Luxury Brand Advertising in France Lynch

Get in touch

Luxury Brand Marketing in France Lynch

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in France Lynch

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in GL6 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in France Lynch

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in France Lynch

True luxury need not be directly communicated but instead experienced.

Consumers in France Lynch like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in France Lynch

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover France Lynch (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Batsford Barton Forest Green Joyford Chatterley Mitton Barrow Wake Coltham Fields Prescott Primrose Hill The Beeches Hawkesbury Upton Codrington Walham Gorsley Woodford Saintbury Wickridge Street Stantway Longridge Bulley Broadoak Moorend Noverton Little Washbourne Old Sodbury Kendleshire Nethercote Littleton-upon-Severn Pillowell Engine Common Lower Redbrook Little Witcombe Chipping Campden Warden Hill Laverton St Paul's Woodfield Rendcomb Stumps Cross Rowanfield Oldbury Naite Hidcote Boyce Baunton Old Down Aston on Carrant Upper Cam Clapton Abbotside Little Herbert's Abwell Far Thrupp Walton Cardiff Oakle Street Tidenham Chase Woodstock France Lynch Woodcroft Cinderford Hawling Hystfield Boxbush Middleyard Coomb's End Wotton-under-Edge Marshfield Murrell's End Snowshill Whiteshill Whaddon Stanfields Paxford Preston Hartpury Upper Ley Hampen Double View Arle Woodchester Paradise Quedgeley Duntisbourne Leer Ashleworth Epney Abenhall Shab Hill Oxenhall Blaisdon Joy's Green Littleworth Tidenham Staunton Ganborough Northleach The Island High Nash Preston Newmarket Hazleton Mobley Norman Hill Hillersland Forwood Hawcross Chalford Coln Rogers Foxcote Dursley Cross Hampton Green Rooksmoor Woodbridge Broom's Green Ganders Green Four Oaks Wallsworth Brierley Saintbridge Town Street Compton Greenfield Upthorpe Bays Hill Fyfield Frogland Cross Bradley Woodmancote Triangle St Peter's Rodley Sunhill Gaunt's Earthcott Tytherington Little Rissington Upper Hill St Mark's Nympsfield Cleevemount Warmley Lynch Thornbury Playley Green Ebrington Hanham Green Longridge Wormington Ham Andoversford Ruspidge Stratton Innsworth Colethrop Kingswood Deerhurst Naunton Barton Fiddington Badbrook Battledown Pucklechurch North Woodchester The Haw Central Lydbrook Hanham Hopewell Hill Beverston Coombe Sedbury Harrow Hill Clements End Maisemore Nailsworth Newtown Ruscombe Withington Arlington Southrop Redinhorne Lower Lode Oldend Bisley Gotherington Todenham Alvington Henley Kilcot Kingshill Wallow Green Little Sodbury Hamshill Lasborough Ford Stockend Downend East End Cam Shorncote Westington Coalway Drybrook Twyning Hook Street Woodmancote Theescombe Lower Slaughter Stroat Avening Green Crossways Kent's Green Twigworth Abson Amberley Horsley Framilode Cerney Wick Coates Beeches Green Badgeworth Bubblewell The Rangers Sandhurst Arlebrook Prior's Norton Kingscourt Randwick Ashmead Green Britain Bottom Hallen Horcott Aston Subedge Longford Postlip Cromhall Common Bencombe Rudgeway Churcham Winson Moreton-in-Marsh Earthcott Green Far Green Parkend Huntley Lassington Butterrow Donnington Eastleach Martin Harescombe Alderley Pitchcombe Wishanger Througham Winterbourne Ruardean Hill Cromhall Stonehouse Hardeicke Ryeford Elcombe Bromley Heath Southam Coalpit Heath Upper Morton Berry Hill Milbury Heath Potterswood Tutnalls Oldbury on the Hill Bartlett's Green Naunton Park Lower Chedworth Blackhorse Over Horton Walkleywood Charfield Hill Duntisbourne Rouse Frampton on Severn The Tynings Preston Cross Adlestrop Tivoli Hambrook Highnam Hayden Chipmans Platt Newport Five Acres Bevington Pope's Hill Churchend Boxwell Sheepscombe Kington Gatcombe Sezincote Southend Barrow Lower Lemington Wheatenhurst Evenlode Stanton Upper Oddington Oldbury-on-Severn Vinney Green New Cheltenham Toddington Shurdington Churchend Stanway The Fence Hilcot End Footbridge Sharpness Milbury Heath Dudbridge Bagendon Little Haresfield Kings Hill Oakhunger West Littleton Ablington Rudford Heathfield Upper Lydbrook Fishpool Mile End Cribbs Causeway Meysey Hampton Kitlye Newent Nibley Poolhill Hempsted Thrupp Harry Stoke Brookend Old Bishton Alstone Lynworth Moreton Valence Alderton Mount Pleasant Stanley Downton Northway Fossebridge Warmley Tower Tredworth Aston Cross Tortworth Bledisloe Lower Rea Dumbleton Springbank Great Stoke Evington Twyning Green Little Badminton Brookthorpe Painswick Brockweir Woolaston Common Boulsdon Draycott Elmore Kingswood Oxlynch The Rocks The Park Middle Wick Norcote Shipton Solers Allaston Littleworth Staple Hill Staunton Box Wapley Coaley Sling Oldcroft Itlay Blakeney Teddington Cranham Broadwell Bournstream Burnt Ash Trow Green Great Washbourne Little London Bledington Bournside Newleaze Nupdown Catbrain Cross Hill Podsmead Eastcombe Ball's Green Clifford's Mesne Hailes Brownshill Blackwells End Green Pillows Green Far Oakridge Duckhole Poolway New Town Lower Wick Winstone Park Hill Newington Bagpath Marston Hill Oakley Sudgrove Abbeydale Lintridge Nibley Green Churchdown Farfield Shepperdine Winchcombe Hethelpit Cross Northville The Camp Leighterton Pancakehill Duntisbourne Abbots Easter Compton Frampton Mansell Elton Brockhollands South Cerney Netherton Lower Ley Apperley Tredington Newtown Naas Chipping Sodbury Filton Cobb's Cross Tuffley Upper Slaughter Bourton-on-the-Water Windrush Tockington New Mills Berkeley Purton Shipton Moyne Smart's Green Severn Beach Flaxley Calcot Tickmorend Daglingworth Cambridge Hillesley Longwell Green Tresham Brimpsfield Northwick Kemble Staverton Down Hatherley Netherhope Prestbury Thames Head Highfield Maugersbury Cowhill Ampney Crucis Berkeley Heath Stowell High Woolaston Ready Token Wymans Brook Kingscote Worrall Hill The Moat Coberley Watermoor Whitecliff Highleadon Cutsdean Stidcot Shepherd's Patch Rockhampton Park End Berwick Bibury Pennsylvania Tetbury Upton Barnwood Didmarton Emerson's Green Hasfield Gossington Stanley Pontlarge Botloe's Green Bream Wyegate Green Lydney Longborough Lower Soundwell Nuppend Beach Bengrove Church End Fretherne The Barton Haresfield Hill End Upleadon North Cerney Northwood Green Littleford Grange Village Ayleford Cheltenham Montpellier Lower Cockleford Wotton Uplands Tunley Brand Green Tickshill Yate Cold Aston Rodborough Claypits Redmarley D'Abitot Pinfarthings Stoke Gifford Bournes Green Bowling Green Upper Siddington Didbrook Frampton Court Swindon Down Ampney Ruardean Woodside Cadbury Heath Bridgend Blakeney Hill Calmsden Church Westcote Stroud Stinchcombe Bromesberrow Stowe Ram Hill Chaceley Lower Meend Brimscombe Betty's Grave Carterspiece Fromebridge Chedworth Laines Kempsford Cleeve Hill Mount Pleasant Littledean Whaddon Shuthonger Rodmarton Tirley Okle Green Hucclecote Brockworth New Passage Elmstone Hardwicke Watley's End Stratfordbridge Dodington Yorkley Chaxhill Badminton Chavenage Green Aylworth Chase Hill Ashchurch Milton End Forthampton Tiltups End Newtown Robinswood Hunt's Grave Houndscroft Inchbrook The Folly Mickleton Shipton Oliffe Hilcot Wood Stanway Knightsbridge Rangeworthy Clapton-on-the-Hill Frenchay Little Barrington Cockleford West End Bishop's Cleeve Broad Campden Forthay Turkdean Woolstone Westerleigh Hill The Pound Upper Wick Wibdon Hamwell Leaze Broadrock North Nibley Wicks Green Long Newnton Latteridge Stone Hill Oridge Street Holbrook Common Lower Berry Hill Cowley Lower Hamswell Brown's End Icomb Awre Poulton Dorn High Orchard Warmley Hill Bagpath Olveston Golden Valley Upton St Leonards Knockdown Townwell Longney Cannop Tewkesbury Quarhouse Moor End Charlton Abbots Bownham Putloe Upper Coberley Horsepools Somerford Keynes Watledge Blockley Cowhorn Hill Bream's Meend Yorkley Slade Upper Swell Frampton End Fiddler's Green Compton Green Ampney St Peter Ampney St Mary Lower Cam Leathern Bottle Swanley Petty France Moorslade Upper Soudley Daylesford Daneway Doynton Woolaston Slade Tutshill Highfield Soundwell Culkerton Farmington Upper Dowdeswell Broadwell Lower Lydbrook North Corner High Brotheridge Snig's End Eastington Hinton Barton End Seven Springs Pilley Sherborne Shapridge Westend Aylburton Common Hampnett Howley Frampton Cotterell Whitfield Cooper's Hill Plusterrwine Henfield Dyer's Common Draycott Little Bristol Hatherop Westrip Lower Common Aldsworth Awkley Ebley Whitecroft Silver Street Pittville Cassey Compton Shaw Common Scowles Shortwood Paganhill Miserden Lightpill Everlands Woolridge Uckington Cold Elm Shortwood Shadwell Littledean Hill Totteroak Edge End Orange End Burleigh Highfields Rockness Harleywood Patchway Plusterwine Little London Sibland Whittington Mangotsfield Oldland Lower Kilcott Jeffries Hill Benhall Castletump Bagstone Horwood Riding Minchinhampton Mayshill Piff's Elm Eastleach Turville Ellwood Upper Common Newerne Lower Hazel Pitt Court Chalford Hill Kenton Green Saul Coaley Peak Nastend Upper Soundwell Breadstone Upper Rissington Bilson Green Syreford Elmbridge Baker's Hill Bradley Stoke Longhope Hawkesbury Hinton Lower Morton Weston-sub-Edge Hudnalls Green Street Little Drybrook Gillingstool St Chloe Lower Dowdeswell Acton Turville Swineford Holywell Knave-in-hole Coln St Dennis Tilsdown Slimbridge Sundayshill St Paul's The Butts Middle Duntisbourne Sladbrook Kingsditch Salperton Park Nether Westcote Grovesend Upper Kilcott Smallbrook Bourton-on-the-Hill Battlescombe Hillend Green The Twittocks Longridge End Frocester Nailbridge Woolaston Overton Park Fairview Morton Lower Apperley Elmore Back Ryeworth Nupend Stanley Longlevens Rodford Hardwicke Little Sodbury End Matson Siddington Little Shurdington Bridge Yate Pilning Whiteway Marsh Lane Minsterworth Cockshoot Heath End Buckover Tortworth Green Mount Hill Leddington Wick Oakridge Lynch Moor End Symonds Yat East Greet Ham Boughspring Alveston Parkfield Chargrove Jack's Green Doughton Lechlade-on-Thames Leckhampton Hill The Leigh The Scarr Worley Edgeworth Calcott's Green Newnham Coldharbour Dymock Quenington Ruddle Neds Top Arlingham Cress Green Salperton Brimps Hill Elberton Chesterton Tarlton Wortley Leonard Stanley Oldland Common Avening Marle Hill Summerhayes Damery Hewelsfield Common Dixton Great Rissington Ewen Synwell Hinchwick Milkwall Over Uley Cainscross Great Witcombe Cranham Corner Stancombe Nag's Head Stowe Green Clearwell Viney Hill East End Hampton Fields Yanworth Whiteshill Newton King's Stanley Dunfield Homedowns Palmer's Flat Lower Tuffley Stow-on-the-Wold Green Bottom Lower Soudley Eastington Coln St Aldwyns Plump Hill Gretton Bradley Green Edge Woodmancote Bamfurlong Cirencester Harnhill Parkend Four Mile Elm Kempley Green Eggs Tump Crawley Wyndbrook Stone St Briavels Malswick Westerleigh Gretton Fields Westbury-on-Severn Cashes Green Natton Kemble Wick Charfield Green Crossways St Briavels Common Boddington Purton Cherington Shortstanding Great Barrington Willsbridge Coleford Fairfields English Bicknor Owlpen Driffield Egypt Highfield Shipton Lower Stone Charlton Park Bibstone Huntingford Caudle Green Aylburton Ryton Upper Up King's Green Stoke Orchard Whelford Brookend Pool Meadow Corse Linden Bussage Sevenhampton Bagpath Farmcote Condicote Kempley Buckland Norton Hill Old Passage Elkstone Lower Swell Tibberton Hagloe Fairmead Lower Oddington Puckrup Ruardean Watermead Hidcote Bartrim The Eaves Hardwicke Selsley Almondsbury Bentham Brockhampton Nimlet Marsh Common The Flat Woolaston Woodside Aust Alveston Down Poole Keynes Fairford Rockstowes Starveall Stroud Green Standish Middle Street Christchurch Tetbury Sapperton Picklenash Upleadon Court Bread Street Overton Iron Acton Chaceley Hole Windsoredge Dyrham Birdwood Redwick Brain's Green Ashley Steam Mills Selsley West Whitminster Newland Clanna Falfield Farleys End Wanswell Shakesfield Gloucester Cold Ashton Sandpits Charlton Kings Berkeley Road Puckshole Coombe Hill Netherend Collafield Etloe The Heath Compton Abdale Wickwar Westonbirt Pullens Green Beachley Alderton Fields The Pludds Homestead Slad Hallwood Green The Purlieu Sandy Lane Wick Rocks Hyde Phipps Bottom Taynton Oxenton Notgrove Three Ashes Willis Elm Foss Cross Mork The Mythe Colesbourne Wyck Rissington Ozleworth Willersey Kingsholm Alstone Tumpy Green Ingst Stroud Hill The Hacket Bowbridge Bromesberrow Heath Bullo Talbot's End Ketford Bitton Coney Hill Bishop's Norton Prior's Park Greenway Tirley Knowle Priding Dunkirk Chaceley Stock Pamington Charingworth Syde Up Hatherley South Woodchester Charfield Bath Street Anthony's Cross Tormarton Bafford Siston Common Millbottom Smart's Green Siston Cockadilly Waterlane Tillers' Green Dursley Highnam Green Woodhouse Down Winterbourne Down Birdlip Northfield Hester's Way Barnsley Halmore Mitcheldean Perrott's Brook Upper Framilode Upton Cheyney Deerhurst Walton Yate Rocks Hewelsfield The Reddings Gatwick May Hill Village Taddington Glasshouse Whiteway Kineton Colt's Green Brockhampton Temple Guiting Guiting Power Hatherley The Quarry Lowbands Crackstone Leckhampton North Common Readings Itchington Aston Magna Nibley Green Chedworth Townsend