Luxury Brand Advertising in Buckley / Bwcle

Get in touch

Luxury Brand Marketing in Buckley / Bwcle

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Buckley / Bwcle

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CH7 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Buckley / Bwcle

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Buckley / Bwcle

True luxury need not be directly communicated but instead experienced.

Consumers in Buckley / Bwcle like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Buckley / Bwcle

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Buckley / Bwcle (Clwyd)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Pwll-clai Lane End Pentrefoelas Copenhagen Llidiart-y-Parc Cock Bank Moel-y-crio Ffos-y-go Aber-oer Nantglyn Bryn Common Maerdy Bryn Pen-y-lan Nercwys Caergwrle Mount Pleasant Glan-y-don Capel Curig Pen-y-maes Afon-wen Llanfair Talhaiarn Graig Pen-y-Ball Top The Dunks Gwespyr Pen-rhewl Cadney Bank Castell Calcoed Meliden / Gallt Four Crosses Soar Gronant Padog Burton Wepre Rhiwddolion Borras Rhyl Caerwys Rhewl-Mostyn Pentre Isaf The Chequer The Smelt Brymbo Hanmer Mancot Royal Ty'n-y-ffordd Llandynan Penmachno Pen-y-ffordd Nant Alyn Pwll-du Lower Mountain Old Colwyn Hendre Llan-y-pwll Pandy'r Capel Pontwgan Pandy Tudur Fron-Bache Sarn Rhosrhedyn Lower Wych Tal-y-bont Terfyn Groes Efa Llanrhychwyn Rhosrobin Pen-Ucha'r Plwyf Cwlach Dre-gôch Ty'r-felin-isaf Waen Goleugoed Clwt Capelulo Drury Lane Marian Cwm Llanrhos Llanarmon-yn-Ial Stryt-issa Gwernymynydd Carmel Acton Berth-ddu Holt Peniel Kelsterton Rhosymedre Mochdre Connah's Quay / Cei Connah Galltegfa Woodland Park Ty'n-y-cefn Bryn Dulas Gadlys Golly Pen-y-Coed Pentre-Llanrhaeadr Llanrwst Llanrhaeadr Pentre Uchaf Gyfelia Clawdd-newydd Talwrn Bryn-y-maen Pentre Bychan Rhes-y-cae Bryngwyn Bettisfield Burton Green Garth Redbrook Dolwyddelan Three Fingers Pen-y-lan Pentre Maelor Dolwyd Cloy Cumber's Bank Pentrefelin Ddol Cymau Lixwm / Licswm Trevalyn Penmaen Rhôs Glasfryn Pant Loggerheads Pen-y-cae Llandudno St Gwynan's Fron Isaf Tre-lan Pentre Pensarn Bridge End Esgyryn Dinmael Bangor-on-Dee / Bangor-is-y-coed Walwen Llwyneinion Mount Pleasant Glanwydden Pentre Nebo Leadmill Crabtree Green Rhostyllen Penmaen Park Deganwy Denbigh / Dinbych Trefriw Maes-y-Dre Rowen Llannerch-y-môr Brynmorfudd Whitford / Chwitffordd Pentre-tafarn-y-fedw Ruthin / Rhuthun Bryn Merllyn Chweffordd Queensferry / Y Fferi Isaf Trewen Lightwood Green Whelston Broadoak Pentre Groes Bedlwyn Maes Pennant Fron Waen New Brighton Little Mountain Nant-bâch Ewloe Llechwedd Pwll-melyn Gardd Estyn Wern-y-gaer Hawarden / Penarlâg Tan-y-Graig Cross Lanes Fron-dêg Pennant Celyn-Mali Ysceifiog Melin-y-Wig Cefn Bron-y-Nant Golftyn Sandycroft Eglwys Cross Rhewl-fawr Pentre-celyn Pant Tyddyn Angharad Geinas Gwersyllt Carrog Penyffordd Y-Ffrith Padeswood Sealand Arowry Tre-Mostyn Nant Mawr Pentre Bach Bryniau Gell Llay Honkley Northop / Llan-eurgain Bryn Celyn Dyserth Newmarket / Trelawnyd Cefn Rhiwbebyll Llannefydd Marchwiel Graianrhyd Bedwlwyn Geufron Dolywern Pentre-llyn-cymmer Llandudno Junction / Cyffordd Llandudno Tan-y-fron Llanelidan Rhôs Llanfwrog Ponciau Maes Maelor Nant-y-Rhiw Pen-y-cefn Drury Maes-y-Dre Gwyddelwern Overton Bridge Pentre-bont Chirk Green Tan-y-Lan Brynford / Brynffordd Llidiart Annie Marford Ffynnongroyw Pont-Ystrad Bontuchel Castell Halton Groes Llanddulas Graig-fechan Tregeiriog Fedw Bryn Rhyd-yr-Arian Nant-y-Pandy Mynydd Isa Llanasa Rackery Pandy Croes-wian Aber-nant Summer Hill Waen-trochwaed Lavister Coppa View Penrhyn-side Pentre-bach Nant Llandyrnog Whitewell Pwll-Glas The Wern Sontley Cefn-eurgain Little Overton Henllan Old Warren Hên-efail Rhosllannerchrugog Ty-nant Pont-y-pant Rhosywaun Garizim Alltami Parkside Pentre-dwfr Berwyn Mwdwl-eithin Glanyrafon Glasdir Greenfields Tallarn Green Mynydd Marian Ponterwyl Caerhun Leeswood / Coed-Llai Bryn-newydd Pentre Bonwm Cerrigydrudion Derwen Cader Craig-y-Don Rossett Blue Bell Estate Naid-y-march Rhosesmor Gwernol Dolphin Buckley / Bwcle Pandy Pentre Big Mancot Trevor Nant-y-Felin Llansanffraid Glan Conwy Rhyd-y-meudwy Pantymwyn Chirk / Y Waun Ffordd-las Rhôs-on-Sea Bryn Offa Newbridge Llanbedr-y-cennin Pantasaph Cadnant Park Pentre Isaf Dobs Hill Gyrn Gellioedd Pant-glâs Maeshafn Pant-y-buarth Clawdd Poncen Rhydymwyn St Asaph / Llanelwy Rhosddu Sydallt Nant-y-Patrick Waen Mount Sion Glan-yr-afon Dinas Mawr Tynyfedw Aifft Argoed Rhiw Lenten Pool Brymbo New Brighton Colwyn Bay / Bae Colwyn Rhŷd-y-ceirw Llwynmawr Plâs Berwyn Halkyn / Helygain Llangwstenin Rhewl Saron Llanbedr-Dyffryn-Clwyd Greenfield / Maes-Glas Gresford Sutton Green Betws-y-Coed Coed-talon Old Sontley Dwygyfylchi Druid Little Arowry Wrexham / Wrecsam Pentre Cwm Penmachno Pentre Croes Eneurys Pontybodkin Llanfair Dyffryn Clwyd Knolton Bryn Brookhouse Tremeirchion Hope / Yr Hôb Groesffordd Marli Pont-newydd Wallington Llandegla Eryrys Gwaenysgor Pontfadog Rhydlydan Talwrn Overton / Owrtyn Darland Mwynbwll Glascoed Bagillt Oakenholt Rhuallt Halkyn Mountain Groesffordd Acrefair Pentre Pen-y-stryt Bronington Rhyd-y-foel Graig Rhewl Pont-Cyfyng Bettws Gwerfil Goch Garden Village Bedwell Gwynfryn Milwr Prenbrigog Smithy Gate Johnstown Pentre-Clawdd Pentre Halkyn / Pentre Helygain Myddleton Park Abermorddu / Yr Hôb Little Mountain Cynwyd Penmaenmawr Glascoed Cefn-y-bedd Talwrn Picton Plas Coch Llanfihangel Glyn Myfyr Pant Penley Walwen Pant Isycoed Rhydtalog Hendre Higher Kinnerton Little Acton Northop Hall Garth Trevor Plas Madoc Tanyfron Llangollen Mostyn Bryneglwys Flint / Y Fflint Tanlan Banks Glyn Ceiriog Walwen Spon Green Pengwern Pentrefelin Singret Catch Gellifor Ffrith Gwernaffield-y-Waun Bwlchgwyn Merehead Bryn Pydew Moelfre Pwll-glâs Wern Eyton Ewloe Green Kinmel Bay / Bae Cinmel Rhuddlan Moss Gegin Burntwood Pentre Llanelian-yn-Rhôs Gwern Estyn Three Sisters Pen-y-felin Froncysyllte Llanynys Little Green Llandrillo Coedpoeth Pandy Waen Trevor Uchaf Pontblyddyn Green Highfield Rhosnesni Gatewen St George / Llansan Sior Rhydgaled Llanarmon Dyffryn Ceiriog Llanfairfechan Street Lydan Rhandir Golch Rhosllanerchrugog Flint Mountain / Mynydd y Fflint Llanddoged Rhosymadoc Fenn's Bank Cyffylliog Llanfynydd Glyndyfrdwy Cefn Berain Brynhovah Pont-y-blew Henryd Rhewl Trefechan Pennant Cilcain Belgrano Dolgarrog Felin Puleston Bradley Groes-fawr Ruabon / Rhiwabon Park Lane Llangynhafal Blaenau dolwyddelan Llangernyw Worthenbury Bont-newydd Gyffin Saith Ffynnon Bryn-rhys Soughton / Sychdyn Pen-llain-wen Pabo Pentre-Ffwrndan Gogarth Terfyn Cadole Pentre The Roe Bryn-yr-ogof Pentre Betws-yn-Rhos Buckley Mountain Capel Siloam Southsea Treuddyn Llansannan Talacre King's Mills Hightown Llong Trelogan Ysbyty Ifan Eglwysbach Blaenau Pant y Wacco Pentre Ridleywood Bodelwyddan Marian Pentre Broughton Ysgeibion Pont Cysyllte New Brighton Hendrerwydd Cefn-brith Pen-y-bryn Bryn-yr-Eos Bryn Saith Marchog Maenan Bodfari Horseman's Green Llangwyfan Llandrillo-yn-Rhôs Ty'n-y-groes Bryn Eithen Lawnt Corwen Lower Threapwood Tafarn-y-Gelyn Holway Erbistock Garden City Melin-y-coed Afon Eitha Per-ffordd-llan Conwy Gorddinog Mynydd-llêch Caer Estyn Tai-nant Bersham Pentre Cilgwyn Talwrn Babell Llangwm Bylchau Stansty Penrhyn Bay Dolwen Trefnant Bretton Pentre'r-felin Abergele Knolton Shotton Tywyn Brynteg Hirwaen The W auns Aberwheeler / Aberchwiler Clocaenog Commins Higher Shotton Morfydd Llysfaen Nannerch Broughton Llanferres Ddol Little Mancot Efenechtyd Hendre-ddu Berthengam Cefn-mawr Axton Prestatyn Windy Hill Ochr-y-foel New Broughton Cwm Lloc Aston Penmaenan Tan-yr-allt Towyn Capel Garmon Dawn Prion Bryn y Castell Pant-pastynog Sandy Lane The Moor Hafod-y-Green Holywell / Treffynnon Pentre'r Felin Rockcliffe Bowling Bank Tal-y-cafn Cefn-bychan Minera Mold / Yr Wyddgrug Gorsedd Trofarth Kinnerton Green Gwytherin Mynydd-llan