Luxury Brand Advertising in Wood Green

Get in touch

Luxury Brand Marketing in Wood Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Wood Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in MK18 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Wood Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Wood Green

True luxury need not be directly communicated but instead experienced.

Consumers in Wood Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Wood Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Wood Green (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Conniburrow Pheasants Shenley Wood Marlow Bottom Gibraltar Stony Stratford Asheridge Sands Amersham Old Town Jordans Upper Winchendon East Claydon Tyler's Hill Littlecote Winterhill Shenley Church End Turville Heath Brook End Bradwell Upper Pollicott Grove Twyford Stony Green Green End Furzton Shabbington Ashendon Rotten Row Whitney Lower Cadsden Hardwick Hulcott Ballinger Common Parmoor Broughton Crossing Latimer Askett Higher Denham Kimble Wick Pheasant's Hill Ballinger Bottom Speen Hazlemere Hodge Lea Heath End Campbell Park Quarrendon Ascott Pitchcott Bragenham Bancroft Swanbourne Mobwell Little Missenden Tickford End Holmer Green Stewkley Dean Horton Rout's Green Woughton Park Baker's Wood Lane End Boarstall Furzton Lake Westcott Little Wood Corner Little Marlow Stewkley Lathbury St Leonards Wing Chilton Monks Risborough Bellingdon Nash Dorney Reach Swan Bottom Two Mile Ash Northend Marsworth Flowers Bottom Old Farm Park Westcroft Monkston Park Walton Lee Gate Heath End Cublington Diggs Bovingdon Green Cuddington Richings Park Butler's Cross Green End Ravenstone Cadmore End Beaconsfield Wavendon Fox Milne Radnage Fawley Gayhurst Fulmer Drayton Beauchamp Cholesbury Gerrards Cross Towerage Winchmore Hill Blue Bridge Weston Underwood Bottrells Close Fenny Stratford Crownfield Upper Hartwell Coleshill Bierton Marlow Bancroft Park Pitstone Hill Hunt's Hill Lillingstone Lovell Greenleys Egypt Stone Dorney Brinklow Salden Tetchwick Longwick Fishermead Little Chalfont Fleet Marston Walter's Ash Church End Botolph Claydon Thornton Littleworth Common Bradwell Common Bourne End Naphill West Wycombe Warrington Hardmead Heelands Long Street Redland End Stoke Goldington Medbourne Terriers Shenley Brook End Little Boys Heath Bletchley Rowsham Buckmoorend Owlswick Bedgrove Piddington Nup End Little Ickford The Badgers Oving Knowlhill Northall Hughenden Valley Granborough Coffee Hall Wycombe Marsh Lower Woodend Bolbeck Park Saunderton Bleak Hall Dadford Fern Loosley Row Elmhurst Widmoor Rooksley Ditchfield Whitchurch Gawcott Newport Pagnell Dunsmore Kingston Monkston Stacey Bushes Edgcott Pednormead End Woughton on the Green Kiln Farm Mantles Green Booker Clifton Reynes Waterside Lake End Halton Lent Rise Far Bletchley Lower Ascott Long Crendon Middleton Princes Risborough Rockwell End Castlethorpe Sprig's Alley Fingest Mursley Woodrow Studley Green Leckhampstead Great Missenden Walton Bledlow Ridge Chivery West End Poundon Micklefield Akeley Moor End Tattenhoe Woburn Sands Hedsor Greenlands Rose Hill California Chearsley Kingsash Bryant's Bottom Westlington Tingewick Townsend Little Linford South End Broughton Sheepridge Waterend Middle Claydon Cold Brayfield Ickford Woodhill Netherfield Linford Wood Chalkshire Hotley Bottom Bishopstone Hazeley Water Stratford Farnham Royal Chalfont St Peter Simpson Penn Street Water Eaton Caldecotte Shenley Lodge Lower End Ham Green Amersham on the Hill Beacon's Bottom Walton Hall Westbury Upper Weald North Lee Beamond End Sills Yard Frieth Hedgerley Berryfields Manor Park Marsh Foscote Horsenden Walton Manor Turville Buckland Common Ivinghoe Lillingstone Dayrell Church End Little London Steeple Claydon Cores End Mentmore Wotton Underwood Saunderton Chackmore Hilltop Langley Corner Hunt's Green Great Holm Oxley Park Hambleden Kents Hill Hillesden Hamlet Emberton Stoke Mandeville Wooburn Green Buffler's Holt Great Hampden Horsleys Green Iver Ibstone Bradenham Wavendon Gate Creslow Newton Blossomville Mundaydean Bottom Marlow Common Kingsmead Central Milton Keynes Griffitts Yard Biddlesden Wroughton Park Bradville Blakelands World's End Elfield Park North Marston Downhead Park Woolstone Smokey Row Newton Longville Hyde End Fort End Peartree Bridge Great Kimble Springfield Meadle Wooburn Common The City Hawridge New Denham Whaddon Chisbridge Cross Fawley Bottom Haversham Parslow's Hillock Well End Hedgerley Hill Penn Ilmer Little Hampden Little Crawley Emerson Valley Amersham Common Mop End Berghers Hill Dunton Milton Keynes Boveney Green Hailey Walnut Tree High Wycombe Walton Court Willen Park Lower North Dean Ashley Green Aston Abbotts Giffard Park Great Linford Horn Hill Page Hill Caldecote Wilton Park Spurlands End Crafton Shreding Green Pitch Green Victoria Park Thornborough Great Hivings Aston Sandford Great Horwood Winslow Burroughs Grove Linden Village Padbury Newton Leyes Wolverton Mill Chetwode Clanking Lenborough Lower Bois Ledburn Downs Barn Tinkers End Skirmett Nether Winchendon Maids Moreton Hoggeston Bolter End Clayhill Botley Cheddington Lent Calvert Downley The Lee Denham Stratton Chase Hillesden Farnham Park Codmore Medmenham Little Frieth Pitstone Green Wexham Street Burcott Forty Green North End South Heath Pennyland Tyringham The Bowl Aston Clinton Wendover Beachampton Love Green Soulbury Chalfont Grove Bradwell Abbey Terrick Chessmount Wood Green Crownhill Mill End Moulsoe Denbigh West Pitstone Forty Green Ley Hill Brill Wendover Dean Haddenham Marsh Gibbon Fullers Slade Wheeler End Watermead Barley End Hanslope Fulwell Mount Pleasant Wooburn Beanhill Browns Wood Leadenhall Bye Green Colstrope Oakhill Willen Tatling End Stantonbury Tilbrook Hollybush Hill Stonebridge Startop's End Kingsey Great Brickhill Cressex Layters Green Dinton Church End Tathall End Stoke Poges Willen Lake Wolverton East Burnham Moor Common Milton Keynes Village Tinkers Bridge Chartridge Newtown Southcourt Buckland Wolverton Mill East Addington Seer Green Loudwater Skittle Green South End Hedgerley Green Redmoor Sherington Singleborough Aylesbury Bennett End Little Horwood Iver Heath Whiteleaf Buckingham Burcott Church End Lower Weald Goddards Littleworth Corner Honeyburge Charndon Neath Hill Preston Bissett Tongwell Holtspur Penn Bottom Southend Chalfont Common Oakley Edlesborough Shipton Lee Knotty Green Wymbush Lacey Green Grendon Underwood Quainton Upton Church End Wooburn Moor Great Kingshill Shipton Tylers Green Cryers Hill Little Kingshill Summer Heath Filgrave Bledlow Stokenchurch Nash Lee Turweston Stoke Hammond Broughton Holly Green Old Wolverton Waddesdon Nearton End Weston Turville Ivinghoe Aston Radclive East End Whelpley Hill Northfield New Bradwell Chalfont St Giles Widmer End Woodham Lye Green Hitchambury Coombe Lower Pollicott Easington Grange Farm Bockmer End Shalstone Middle Green Darvillshill Amersham Wardrobes Oldbrook Eaglestone Bucklandwharf Stoke Green Chesham Bois Upper North Dean Olney Farnham Common Little Kimble Hollingdon Ashland Sedrup Brook End George Green Austenwood Horton Wharf Adstock Stratford Fields Middle Weald Greatgap Kingswood Ludgershall Astwood Saunderton Lee Prestwood Atterbury Drayton Parslow Barton Hartshorn Dagnall Danesfield Flackwell Heath Ellesborough Slapton Lee Clump Chesham Lower Hartwell Chenies Pednor Bottom Dorton Newlands Ford North Crawley Wingrave Bow Brickhill Lavendon Chicheley Pond Park Bury End Rush Green Little Brickhill Thorney Calverton Taplow Loughton Petsoe End Burnham Haydon Hill Worminghall Wolverton Mill South Alscot Orchard Leigh Weedon Lee Common Verney Junction Hyde Heath