Luxury Brand Advertising in Cilcennin

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Luxury Brand Marketing in Cilcennin

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Cilcennin

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SA48 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Cilcennin

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Cilcennin

True luxury need not be directly communicated but instead experienced.

Consumers in Cilcennin like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Cilcennin

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Cilgwyn Brynhoffnant Furnace Cefn Llwyd Parrog Orange Gardens Hiraeth Crosswood / Trawsgoed Newton Cross Saundersfoot Johnstown Glandyfi Rhydypennau Lampeter Velfrey West Marsh Hubberston Rhydowen Morfa Merthyr Llanddewi Brefi Gorslas Sardis Penybanc Haverfordwest / Hwlffordd Llanddarog Spittal Trostre Abercych Tyrfran Ffairfach Cwmisfael Maddox Moor Narberth / Arberth Llangwyryfon Cross Hands Roch Gate Llansantffraed / Llansantffraid Mynyddygarreg Caeo / Caio Lledrod Dole Tan-y-groes Trelerw Llanegwad Rhydygele Four Roads Capel Dewi Trefenter Rhosygilwen Simpson Cross Rhydowen Keeston Carway / Carwe Llandyfaelog Skyfog Cwmann Pentre-cwrt Glenowen Alltwalis Lower Freystrop Sutton Capel-Gwynfe Stackpole Elidor Pentre-bach Llanrhian Mathry / Mathri Guildford Church Lake Ponthirwaun Felingwmuchaf Clareston Begelly / Begeli Llanglydwen Drefelin Coopers Troedrhiwffenyd Llanychaer Cilgerran Horeb Cwrt-y-cadno Llangeitho Llandruidion New Quay / Ceinewydd Llundain-fach Plain Dealings Ystradowen Pont-rhyd-y-groes Monkton Colston Ponterwyd Cnwcau Weston Dinas Cross Tegryn Crinow Dre-fach Sylen Cross Inn Lawrenny Quay Manordeilo Pontantwn Capel Bangor Carmarthen / Caerfyrddin Silian Llanboidy Tre'r-ddôl Gors-goch Derlwyn Ffostrasol Little Haven Ram Wern Hakin Pen-y-Bont Penrhyn Castle Broad Oak Bengal Cyffredin Sardis Clarach Vachelich Betws East Trewent Tanglwst Burton Glanafon Port Lion Llansaint Bancyffordd Boulston Llanfair-Nant-Gwyn Cilcennin Llys-y-frân Ferryside Felingwmisaf Morfa Betws Ifan Gwbert Hill Mountain Porthyrhyd Gwrhyd Mawr Brawdy Dyffryn Castell Tiers Cross Carreg-wen Furnace Henllan Amgoed Penny Bridge Pant-y-crûg Capel Betws Lleucu Sealyham Rhosson Dudwells Harbour Village Cwmffrwd Cresselly Bryn Myrddin Pwllhobi Maesymeillion Churchton Rhosaman Machynys Grove Dollwen Gartheli Cwm Rhos Nantyronen Station Broadway Pont-Ceri Llanybydder / Llanybyther Twynmynydd Llancynfelyn Blaengeuffordd Cosheston Llanwenog Cwmdwyfran Pentre-Poeth Cwmsychbant Pontiago Coed y Garth Cwm-cou Waun Beddau Maen-y-groes Llangeler Garnant Talbenny Pembrey / Pen-bre Pennar Glanrhyd Salem Haroldston West Twy Cross Summerhill Rhosygadair Newydd Hawen Dyffryn-bern Carew / Caeriw Glanpwllafon East Williamston Castlebythe Cwm-pîb Cefncaeau Felinfoel Waun y Clyn Dre-fach Llanddewi Velfrey / Llanddewi Felffre Trefilan Pontyblodau Old Goginan Pisgah Cippin Stone Idole Talog Seaside Tregyddulan Pleasant Valley Penplas Druidston Kingsmoor Brynhyfryd Llanwnda Llwynduris Llangadog Felinwynt Poyston Comins Coch Penceiliogi Rusheylake Plas Gogerddan Llandysul New Bridge The Valley Trefasser Iet-y-bwlch Cilycwm Llanwrda Bolahaul Fm Stackpole Penrherber Robeston West Llanelli Backe Aber-banc Lake Fferws Hill Yspitty Gilfachreda Portfield Gate Tir Syr Walter Lochvane Capel Seion Angle Crosswell / Ffynnongroes Rhydcymerau Cwm-yr-Eglwys Bangor Teifi Treffgarne Greynor-isaf Milford Haven / Aberdaugleddau Pant-y-Caws Penglais Carmel Trefgarn Owen Lampeter / Llanbedr Pont Steffan Eglwys Fach Rhandirmwyn Newcastle Emlyn / Castell Newydd Emlyn Cuffern Portheiddy Pontbren Araeth Abernant Pen-y-mynydd Horeb Llwyndrain Bont Fawr Millin Cross Penmorfa Capel Dewi Cynheidre Manorowen Maesybont Haysford New Row / Rhes Newydd Hundleton Waun Fawr Nevern / Nanhyfer Gumfreston Ynys Tachwedd Rhosyn-coch Cynwyl Elfed Trefin / Trevine Camrose Golden Hill Llwynhendy Princes Gate Rhoscrowther Pentre-rhew Tenby / Dinbych-y-Pysgod Hebron Pendre Star Temple Bar St Ann's Head Craig-y-penrhyn Felindre Farchog Yerbeston Penllwyn Bwlchnewydd Cwmcych Ffynnon-ddrain Pelcomb Hook Capel-y-Groes Pen-cae Penuwch Trevinert Rhos-y-llyn Hafod Grove Pope Hill Cilsan Gellywen Wenallt Llandyfriog Aberaeron Caemorgan Brongwyn Troed-y-rhiw Cwm Capel Green Bwlch-Llan Heol-ddu Llan-mill Betws Bledrws Berea Castlemartin Llygadywawr Newton Mountain Priory Coed Cae Pwll-trap Peniel Allt Hasguard Llanilar Llangunnor Oakford / Derwen Gam Cynghordy Rhos-y-garth Landshipping Quay Danyrhelyg Dinas Bentlass Panteg Llanedi Cae'r-bryn Aber-Giâr Trefechan Croes-lan Cwmhiraeth Clarbeston Road Wiston Troed-y-rhiw-Siôn Hermon Cippyn Saron Caeffynnon Pelcomb Bridge Little Milford Glan-Duar Slade Rhyd Cwm Plysgog Broadfield Clegyr-Boia Mayeston New Cross / Y Gors Blaen-Cil-Llech Penbontrhydyfothau Nebo Alltyblaca Sageston Bigyn Y Ferwig Cross Inn Pemberton Blaenau Cwmorgan Blaencelyn Adpar Kidwelly / Cydweli Bridell Llanarthne Rosebush Glan-dŵr Pembroke Ferry Pen-Lan-mabws West Williamston Warren Lambston Llangadog Maesycrugiau Newport / Trefdraeth Llangybi Upper Borth Pennant Hopkinstown Bosherston Lower Kingheriot Synod Inn / Post-Mawr Waungilwen Drefâch Lamphey / Llandyfai Llannon Neuadd Cross Crugybar Rhosmaen Pont-yr-hafod Rhydyfelin Halfway Capel Sain Silin St Clears / Sanclêr Chapel Hill Llechryd Coxlake Saron Pisgah Mesur-y-dorth Glandwr Cold Inn Bynea Llandeilo Hill Capel Cynon Thomas Chapel Bletherston Rhuddlan Ystrad Aeron Trawsnant Bethlehem Llanteg Glogue Tregroes Reynalton Robeston Cross Pentre-Gwenlais New Inn Cwmtydu Penallt Wolfsdale Stepaside Aberarth Blaenannerch Halfway Llanbadarn Fawr Penbryn Jameston Mount Pleasant Bancffosfelen Rhydargaeau Tretio Bow Street Trimsaran Cwmduad Bancyfford Llwyn-yr-hwrdd Penrhiwgoch Noyadd Wilym Llandybie Triffleton Ffynnon Gron Dinefwr Park Cae-gors Tumble / Y Tymbl Maenllegwaun Tre Taliesin Cei-bach Maes-bangor Crwbin Brynamman Penparc Aberporth Henfynyw Pentre-ty-gwyn Nantycaws Kingsbridge Pen-y-garn Foelgastell Pwllcrochan Dyfatty Ystradmeurig Orlandon Ffynnon-oer Eglwyswen Morfa Borth Bwlch-y-groes The Clôs Thornton Llansteffan Myddyn-fych Cwmcarnhywel Neyland Five Roads / Pum Heol Robeston Back Walton West Brynafan Neyland Vale Llansadwrn Blaenbedw Fawr Twyn Albro Castle Nolton Nolton Haven Cefn-y-pant Porthgain Llandawke Pont-Tyweli Granston / Treopert Wood Ffarmers Croesyceiliog Penyfeidr Musselwick Strata Florida St Ishmael's Camp Hill Bethania Sandy Haven Porthyrhyd Crosshands Milo Llanycefn Pembroke / Penfro Joppa White Mill / Felin-wen Cilau Tangiers Cefneithin Cloigyn Graig Melinau Llanfihangel-y-Creuddyn Llansadwrnen Jordanston / Trefwrdan Talyclun Staylittle The Green Pontgarreg Rhosycaerau Hebron Llaingarreglwyd Harmony Cwmcoednerth Cwm-miles Pencader Crymych Clunderwen Laugharne / Talacharn Tyn'reithin Cross Inn Manian-fawr Pentre-llyn Pentregat Carnhedryn Uchaf The Rhos Caerfarchell Clarbeston Meidrim Shipping Freshwater East Pentrisil Newchapel / Capel Newydd Birkenhead Street Ty-isaf Hayscastle Cross Broadlay Rhodiad-y-Brenin Gorrig Cwm-mawr Slebech Mynachlog-ddu Fforest Freystrop Bronwydd Arms Pont-Siân Dolypandy Dafen Efailwen Waterloo Pontrhydfendigaid Kings Wood Ludchurch Glan-y-môr Glyn-teg Merrion Lydstep Pentrellwyn Penrhiw-pâl Gethsemane Llanrhystud Tyncelyn Cuttybridge Woods Cross Bwlchygroes Moylgrove / Trewyddel Morfa Bach Pant-y-llyn Pendine / Pentywyn Green Plains Court Henry Gwastad Llwyncelyn Pentowin Pentrebach Prendergast Pont-ar-llechau Capel Hendre Cwmfelin Mynach Aber Monington Parc-y-rhôs Llangloffan Hafodiwan Redberth The Gate / Castell-y-rhingyll Rose Valley Newbridge Maiden Wells Borth Llangwm Llangoedmor Whitchurch Ambleston Stop-and-Call Llandovery / Llanymddyfri Hazelbeach Felinfach Maes Ilyn Llanllwni Penffordd Rhos Haminiog Pentlepoir Llanddeiniol St Davids / Tyddewi Maes llyn Cilwendeg Pont Lanio / Blaenplwyf Black Tar Pinged Bancycapel Deerland Templeton Steynton Wooden Minwear Jeffreyston Pen-bont Rhydybeddau Aberlerry Glanwern Coed-y-bryn Felin-Wnda Llangennech Aberystwyth Meinciau Glandy Cross Treleddyd-fawr Middle Mill Waun Baglam Penycwm Aberffrwd Poyston Cross Bethesda Cross Hands Llansadurnen Furnace / Ffwrnais Felindre Leonardston Chancery / Rhydgaled Skerryford Blaenffos Red Roses / Rhos-gosh Parcllyn Llandeloy Herbrandston Penally / Penalum Rhyd-y-Brown St Nicholas / Tremarchog Wallis Derwydd Llangrannog Moreton Llangynog Llanmiloe Penrhiw-llan Square and Compass / Y Sgwâr Aber-Arad Capel Dewi Mascle Bridge Waterston Hodgeston Rhydywrach Moriah West Denant Tafarn-y-bwlch Tre-gynwr Bethlehem Llandissilio Caermeini Drefach Llanfallteg Blaenporth Eglwyswrw Tyle Cenarth Pen-y-fan Tir-y-dail Plwmp Swyddffynnon Bronwydd Cwmerfyn Martletwy Llanfynydd Broadway Llantood Narberth Bridge Neuadd Solva / Solfach Brook Stags Head Pont-y-Fenni Merlin's Bridge Broadway Tal-sarn Robeston Wathen Adams Street Troedyraur Ashfield Kete Cwmdwr Stonyford Tufton Maenclochog Banc y Darren Kilgetty / Cilgeti Achddu Llywernog Albert Town Bancyfelin Pentre-bâch Croes-goch Tregaron Llwyn-têg Pont Henri Cwm / Lower Town Ysbyty Cynfyn Cwm-y-glo Burton Ferry Pumsaint Pisgah Rudbaxton Leweston Pennar Park Esgair Abercastle Pwll High Street Coomb Mynydd Cerrig Capel Isaac Llangathen Llanwinio Wolf's Castle / Cas-blaidd Manorbier Newton Pentre Galar Travellers' Rest Johns' Terrace / Teras John Rosemarket New Hedges Rhydlewis Lower Solva / Solfach Isaf Martletwy Cross Dryslwyn Pen-y-groes Bateman's Hill Carew Newton Nantcwnlle Beulah Dreenhill Pontyberem Llandygwydd Hermon Withybush Abermagwr Glanrhyd Halfpenny Furze Talley / Talyllychau Caledrhydiau Caerwedros Llangolman Cwrtnewydd Abergorlech Llanybri Treherbert Newgale Trapp Llanwnnen Plashett Sarnau Ty Mawr St Florence Llanon / Llannon Llanfihangel-ar-arth Bronant / Bronnant Ffaldybrenin Walwyn's Castle Felindre Welsh Hook Ty-Mawr Pen-y-banc Ffair-Rhos Boncath Brimaston Swiss Valley Capel Abergwili Sardis Pembroke Dock / Doc Penfro Trelech Treleidr Cwmsymlog Capel Vicar Llangyndeyrn / Llangendeirne Ciliau Aeron Golden Grove St Brides Penybedd Amroth Drefach Blaenwaun Myddfai Llanarth Maesgwynne Upper Brynamman Cefn-bryn-brain Porth Mawr / Whitesands Bay Esgairdawe Llangynin Pencarreg Hendy Cwmwdig Water Dolgerdd Nant-y-Bai Llidiad-Nenog Cwmifor Sandy Trooper's Inn Llanddowror Felindre Cwmbach Cellan Broom Tanerdy Hayscastle The Marsh Sardis Pen-sarn Llansawel Southgate Nanternis Pen-y-bryn Pontamman / Pontaman Penrhyn-coch Pen-y-Bont Milton Treginnis Pen-y-garn Llwyn-y-brain Scleddau Tavernspite Llanpumsaint Dihewyd Ynyslas Carnhedryn Llanycrwys Pentrecagal Tremain Rhippinllwyd Cnwch Coch Johnston Pontyates / Pont-iets St Dogmaels / Llandudoch Talgarreg Ffos-y-ffîn Nantgaredig Cwmdu Llanhowel Blaenpennal Cwmpengraig Glanrafon Penlan St Petrox Brynberian Liddeston Whitehill Bontnewydd Upper Nash Gorsgoch Babel Manorbier / Maenorbyr Llangain Trevaughan Blaen-pant Goodwick / Wdig Siloh Casmael Llanafan Pant yr Athro Llanddinog Hillblock Buarth Mawr Pelcomb Cross Rushacre Ysbyty Ystwyth Carew Mountain Rhosfach Carew Cheriton Pill Walton East Cwmbrwyno Neuadd-Lwyd Glandwr Trisant Llanfyrnach Capel Tygwydd Mount Pleasant Llandyfan Ford Llandyry Marros Guilford Pontyglasier Goginan Trecwn Lanesend Abermeurig Pen-y-bont Box Landshipping Cwrt-henri Penboyr Gwernogle Cribyn Llanllwch Bryngwyn Temple Bar Henllan Pen-rhiw-newydd Little Newcastle / Castell-newydd-bach Pen-bedw Nant-y-ffîn Cwmystwyth Upper Solva / Solfach Uchaf Broad Haven Dolgran Felindre Brongest Llandilo-yr-ynys Penparcau Dyffryn Ammanford / Rhydaman Llanreath Capel Iwan Llanerch Tynygraig Marloes Login Tal-y-bont Twynllanan Cwmfelin-boeth Penyraber Crundale Cilrhedyn Merlin's Cross Little Honeyborough Golden Hill Letterston / Treletert Roch Brithdir Garth Cerbid Lawrenny Pibwrlŵyd Gwyddgrug New Moat St Twynnells Henry's Moat Glanaman Castlemorris / Casmorys Rhydroser Rhyd-y-saint Halfway Broadmoor Aber Eiddy Houghton Bryn-henllan Bryn Iwan Gelli Glasgoed Llanfarian Burry Port / Porth Tywyn Pentre'r-felin Pontrhydyceirt Pentre Morgan Tresaith Elerch / Bont-goch Brechfa Waunclunda Cwmgwili Drefach Pontfaen St Ishmael Great Honeyborough Devil's Bridge / Pontarfynach Llanfihangel-uwch-Gwili Wolfsdale Hill Llwyncelyn Blaen-y-coed Broginin Loveston Felin-pandy Ffynnon Cockshead Llanddeusant Glynarthen Llandilo Middle Hill Uzmaston Myrtle Hill Pont-ar-gothi Llanllawddog Llandre / Llanfihangel-geneu'r-glyn Whitland / Hendy-Gwyn Bridgend Trevaughan Llanfair Clydogau Treffynnon Fishguard / Abergwaun Cold Blow Gignog Llangorwen Llanio Llettyrychen Y Ffald Treglemais Bryn Llanion Llawhaden Cwm-oernant Llanon Llanstadwell Noyadd Trefawr Greynor Cwm-byr Ystumtuen Nine Wells Newchurch Llwyn-y-groes Llwyndafydd Llanfallteg West Woodstock Pantyffynnon Pontarsais Dale Mydroilyn Dôl-y-Bont Cardigan / Aberteifi Tycroes Pren-gwyn