Luxury Brand Advertising in Hunwick

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Luxury Brand Marketing in Hunwick

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hunwick

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DL15 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hunwick

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hunwick

True luxury need not be directly communicated but instead experienced.

Consumers in Hunwick like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hunwick

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Meadowfield Annfield Plain Sunderland Bridge Trimdon Stillington Westwick Lendings Butterknowle Dipton Old Eldon Cold Hesledon Hedley Hill Plawsworth Gate Clough Dene Benfieldside Bradbury High Stoop North Bitchburn Rise Carr Allensford Romaldkirk Hartlepool Hope Town Toronto Lowe's Barn Shincliffe Queen's Park Deanery View Redford Witton-le-Wear Barley Mow Hilton Rainton Gate Brasside Cowpen Bewley Ettersgill Stockton Grange Mickleton Stanley Crook Lintzford Shadforth Old Thornley East Hope Ouston Blackwell Bowbank Old Town Egglesburn South Church Bolam Summerhouse Wall Nook Mountsett Hudegate Throston Grange Estate Medomsley Seaham High Lands Old Cassop Oak Street Great Chilton Westlea Urlay Nook Page Bank Cleatlam Urpeth Throston Sadberge New Kyo New Hunwick Crimdon Park Mount Pleasant Longhill Croft on Heugh Greta Bridge Northlea Fishburn Staindrop Grangefield Rift House Hutton Magna Hunstanworth Etherley Dene Archdeacon Newton Consett Howden-le-Wear Mowden Middleton-in-Teesdale New Coundon Billingham Waterhouses Tursdale Langton Thwaite Longnewton New Ho Boltshope Park Binchester Blocks Knitsley Hamsterley Mill Metal Bridge Newton Bewley Quaking Houses White Kirkley Sunnydale Durham Horsleyhope Mount Pleasant Lane Head Firth Moor Merrington Lane High Clarence Broompark Harperley Thorpe Larches Crossgate Moor Woodland Esh Canada Butterwick Evenwood Gate North End Egglescliffe Cotherstone Peterlee South Hetton Causey Leamside Satley Regent Street Low Westwood Cockerton Old Wingate Wolviston Kelton Boldron Ovington Deneside Briscoe Elwick St John's Chapel Pelton Fell Parkside Edmondbyers Ushaw Moor Croxdale Townfield South Stanley Church Kelloe Newsham Middlestone Bank Top Morton Tinmouth East Blackdene Gilesgate Dent Bank Craghead Merryoaks Carrville Tudhoe Crook Easington Nettlesworth No Place Heatherycleugh Woodside Bowes High Pittington East Briscoe High Westwood Newfield Headlam Esh Winning Copthill Beech Terrace Blackhall Rocks Gilesgate Moor West 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Newtown Neasham Roseworth Langdon Beck Coxhoe Royal Oak Hummerbeck Great Stainton Thinford Hartburn Lane Head Cornriggs Walworth Whinny Hill Coundon Grange Holwick Barmpton Copley Thornley St Helen Auckland Daddry Shield West Auckland Grassholme Houghton Bank Grindon Kip Hill Lintz Low Dinsdale Coppy Oakenshaw Leazes Redworth West Blackdene Burtree Ford Carlton Alum Waters Ludworth Shildon Harrowgate Hill Carlbury Hummersknott Garmondsway Malton Burnhope Harrowgate Village Waskerley Ramshaw Hett Fleming Field Gilmonby Phoenix Row Shotton Colliery Pierremont Newbiggin Hamsterley Pickering Nook Western Hill Aukside Preston-le-Skerne Maiden Law Stanley Rowley Morley Black Banks Thorpe Thewles Primrose Hill Low Coniscliffe Branksome Killerby Eggleston Sunnybrow Chilton Lane Pontop West Pelton Whitesmocks Hurworth Place Walworth Gate Sherburn Hill Oak Tree Sacriston Bedburn Sedgefield Low Pittington Great Burdon School Aycliffe Shield Row Hamsterley Little Stainton Startforth Old Quarrington Town Head Stockton-on-Tees Templetown Brignall Wolsingham Burnopfield Winston Chester-le-Street West Rainton Chilton Middleton Kimblesworth Elm Terrace Beaumont Hill Mainsforth Langley Park Preston-on-Tees Hurworth Burn Haswell Plough Ornsby Hill Sunniside Woodstone Village Harelaw Frosterley Killhope Stanhope Rookhope California South Side Edmondsley Catchgate Bollihope Eastgate Spennymoor Ireshopeburn Brandon Village Shotton Perkinsville Witton Park East Kyo Willington Pelton Blackhill Ferryhill Westerton Helmington Row Esperley Lane Ends Trimdon Grange Elstob Tanfield Laithkirk Eden Vale Seaton Carew Quarrington Hill Houghton-le-Side Wackerfield Hesleden New Shildon Owton Manor Egglestone Abbey East Howle Wearhead Littletown Raby Inkerman New Brancepeth High Beechburn Stranton Town Kelloe Thringarth Bishopton Tan Hills Barnard Castle White-le-Head Newton Ketton Little Newsham Roddymoor Witton Gilbert Embleton Snaisgill Tantobie Running Waters South Pelaw Leasingthorne Woodham Village Hardwick Flint Hill Tudhoe Grange Blackhall Colliery Crookgate Bank Castleside Monk Hesleden Gray Street Byers Green Lynesack Newton Hall Foxton Aycliffe Village Todhills Albert Hill Newfield East Hedleyhope Close House Thornley The Grove Darlington South Wingate Woodham Middle Side Castle Dene Ragworth Bowburn Ebchester Whitton Haswell Moor High Grange Ruffside Haughton le Skerne Cornsay Colliery Sherburn Toft Hill High Escomb Wycliffe Eaglescliffe Westgate Sherburn House Forest-in-Teesdale Greencroft Elton Brotherlee Skerne Park High Shincliffe Lanehead Broom Hill Middridge Hill End Chester Moor Coundon Little Thorpe Holmside Eldon Elm Tree Whitehill Eastbourne Coronation Eastlea Green Head Dalton Piercy Norton Ramshaw Great Lumley Low Lands The Dene Kirk Merrington Dean Bank