Luxury Brand Advertising in Cambridgeshire

Get in touch

Luxury Brand Marketing in Cambridgeshire

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Cambridgeshire

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in PE19 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Cambridgeshire

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Cambridgeshire

True luxury need not be directly communicated but instead experienced.

Consumers in Cambridgeshire like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Cambridgeshire

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Cambridgeshire

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Queen Adelaide Gamlingay Great Heath Little Downham White Cross Hill Elton Grantchester Chiswick End Abington Pigotts River Bank Leverington Sutton Gault Great Shelford Hamerton Oxlode Litlington Red Barns The Thrift Wood End Old Hurst Witcham Hemingford Abbots Ickleton East Perry Kneesworth Dennis Green Church Field Whittlesey Hemingford Grey Great Staughton Arbury Farcet Milking Nook Fordham Thornhaugh Marholm Little Gransden Little Abington Swingbrow Parson Drove Fowlmere Little Thetford Water Newton Orton Northgate Flood's Ferry Easton Newtown Castle End Kings Hedges Cambridge Kings Ripton Eltisley Caxton Hardwick Little Stukeley Upton Little Ditton The Lipneas Tipps End Down Field South Bridge Field Glinton Woodditton Stanground South Rogues Alley Little Wilbraham North Side Waresley Bassingbourn Murrow Stirtloe East Hatley Barton Hilton Stetchworth Stibbington Fenton Cottenham Newborough Eddington Green End Woodston Bartlow Great Gransden Camps End Babraham Steeple Gidding Brampton Park Peterborough Elsworth Coldham Boxworth End Orton Malborne Little Chishill Eastfield Dillington Shudy Camps Hardwick Fitton End Haslingfield Heathfield Heydon Hampton Hargate Toft Tadlow Buckworth Weald Way Head Widgham Green Briggate Huntingdon Diddington Denny End Great Wilbraham Thorney Carlton Orton Waterville Kingston Upton Warboys Barway Catworth Frog End Meldreth Papworth Everard Old Wimpole Burrough End Abbots Ripton Friday Bridge Wood Walton Downham Hythe Gold Hill Sawtry Crow End Hook Pilsgate Broad Green Soham Cotes Bretton Little Heath Bourn Wothorpe Graveley Barcham Corner Millfield Molesworth Coton Little Catworth Leverington Common Dyer's Green Orton Longueville Great Stukeley Bythorn Waterside Mile End Ailsworth Wisbech Green End Little Paxton Ditton Green Manea North End Whaddon Sutton Willingham Green Madingley Stilton Earith Soham Norman Cross Northborough Cheveley Fen Drayton Whittlesford Bar Hill Little Ouse Bluntisham Willingham Lark Hall Corner Guyhirn Gull Comberton Burrough Green Covington Great Abington Gatley End Deeping Gate St Neots Peakirk Longstowe New Fletton Keyston Chippenham Pymoor Shepreth West End Little Eversden Landbeach Hildersham Lode Lolworth Guyhirn Ellington Holme Linton Hartford Somersham Begdale Foxton London End Waterbeach Sutton Stapleford Caldecote Eaton Socon Witchford Swavesey Guilden Morden Turves Ashley Chapel Head Morden Green Coppingford Colne Islands Common Orton Goldhay Benwick Trumpington Reach Bainton Chesterton Wicken Newton Welches Dam Westley Waterless Upthorpe Alconbury Weald Pondersbridge Stukeley Westwood Rampton Wennington Needingworth Little London Prickwillow Claypit Hill Badgeney Cambourne Shingay Second Drove Oldeamere Fulbourn Great Green Great Gidding Tilbrook Alconbury Southoe Histon Ramsey St Mary's Orton Wistow Westwick Holywell East Fen Common Ashton Haroldsbridge Fengate Lolham Mill End Lower Cambourne Knight's End Odsey Newnham Sapley Belle Isle Littleport Gunthorpe Teversham Carlton Green Arrington Six Mile Bottom Clayhithe Fenstanton Padney West Wratting Steeple Morden Flint Cross Cherry Hinton Gorefield Spaldwick Stonea Walsoken Eastgate Owl End Wansford Brampton Cardinal's Green Gamlingay Cinques Wendy Thorney Toll Weston Green Sawston Wimblington Stow cum Quy Papworth St Agnes Pampisford Etton Wisbech St Mary Harston Wardy Hill Isleham Black Bank West Wickham Highfields Caldecote Commercial End Milton Chesterton Gamlingay Old Pembroke Farm Staughton Green Knapwell Haddenham Ufford Impington Church End March Conington Elm Westry Orton Brimbles Roman Hill Leighton Bromswold Black Horse Drove Maxey Wenny Severals North Field Chettisham Ramsey Kennett Redmere Hinchingbrooke Sibson Eldernell Upwood Barham Stonely Kirtling Green Swaffham Prior Ramsey Heights Winwick Wintringham Saxon Street Morborne Elford Closes Little London Peas Hill North Brook End Hinxton Romsey Town Little Raveley Little End Orwell Freestones Corner Norwoodside Horseheath Four Gotes Houghton Yelling Dunkirk Great Raveley Werrington Upend Eye Buckden Wentworth Upper Cambourne Brington Toseland Castor Fen Ditton Coates Duxford Broad Hill Great Chishill Ely Colnefields Ramsey End Paston Great Eversden Newtown Helpston Stuntney East End East End Croxton Thriplow Horseway Stanground Westley Bottom Chatteris St Ives Dutter End Abbotsley Ramsey Forty Foot Tydd St Giles Badlingham Hauxton Lynch Wood Broughton Christchurch Ravensthorpe Westlands Bassenhally Field Chapel End Barnack Snailwell Eastwood End Childerley Foul Anchor Dogsthorpe Staughton Highway Newnham Croft Coldham's Common Girton Eye Green Boxworth Wilburton Old Weston Bridgefoot King's Dyke Mepal Woolley Offord D'Arcy Green End Northstowe Melbourn Great Paxton Chainbridge Little Shelford Long Meadow Newton-in-the-Isle Tetworth Walton Little Gidding High Cross Stretham Newtown Inham's End Bury Caldecote Alconbury Weston West Perry Bottisham Woodhurst Nene Terrace Cross Green Wittering Wimpole Offord Cluny Conington Reach Upware Kirtling Ramsey Mereside Folksworth Hatley St George Orchard Park Tholomas Drove Brinkley Mill Green Old Fletton Quy Waters Eynesbury Oakington Horningsea Aldreth Barrington Glatton Over End Little Green Orton Southgate Yaxley Dullingham Ley Town End Croydon Longthorpe Balsham Newnham Streetly End Stow Longa Grafham Godmanchester Castle Camps Doddington Childerley Gate Swaffham Bulbeck Caldecote Wyton Dry Drayton Ellington Thorpe Purls Bridge Dullingham Eaton Ford Newark Haddenham End Field Wistow Alwalton Great Boleness Field Washingley Chittering Ramsey Hollow Pidley Harlton Haddon Coveney Hampton Vale Ridgeway Village Longstanton New England Burwell Weston Colville Kimbolton Bunker's Hill Ring's End Church End Denton Hail Weston Eastrea Nosterfield End Over Whaddon Gap Southorpe