Luxury Brand Advertising in Rushcombe Bottom

Get in touch

Luxury Brand Marketing in Rushcombe Bottom

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Rushcombe Bottom

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BH21 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Rushcombe Bottom

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Rushcombe Bottom

True luxury need not be directly communicated but instead experienced.

Consumers in Rushcombe Bottom like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Rushcombe Bottom

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Rushcombe Bottom (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Tarrant Crawford Cheselbourne Gaunts Higher Halstock Leigh Cann Upper Parkstone Stony Knaps Northbourne Okeford Fitzpaine Allington Minchington St Leonard's Farm Park Chilcombe Woolford's Water Dudsbury Upton Primrose Hill Woodlands Common Hinton St Mary Hollow Oak Daggons Puncknowle Winkton Durweston Moor Crichel Westham Stafford's Green Lower Eype Poundbury Higher Bockhampton Horn Ash Lower Mannington Hayes Kimmeridge Higher Woodsford Wyke Regis New Town Higher Melcombe Haydon Moorside Coldharbour Sandford Warren Belchalwell Charlton Down Bere Regis Lodbourne Somerford Caundle Wake Little Woolgarston Woodlake Maudlin Cross Ibberton Old Town Turnworth Askerswell Poxwell Fiddleford Mapperton Northport Hurn Shaggs Fontmell Parva West Knighton Bear Cross Pleck Green Corscombe Lulworth Cove Alum Chine Melbury Osmond Three Gates North Bockhampton Tuckton Westford Holwell Chilbridge Chickerell Bowleaze Cruxton Lower Street Walton Elm Higher Nyland Lewcombe Columbia Farm Crossways Broadmayne East Morden Turlin Moor Verwood Longfleet Netherstoke Evershot Oathill Harman's Cross Burton Grimstone Hopsfield Stoborough Green Poolestown Holditch Burngate Gannetts Stapehill Three Legged Cross Osehill Green Goathill West Moors Wimborne St Giles Tarrant Hinton West Bay Woolcombe Plush Laymore Winterborne Came East Parley Charminster Woolsbridge Burstock Redlands Lower Wraxall Hillbutts Weston Stoke Wake Hilfield Minterne Magna East Shilvinghampton Chilfrome Cosmore Seaborough Sandhills Norden East Brook Pentridge Newland Cocknowle Warmwell Chalmington Parley Green Blackwater Tincleton Melbury Sampford East Burton Cold Harbour Chiswell Charminster Pamphill Kit Hill East Cliff Compton Valence Sutton Waldron East Stoke Whitcombe Mount Pleasant Holdenhurst Huntingford Kitford Dragon's Hill Sterte Toller Fratrum Grange Southlands Mapperton Beaminster Stoke Water Shipton Gorge Galton Milton Abbas Waddon Nuffield Holworth Wool Wallisdown Redbridge Gillingham Ash Strouden West Southbourne Winterborne Herringston Lake Pidney Greenham White Lackington Gussage All Saints Tarrant Launceston Bradford Peverell Wonston Ansty Cross Glebeland Estate Ryall Foxholes Sturminster Common Birch Close Clapgate Long Bredy Ansty Camesworth Rew North End Portesham Muscliff Steeple West Morden Tarrant Gunville Slepe Kittwhistle Stubhampton East Lulworth Stoborough Champernhayes Marsh Caundle Marsh Knob's Crook Rockley Sands Tyneham Kinson Portland Port Deanend West Pulham Sandford Woods Thornford Winterbourne Abbas Buckland Ripers Creech Bottom Court Orchard Hermitage Church Knowle Southwell Horton Common West Hurn Lower Whatcombe Oxbridge Hogstock Higher Wraxall Beer Hackett Nottington Beaumont Village Filford Yetminster Coombe Keynes Symondsbury Organford Bryanston Hengistbury Head Radipole Whitcombe Tarrant Monkton Hanford Acton Muscliffe Packers Hill Spyway Hilton Turbary Common Throop Happy Bottom Furzebrook Wynford Eagle Fishpond Bottom Higher Holnest Marshalsea Mudeford Queen Oak Sharnhill Green Oakley Twyford St Leonards Woodville Folke Tollard Farnham Waytown Dean Park North Wootton Stallen Friars Cliff Ryme Intrinseca Burton Silkhay White Post Highcliffe Wimborne Minster Sturminster Marshall Shave Cross Benville Corfe Mullen Hewood Bookham Bugley Kingston Matchams Winterborne Tomson Shroton Wyke Milton on Stour Cann Common Enmore Green Milborne St Andrew Tolpuddle Bradpole Worth Matravers East Chelborough St Ives Clift Stanley Green Chalbury Common Maiden Newton Talbot Village Throop Kingston Higher Row Owermoigne Lane End Hazelbury Bryan St Andrew's Well Almer Fifehead St Quintin Elm Hill Ulwell Fifehead Magdalen Broadwey Bettiscombe Whitefield Cobley Hamlet Dewlish Stour Row The Borough Lyme Regis Kington Magna Gribb Christchurch Morcombelake Higher Sandford Lillington Meerhay Pleck Tadnoll North Poorton Hamworthy Cripplestyle Leigh Lower Holwell West Compton Winterborne Muston Fortuneswell Stalbridge East Fleet Swyre Worbarrow Glanvilles Wootton Whetley Cross Pokesdown Winterborne Whitechurch Arne God's Blessing Green Hound Hill Merritown Middlemarsh South Perrott Blacknoll Winton Holt West Orchard Crab Orchard Charmouth Totnell Higher Kingcombe Leigh Knowlton Gibbs Marsh Manswood Duntish Littlemoor Quarr Motcombe West Howe Notton Tiley Rossmore Coneygar Manning's Heath Winterborne St Martin New Town Binnegar Bedchester Cranborne King's Stag School House East Stour Salway Ash Poyntington Herston Redford East End Parkstone The Folly Holway Higher Chalmington Langton Matravers Drimpton Farrington Lower Kingcombe Shothole Piddletrenthide Boys Hill Pleck Chedington Rodden Rodwell Broad Oak Catherston Leweston Upwey Pleck Winterborne Houghton Merley Durlston Brockhampton Green Springbourne Yondover Poole Woodlands Shillingstone Yewstock Stanbridge Ringstead Pymore Bothenhampton Mount Pleasant Rivers' Corner Sandbanks Toller Porcorum Ham Over Compton Seatown Rampisham Hartmoor Mounters Fifehead Neville Peacemarsh St Johns Halstock Red Hill Chideock West Parley Mangerton Farnham Ashley Heath Coryates Crouch Hill Long Crichel Boveridge East Howe Lodge Copse Estate Up Sydling Melplash Kingston Russell Purse Caundle Gussage St Andrew Dottery Melcombe Bingham The Common Coombe Hampreston Newtown Bourton Dunbury Belchalwell Street Little Canford West Stour Stourpaine Littlebredy Ebblake Miles Cross Woodbridge Trent Uppington East Pulham Grove Newtown Canford Cliffs Monkton Wyld Stour Meadows Long Cross Friar Waddon Moorbath Lower Hamworthy Batcombe Stone Alderney Winterborne Clenston Broom Hill Ranston Post Green Forston Bincombe Sutton Holms Ameysford Nether Cerne East Knighton Mill Throop Bagber East Holme Lyon's Gate Droop Quarleston East Stour Common Todber Hincknowle Grange Estate Creekmoor Sockety Colehill Cerne Abbas Cashmoor Blandford St Mary Alweston Silton Blackney Melbury Abbas Drive End East Melbury Whitmore Mannington Puddletown Lambs' Green Folly Henbury East Creech Hedge End Loscombe Moreton Canford Magna Gore Sandhills Iford Higher Eype Studland Newtown Lower Row Ensbury Winterborne Kingston West Chaldon Hardy Country Park Higher Ansty Eype's Mouth Pallington Bingham's Melcombe West Cliff Iwerne Minster Shitterton Talbot Woods Chalbury Hummer Well Bottom Bournemouth Cold Harbour Wooth Deanland Netherhay Merry Field Hill Furzehill Osmington Mills Henley Woodyates Pimperne South Bockhampton The Mount Manston Minterne Parva Westbourne Alton Pancras Stanpit West Stafford Canford Heath Combe Almer East Holton Athelhampton Walkford Winterbourne Steepleton Horton Heath Winterborne Monkton Blandford Camp Longburton Fleet Burton Bradstock West Woodsford Moordown New Swanage Canford Bottom Wootton Fitzpaine West Lulworth Powerstock Walditch Buckland Newton Spetisbury Southill Nether Compton Dewlands Common Affpuddle Newtown Weymouth Guy's Marsh Higher Whatcombe Fairmile Overcombe Bourne Valley Chettle Frome St Quintin Little Ansty Ferndown Cross Lanes Stoke Abbott Oborne Netherbury Putton South Bowood Monkton Up Wimborne Turners Puddle Bishop's Caundle Sherborne Stalbridge Weston Lytchett Matravers Talbot Heath Woolland Winfrith Newburgh Gaunt's Common Holywell Tadden Blandford Forum St James West Bourton Nettlecombe Haythorne Kingston Maurward Avon Castle Ilsington Synderford Coker's Frome Skilling Hammoon Knackers Hole Shapwick East Orchard Lower Strode New Town Cattistock Mappowder Bloxworth Adam's Green St Catherine's Hill Pig Oak Madjeston Tarrant Rawston Lydlinch Rew Trickett's Cross Avon Common Braytown Muckleford Loders Newton Templeman's Ash Merriott Chetnole Ivy Cross Langham Higher Totnell Toller Whelme Uphall Pillwell Bowridge Hill Crooked Withies Godmanstone Broadoak Pulham Lytchett Minster Woolgarston Dorchester Lower Bockhampton Melbury Bubb Charlestown Buckham Dibberford Newton Peveril Hartgrove Pimperne Holton Heath Adber Weston Thornicombe Jumpers Common Pilsdon Bishop's Down Oakdale Tarrant Rushton Lower Holditch Rushcombe Bottom Gotham Edmondsham Portland Bill Frome Whitfield Haddon Hill West Shilvinghampton Stourton Caundle West Milton Osmington North Bowood West Bexington Wigbeth Easton Westfields Woodrow Compton Abbas Blackdown Littlewindsor East Compton Knighton Burleston Holmebridge Tollerford Corfe Castle Briantspuddle Thorncombe Mosterton Castletown Waterloo Camel Green Gussage St Michael Chaldon Herring Bittles Green Charlton on the Hill Hursey Cowgrove Ashley Whitecross Stokeford Hooke Marshwood Middle Bockhampton Lake Stoborough Heath Stockwood Witchampton Haydon Bearwood Langton Herring Wych Child Okeford Litton Cheney Cobb Uploders Leigh Portway East Bloxworth Whitchurch Canonicorum Preston Holt Wood Marnhull Hemsworth Eccliffe Rolls Mill Saddle Street Birdsmoorgate Sleight Sydling St Nicholas Winterborne Zelston Dean New Town South Poorton Giddy Green West Chelborough Sixpenny Handley Abbotsbury Ham Common Horton Boscombe Worgret Sandford Orcas Ashington Alderholt Wareham Sturminster Newton Broadwindsor Bluntshay Woodbridge Puxey Winterborne Stickland Creech Shaftesbury Upton Lulworth Camp Bradford Abbas Wick West Holme Ashmore Southbourne Bovington Camp Lower Blandford St Mary Hurst Kingsland Hillbourne Rushton Penn Bridport Stratton Aller Atrim Tarrant Keyneston Purewell Rixon North Chideock Ridge Hinton Martell Lower Ansty Lower Halstock Leigh Leweston Furleigh Cross Townsend Broadstone Meyrick Park Knighton Hill Street Branksome Park Huish West Melbury Lilliput Woodsford Pleck Lower Nyland Beacon Hill Lanehouse Woodcutts Glue Hill Sutton Poyntz Up Cerne Colesbrook Watton Beaulieu Wood Fontmell Magna Hinton Parva Anderson Wraxall Holnest Clifton Maybank Sandpit Hains Alcester Stour Provost Higher Coombe Piddlehinton Steepleton Iwerne Swanage Stinsford West End Ensbury Park Littledown Park Gate Longham Holt Heath Pilford White Moor Buckhorn Weston Branksome Southover Frampton Langton Long Blandford Bramblecombe Melcombe Regis Winyard's Gap Littleton Ham Hill Rowlands Romford Charlton Marshall Holway Margaret Marsh Crendell