacre Hill Far Coton South Croxton Acresford Seagrave Ab Kettleby Fenny Drayton Horninghold Thorpe Acre The Valley Saddington Kilby Bridge Farm Town Long Whatton Hathern Great Bowden Market Bosworth Beaumont Leys Bruntingthorpe Knighton Fields Burrough on the Hill Ullesthorpe Snibston Higham on the Hill Glenfield Osbaston Kibworth Beauchamp Barton in the Beans Appleby Parva Merry Lees Frog Island Wymondham Cadeby Cosby Rearsby The Brand Barkestone-le-Vale Hoton Hills Harby Melton Mowbray Stockerston