Luxury Brand Advertising in Nether Winchendon

Get in touch

Luxury Brand Marketing in Nether Winchendon

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Nether Winchendon

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HP18 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Nether Winchendon

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Nether Winchendon

True luxury need not be directly communicated but instead experienced.

Consumers in Nether Winchendon like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Nether Winchendon

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Nether Winchendon (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Middle Weald Creslow Furzton Lake Beaconsfield Turweston Church End Dunton Church End Winterhill Wooburn Common Wymbush The Lee Barley End Quarrendon Fern Flowers Bottom Aston Abbotts Dunsmore Little Wood Corner Broughton St Leonards Saunderton Burcott Iver Heath Diggs Farnham Common Woughton Park Slapton Nash Lee Hodge Lea Bragenham North End Newton Leyes Ludgershall Pednormead End Northend Greatgap Aston Clinton Grange Farm Coffee Hall Dorney Chalfont St Peter Lee Gate Fawley Ivinghoe Kiln Farm Northfield Denbigh West North Crawley Adstock Weston Underwood Micklefield Cuddington Southend Chenies Little Chalfont Nup End Richings Park Astwood Boveney Blakelands Dadford Townsend Lower Woodend Crafton Stoke Poges Bockmer End Great Missenden Saunderton Middle Claydon Bradwell Common Nearton End Page Hill Hitchambury Tilbrook Pitstone Green Stokenchurch Cholesbury Kents Hill Grove Hyde End Whiteleaf Tyringham Buffler's Holt Upper Winchendon Hollingdon Kingsmead Beamond End Pennyland Wing Cheddington Danesfield Stratford Fields Rotten Row Filgrave Lower Weald Coleshill Hedgerley Green Frieth Great Kingshill Tathall End Verney Junction Ballinger Bottom Princes Risborough California Stoke Mandeville Whaddon Biddlesden Stone Upper Pollicott Hollybush Hill Church End Cores End Fort End Sands Woughton on the Green Bancroft Gerrards Cross Brinklow Upper North Dean Netherfield Chalfont St Giles Monkston Shreding Green Jordans High Wycombe Walton Court Towerage Dinton Bryant's Bottom Pitch Green Wexham Street East Burnham Willen Lane End Burroughs Grove Widmoor Horton Central Milton Keynes Penn Brook End Codmore Tattenhoe Spurlands End Soulbury Broughton Crossing Lower Cadsden North Lee Little Kimble Ashley Green Long Crendon Naphill Littleworth Corner Watermead Honeyburge Amersham Old Town Monkston Park Ilmer Downs Barn Aston Sandford Walter's Ash Westlington Rowsham Smokey Row Lent Rise Little Crawley Mount Pleasant Sprig's Alley Wooburn Green Griffitts Yard Wheeler End Far Bletchley Lower Bois Little Kingshill Rush Green Amersham on the Hill Horton Wharf Ivinghoe Aston Mundaydean Bottom Tylers Green Widmer End Edlesborough West Wycombe Westbury Dagnall Weedon Austenwood Stony Green Olney Fenny Stratford Littlecote Ickford Buckland Common Hanslope Rooksley Little Hampden Little Horwood Hunt's Green Wooburn Moor Chalfont Common Studley Green Leadenhall Heath End Barton Hartshorn East End Whitchurch Waterside Lower End Bleak Hall Mantles Green Upper Weald Shenley Church End Caldecotte Ballinger Common Farnham Park Old Farm Park Clifton Reynes Crownfield Askett Woburn Sands Aylesbury Gawcott Rout's Green Nash Pednor Bottom Marlow Ellesborough Marsh Middle Green Moulsoe Ledburn Southcourt Bledlow Brook End Shabbington Iver South End Stratton Chase Turville Heath Bottrells Close Haydon Hill Higher Denham Taplow Lacey Green Bedgrove Linden Village Weston Turville Forty Green Loughton Ashendon Stoke Goldington Fishermead Lee Clump Bolbeck Park Skirmett Layters Green Forty Green Clanking Prestwood Redland End Shenley Wood Winchmore Hill Cadmore End Springfield Middleton Willen Lake Campbell Park Little Frieth Nether Winchendon Singleborough Dorton Mentmore Kingsey Willen Park Hardwick Mobwell Emerson Valley Sheepridge Walton Hall Walton Shipton Broughton Fullers Slade Kingston Lake End Fox Milne Leckhampstead Holly Green Long Street Burnham Pheasant's Hill Greenleys Shenley Lodge Church End World's End Ley Hill Wolverton Mill East Drayton Beauchamp Little Boys Heath Parslow's Hillock Bye Green Mop End Clayhill Newton Blossomville Fawley Bottom Shalstone New Denham Caldecote The City The Bowl Neath Hill Walton Maids Moreton Holtspur Bradwell Abbey Orchard Leigh Hilltop Dorney Reach Wolverton Mill Sherington Summer Heath Lavendon Wavendon Little London Thornborough Bradville Addington South End Well End Chivery Chesham Bois Furzton Pitstone New Bradwell Bellingdon Wendover Dean Pond Park Winslow Bolter End Buckmoorend Peartree Bridge Ham Green Stonebridge Chearsley Lower Pollicott Woodhill Flackwell Heath Downhead Park Pheasants Beachampton Simpson Fulwell Cryers Hill East Claydon Preston Bissett Haversham Oakhill Downley Alscot Marsh Gibbon Tyler's Hill Chilton Salden Coombe Newtown Elfield Park Wingrave Twyford Walnut Tree Wroughton Park Conniburrow Ashland Bovingdon Green Hunt's Hill Mursley Lillingstone Dayrell Farnham Royal Longwick Hawridge Tingewick Chalfont Grove Hazlemere Tongwell Skittle Green Little Ickford Church End Bourne End Charndon Great Kimble Waterend Ascott Great Hivings Lillingstone Lovell Speen West End Denham Piddington Emberton South Heath Hulcott Chetwode Walton Manor Littleworth Common Amersham Common Tickford End Old Wolverton Cressex Bury End Hedgerley Thorney Cold Brayfield Kingsash Little Linford Medbourne Hedsor Green End Langley Corner Great Horwood The Badgers Berryfields Bennett End George Green Oldbrook Goddards Startop's End Little Marlow Victoria Park Amersham Medmenham Booker Oakley Castlethorpe Moor Common Swan Bottom Drayton Parslow Buckingham Butler's Cross Loudwater Ravenstone Quainton Oving Radnage Burcott Wolverton Shipton Lee Loosley Row Little Brickhill Lower Ascott Horn Hill Chicheley Foscote Moor End Atterbury Terriers Upton Marlow Common Crownhill Heath End Botolph Claydon Boarstall Bishopstone Thornton Shenley Brook End Grendon Underwood Whitney Gayhurst Tatling End Berghers Hill Fleet Marston Newton Longville Marlow Bottom Lathbury Botley Mill End Ibstone Latimer Bow Brickhill Seer Green Oxley Park Beanhill Great Hampden Warrington Hotley Bottom Love Green Akeley Chalkshire Cublington Westcott Fingest Milton Keynes Village Manor Park Tinkers Bridge Saunderton Lee Northall Browns Wood Bledlow Ridge Steeple Claydon Holmer Green Wood Green Fulmer Knowlhill Calverton Green End Petsoe End Stoke Green Milton Keynes Stony Stratford Horsenden Little Missenden Sedrup Newport Pagnell Rose Hill Easington Colstrope Granborough Whelpley Hill Bradwell Lenborough Sills Yard Pitchcott Hyde Heath Hillesden Hamlet Hedgerley Hill Bletchley Wendover Hambleden Lee Common Baker's Wood Woolstone Ford Blue Bridge Kingswood Great Brickhill Stewkley Edgcott Redmoor Bierton Haddenham Poundon Hoggeston Chessmount Brill Calvert Giffard Park Newlands Knotty Green Chisbridge Cross Terrick Hardmead Heelands Wolverton Mill South Buckland Halton Padbury Worminghall Stantonbury Hillesden Gibraltar Greenlands Swanbourne Egypt Chartridge Bucklandwharf Meadle Lower North Dean Monks Risborough Water Stratford Darvillshill Stacey Bushes Woodrow Bancroft Park Stewkley Dean Stoke Hammond Rockwell End Linford Wood Great Holm Two Mile Ash Upper Hartwell Great Linford Penn Bottom Wooburn Horsleys Green Lye Green Waddesdon Ditchfield Turville Marsworth Wilton Park Elmhurst Hazeley Asheridge Wardrobes Radclive Beacon's Bottom Lent North Marston Chesham Bradenham Wotton Underwood Eaglestone Tetchwick Wycombe Marsh Parmoor Owlswick Kimble Wick Lower Hartwell Wavendon Gate Green Hailey Penn Street Water Eaton Woodham Pitstone Hill Hughenden Valley Tinkers End Westcroft Chackmore