Luxury Brand Advertising in Redbridge

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Luxury Brand Marketing in Redbridge

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Redbridge

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT2 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Redbridge

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Redbridge

True luxury need not be directly communicated but instead experienced.

Consumers in Redbridge like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Redbridge

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Creekmoor Oborne West Hurn Hooke Canford Bottom Turnworth Sandford Woods Bowridge Hill Alderney Highcliffe Redlands School House Clapgate Bourne Valley Compton Abbas Bincombe Chiswell Thornford Broadwey Little Woolgarston South Perrott Broadoak Hamlet Tarrant Launceston Drimpton Benville Lambs' Green Horton Common Stockwood Crendell Newtown Margaret Marsh Cattistock East Brook Kingsland Purse Caundle Fortuneswell Bridport Frome St Quintin Meyrick Park Well Bottom Southbourne Holt Heath Ansty Cross Winterbourne Abbas Leigh Bedchester Eccliffe Manning's Heath Puddletown East Pulham Filford Winterbourne Steepleton Weston Higher Whatcombe Ibberton Tolpuddle Worth Matravers Seatown Ulwell Herston Winterborne Houghton Chettle Blackdown Holdenhurst Park Gate Fontmell Magna Upton Acton Iford Furleigh Cross Bourton Crab Orchard Crossways Winterborne Kingston Upton Netherbury Grimstone South Poorton Swanage Folke Dean Park Kingston Maurward Little Canford Bradford Abbas Ansty Newton Peveril Loders Langton Matravers Woodlake Combe Almer Osehill Green Pleck Higher Eype Charlestown Enmore Green Northbourne Whitcombe Hilton Adber Castletown Champernhayes Marsh Shitterton Burleston Whitefield Beacon Hill Stoke Wake Winton Langham Upper Parkstone Bishop's Caundle Little Ansty Netherstoke Bingham's Melcombe Charminster Muckleford Higher Ansty White Lackington Rew Long Cross Cripplestyle Fifehead Magdalen Woodyates Beaumont Village Shothole Hazelbury Bryan Twyford Anderson Stubhampton Wick Holywell Broadstone South Bockhampton Coryates Lower Row Haydon Hedge End Hillbutts Hollow Oak Hains East Fleet Lower Blandford St Mary Ridge Packers Hill North Poorton Sandhills Glanvilles Wootton Columbia Farm Synderford Holt Wood Oathill Merry Field Hill Cruxton White Post Pentridge Cerne Abbas Glue Hill Merriott Elm Hill Whetley Cross Friar Waddon Winterborne Whitechurch Briantspuddle Pimperne Piddlehinton Shave Cross Haythorne Lytchett Matravers Milton on Stour Brockhampton Green Upwey 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Southover Templeman's Ash Charlton on the Hill Goathill Nether Compton Ensbury Park Stony Knaps Knighton New Town Crouch Hill Aller Sutton Poyntz Bradpole Hinton St Mary Shapwick Blandford Forum Verwood Christchurch Burstock Gillingham Westford Rixon Higher Chalmington Tyneham Avon Castle West Milton Higher Holnest Powerstock Ranston Higher Kingcombe Dewlish Stourton Caundle Turlin Moor Winterborne Zelston The Borough Pleck Hummer Greenham Stratton Ham Common Boscombe Ashley Heath Rockley Sands Winterborne Tomson South Bowood Corscombe Sutton Holms Glebeland Estate Westfields Red Hill Avon Common Bowleaze East Bloxworth Horton Bere Regis Wooth Lake Winterborne Herringston Wraxall Newtown Hartmoor Uploders Woodville Coneygar West Morden Tiley Belchalwell Compton Valence Swyre Woolcombe Woodrow Kinson Whitcombe Talbot Heath Bothenhampton Three Legged Cross North Bockhampton Bishop's Down East Parley Newtown North End Blandford St Mary West Southbourne Beer Hackett Batcombe Tadden New Town Littledown Marnhull Springbourne Osmington Knob's Crook Oxbridge Sandhills Rushcombe Bottom Leigh Chilfrome Bloxworth Hincknowle Melbury Osmond Slepe Yewstock Clift Bear Cross Shipton Gorge Queen Oak Farrington Holway Camesworth Muscliffe Chalmington East Lulworth Poyntington Winterborne St Martin Winterborne Muston Leweston Pilsdon Daggons Puxey Boys Hill Madjeston Stoborough Heath East Cliff Cann Rossmore Throop Chickerell Worbarrow Yetminster Rew Hurn Gibbs Marsh Corfe Mullen Tollerford Woolsbridge West Orchard Lower Strode Holt Matchams Overcombe Gore Woodcutts Marshalsea Sleight Throop West Shilvinghampton Walton Elm Sixpenny Handley Leigh Saddle Street Ivy Cross Holway Easton Godmanstone Puncknowle Mapperton Mounters Catherston Leweston Gannetts Lewcombe Moordown Marshwood Uphall Longfleet Monkton Wyld Stapehill Lane End Warmwell Farnham Tarrant Rushton Winterborne Clenston Hermitage Durweston Littlebredy Waddon Horn Ash Horton Heath Littleton North Chideock Lake Arne Kitford Gaunts Somerford Organford Norden Lilliput Holworth Gaunt's Common East Shilvinghampton Kingston Russell Lulworth Cove Pokesdown Hill Street St Andrew's Well Atrim East Burton Almer Pig Oak Tollard Farnham Sandford Whitchurch Canonicorum Blackney Todber Stoke Water Wigbeth Canford Magna Hayes Monkton Up Wimborne Whitmore Owermoigne Hinton Parva Stanley Green Lower Bockhampton Melbury Sampford Stanpit Steepleton Iwerne Merritown Canford Heath Mudeford Bookham Kimmeridge Stour Row Stallen Eype's Mouth Birdsmoorgate Notton Chideock Pleck Dragon's Hill Sandford Orcas East Melbury Halstock Fontmell Parva Romford Athelhampton Buckham Woodlands Gussage St Michael Milborne St Andrew North Wootton Askerswell Lyme Regis Witchampton Frampton Pillwell Plush Lower Holditch St Johns Hursey Hampreston Clifton Maybank Warren Higher Nyland Ebblake Mangerton Burton Bradstock Creech Bugley Weymouth Nether Cerne East Holme Broom Hill Longham Creech Bottom Duntish Bradford Peverell Fleet Dewlands Common Shaggs Three Gates Weston Ensbury