Luxury Brand Advertising in Lower Cousley Wood

Get in touch

Luxury Brand Marketing in Lower Cousley Wood

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Lower Cousley Wood

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TN5 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Lower Cousley Wood

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Lower Cousley Wood

True luxury need not be directly communicated but instead experienced.

Consumers in Lower Cousley Wood like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Lower Cousley Wood

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Lower Cousley Wood (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Pevensey Marden's Hill Three Leg Cross Palehouse Common Clive Vale St Helen's Wood Cackle Street East Guldeford Coggins Mill Ginger's Green Bells Yew Green Rushlake Green Downside Old Heathfield Broomham Beachlands Hastings Winchelsea Beach Cliffe Beckley Steel Cross Brightling Withyham Hankham Bodiam Etchingham Rottingdean Foxhunt Green Withdean Brownbread Street Burwash Weald Pell Green Hollington East Hoathly Patcham Lower Cousley Wood Ratton Village Wallands Park Skippers Hill Sutton Southease Millbrook Fletching Little Norlington West Blatchington Guestling Green Horns Cross Lower Dicker Filching Hazard's Green Waterhall Marle Green Hale Green Mount Pleasant Sweethaws Fairlight Cove Barcombe Gallypot Street Little London Catsfield Stream Hangleton Cackle Street Hollington Park Alciston Laughton Common Mayfield Birchden Nash Street Eastbourne St Anne's Friar's Hill Oxley's Green Dittons Bohemia Highgate Preston Whitehawk Trull's Hatch John's Cross Fletching Common Norton Teasley Mead Piltdown Three Cups Corner Hollingbury Broomgrove Burgh Hill Firle Piddinghoe Flowers Green Warbleton Bachelor's Bump Milton Street South Chailey Carter's Corner Founthill Penhurst Wellbrook Hammerwood Church Wood Mark Street Roedean Sharpsbridge Hooe Common Southover Hurst Green Sedlescombe Budlett's Common Offham South Malling Peacehaven Heights Mark Cross Churches Green Icklesham Jenkins' Green Cliff End Bowlers Town Beacon Down Ely Grange Cuilfail Groombridge Lidham Hill Whitehill Pevensey Bay Lower Horsebridge Friar's Gate Cottenden Witherenden Hill Wadhurst Eason's Green Langney Village Danegate Blackboys East Saltdean Mount Pleasant Henley's Down Chelwood Gate Vines Cross Chiddingly Houghton Green Broadstreet Green Ringmer Upperton Westfield Best Beech Hill Ringles Cross High Wickham Playden Chalvington Udimore Litlington Bexhill-on-Sea East Moulsecoomb Trolliloes Folkington Watermill Stonegate Battle Down Street Pett Clayhill Chailey Harley Shute East Dean Peter's Green Nutley Godleys Green Five Ashes Foulride Green Northease Shover's Green Chelwood Common Winton Frant Vinehall Street Little Common Fairwarp Baldslow Sparrow's Green Bulverhythe St Anthony's Hill Broad Oak Rushy Green Woodingdean Moulsecoomb Chapel Row Wood's Green Cowbeech Hill Ridgewood Maresfield Park Cock Marling Burnt Oak Wilmington Pebsham Laughton Wivelsfield Green East Blatchington The America Ground Balcombe Green Blacklands New Town Jarvis Brook Roselands Staplecross Wannock Broad Street South Street Rye Foreign Brighton Rose Hill Eckington Corner Hollingrove Tarring Neville Tolhurst Caldbec Hill Willard's Hill Buxted Old Town Broyle Side Flackley Ash Seaford Five Ash Down Catsfield Etchingwood Halland Cooper's Corner Upper Dicker Blackham Holmes's Hill St Helen's Falmer Town Row Winchelsea Wickstreet Rotherfield Waldron Chapel Cross Pound Green Ashburnham Forge Union Street Mott's Mill Silverhill Hadlow Down Telscombe Heighton Street Honey's Green North Moulsecoomb Waldron Down Cross in Hand Peacehaven West Firle Mill Corner Green Street Streat Chapman's Town Friston Iden Old Town Berner's Hill Cousley Wood Framfield Wivelsfield Ashton Green Stunts Green Landport Belmont Upper Horsebridge Horney Common Crowlink Hamsey Poundgate Cripp's Corner Furner's Green Bevendean Lyewood Common Beddingham Rickney Exceat Lewes West Hill Flimwell Burwash Burwash Common Beckley Furnace Ripe Rockrobin Duddleswell Boarshead Rodmell Chilley Green Grisling Common Tidebrook Hellingly East Chiltington Three Oaks Gun Hill Golden Cross Davis's Town Holtye Ore Ponts Green Grove Hill Isfield Normans' Bay Ovingdean Tompset's Bank Canadia Mount Ephraim Rusher's Cross Salehurst Glynde Coldean Fisher's Gate Telham Pett Level Meads Spithurst Westham Lions Green Hove The Pound Peasmarsh Birling Gap Crowhurst Herstmonceux St Leonards-on-Sea Robertsbridge Ditchling Common Bishopstone Telscombe Cliffs Blackness Park Corner Snagshall Earl's Down Town Littleworth Broomsgrove Great Maxfield Saltdean Lunsford's Cross Chuck Hatch Balls Green Darwell Hole Ditchling Silver Hill Primmers Green Little Bayham Terrible Down Chitcombe North Corner Goatham Green Bodle Street Green Barcombe Cross Netherfield Heron's Ghyll Westmeston Poundfield Stone Cross Collier's Green Cade Street Wood's Corner Norlington Pounsley Wych Cross Stone Cross Hailsham Argos Hill Dukes Green Wilmington Green Poundford Golden Cross Magham Down Steven's Crouch Thunder's Hill Willingdon Roser's Cross Butcher's Cross Halton Sharp's Corner Glenleigh Park Whitesmith Wartling Hooe Northbridge Street Boreham Street Fairlight Rye Newbury's Cooksbridge Plumpton Green High Hurstwood Glyndebourne Red House Common Moulsecomb Northiam Rye Harbour North End Crumbles Upper Hartfield Punnett's Town Cooden Woolbridge St John's Selmeston Guestling Thorn Mountfield Russell's Green Holton Hill Bexhill Cowbeech Stanmer Burlow Hartwell St Leonards Green Shortbridge Pestalozzi International Village Dallington Hall's Close Silverhill Park Birchett's Green Iford Tilsmore Hampden Park Horam Cogger's Cross Rocks Park Brighton and Hove Foul Mile Upper Wellingham Crowborough Warren Little Horsted Southern Cross Whatlington Newhaven Starr's Green Hawkhurst Common Riseden Bardown Westdean West Marina Alderbrook Crowborough Denton Kingston near Lewes Chiltington Cackle Street Swaile's Green Quabrook Dodd's Bottom Jumper's Town Black Rock Alfriston Maresfield Danehill Lunce's Common Marsh Green Tile Hurst Coleman's Hatch Aldrington Buckham Hill Twelve Oaks Windmill Hill Potter's Green Broad Oak Chilsham Harbour Heights Dale Hill Sidley Cornwell's Bank Horsted Green Jury's Gap Splayne's Green Arlington Plumpton Lower Willingdon Portslade-by-Sea Wallcrouch Whydown Four Oaks Dodd's Hill Portslade Village Kent Street Kemp Town Shortgate Ticehurst South Heighton Forest Row Blackness The Platt Brede Swiftsden Round Hill Eridge Green Newbridge Durgates Berwick Heathfield Hartfield Langney Muddles Green Polegate Camber Ewhurst Green Westdene Jevington Barcombe Mills Sleeches Cross Ninfield North Chailey Mark Cross Broadland Row Mile Oak Hollingdean Glyne Gap Caneheath Newick Friday Street Sheffield Green High Cross Uckfield Castle Hill Maynard's Green Mutton Hall