Luxury Brand Advertising in Corscombe

Get in touch

Luxury Brand Marketing in Corscombe

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Corscombe

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT2 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Corscombe

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Corscombe

True luxury need not be directly communicated but instead experienced.

Consumers in Corscombe like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Corscombe

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Corscombe (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Loders Whitcombe White Moor Ashington Hinton St Mary Pidney Cocknowle Westbourne Ensbury Park Radipole Lake Horton Heath Beer Hackett Burstock East Fleet Alum Chine Knighton Mosterton Woolland Chettle Durweston Melbury Bubb Pimperne West Woodsford The Mount Newland Frome Whitfield Upwey Winterborne Monkton Hillbourne Hilfield Morcombelake Todber Giddy Green Charlton Down Guy's Marsh Puxey Stallen Gibbs Marsh Stoke Abbott Hummer Kingsland Deanland Higher Bockhampton Gaunt's Common God's Blessing Green Gillingham Chedington Pleck Ulwell Spyway Bugley East Stour Common Post Green Hillbutts Southlands Moordown Northbourne Walditch Chiswell Castletown Primrose Hill Holnest Gaunts West Parley Overcombe Oathill Dottery Mill Throop Charminster Lower Wraxall Aller Whitecross Wyke Littlemoor Dunbury Kittwhistle Goathill Westford Durlston West Bay Herston Fiddleford Poole Charmouth New Town Harman's Cross Lytchett Matravers St James Fairmile West Bourton Mapperton Fifehead Magdalen Queen Oak Broad Oak Avon Castle Portesham Jumpers Common Portway Huntingford Leigh Mounters Ferndown Haythorne Walton Elm Dean Steepleton Iwerne Buckhorn Weston Long Cross Rivers' Corner Ash North End Netherstoke Toller Whelme Stoke Water Holton Heath Bere Regis Monkton Wyld Ryall Tarrant Rawston Grimstone Iford Tarrant Hinton Thornicombe East Morden Knighton Southill Dorchester Stoborough Green Redford Tadden Seatown Broadmayne Coombe Hound Hill West Stour Glanvilles Wootton Winterborne Houghton Farrington Long Bredy Portland Port Winterborne Whitechurch Holwell Quarr Manning's Heath Osehill Green Newtown New Town Woodbridge Blackwater Woodyates Wick Puncknowle Sutton Waldron Tarrant Keyneston Combe Almer Waytown East Stour Coker's Frome Stour Row Dean Park Leweston Shitterton South Perrott Winterborne Stickland Ensbury Weston Winterborne Zelston Crooked Withies Wych Sturminster Marshall Stoborough Heath Kinson Penn East Compton Burton Hamlet Pamphill Langham Witchampton King's Stag Symondsbury Court Orchard Hill Street Hayes Pulham Winterborne Tomson Maiden Newton Norden Gotham Adam's Green Winyard's Gap Fishpond Bottom Manston Sutton Poyntz Dibberford Grange Saddle Street South Bowood Happy Bottom Cranborne Whitcombe Studland Leigh Little Canford Higher Melcombe Tuckton Madjeston Foxholes The Borough Moreton Coombe Keynes East Howe Swanage Fifehead Neville Bloxworth Winfrith Newburgh Quarleston Bookham Holt Atrim Lane End Acton North Wootton Mount Pleasant Owermoigne Purewell Waterloo Parley Green Rixon Higher Row Hooke Highcliffe Cobb Bryanston Hains Bedchester East Brook Melbury Sampford Ridge Silton Melbury Osmond Milton on Stour Gore Wool West Orchard Loscombe Tyneham Warmwell Lulworth Cove Puddletown Bradford Abbas Winton Stanley Green Merley Iwerne Minster East Shilvinghampton Rowlands Ashley Heath Benville The Common South Poorton Woodrow Over Compton Throop Beaminster Longham Sandford Woods Pleck Belchalwell Milton Abbas Lytchett Minster Burngate Briantspuddle Alderholt Enmore Green Sandpit Charlton on the Hill Dewlish Turbary Common West Cliff East Knighton Sandhills Muscliff Colehill Branksome Bittles Green Adber Stourpaine Turnworth Friar Waddon Tollerford Ham Common Walkford Wareham Steeple North Chideock Throop Whetley Cross Hemsworth Folke Cold Harbour Henbury Bear Cross Higher Eype East Melbury Wootton Fitzpaine Oxbridge Cann Chilcombe Margaret Marsh Newton Peveril Littleton Littledown Westham Lower Strode Preston Furzehill Wonston Cripplestyle West Knighton Furleigh Cross Mangerton Piddlehinton Osmington Mills Miles Cross Catherston Leweston Gussage All Saints Newton Laymore Bishop's Caundle Chilbridge Poxwell Pleck Lower Street Bothenhampton Henley Hanford Woodcutts Beacon Hill Turners Puddle Chalbury Common Hinton Parva Sockety Stour Meadows Lyon's Gate Chalmington Cosmore Holway Peacemarsh Allington Corscombe Plush Fleet Tolpuddle Woolsbridge Stanbridge Christchurch Monkton Up Wimborne Bridport Sydling St Nicholas Organford Blacknoll Askerswell Piddletrenthide Wallisdown Boscombe Warren Hurn Fontmell Magna Oakdale Winterborne Herringston Up Cerne Stour Provost Stafford's Green Beaumont Village Gannetts West Shilvinghampton Higher Holnest Motcombe Belchalwell Street Alton Pancras Sandford Hedge End Wimborne St Giles Ivy Cross Leigh Elm Hill Tarrant Launceston White Lackington West Chaldon Grange Estate Twyford West Howe Whitmore Lilliput Three Legged Cross Holdenhurst Little Woolgarston Up Sydling Little Ansty Ashmore Minchington Moorbath Lodbourne Compton Valence Winterbourne Abbas Blandford Forum Bradford Peverell Charminster Tarrant Crawford Duntish Pilsdon Upton Creech Bradpole Minterne Magna Lambs' Green Lower Eype Haddon Hill Tiley Pleck Hammoon Sixpenny Handley Pillwell Woodsford Charlton Marshall Hollow Oak Redlands Hincknowle Folly Kington Magna Tadnoll New Swanage Nether Compton Tincleton St Leonards Burleston Drimpton Kitford Shillingstone Winterborne Kingston West Holme Littlewindsor Woolford's Water Wigbeth Winterborne Came Lulworth Camp Higher Woodsford North Bowood Chideock Lower Ansty St Catherine's Hill Higher Kingcombe Coneygar Tarrant Gunville Stoborough Park Gate Broadoak Sleight Evershot Bingham's Melcombe Mapperton Higher Sandford Talbot Village Woodville Stockwood Blandford St Mary Shapwick Melcombe Bingham Eype's Mouth Worth Matravers West Pulham Holywell Langton Long Blandford Romford Arne Colesbrook Crab Orchard Toller Fratrum Stratton Higher Chalmington West Lulworth Filford Melplash Hamworthy St Johns Woodlake Uploders Higher Ansty Somerford Gussage St Michael Muscliffe Holditch Broadwey Osmington Merry Field Hill Broom Hill Cruxton Ibberton Hurst West Southbourne West Stafford Eccliffe School House Gribb Meerhay Rossmore Lower Holwell Buckham Totnell Glue Hill Bincombe Greenham Higher Nyland Red Hill Okeford Fitzpaine Bluntshay Marshwood Ham Shaggs Skilling Blandford Camp Stalbridge Weston Horn Ash Cattistock Higher Coombe Compton Abbas Frome St Quintin Whitchurch Canonicorum Lillington Higher Whatcombe Child Okeford Tarrant Rushton East Holton Talbot Woods Hartgrove Templeman's Ash Glebeland Estate East Stoke East Pulham Sterte Springbourne Lyme Regis Bournemouth Stourton Caundle Swyre Silkhay Stokeford Langton Herring Lower Whatcombe Sutton Holms Crouch Hill Haydon Blackney Old Town Lodge Copse Estate Birch Close St Ives Edmondsham Lower Halstock Leigh Sturminster Newton Drive End Fontmell Parva Newtown North Poorton Knob's Crook Moorside Southbourne Dudsbury Sandhills Maudlin Cross Boys Hill Bagber Rushton Knackers Hole Stone West Bexington Powerstock Birdsmoorgate Winterborne Muston Cashmoor Mudeford Muckleford Canford Magna Godmanstone Kingston Rew Woodlands Common Ashley Abbotsbury Friars Cliff Waddon Holway Frampton South Bockhampton Spetisbury Pymore Woodlands Corfe Castle Hopsfield Kimmeridge Creech Bottom Hengistbury Head Deanend Corfe Mullen Furzebrook Weymouth Tollard Farnham Easton Lower Blandford St Mary Marshalsea West Melbury Westfields Caundle Wake Tarrant Monkton Stinsford White Post New Town Rolls Mill Athelhampton Braytown Galton Shave Cross Huish Shothole Nottington East Cliff Pleck Green Rushcombe Bottom Lake Yondover Holmebridge Chaldon Herring Higher Wraxall Townsend East Burton Redbridge Droop Chickerell Purse Caundle Stanpit Middlemarsh East End Almer Sandford Orcas West Morden Ryme Intrinseca Branksome Park Stapehill Longfleet Winterbourne Steepleton Chalbury Shipton Gorge Whitefield Rodden Cann Common Mannington West Compton West Hurn Kingston Russell Kingston Maurward Nuffield Synderford Ebblake Verwood Canford Cliffs Toller Porcorum Columbia Farm Holt Wood Bowleaze Cerne Abbas Hartmoor Oborne Litton Cheney Upton Hursey Merriott East Chelborough Lewcombe Weston Notton Dewlands Common Rampisham Sturminster Common West Milton Stubhampton Woodbridge Clifton Maybank The Folly Lower Hamworthy West End Alweston Lanehouse Slepe Ringstead Pentridge Cold Harbour Knowlton Avon Common Langton Matravers Bearwood Bettiscombe Hampreston St Leonard's Farm Park Thorncombe Chetnole Pig Oak Holworth Ranston Shaftesbury West Moors Champernhayes Marsh Trent Fortuneswell Church Knowle Hilton Pallington Wyke Regis Sandbanks Melcombe Regis Cowgrove Manswood Ham Hill Higher Totnell Uppington Northport Alcester Putton Binnegar Lower Row Winkton Hermitage Nether Cerne Ameysford Fifehead St Quintin Rew Ansty Cross Kingston East Lulworth Pokesdown Sharnhill Green Buckland Newton Crendell Crossways Turlin Moor East Creech Brockhampton Green Clapgate Batcombe Woolcombe Coldharbour East Bloxworth Oakley Stony Knaps Southover Halstock Poolestown Clift Wynford Eagle Mount Pleasant Yewstock Matchams Nettlecombe Strouden Pimperne Cross Lanes Bishop's Down Longburton Moor Crichel Farnham Higher Halstock Leigh Anderson Lydlinch Newtown Poyntington Salway Ash Charlestown Portland Bill Caundle Marsh Hogstock Worgret Middle Bockhampton St Andrew's Well Rockley Sands Yetminster Burton Hewood Milborne St Andrew Ansty Upper Parkstone Lower Bockhampton Woolgarston Wooth Thornford Southwell Netherbury Coryates Broadwindsor Kit Hill Blackdown Littlebredy New Town Sherborne East Parley Netherhay Meyrick Park Well Bottom Canford Bottom Buckland Ripers Mappowder West Chelborough Gussage St Andrew Burton Bradstock Trickett's Cross East Holme Bovington Camp North Bockhampton Lower Kingcombe Lower Nyland Bramblecombe Shroton Dragon's Hill Marnhull Hardy Country Park Forston Camel Green Lower Mannington Winterborne St Martin Horton Melbury Abbas Grove Camesworth Parkstone Hazelbury Bryan Wraxall Long Crichel Affpuddle Cobley Minterne Parva Beaulieu Wood Poundbury Bourne Valley Daggons Hinton Martell Uphall Holt Heath Newtown Packers Hill Ilsington Boveridge Chilfrome Horton Common Merritown Bourton Three Gates Broadstone Stalbridge Seaborough Creekmoor Pilford Rodwell Canford Heath Haydon Watton Worbarrow Lower Holditch Bowridge Hill Winterborne Clenston Wimborne Minster Cheselbourne East Orchard Alderney Talbot Heath Stoke Wake