Local Council and Party Political Marketing in Shiney Row

Get in touch

Local Council Advertising in Shiney Row

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in DH4 4?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Shiney Row looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Shiney Row (Tyne and Wear)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Dudley Killingworth Village Glebe Chilton Moor Street Gate Crookhill Town End Farm South Shields Highfield North Brunton Benton Square Colliery Row Woolsington Shieldfield Lobley Hill Killingworth Hasting Hill Hillview Dunston Hill Springwell Westerhope West Jesmond Fawdon Deptford Follingsby Walkerville Newcastle upon Tyne Preston Fulwell Lambton Swalwell Mill Dam East Gateshead Eighton Banks Blakelaw Hylton Castle High Southwick Lyndhurst Preston Grange Ryton Woodside Blaydon Haughs South Hylton St Peter's Lemington Houghton-le-Spring Kibblesworth Fellside Harraton Willington Square Winlaton North Hylton Backworth Wrekenton Lamesley Harton Nook Mount Pleasant Team Valley Cauldwell Hedgefield Saltwell Sunniside Marley Hill West Allotment South Gosforth Jarrow Stony Gate Boldon Colliery Whitburn Low Greenside West Chirton Humbledon View Howdon Bensham Newburn High Shields Seaburn Sourmilk Hill Blackfell Bar Moor Rickleton Rainton Bridge Newcastle Helix East Boldon Monkseaton Jesmond Arthur's Hill Bishopwearmouth Washington Fenham Palmersville Low Walker Mount Pleasant Beacon Lough Hetton le Hill Billy Mill Melton Park Cullercoats Philadelphia Tynemouth Shiremoor South Benwell Crawcrook St Lawrence Deckham Penshaw Felling Shore West Harton Springwell Friars Goose Middle Rainton Primrose High Barnes Fatfield Hertburn Hendon Fellgate West Denton Witherwack Hetton-le-Hole Point Pleasant High Heaton West Herrington Old Burdon Ayre's Quay Campbell Park East Denton Brockley Whins St Anthony's East Herrington Newcastle Great Park Bank Top Westoe South Bents Low Thornley Black Callerton Hooker Gate Stella Grangetown Burradon Thornhill Cresecent Marley Pots Old Ravensworth Bigges Main Seaton Burn Old Benwell Sedgeletch Portobello Bell's Close Low Fell Plains Farm Hebburn New Town Brenkley Whitehills Ayton Gateshead Sunderland Ryton Felling Horsley Hill Roker Grindon Barlow Thorney Close Brunswick Village Paradise Forest Hall Kenton Bank Foot Old Fold Marden Meadow Well Carr Hill Ashbrooke Heaton Millfield Newbiggin Hall Estate Leam Lane Broom Hill North Side Coalburns Cleadon Park Kenton Bar Sunniside Great Eppleton Usworth Albany Hazlerigg Cox Green Newbottle Heworth Lane Winlaton Mill West Boldon Scotswood Chopwell Kingston Park East Holywell Oxclose Derwent Haugh Allerdene Somervyl Way Donwell Walkergate Folly Denton Burn Shiney Row Offerton North Shields Byermoor Camperdown Pallion Holy Cross High Dubmire Columbia Throckley Brandling Village Wallsend Birtley Whiteleas Blaydon Pennywell Rosehill Humbledon Percy Main New Herrington Beechgrove Cowgate Kenton Elswick Howdon Pans Hetton Downs High Moorsley Dinnington Spital Tongues Pelaw Gosforth Cleadon Ford Hebburn Row East Howdon Low Moorsley Monkton Sulgrave Windy Nook Walbottle Byker Moorside Fordley Barmston Biddick Hall Rowlands Gill Biddick Ryhope Chowdene Fence Houses Benton Whitley Bay Hastings Hill Callerton Lane End Doxford Park Southwick Lady Park Monkwearmouth Town Centre Lyons Hedworth Callerton Axwell Park Coxlodge Washington Village Elemore Vale Blaydon Burn Tunstall East Jarrow Shipcote Burnside Wardley Whitley Sands Greenside Dunston Longbenton Middle Herrington Earsdon West Holywell Hebburn Hall Ponds Killingworth Moor North Walbottle West Monkseaton Holystone Teal Farm Whickham Fell Farringdon Carley Hill Sheriff Hill Victoria Garesfield Brunton Park High Spen Wideopen Simonside Hebburn Battle Field Burdon Concord Downhill Hebburn Colliery Low Southwick Hylton Red House Bill Quay Stargate East Rainton Harton Harlow Green Heworth Willington Castletown Pelaw Main Tyne Dock Teams Silksworth Walker Easington Lane Grasswell Blackhall Mill Benwell Clara Vale Low Eighton West Moor Willington Quay New Silksworth New Town Heworth Shore The Lawe Murton New York Whickham