Luxury Brand Advertising in Ringstead

Get in touch

Luxury Brand Marketing in Ringstead

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Ringstead

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT2 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Ringstead

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Ringstead

True luxury need not be directly communicated but instead experienced.

Consumers in Ringstead like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Ringstead

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Ringstead (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Dean Park Lydlinch Beacon Hill Haydon Holdenhurst Court Orchard Littlemoor Mappowder Rolls Mill Longfleet Spyway Coombe Broadwindsor North Poorton Pleck Green Old Town Briantspuddle West Melbury Church Knowle Throop Turlin Moor Tarrant Keyneston Waytown Quarr Nuffield Woodville Miles Cross Easton Piddlehinton Stokeford The Mount Uploders Fifehead Magdalen Woodlands Common Sockety Atrim Holwell Hollow Oak Shaftesbury Walkford Acton Sutton Poyntz Stalbridge Weston Bournemouth Bingham's Melcombe Turbary Common Stour Row Shipton Gorge Middlemarsh Pleck Newtown Almer Droop Burleston Winterborne Monkton Pilford Woodsford Hooke Higher Eype Tadden Tuckton Hinton Martell Knob's Crook West Cliff Hazelbury Bryan Witchampton Maudlin Cross West Shilvinghampton Aller Throop Corfe Mullen Chetnole Tarrant Crawford West Milton Weston North Chideock Pimperne Ebblake Cosmore Bear Cross Stoke Abbott Cattistock Tarrant Rawston Marshalsea Cocknowle Sleight Rossmore Fishpond Bottom Broom Hill Holway Whitecross Crooked Withies Totnell Hayes Redbridge Northport Binnegar Stoborough Green Whitefield Bere Regis Oathill King's Stag Marshwood Stourpaine Waterloo Filford Marnhull Creech Tollard Farnham Fifehead Neville Charminster Guy's Marsh Gillingham Tolpuddle Portland Port Fleet Holt New Town Langham St Leonards Warmwell Kingston Russell Furleigh Cross Pallington Wootton Fitzpaine Ulwell Townsend Poolestown Higher Halstock Leigh Friars Cliff Batcombe Burton Parkstone Winterborne Zelston Hogstock Swyre Knackers Hole Bookham Pleck Westham Oxbridge Coryates Boscombe Merritown Caundle Wake Godmanstone West Howe Lulworth Cove Parley Green Hilfield Wych East Stoke Monkton Up Wimborne Holton Heath New Town Bedchester Ilsington West Woodsford Bugley Higher Nyland Chalmington Lower Row Cold Harbour Osehill Green Rew Putton Gannetts Hursey Silton Mount Pleasant Worth Matravers Hound Hill Poxwell Charlton Down East Stour Common Winkton Frome St Quintin Park Gate West Stour Ranston Chiswell Little Ansty Alderney Hurn Lower Kingcombe Henley Rowlands Canford Cliffs Bryanston Little Canford Blandford St Mary Stourton Caundle Haddon Hill Tarrant Launceston Ashmore Shitterton Netherstoke Muscliffe Nettlecombe Wallisdown Dean Talbot Village Eype's Mouth Stoke Water Bagber Shaggs Ringstead Lower Ansty Coneygar Sandford Orcas Drive End Cobley Horn Ash Mudeford Loders Broadstone Hardy Country Park Higher Ansty Cross Lanes East Chelborough Braytown Enmore Green Buckland Ripers White Lackington Lulworth Camp East Cliff Higher Woodsford Folly Uppington Long Crichel Canford Heath Merley Stoborough Newton Rew Wimborne St Giles Leigh Portland Bill Weymouth Netherbury Hincknowle Colehill Lytchett Minster Athelhampton Alderholt Higher Sandford Minterne Magna Middle Bockhampton Ansty Cross Belchalwell Arne Ashley Matchams Penn Hurst Charlestown Stalbridge Hopsfield Osmington South Poorton Farnham Oakdale Sharnhill Green Little Woolgarston Lodge Copse Estate Bothenhampton Fontmell Magna Sutton Holms Colesbrook Sixpenny Handley Manning's Heath Litton Cheney New Town Wigbeth Lower Strode Sutton Waldron West Bay Haydon Poole Horton Rockley Sands West Holme Edmondsham East Orchard Bourne Valley Hampreston East Burton Folke Alum Chine Minchington Winyard's Gap Southwell Durlston Walditch Wraxall West Lulworth Frome Whitfield Three Legged Cross Winterborne St Martin Mannington Stallen Lytchett Matravers Madjeston Harman's Cross Ryme Intrinseca Charminster Mounters Fiddleford Talbot Woods Bridport Oborne Shillingstone Peacemarsh Holywell Chaldon Herring Horton Heath Holmebridge Galton Moor Crichel Cold Harbour Melcombe Bingham Avon Castle Powerstock Tiley Charmouth Glue Hill Thornicombe Greenham Up Cerne Lower Wraxall Trent Wyke Regis Gaunt's Common Stanley Green Woolford's Water Drimpton Bincombe Pentridge Child Okeford West Moors Coombe Keynes Tarrant Gunville Blackdown Bittles Green Longham Frampton Hamworthy Sterte Birch Close Sandbanks Littlewindsor Broadoak East Fleet Mangerton Winfrith Newburgh Minterne Parva Oakley West Compton Boveridge Moreton Mapperton Hammoon Daggons Wonston God's Blessing Green Grove Ashley Heath Beaumont Village Stanpit Melbury Sampford Steeple Lewcombe Okeford Fitzpaine Swanage Chettle Charlton on the Hill Moorbath Fortuneswell Ivy Cross Grimstone Uphall Romford Preston Newland Woodcutts Brockhampton Green Kingston Pimperne Kit Hill Whitchurch Canonicorum Woodrow Trickett's Cross Milborne St Andrew Compton Abbas Meyrick Park Pulham St Catherine's Hill Goathill Bradford Abbas Winterborne Kingston Glebeland Estate West Orchard Moorside Milton on Stour Higher Holnest East Brook Affpuddle Upwey Sydling St Nicholas Hummer North Wootton Chilfrome Slepe Stafford's Green Blandford Camp Creech Bottom Lillington Bourton Watton Stockwood Branksome Haythorne Ham Hill Red Hill Sandford Purewell East Holton Coldharbour Farrington Shave Cross Melbury Abbas Woolland Fifehead St Quintin Radipole Combe Almer Deanland Moordown Herston Worgret Hill Street Wool Whitmore New Swanage Over Compton Queen Oak Stone Christchurch Dibberford Motcombe Kimmeridge West Bexington Friar Waddon Lower Blandford St Mary Higher Totnell East Parley Tincleton Redlands Toller Fratrum Woolgarston Boys Hill Bluntshay Melcombe Regis Dewlands Common East Compton Alweston East Holme Gibbs Marsh Muckleford Abbotsbury Waddon Todber Southill Higher Chalmington Rodwell The Common Leweston Giddy Green Crendell Lanehouse Clapgate Broadwey Meerhay West Knighton Halstock Puddletown Beer Hackett Wynford Eagle Hemsworth Stubhampton Sandhills Long Cross Hinton Parva Kinson Lake Yewstock Tadnoll Lower Street Pig Oak Puncknowle Twyford Ferndown Hinton St Mary Sherborne West Southbourne Lyme Regis Stanbridge Upton Melplash Melbury Osmond Ash Hamlet Saddle Street Plush Newtown West Stafford Monkton Wyld Langton Long Blandford Bovington Camp Talbot Heath Bearwood Dudsbury Muscliff Merriott St Ives Hillbutts Catherston Leweston Gore North Bowood Adam's Green East Morden Notton Ham Common Cruxton Southbourne Hermitage East Shilvinghampton Holditch West Pulham Strouden Castletown Whitcombe Westfields Dewlish Beaminster Birdsmoorgate Happy Bottom Gussage St Andrew Northbourne West Morden Blacknoll Hains Lodbourne Iwerne Minster West Chaldon Beaulieu Wood Tarrant Hinton St Johns East Pulham Holnest Wimborne Minster Tarrant Rushton Camel Green Pillwell Thornford Yetminster Knighton East Bloxworth Winterborne Stickland Furzebrook East Knighton Puxey Westbourne Higher Bockhampton Post Green North End Holt Wood Avon Common The Borough Buckham Rushcombe Bottom Bradford Peverell Cheselbourne Ameysford Up Sydling Winterborne Whitechurch Hewood Southlands Well Bottom South Bowood Clift St James Stour Provost Columbia Farm Winterbourne Abbas Toller Porcorum Lower Hamworthy Turnworth Lower Holwell Caundle Marsh Shroton Cerne Abbas Broadmayne Kittwhistle Buckland Newton Bowleaze Cobb Winterborne Came Newtown Ensbury Alton Pancras Ansty Warren Evershot Cranborne Holt Heath South Perrott Dorchester Compton Valence Rivers' Corner Ryall Canford Magna Forston Littledown Lilliput West Bourton Gotham Blandford Forum Bowridge Hill Fontmell Parva Purse Caundle Winterborne Herringston Winterborne Houghton Steepleton Iwerne Nether Cerne St Leonard's Farm Park Alcester Dunbury The Folly Sandford Woods Portesham Branksome Park Buckhorn Weston Winterborne Tomson Higher Coombe Anderson Rushton Belchalwell Street Mosterton Lower Holditch Southover Clifton Maybank Cripplestyle Chedington Littlebredy Stinsford Lower Nyland Morcombelake Kingston Coker's Frome Blackney Champernhayes Marsh Hilton Long Bredy Stoborough Heath Ensbury Park Higher Whatcombe Camesworth West End Tyneham Pymore Woodbridge Cowgrove Primrose Hill Wyke Newton Peveril Hengistbury Head New Town Gussage All Saints Spetisbury Gaunts Askerswell Manston Woolcombe Somerford Worbarrow Verwood Poyntington South Bockhampton East Lulworth Whitcombe Iford Huish Laymore Gussage St Michael Woodbridge Cann Crab Orchard West Hurn Westford Ridge Knighton Portway East End Pokesdown Chilcombe Lyon's Gate Mount Pleasant Melbury Bubb Burton Bradstock Hillbourne Mill Throop Burngate Holway St Andrew's Well Sturminster Newton Salway Ash East Howe Kitford Nether Compton Bloxworth Chickerell Deanend Grange Margaret Marsh Cashmoor Upton Toller Whelme Pleck Leigh Woodlake Elm Hill Bishop's Down Stratton Corfe Castle North Bockhampton Organford Silkhay Cann Common Whetley Cross Hartmoor Adber Ham Highcliffe Winton White Post Lower Whatcombe Horton Common Shothole Lower Mannington Symondsbury Allington Stoke Wake Furzehill Chalbury Common Yondover Higher Kingcombe Norden Quarleston Poundbury Lane End Springbourne Manswood Benville Upper Parkstone Blackwater Overcombe Chideock Crouch Hill Loscombe Dragon's Hill East Creech Burstock Corscombe Bramblecombe Jumpers Common Broad Oak Maiden Newton Littleton Kingston Maurward Three Gates Lower Halstock Leigh Chilbridge Henbury Woolsbridge Pleck Rixon Holworth Lower Bockhampton Canford Bottom Rodden Stony Knaps Gribb Duntish Langton Matravers Longburton Woodlands Pidney Huntingford Lower Eype Packers Hill Pamphill Templeman's Ash Woodyates Eccliffe Lake Studland Crossways White Moor Walton Elm Sandpit Lambs' Green Leigh Sturminster Marshall Foxholes Durweston East Stour Ibberton Synderford Kingsland Rampisham Netherhay Stapehill Owermoigne Tarrant Monkton Sturminster Common Bettiscombe Bishop's Caundle Thorncombe Turners Puddle School House Osmington Mills Higher Melcombe Sandhills Higher Row Burton Hanford Redford Knowlton Hedge End Wooth Glanvilles Wootton Stour Meadows Winterborne Clenston Wick Seaborough Winterborne Muston Grange Estate Newtown Hartgrove Bradpole Tollerford Merry Field Hill Milton Abbas Winterbourne Steepleton Wareham Higher Wraxall Chalbury Charlton Marshall Seatown Kington Magna Fairmile Creekmoor Langton Herring Shapwick Weston West Parley West Chelborough East Melbury Ashington Nottington Piddletrenthide Skilling Mapperton Dottery Pilsdon