Luxury Brand Advertising in Gibbs Marsh

Get in touch

Luxury Brand Marketing in Gibbs Marsh

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Gibbs Marsh

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT10 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Gibbs Marsh

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Gibbs Marsh

True luxury need not be directly communicated but instead experienced.

Consumers in Gibbs Marsh like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Gibbs Marsh

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Gibbs Marsh (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Marshwood Cobb Winyard's Gap The Borough Minterne Magna Winterbourne Steepleton Ranston Lyon's Gate Benville Pidney Crooked Withies Fifehead St Quintin Maudlin Cross Ibberton Northport East Compton West Chaldon Gotham Godmanstone Iwerne Minster West Stour Jumpers Common Manswood Westham Holworth Hewood Ivy Cross St Catherine's Hill Stony Knaps Lytchett Matravers Langham Queen Oak Hincknowle Durlston Child Okeford Blackney Stanbridge Netherstoke Folly Ashley Heath Canford Bottom Higher Wraxall Deanland Totnell Blandford St Mary Kimmeridge Buckland Newton Pleck Tarrant Keyneston Toller Porcorum Higher Row West Parley Whetley Cross Greenham Mapperton Crouch Hill Clapgate Happy Bottom Pilsdon Quarr New Town Stratton Corscombe Higher Chalmington Arne Hinton Martell Ringstead Piddletrenthide Shaggs Wareham Cobley Alweston Duntish White Lackington Hayes Tincleton Lane End Chickerell Dean Park Catherston Leweston Whitmore Pentridge Champernhayes Marsh Knighton Lower Ansty Trent Rockley Sands Wigbeth Wallisdown The Folly Lodbourne Stoborough Heath Lytchett Minster Herston Plush Elm Hill Little Canford Skilling Poole Newton Peveril Winterborne Whitechurch Giddy Green Sandford Ferndown Broadmayne Chalbury Tarrant Gunville Leweston Westfields Newtown South Perrott Littlebredy Horton Common Southill Canford Heath Drive End Charlton Marshall Worgret Bagber Pamphill Bluntshay New Swanage Coker's Frome Over Compton Hill Street Combe Almer Broadstone Sandhills Rossmore Winterborne Stickland Creech Affpuddle Holt Heath New Town Belchalwell Furleigh Cross Bugley Preston Mount Pleasant Woodsford Putton North Chideock Symondsbury North Bowood Hogstock Chaldon Herring West Howe South Poorton Goathill Pleck Furzebrook Puxey Fontmell Magna Woodlake Southover Sandford Woods Throop Seaborough Oakdale Shaftesbury Acton Huish Bramblecombe Mill Throop Branksome Holt Hound Hill Kingsland Cold Harbour Little Ansty Buckhorn Weston Okeford Fitzpaine Cattistock Burton Bradstock Gannetts North Poorton East Stour Henley Bookham Kingston East Stoke Wych West Knighton Ensbury Bourne Valley Muckleford Lower Whatcombe Nether Compton Nottington Lambs' Green Northbourne West Bourton Peacemarsh Holway Lower Row Wyke Regis Litton Cheney Monkton Up Wimborne Creech Bottom West Bexington Anderson Post Green Fifehead Neville Ashington Verwood Bradpole Uphall Lodge Copse Estate Holton Heath Mudeford Sandhills Gillingham Littledown Mappowder Broadwindsor Newtown Drimpton Holywell Ham Hill Hurn Sturminster Common Huntingford South Bowood Stour Meadows Woolcombe New Town Owermoigne Winterborne Muston Holditch Iford Holwell East Fleet Lilliput Synderford Mosterton Hooke Stone Wynford Eagle Loscombe Church Knowle Chilcombe Brockhampton Green Wick Mapperton Sharnhill Green Tarrant Hinton Woodlands Long Cross Ridge Coneygar Horn Ash Clifton Maybank Boveridge Melbury Abbas Moor Crichel Filford Pimperne Whitchurch Canonicorum Pimperne Lower Bockhampton Pokesdown Hamworthy Gaunt's Common Beer Hackett Merley Ensbury Park Stourpaine Buckham Woolsbridge Nuffield East Brook Long Crichel Rushcombe Bottom Bothenhampton Newton Colehill Pallington Cross Lanes Lewcombe School House St Leonards Farnham Stokeford Coldharbour Lyme Regis Chilfrome Bincombe Bere Regis Gribb Chedington Turlin Moor Dudsbury Weymouth Grange Estate Aller Winterborne Herringston Hinton Parva Langton Matravers Lower Eype Whitcombe St Andrew's Well Uppington Lower Holditch Upton Coombe Keynes North End Alderney Folke White Moor Rew Manston Sockety Broadwey Almer Strouden East Orchard Redbridge Oathill Ulwell Rowlands Chideock Shitterton Puddletown Stalbridge Weston Rodwell Charminster Wootton Fitzpaine West Chelborough Penn Hummer Netherbury Bishop's Down Thornicombe Thornford Ilsington Shroton The Mount East Burton Sixpenny Handley Tarrant Launceston Weston Turbary Common Walkford East Creech Waterloo Forston Saddle Street St Leonard's Farm Park Braytown Minchington Branksome Park Whitefield Westbourne Burstock Canford Magna Matchams Pymore Stalbridge West Morden Lake Dragon's Hill Winton Middle Bockhampton Charlestown Furzehill Chettle East Parley East Bloxworth Grove East Stour Common Binnegar Slepe Ebblake Silkhay Milborne St Andrew Woolgarston Bradford Abbas Southbourne Wimborne St Giles Winterborne Tomson Lower Kingcombe The Common Puncknowle White Post Lower Mannington Blackdown Worth Matravers Dewlands Common Purewell Abbotsbury West Milton Cann Common Hinton St Mary West Lulworth Marnhull Columbia Farm West Orchard Spyway Margaret Marsh Winterborne Came West Holme Woolford's Water Hillbourne Old Town Worbarrow Higher Kingcombe Sutton Poyntz Quarleston North Wootton Canford Cliffs Winterborne Zelston Pleck Green Portesham Muscliffe Batcombe Kingston Maurward Alderholt Wooth Bryanston Southwell Nether Cerne Sutton Waldron Rew Upwey Stoke Water Chilbridge Waytown Haydon Hemsworth Woodville Yondover Blackwater Galton Grimstone Miles Cross St James Steepleton Iwerne Compton Abbas Piddlehinton Osmington Cocknowle Winterborne Kingston Daggons Swyre Lower Street Shothole Kittwhistle Fishpond Bottom Walton Elm Halstock Higher Whatcombe Thorncombe Leigh Tollard Farnham Clift Court Orchard Overcombe Long Bredy Ameysford Milton Abbas Hilfield Sturminster Newton Rushton Moordown Middlemarsh Cann Stubhampton Maiden Newton Cranborne Templeman's Ash Sydling St Nicholas Somerford Tolpuddle Tiley Longfleet East Morden Langton Herring Kingston Ham Common Charminster Toller Whelme Higher Ansty Higher Bockhampton Bearwood Cruxton West Moors Woodcutts Portland Port Turners Puddle Stafford's Green West Hurn Hursey West Melbury Hermitage Frome Whitfield Cosmore Ashmore God's Blessing Green Rampisham Hartgrove Higher Nyland Chiswell Ashley Holdenhurst Woodbridge Springbourne East Howe Sleight Rixon Motcombe West Southbourne East Cliff Fleet Rivers' Corner Studland Athelhampton Merriott Melcombe Bingham Hardy Country Park Cripplestyle Mannington Toller Fratrum Fortuneswell Dottery Higher Melcombe Hedge End Gussage All Saints Stanley Green Madjeston Gaunts Langton Long Blandford Charmouth Boscombe Bourton Knighton Camesworth Burton Stoborough Green Sandbanks South Bockhampton Walditch Hanford Friar Waddon Bear Cross Sutton Holms Higher Sandford Three Legged Cross Well Bottom Horton Crossways Parkstone West Bay Adber Knackers Hole Parley Green Tollerford Pleck Cashmoor East Shilvinghampton Moreton Stallen Poyntington Farrington Tarrant Rawston East Melbury Glue Hill Hopsfield Adam's Green Talbot Woods Chetnole Camel Green Trickett's Cross Ryall Organford Coombe Tyneham Blandford Camp Muscliff Askerswell Broadoak Townsend Hampreston Henbury Harman's Cross Poxwell Glebeland Estate Haddon Hill Ryme Intrinseca Buckland Ripers Alum Chine North Bockhampton Caundle Marsh Sturminster Marshall Broom Hill Cerne Abbas Moorbath Melplash Bettiscombe Warren Higher Halstock Leigh Charlton Down Up Sydling Allington Kingston Russell Melcombe Regis Monkton Wyld Fairmile Upper Parkstone Colesbrook Bingham's Melcombe Littleton Stourton Caundle Lake Sterte Bridport Uploders Eype's Mouth Pillwell Stoke Wake West Shilvinghampton Bradford Peverell Little Woolgarston Melbury Osmond Upton Hillbutts Moorside Tadnoll Norden Wraxall Hilton Gussage St Andrew Bittles Green Woolland Deanend Lulworth Cove Leigh Friars Cliff Bishop's Caundle Ansty Weston Yetminster Turnworth Chalbury Common Highcliffe Pleck Yewstock Leigh Chalmington Lower Blandford St Mary Melbury Sampford Caundle Wake Hollow Oak Birdsmoorgate Newtown Gore Creekmoor Shave Cross Lower Strode West Stafford Lillington Bovington Camp Three Gates Alton Pancras Stapehill Netherhay Foxholes Stour Provost Littlewindsor Winterborne Monkton Fifehead Magdalen Tarrant Monkton St Johns Kitford Wimborne Minster Redlands Coryates Hamlet Pig Oak East Holme Charlton on the Hill Longburton Winkton Briantspuddle Knowlton Poolestown Avon Common Shipton Gorge Portway Longham Redford Talbot Heath Corfe Castle Gussage St Michael Stour Row Fontmell Parva Boys Hill Spetisbury Easton West Cliff Christchurch Lower Halstock Leigh Osmington Mills Burngate Talbot Village Castletown Pilford Whitcombe Woodrow Witchampton Blandford Forum Burton Throop Guy's Marsh Holway Winfrith Newburgh Notton Holt Wood Bedchester Ham Sherborne Tarrant Crawford Hazelbury Bryan Bowleaze Gibbs Marsh Higher Coombe Park Gate Red Hill Broad Oak Sandpit Romford King's Stag Dunbury Higher Eype Packers Hill Beaminster Knob's Crook Newland Crab Orchard Holmebridge Haythorne Eccliffe Hartmoor Hengistbury Head Dewlish Meyrick Park Fiddleford Dorchester Bournemouth Dean Shillingstone Beacon Hill Woodbridge Manning's Heath Bowridge Hill Ansty Cross Minterne Parva Oborne Burleston Bloxworth Higher Totnell Tuckton Marshalsea West Compton Dibberford Meerhay Up Cerne Cowgrove Frome St Quintin East Lulworth Waddon Lanehouse Winterbourne Abbas Stockwood Grange West Woodsford Tarrant Rushton Woodyates Mangerton Osehill Green Corfe Mullen Powerstock Glanvilles Wootton East End Lulworth Camp Lower Holwell St Ives Westford Higher Holnest Lydlinch Littlemoor Hains Purse Caundle Stanpit Belchalwell Street Winterborne Houghton Ash Beaumont Village Pulham New Town Beaulieu Wood Durweston Lower Nyland Higher Woodsford Haydon Avon Castle Tadden East Knighton Lower Wraxall Steeple Shapwick Newtown Silton Blacknoll Melbury Bubb Sandford Orcas Merry Field Hill Atrim Edmondsham Enmore Green Watton Evershot Poundbury Southlands Merritown Horton Heath Cheselbourne Loders Radipole Hurst Oxbridge Holnest Woodlands Common Winterborne Clenston East Chelborough Lower Hamworthy Morcombelake Mount Pleasant West End Laymore Kinson Seatown Rodden Compton Valence Stoborough Salway Ash Kit Hill Whitecross Crendell Droop Twyford East Pulham Todber East Holton Mounters West Pulham Primrose Hill Wyke Swanage Winterborne St Martin Cold Harbour Rolls Mill Oakley Milton on Stour Portland Bill Wool Hammoon Frampton Wonston Stinsford Warmwell Nettlecombe Birch Close Alcester Stoke Abbott Kington Magna