Luxury Brand Advertising in East Morden

Get in touch

Luxury Brand Marketing in East Morden

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in East Morden

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BH20 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in East Morden

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in East Morden

True luxury need not be directly communicated but instead experienced.

Consumers in East Morden like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in East Morden

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover East Morden (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Deanend Duntish Sixpenny Handley Forston Lower Street Pilsdon Fortuneswell Ryall Stour Row Purewell Wootton Fitzpaine Hound Hill Ashington Lower Mannington Red Hill Rushton Easton New Town Higher Halstock Leigh Sutton Poyntz Winterborne Came Whitefield Foxholes Overcombe Rushcombe Bottom Post Green Woodbridge Alderney Oakley Litton Cheney Melplash Beacon Hill Swanage Maudlin Cross Christchurch Furleigh Cross Stoke Wake Shroton Hardy Country Park Filford Chetnole Alum Chine Kington Magna Rowlands East Howe Iford Lower Strode Ulwell Melbury Osmond Rossmore Westbourne Wyke Regis Osmington Mills Fairmile Turbary Common Kingston Maurward Wigbeth King's Stag Cosmore Lower Ansty Ilsington Sterte Long Bredy Broadwindsor Loders Alcester Turnworth Meyrick Park Pimperne Compton Valence Newland Worbarrow Halstock Rodden South Poorton Middlemarsh Littlemoor Tarrant Keyneston Charlton on the Hill Moreton Oakdale Three Gates Lulworth Cove Southbourne Dragon's Hill Long Cross Cowgrove Little Canford East Holton New Town Margaret Marsh Newton Peveril Cripplestyle Cold Harbour Tollard Farnham Clapgate Giddy Green Frampton Dibberford Walton Elm Hartmoor Cross Lanes Westfields Anderson Penn Burngate Charlton Down Woodbridge Redbridge Cattistock Champernhayes Marsh Lane End Sherborne Pleck Hooke Bittles Green Chaldon Herring Lower Holditch Southover Sandbanks Camesworth Lyon's Gate Lower Hamworthy Stoborough Crouch Hill Peacemarsh Horn Ash Nuffield Abbotsbury Rockley Sands Fifehead Magdalen Coneygar Newtown Pentridge Pleck Kit Hill Templeman's Ash Somerford Cashmoor Pleck Green Witchampton Upwey Brockhampton Green Stallen Evershot Tarrant Gunville Sturminster Newton Benville Newtown Bedchester Briantspuddle Park Gate Hincknowle West Shilvinghampton Dorchester Woolford's Water Wick Harman's Cross Alweston Stokeford Minterne Parva Nottington Stalbridge Weston Cerne Abbas Caundle Wake Stony Knaps Verwood Kittwhistle East Chelborough West End Henbury Winterborne Zelston Winterbourne Abbas Kitford West Melbury Parley Green Langham Hurst Stour Meadows Cranborne Leweston Bettiscombe Merriott Ivy Cross Tarrant Monkton Chettle Todber Cruxton Broad Oak Nether Cerne Quarleston Cobb Knowlton Lulworth Camp Holt Higher Coombe Boscombe Watton Matchams Powerstock Whitchurch Canonicorum Binnegar St Ives Tuckton Shaggs Woodlands Blackney Kingsland Highcliffe Chilbridge Bingham's Melcombe Canford Magna Bovington Camp Langton Herring Walkford Stanpit Shapwick Lower Holwell Sutton Waldron Kingston Tyneham Turners Puddle Stoborough Green Lower Whatcombe Catherston Leweston Netherhay Almer Higher Sandford Throop Steeple Winterborne Monkton Moor Crichel Tolpuddle Toller Fratrum Holywell Melcombe Regis Child Okeford Drive End Stanbridge Chalbury Common Stone Puxey Hayes Southlands Winterborne Whitechurch North End Throop West Southbourne Osehill Green Uploders Cobley Winterborne Herringston Coldharbour Trent Higher Woodsford Mapperton Poxwell Poundbury Bugley Middle Bockhampton Kinson Jumpers Common Lilliput Creech Winterborne Clenston Littlebredy Canford Heath West Compton Shothole Mapperton Woodyates Shaftesbury Hermitage Ringstead Woodlands Common Motcombe Woolcombe Sandford Orcas Cann Bishop's Down Columbia Farm Sutton Holms Three Legged Cross Lake Mounters Rew Well Bottom Bryanston Winterborne Stickland Slepe Durweston Winton West Orchard South Bockhampton East Burton Up Sydling Buckland Newton Gotham Pillwell Yondover Folke Birdsmoorgate Lower Row Mount Pleasant Oborne Beaminster Bradford Abbas Higher Holnest Hillbourne Wooth Sandhills Bere Regis Castletown Pig Oak New Town Manning's Heath West Moors Happy Bottom Alton Pancras Worgret Bagber Weston Pimperne St Johns Fiddleford Uppington Dean Chalbury Haydon Woolland West Holme Bloxworth Lower Eype Ebblake Southill Merry Field Hill Beaumont Village The Mount Marshalsea Winterbourne Steepleton Avon Common East Compton Broadoak Whetley Cross Buckhorn Weston Ansty West Milton West Chaldon Pymore Laymore Holnest Birch Close Silkhay School House Littleton Milton on Stour Holway Plush Piddlehinton Longfleet Stourpaine Ham Frome Whitfield Hursey Norden Little Ansty Compton Abbas Winyard's Gap Wraxall Romford Canford Bottom Hazelbury Bryan Wool Ensbury Park Townsend Muscliff Hummer Higher Bockhampton Netherstoke North Chideock Spetisbury Coker's Frome Shitterton Friars Cliff East Stour Common Higher Totnell Knighton Moorbath Buckland Ripers Little Woolgarston Toller Porcorum Stour Provost Huntingford Alderholt Dewlish Blandford Forum Waddon Loscombe Tadden Winterborne Houghton Talbot Heath Bishop's Caundle Merley Corscombe Stafford's Green Milton Abbas Haydon Knackers Hole Spyway Shillingstone White Moor Godmanstone Bradpole Edmondsham Portesham Sydling St Nicholas Droop Glue Hill Redford Packers Hill Nettlecombe West Woodsford Sharnhill Green Poole Stapehill Hamworthy East Lulworth Stinsford Moorside East End Coombe Coryates West Parley Worth Matravers Rew Bradford Peverell Crossways Upton Gaunt's Common Glanvilles Wootton Oxbridge Thornford Hengistbury Head Mudeford Monkton Up Wimborne Eype's Mouth Eccliffe Toller Whelme Chiswell Wonston Higher Whatcombe Swyre Gibbs Marsh Pleck Corfe Castle Skilling Herston Dottery Winterborne Kingston West Lulworth Pulham Upton West Pulham Burton Bradstock South Bowood Stubhampton Langton Long Blandford Pokesdown Notton Bear Cross Talbot Woods Pleck Tiley Horton Common East Bloxworth Ferndown Ridge Leigh Broom Hill New Town Hanford Lambs' Green Stratton Weymouth Broadmayne Piddletrenthide Tadnoll Meerhay East Shilvinghampton Nether Compton Higher Row East Parley West Morden Synderford Salway Ash Ansty Cross Sleight Gussage All Saints Bluntshay Goathill Preston Clift Holmebridge Talbot Village Colehill Mappowder Higher Kingcombe Waytown Gannetts Northbourne Mangerton Clifton Maybank Merritown Daggons Glebeland Estate Portland Port Whitmore Up Cerne St James Minchington White Post Ashley Winterborne Muston Newton East Stour Corfe Mullen Crendell Pidney Wych God's Blessing Green Putton Charminster Colesbrook Atrim Stoke Abbott Enmore Green Hedge End Batcombe The Common Muscliffe Burstock Bourne Valley Grange Estate Totnell Adam's Green Puddletown Gore Milborne St Andrew Mill Throop Cocknowle Affpuddle North Bowood Dudsbury Haddon Hill Sandford Woods Strouden Church Knowle Fifehead Neville Holton Heath The Folly Kingston Russell Mount Pleasant Woodville Hilton East Melbury Gaunts Ham Hill Ensbury East Fleet East Pulham Lower Bockhampton Wareham Grove Combe Almer Durlston Queen Oak Marshwood Holt Wood Hinton St Mary Cheselbourne Bothenhampton Owermoigne Poyntington Redlands Stoke Water Fontmell Parva Westham Manswood Gussage St Michael Littledown Rolls Mill Winterborne Tomson Crooked Withies Turlin Moor Bowleaze Holworth Kingston Long Crichel Askerswell Twyford Tarrant Launceston Newtown Beer Hackett Hill Street Muckleford Higher Chalmington Ranston Bearwood Manston Yewstock Adber Canford Cliffs Melbury Abbas Arne Shave Cross Dean Park Mosterton Melcombe Bingham West Bourton Puncknowle Blackdown Walditch Dewlands Common Studland Thornicombe St Andrew's Well Grange Charmouth West Cliff Boys Hill Stourton Caundle Winterborne St Martin Hartgrove Seatown Ibberton Ameysford Newtown Littlewindsor Bournemouth Sandpit Stoborough Heath East Orchard Holwell Horton Heath Yetminster Longham Guy's Marsh Marnhull Furzehill St Catherine's Hill Broadwey Athelhampton West Stafford Higher Wraxall Southwell Lower Kingcombe Whitecross Rivers' Corner Camel Green Blandford St Mary Sandhills Folly Bowridge Hill Creech Bottom Hewood West Bay Hammoon Galton Radipole Osmington North Bockhampton Chedington Burton Woodrow Knighton Hogstock Chideock Iwerne Minster Ham Common Charminster West Chelborough Wyke Melbury Sampford Chilcombe Poolestown Seaborough Longburton West Howe Dunbury Fontmell Magna North Wootton Farrington Bookham East Brook Minterne Magna East Morden Fifehead St Quintin Farnham Rampisham Symondsbury West Knighton Woodcutts Elm Hill Aller Boveridge Hemsworth Uphall Cann Common Bridport Acton Weston East Holme St Leonard's Farm Park Netherbury Wimborne Minster The Borough Sockety Waterloo Fishpond Bottom Higher Ansty Upper Parkstone Belchalwell Street Organford Ash Sturminster Marshall West Hurn Haythorne Holdenhurst Lodbourne Melbury Bubb Silton Moordown Hollow Oak Blandford Camp Avon Castle Lydlinch Lower Halstock Leigh Chilfrome Holt Heath Quarr Hinton Parva Lodge Copse Estate Lytchett Matravers Court Orchard Buckham East Stoke Friar Waddon Bramblecombe Maiden Newton West Bexington Pilford Broadstone Higher Nyland Holditch Hinton Martell Wimborne St Giles Primrose Hill Chickerell Rixon Stanley Green Lower Nyland Pallington Gussage St Andrew Woolsbridge Oathill Charlton Marshall Whitcombe South Perrott Lake Charlestown Crab Orchard Huish Beaulieu Wood Chalmington Lytchett Minster Hopsfield Ashmore Drimpton Whitcombe Knob's Crook Caundle Marsh Branksome Miles Cross Saddle Street Tollerford Morcombelake White Lackington Hilfield Lanehouse Grimstone Blacknoll Tarrant Hinton Madjeston Stalbridge Winfrith Newburgh Blackwater Tarrant Rawston Northport East Knighton East Creech Thorncombe Higher Melcombe Woodlake Higher Eype Allington Lyme Regis Leigh North Poorton Purse Caundle Bourton Parkstone Sandford West Stour Hillbutts Ashley Heath Leigh Hamlet Deanland Branksome Park Mannington Hurn Hampreston Over Compton Springbourne Steepleton Iwerne Winkton Wallisdown Fleet Tarrant Crawford Warren Henley Stockwood Pamphill Old Town Bincombe Gillingham Portway Gribb Tincleton Burton Shipton Gorge Greenham New Swanage Lillington Furzebrook Lower Blandford St Mary Woolgarston Cold Harbour Creekmoor St Leonards Lower Wraxall Tarrant Rushton Burleston Belchalwell Holway Wynford Eagle Rodwell East Cliff Ryme Intrinseca Warmwell Okeford Fitzpaine Woodsford Monkton Wyld Horton Coombe Keynes Trickett's Cross Sturminster Common Langton Matravers Lewcombe Frome St Quintin Braytown Portland Bill Kimmeridge Hains Westford