Luxury Brand Advertising in Burstock

Get in touch

Luxury Brand Marketing in Burstock

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Burstock

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT8 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Burstock

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Burstock

True luxury need not be directly communicated but instead experienced.

Consumers in Burstock like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Burstock

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Burstock (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Moor Crichel West Hurn Buckham Winterborne Herringston Hogstock Coker's Frome Dunbury Melcombe Bingham Rew Pimperne Melbury Abbas Peacemarsh Pleck Green Stourton Caundle Fairmile Creech Bottom Littlewindsor Stallen Poolestown Whitcombe Knob's Crook Brockhampton Green Lodbourne Holwell Buckhorn Weston Pig Oak Woolland Pleck Bradford Abbas Chetnole School House East End Fiddleford Moreton Milton on Stour Bluntshay Notton Chalbury Common Beacon Hill Gussage St Michael Kingsland Bear Cross Corscombe Winterbourne Abbas Moorside Knighton Hewood Tolpuddle Ashley Manswood Gore Cosmore Talbot Heath Abbotsbury Over Compton Grimstone Gotham Weymouth Stoborough Heath Ham Sleight Kingston Maurward Chalmington Mappowder Holt Heath Colehill Broadmayne Blandford St Mary East Lulworth Westbourne Bincombe Deanend Broadwindsor Cobb East Compton Stony Knaps Fleet Preston Furleigh Cross Talbot Woods Gibbs Marsh Weston Woodyates Avon Common Stourpaine Lanehouse St Catherine's Hill Iford Sandford Woods Langham Puncknowle Caundle Wake Goathill Merritown Monkton Up Wimborne Lake Waddon Holditch Newtown Newtown Dewlish Horn Ash Crooked Withies Littlebredy Mudeford Hillbutts Broad Oak Forston Stour Row Long Cross Boys Hill Stanpit Buckland Newton Blackney Lower Hamworthy Symondsbury Lower Whatcombe Durlston Harman's Cross Ryall Pilsdon Combe Almer Cann Common Blackdown Grange West Morden Hopsfield Southlands Rolls Mill Osmington Mills Sandhills Osmington Waterloo Westfields Lower Street West Melbury Sturminster Newton Ansty Chilcombe Merry Field Hill Littlemoor Nettlecombe Wick Upwey Burton Horton Ashmore Hincknowle East Chelborough Sandbanks Littledown Shave Cross Cold Harbour Southill Woodville Hartgrove West Knighton Boscombe Pleck Oborne Coldharbour Throop Woolsbridge Little Woolgarston Higher Row Alweston Dorchester St Johns Netherstoke Bournemouth Bittles Green East Melbury Southover Whitmore Fontmell Magna Creech West Bexington Gaunts Tarrant Keyneston Godmanstone East Shilvinghampton Boveridge Lower Blandford St Mary Monkton Wyld Evershot East Fleet Wigbeth Bourton Kingston Russell Tadden Sherborne New Town Ferndown Three Legged Cross Giddy Green Cobley Branksome East Stour Upton Blacknoll Newland Hurst Alton Pancras Stoborough Green Gribb Lulworth Camp Spyway Braytown Ranston Langton Herring Rushton Throop South Bowood Briantspuddle Tarrant Gunville North Wootton Child Okeford Hampreston Higher Wraxall Swyre Burleston West Howe Shaftesbury Canford Magna Allington Blandford Camp Askerswell Up Sydling Crendell Penn Sutton Holms St Andrew's Well Tuckton Charlton Down Woodsford Beer Hackett Holt Wood Pimperne Dean Shipton Gorge Sandhills Wyke White Post Cattistock East Holton Catherston Leweston Haythorne New Town Stapehill Winterbourne Steepleton Pulham Salway Ash Merley Littleton Overcombe Winterborne Stickland Holmebridge New Town Strouden Drimpton Longburton Shaggs Hound Hill Witchampton Lower Eype East Parley Woolgarston Winterborne Zelston Matchams Woolcombe Parkstone Somerford Enmore Green Bryanston Hanford West Bay Three Gates Wynford Eagle Winterborne Houghton Radipole South Poorton Drive End Warren Bearwood Cranborne Primrose Hill Charmouth Seatown Yetminster Charminster Holnest Ridge Fontmell Parva Manning's Heath Lyme Regis Wimborne St Giles Bothenhampton Pentridge Waytown Winton Haydon Motcombe Happy Bottom Ibberton Romford Wraxall Maiden Newton Loders Poyntington Compton Valence East Brook Rossmore Fifehead Neville Southbourne Fifehead St Quintin Poole Kingston Farrington Middlemarsh Higher Kingcombe Upton Glebeland Estate Sixpenny Handley Arne Uppington West Stafford Turlin Moor Winterborne Monkton Stoborough Owermoigne Alcester Turners Puddle Greenham Higher Halstock Leigh Sydling St Nicholas Pidney Portway Lower Bockhampton Cann Minterne Magna Clifton Maybank North Bockhampton New Town Whitchurch Canonicorum Castletown Portland Port Adber Marshalsea Woodrow Lyon's Gate Chiswell Hillbourne Hill Street Higher Eype Bovington Camp Sandford Orcas Long Crichel West Moors Lower Halstock Leigh Cheselbourne Loscombe Silton White Moor Bowleaze Walditch Pleck Winterborne Tomson Ilsington Slepe Hamworthy Quarleston Longfleet Manston Easton Stokeford Adam's Green Duntish Bagber Folke Durweston East Pulham Rockley Sands Oathill Woodbridge Church Knowle Springbourne Marnhull Lower Holditch Wyke Regis Saddle Street Kittwhistle North Poorton Toller Whelme Atrim Glue Hill Lydlinch West Holme Muscliffe Ensbury Park Bloxworth Walton Elm Minterne Parva Friars Cliff West Southbourne West Parley Chalbury Dean Park Creekmoor Puddletown Dottery West Pulham Corfe Mullen Well Bottom Knackers Hole Leweston The Common Herston Townsend Frampton Maudlin Cross Seaborough Hedge End Meyrick Park Horton Common Meerhay Fifehead Magdalen Frome Whitfield Redlands Henley Hurn Minchington Tarrant Crawford Hartmoor Melbury Sampford Nether Cerne Weston Hains Burngate Woodlands Bere Regis Dibberford Oakdale Chickerell Winterborne Whitechurch Melcombe Regis Aller Pymore Chilbridge Leigh East Howe Organford Synderford Nuffield Red Hill Lower Wraxall Christchurch West Woodsford West Stour The Mount Deanland Haddon Hill Tadnoll Charlton Marshall Benville Hooke Upper Parkstone Osehill Green Wallisdown King's Stag Shothole Furzehill Stinsford Cruxton Stubhampton Grange Estate Nottington Kimmeridge Cashmoor Higher Woodsford Melplash Bridport Mount Pleasant Bedchester Little Ansty Melbury Bubb Quarr Beaulieu Wood Grove Whitecross Clapgate Woodlands Common Holworth Ham Common Woodcutts South Perrott Shillingstone The Folly Hummer Parley Green Jumpers Common Poundbury Caundle Marsh Wimborne Minster Buckland Ripers West Chaldon Kingston Stoke Wake White Lackington Rivers' Corner Stockwood Knowlton Fortuneswell Steeple Queen Oak Camel Green Lower Kingcombe Bugley Netherhay Anderson Tarrant Rawston Rodden Cowgrove Holdenhurst Muckleford Bishop's Down Nether Compton Westford Lambs' Green Clift Broadstone Lulworth Cove Beaminster Hammoon Leigh Packers Hill Piddletrenthide Ameysford Skilling Bingham's Melcombe Hilfield Burton Wareham Tollerford Spetisbury Talbot Village Purewell Okeford Fitzpaine Swanage Woodlake Canford Heath East Burton East Creech Hinton Parva Cross Lanes Trent Foxholes Norden Westham Mount Pleasant Worbarrow Crouch Hill Stratton Sutton Waldron Lillington Broadoak Fishpond Bottom Canford Cliffs Tarrant Launceston Park Gate Tyneham Winterborne Kingston Yondover Wych Henbury Hilton Ebblake Higher Chalmington Shitterton Pamphill Ensbury Avon Castle Mangerton Chedington Redbridge Leigh Sturminster Common Lower Row Mannington Old Town Mosterton Higher Nyland St Leonards Putton Dewlands Common Marshwood New Swanage Higher Holnest Rushcombe Bottom Burton Bradstock Huish Tiley Shroton Gussage All Saints Madjeston Whetley Cross Kitford Affpuddle Worth Matravers Belchalwell Long Bredy East Orchard West Chelborough Redford Lower Mannington Lower Strode West End Puxey Verwood Tarrant Monkton Up Cerne Moorbath Toller Porcorum East Knighton Ringstead Mounters Toller Fratrum East Bloxworth Hollow Oak Stoke Water Eype's Mouth Lytchett Minster Guy's Marsh Templeman's Ash Bramblecombe Winkton God's Blessing Green Burstock Belchalwell Street Longham Coombe Holway Powerstock Dragon's Hill Worgret Yewstock Gaunt's Common Stalbridge Weston Ham Hill Miles Cross North Bowood Post Green Birdsmoorgate Court Orchard Filford Oxbridge Cerne Abbas Steepleton Iwerne Walkford Rowlands Lodge Copse Estate Higher Melcombe Watton Muscliff Shapwick West Bourton North End Lower Nyland St James Corfe Castle Gannetts Alderney East Stoke Droop Eccliffe Uploders Alum Chine Bradford Peverell Lower Holwell Alderholt Daggons Uphall Stanley Green Turnworth Tincleton Hinton St Mary West Cliff Lane End Broadwey Plush Coombe Keynes Blackwater Hermitage Frome St Quintin Tarrant Hinton Highcliffe Charminster Rodwell Newton Ashington Merriott North Chideock Thornicombe Iwerne Minster Moordown Mapperton East Morden Twyford Almer Chideock Ivy Cross Pillwell Bradpole Glanvilles Wootton Winterborne Came West Compton Holt Hemsworth Colesbrook Mill Throop Champernhayes Marsh Tollard Farnham Knighton Friar Waddon Hinton Martell Gussage St Andrew Morcombelake Chaldon Herring Chilfrome Coryates Crab Orchard Whitcombe Todber Turbary Common Higher Bockhampton Melbury Osmond Hardy Country Park Sturminster Marshall Higher Ansty Holway Rixon Rampisham Stoke Abbott Trickett's Cross Athelhampton Warmwell Stone Woolford's Water Huntingford Higher Whatcombe Holywell Beaumont Village Woodbridge Bookham Edmondsham Wootton Fitzpaine Ashley Heath Stanbridge Dudsbury Batcombe South Bockhampton Winterborne St Martin Portland Bill Stour Meadows Whitefield Hayes Studland Winyard's Gap Hazelbury Bryan Broom Hill Bowridge Hill East Stour Common Farnham Stour Provost Charlton on the Hill Galton St Ives Kinson Wooth Winterborne Muston Laymore Winterborne Clenston Higher Coombe Lower Ansty Newtown Sharnhill Green St Leonard's Farm Park Sutton Poyntz Rew Higher Sandford Sandpit Folly Holton Heath Thornford Thorncombe Canford Bottom Gillingham Newton Peveril Stalbridge Milton Abbas Hengistbury Head Little Canford Kington Magna Higher Totnell Lewcombe Silkhay Lilliput Newtown Kit Hill Tarrant Rushton Halstock Poxwell Sockety Pallington Northport Acton Pleck Wool Bettiscombe Litton Cheney East Cliff Chettle Columbia Farm Stafford's Green Totnell Crossways Margaret Marsh Purse Caundle Birch Close Southwell The Borough Langton Long Blandford Piddlehinton Langton Matravers Cocknowle West Lulworth Camesworth West Orchard Hursey Ulwell Cold Harbour Pokesdown Charlestown Winfrith Newburgh Horton Heath Compton Abbas Wonston Furzebrook Bourne Valley Sterte Coneygar Middle Bockhampton Binnegar Netherbury Ansty Cross West Shilvinghampton Haydon Milborne St Andrew Hamlet Ryme Intrinseca Bishop's Caundle Blandford Forum West Milton Pilford Elm Hill Portesham Northbourne Ash Sandford Lake Cripplestyle East Holme Lytchett Matravers Branksome Park Mapperton Oakley