Luxury Brand Advertising in Wroughton Park

Get in touch

Luxury Brand Marketing in Wroughton Park

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Wroughton Park

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in MK6 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Wroughton Park

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Wroughton Park

True luxury need not be directly communicated but instead experienced.

Consumers in Wroughton Park like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Wroughton Park

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Wroughton Park (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
St Leonards Green End Willen Park Lower Woodend Atterbury Singleborough Dunsmore Monkston Chalfont Common Loudwater Studley Green Beaconsfield Well End Kimble Wick Beacon's Bottom Beamond End Newport Pagnell Creslow Beachampton Buckingham Filgrave Shreding Green Rush Green Bradwell Lathbury Verney Junction Kingswood Dagnall Spurlands End Sedrup Mundaydean Bottom Chalfont St Peter Diggs Richings Park Pitstone Milton Keynes Beanhill Ellesborough Water Stratford Speen Bragenham Hanslope Broughton Crossing Fort End Bradwell Abbey West End Thornborough Pednor Bottom Stonebridge Olney Turweston Fawley Lillingstone Dayrell Ascott Cadmore End Griffitts Yard New Denham Meadle Woodham Charndon Browns Wood Northall Far Bletchley Lee Gate Walton Brook End Redmoor Long Crendon Manor Park Hedsor Fawley Bottom Hardwick Hughenden Valley Oakley Pitchcott Woolstone Edgcott Stoke Hammond Tilbrook Chartridge Swanbourne Walton Manor Bancroft Wheeler End Medmenham Waterside Stewkley Dean Great Hivings Colstrope Upton Newton Blossomville West Wycombe Tinkers End Lake End Ham Green Stantonbury Hedgerley Green Redland End Longwick Church End Sills Yard Twyford Edlesborough Blakelands Dorney Reach Horsleys Green Woughton on the Green Marlow Bottom Lower Ascott Lacey Green Fulwell North End Westlington Burcott Westbury Kingsash Fern Hitchambury Clifton Reynes Butler's Cross Chalfont Grove Wilton Park Amersham Woodrow Watermead Orchard Leigh Amersham Old Town George Green Alscot Bedgrove Wolverton Gayhurst Denbigh West Botolph Claydon Ravenstone Fox Milne Mentmore Little Brickhill Clayhill Upper Winchendon Church End Hoggeston Shenley Wood Knowlhill Winterhill Forty Green Foscote Lane End Emberton Wexham Street High Wycombe Bradwell Common Eaglestone Nearton End Bryant's Bottom Bradenham Wooburn Green Codmore Lower Bois Lower End Ickford Wooburn Common Tyringham The Lee Barley End Great Holm Willen Lake Horn Hill Jordans Wing Elmhurst Aylesbury Hillesden Gawcott Aston Abbotts Great Missenden Wavendon Gate Long Street Preston Bissett Woodhill Hollingdon Kiln Farm Ludgershall Greatgap Fenny Stratford Tyler's Hill Peartree Bridge Whitchurch Oxley Park Ilmer Wolverton Mill Stratford Fields Saunderton Marsh Drayton Beauchamp Fullers Slade Ivinghoe Bancroft Park Milton Keynes Village Upper Weald Owlswick Whelpley Hill Gibraltar Petsoe End Chearsley Ley Hill Biddlesden Sands Radclive Terrick Ballinger Bottom Swan Bottom Cheddington Lillingstone Lovell Buckland Upper North Dean Askett Amersham Common Bledlow Quarrendon Bradville Emerson Valley Ford Wooburn Barton Hartshorn Aston Clinton Walton Farnham Common Hyde Heath Flackwell Heath Loughton Parmoor Seer Green Darvillshill Dorney Church End Southcourt Walton Court Gerrards Cross South End Cryers Hill Stratton Chase Drayton Parslow Hyde End Frieth Leckhampstead Tattenhoe Greenlands Startop's End Little Boys Heath Bucklandwharf Littleworth Corner Bletchley Fleet Marston Furzton Lake Broughton Dinton Leadenhall Northfield Shipton Egypt Fulmer Upper Hartwell Ballinger Common Pednormead End Baker's Wood Chalkshire Bolter End South Heath Tathall End Shenley Lodge Stacey Bushes Willen Lavendon Little Frieth Wingrave Hazeley Boveney Medbourne Upper Pollicott Lye Green East End Northend Towerage Parslow's Hillock Little Wood Corner Hawridge Bledlow Ridge California Boarstall Mobwell Wooburn Moor Monks Risborough Kingston Ashley Green Crownfield Maids Moreton The Bowl Hedgerley Hill Thornton Buffler's Holt Adstock Heath End Little London Whiteleaf Giffard Park Winslow Linden Village Water Eaton Rooksley Granborough Blue Bridge Thorney Brill Padbury Brinklow Tatling End Lent Rise Middle Green Monkston Park Steeple Claydon Penn Bottom Terriers Castlethorpe Lee Common Layters Green Stewkley Lee Clump Great Brickhill Taplow Hambleden Holmer Green Turville Heath Piddington Newtown Moulsoe Church End Farnham Park Lower Weald Nash Chesham Pennyland Springfield Princes Risborough Fingest Woburn Sands Little Linford Furzton Ashendon Tongwell Hotley Bottom Hazlemere Worminghall Waddesdon Grendon Underwood Poundon New Bradwell Haydon Hill Stoke Goldington Linford Wood North Lee Southend Saunderton Lee Horton Wharf Coleshill Campbell Park Cublington Pitstone Green Caldecote Marlow Goddards Little Horwood Shenley Brook End Grove Higher Denham Dorton Burnham Chilton Marsworth Radnage Hunt's Green Berghers Hill Newlands Wardrobes Austenwood Hilltop Wycombe Marsh Walton Hall Stoke Mandeville Shipton Lee Berryfields Widmoor Knotty Green Elfield Park Shenley Church End Newton Leyes Saunderton Weston Turville Bury End Two Mile Ash Townsend Bishopstone Ibstone Green Hailey Wendover Dean Salden Rout's Green Prestwood Naphill Buckland Common Simpson Asheridge Mop End Chesham Bois Hillesden Hamlet Whitney Easington Ashland Wood Green Tetchwick Tinkers Bridge Micklefield North Marston Old Wolverton Marsh Gibbon Burroughs Grove Chenies Moor Common Great Kingshill Westcroft Skittle Green Botley Netherfield Church End Crafton Lower North Dean Walnut Tree Stoke Poges Victoria Park Stony Stratford Wymbush Little Ickford Downs Barn Bierton Burcott Wendover Downhead Park Hedgerley Mount Pleasant Langley Corner Ledburn North Crawley Coffee Hall Chisbridge Cross Tylers Green Farnham Royal The City Dadford East Claydon Bleak Hall Hollybush Hill Whaddon Green End Iver East Burnham Weedon Crownhill Soulbury Oving Astwood Chessmount Stony Green Honeyburge Downley Nash Lee Hulcott Shabbington Little Kingshill Lent Page Hill Little Kimble Bolbeck Park Slapton Great Hampden Little Hampden Lower Cadsden Booker Nup End Tingewick Lenborough Horton Quainton Rowsham Chivery Fishermead Kents Hill Kingsmead Sherington Little Missenden Weston Underwood Bourne End Sheepridge Chicheley Grange Farm Oldbrook Cholesbury South End Smokey Row Chetwode Calverton Shalstone Little Crawley Penn Street Old Farm Park Wolverton Mill South Ivinghoe Aston Westcott Wroughton Park Dunton Stone Hardmead Bockmer End Brook End Love Green Conniburrow Heath End Calvert Woughton Park Hunt's Hill Bennett End Caldecotte Kingsey Summer Heath Rotten Row Pitch Green Addington Little Marlow Bovingdon Green Cores End Pond Park Halton Wavendon Great Linford Coombe Loosley Row Holtspur Bottrells Close Danesfield Warrington Neath Hill Rose Hill Bellingdon Pheasant's Hill Lower Hartwell Latimer Great Kimble Oakhill Cressex Walter's Ash Newton Longville Flowers Bottom Turville Middleton Little Chalfont Littlecote Chalfont St Giles Central Milton Keynes Cuddington Ditchfield Bye Green Iver Heath Tickford End The Badgers Rockwell End Amersham on the Hill Denham Middle Claydon Stokenchurch Great Horwood Buckmoorend Middle Weald Pitstone Hill Skirmett Sprig's Alley Akeley Lower Pollicott Chackmore Nether Winchendon Widmer End Greenleys Hodge Lea Waterend Wolverton Mill East Haddenham Haversham Mursley Marlow Common Winchmore Hill Penn Cold Brayfield Moor End Littleworth Common Holly Green Mill End Aston Sandford Bow Brickhill Stoke Green Clanking Mantles Green Pheasants Wotton Underwood World's End Forty Green Heelands Horsenden Broughton