Local Council and Party Political Marketing in Benwell

Get in touch

Local Council Advertising in Benwell

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in NE15 6?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Benwell looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Benwell (Tyne and Wear)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Chilton Moor Seaburn Battle Field Killingworth Moor Willington Quay Fulwell Plains Farm Hastings Hill Birtley Dinnington Fellside Donwell Lyons Whitley Sands Allerdene East Jarrow Blackhall Mill Hedgefield Downhill Team Valley Westerhope Newbottle Callerton Lane End Carr Hill Stargate Fawdon Columbia High Shields Ayton Sunniside Kibblesworth St Peter's Crawcrook South Hylton Barmston Byermoor Hillview The Lawe Rickleton Gosforth Broom Hill Ryton Hebburn Marley Hill Ashbrooke Axwell Park Concord West Moor Wideopen Fatfield Harlow Green Palmersville East Denton West Jesmond Scotswood Bar Moor Doxford Park Teal Farm Cox Green Dunston Grindon Whitehills Elemore Vale Chopwell New Silksworth Washington Village Winlaton Mill Whitburn Newburn South Shields Cleadon Park Cullercoats Blaydon Haughs Spital Tongues Bigges Main Lyndhurst Hendon Bensham Elswick Harton Nook Castletown Mount Pleasant Eighton Banks Denton Burn Witherwack Town Centre New Town Barlow Harraton Byker West Chirton Clara Vale Springwell Monkwearmouth Throckley Middle Herrington Saltwell Easington Lane Whickham Fell Hebburn New Town Gateshead Felling Ayre's Quay Whiteleas Houghton-le-Spring Old Benwell Rosehill Tynemouth Forest Hall Street Gate Coxlodge Kenton Bar Roker Burnside North Walbottle Highfield Holystone Ford Heaton Marley Pots Sulgrave Humbledon Wallsend Hetton-le-Hole Bank Top Low Walker Walker Carley Hill Humbledon View Wrekenton Low Eighton Washington Low Greenside Stony Gate Follingsby Paradise Monkseaton West Harton Longbenton Silksworth Meadow Well Swalwell Tunstall Kingston Park Whickham Glebe Cleadon Shiney Row Portobello Thorney Close East Gateshead Pelaw Lamesley Hetton le Hill High Southwick Bill Quay Burradon Campbell Park Town End Farm Stella Simonside Grangetown Lambton Percy Main Brunswick Village Marden Old Ravensworth Killingworth Billy Mill Jesmond Philadelphia Hedworth Howdon Pans Pennywell Murton Deptford Victoria Garesfield Monkton Usworth Crookhill Blaydon Brenkley Backworth Cowgate Biddick Seaton Burn North Brunton Sheriff Hill Low Thornley Preston Grange Heworth Biddick Hall Jarrow Sourmilk Hill Farringdon Mill Dam Westoe Mount Pleasant Penshaw Deckham Great Eppleton Hebburn Row Greenside Rowlands Gill Winlaton Black Callerton Beechgrove East Herrington Friars Goose Hebburn Colliery Shipcote Brandling Village Hebburn Hall Ponds Woolsington Horsley Hill Sedgeletch Oxclose Lemington Walkerville Kenton New York High Moorsley East Rainton Newcastle Helix Middle Rainton North Hylton Fordley Howdon Dunston Hill Killingworth Village Benwell Heworth Lane Point Pleasant Willington Derwent Haugh West Holywell Folly Thornhill Cresecent Low Fell Tyne Dock Newbiggin Hall Estate Hertburn Teams Beacon Lough East Holywell West Monkseaton Bishopwearmouth Fenham Benton Ryton Woodside Brockley Whins High Heaton Hasting Hill Colliery Row Dudley Blaydon Burn Rainton Bridge Burdon Fence Houses South Gosforth Blackfell West Herrington Southwick Grasswell Low Southwick West Boldon Leam Lane Hylton Red House Hylton Castle Low Moorsley Albany Felling Shore Springwell Newcastle upon Tyne Heworth Shore North Shields Harton East Boldon Shieldfield Bell's Close Pallion Brunton Park Millfield Sunderland East Howdon Shiremoor Arthur's Hill Boldon Colliery Kenton Bank Foot Newcastle Great Park Lobley Hill Old Fold Earsdon Offerton High Barnes Moorside West Allotment High Spen Coalburns Primrose Hazlerigg Melton Park Wardley Fellgate South Benwell New Herrington Windy Nook Hetton Downs South Bents Lady Park Blakelaw Camperdown Sunniside St Lawrence Hooker Gate Cauldwell Holy Cross North Side Pelaw Main Walkergate Preston Old Burdon Walbottle Callerton West Denton Chowdene Somervyl Way St Anthony's Benton Square Ryhope Whitley Bay High Dubmire Willington Square