Luxury Brand Advertising in Ganarew

Get in touch

Luxury Brand Marketing in Ganarew

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Ganarew

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NP25 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Ganarew

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Ganarew

True luxury need not be directly communicated but instead experienced.

Consumers in Ganarew like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Ganarew

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Ganarew (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Logaston Much Dewchurch Burghill Ullingswick Shucknall Sutton Lakes Weobley Moccas Cradley Todding West Hill Coldharbour Dukes Ryelands Goodrich Cross Lea Line Leinthall Starkes Welsh Newton Bleak Acre Veldo Sutton St Nicholas Wofferwood Common Hales Bank Stretford Court Bodenham Moor Easthampton Garway Hill Monnington on Wye Lyde Cross Woonton Llandinabo Little Common Yarsop Putley Green Three Crosses Lower Todding Whyle Hungerstone Moor Park The Forge Alder's End Rowland's Green Brampton Abbotts Upper Hardwick Totnor Little London Bircher Upper Breinton Merbach Munsley Bromyard Downs Stockingfield Golder Field Orcop Lower Maes-coed Bartestree Norbridge Garway Ashperton Lower Wootton The Cleaver Priory Wood Hereford Clifford Portfields Combe Sutton Marsh Upton Bishop Floodgates Marden Putley Pen-pwll-sond Lower Kinsham Aylestone Hill Birley Pencombe Bagwyllydiart Hurstley Red Hill Ledgemoor Cock Gate Little Hereford Trumpet Marston Stannett Evendine Monmarsh Preston Marsh Buckcastle Hill Kerne Bridge Lewis Wych Yarpole Arrow Green Three Ashes Downton on the Rock Pen-allt Middle Maes-coed Wellington Marsh Kinnersley Pentre-Jack Ganarew Munsley Green Ashfield Rushock Turnastone Wilton Streamford Tedstone Wafer Walterstone Craswall Goose Pool Baron's Cross Grendon Green The Vauld Headland Amberley Marlas Ruxton Tupsley Stoke Prior Crumpton Hill Woodbrook Winforton Pencoyd Stanford Bishop Little Brampton Walterstone Common Merrivale Peterchurch Upper Wellington Withington Old Forge Five Bridges Weston under Penyard Winter's Cross Rushall Grendon Bishop Ballingham Hill Bradnor Green Symonds Yat Bycross West Lydiatt Kymin Greytree Bullinghope Brinsop Holmer Hillhampton Pikestye Stapleton Thornbury Mahollam Meadow Green Pen-y-Park Ryeford Woonton Ash Weirend Moorend Cross Byford Broadmoor Common Brilley Mountain Hill Hole Coddington Newtown Howle Hill Munderfield Row Welsh Newton Common Ocle Pychard The Hundred Great Doward Pipe Aston Tillington Common Tretire Pixley Millhalf Sellack Eardisland Combe Moor Colwall King's Pyon Bush Bank Howton Cabal Ledbury Newton Winnal Common Madley Brookfield Tyberton Nutfield Lower Burton Old Wharf Stansbatch Bacton Hampton Bishop Wayend Street Netherton Marston Tidnor Staplow Letton Wormelow Tump Rudhall Llanrosser Wolferlow Cross Llyde Ivington Trelough Lingen Stoke Lacy Llangrove Eign Hill Newton Farm Canon Bridge Hope under Dinmore Yazor Grantsfield The Moors Halmond's Frome Edwyn Ralph Newtown Welsh Bicknor Mortimer's Cross Mansel Lacy Brimfield Wellington Upper Marston Orleton Common Portway The Wymm Hope Mansell Little Merthyr Eyton Lea Treaddow Bartonsham College Hill Dinedor Cross Overross Headbrook Lower Buckenhill Ashley Moor Wormbridge Common Newton Holme Lacy Weston Bishon Common Withington Marsh Kingstone Hartleton Brick End Urdimarsh Clencher's Mill Turkey Tump Sunset Park Gate Field's Place Richards Castle Lower Harpton Huntington Upper Colwall Upton Crews Newlands The Riddle Birtley St Weonards Upcott Ruxton Green High Lane Wormsley Burrington Sollers Dilwyn Kingstone Bodenham Birchall Moreton Winnal Titley Stanley Hill Waterloo Widemarsh Longtown Crowmoor Harewood End Kentchurch Ruckhall Lower Broxwood Nunnington Hildersley Bredward Lower Town Lyne Down Little Gorsley Old Country Leintwardine Flintsham Michaelchurch Escley Parkway Aconbury Orleton Aymestrey Westmoor Bolstone Venn's Green Upper Buckenhill Leysters Pole Portway Lower Rabber Monkhide Middleton on the Hill Bromyard Claytons Shutton Whitney-on-Wye Callowside Enmore Field Norton Canon Perton Trereece Broad Green King's Thorn Hoarwithy Weobley Marsh Covender Kimbolton Saffron's Cross Ford Ebnall Rodd Deerfold Wacton Birchend New Street Clodock Moorfields Kilpeck Stoke Cross Weston Beggard The Bage Knill Holme Marsh Even Pits Collington Wormbridge Pencraig Crow Hill Fine Street Lower Bullingham Tedstone Delamere Marlbrook Newton White Cross Foxley Crizeley Crozen Newton Cusop Bridstow Rodd Hurst Much Marcle Eau Withington Clouds Hawkersland Cross Whitbourne Brinkley Hill Munstone Stretford Moorhampton The Knapp Jug's Green Stowe Upper Egleton Sutton St Michael Llanrothal Woonton The Fording Durlow Common Poolmill Pontrilas Hales Wood Canon Pyon Adley Moor Hill of Eaton Little Hill Hatfield Haven Elmdale Upper Dormington Calver Hill Burcher Common Hill Penrhos Storridge Upper Hill Clehonger Sandyway Grittlesend Stony Cross Ryelands Stony Cross Lower Breinton Byford Common Archenfield Huntington Shelwick Green Ailscroft Lucton Barrelhill Green Shawl Horseway Head Crocker's Ash Rowlestone Ewyas Harold Aston Wynds Point Cornett Bowley Town Upper Broxwood Becknell Waller's Green Much Cowarne Yarkhill Woods Eaves Orcop Hill Humber Wetmore Staunton on Wye Fromington Eaton Linton Risbury Lulham Aylton Upper Hergest Sallys Clock Mills Stretton Grandison Dorstone Wigmore Chickward Kenchester Franklands Gate Middleton Shobdon Loxter Upper Sapey Llanwarne Kerry's Gate Ashton Bredwardine Bishops Frome Little Garway Burley Gate Michaelchurch Westfields Flaggoners Green Glewstone Beavan's Hill Donnington Brierley Stoke Lane Hyde Ash Larport Portway Woolhope Cockshoot Kingsland Stretton Sugwas Red Rail Brilley Llanveynoe Tillington Brinsop Common Urishay Common Cophill Perrystone Hill Newtown Shelwick Isle of Rhea Rotherwas Bodenham Bank Wootton Brockhampton Bromsash Eaton Bishop West Town Uphampton Lower Hergest Common Bach Upper Maes-coed Cobnash Rhydspence Preston on Wye Abbey Dore Bowley Tudorville Woolhope Lower Welson Tarrington Lower Southfield Sellack Boat Knapton Green Peterstow Panks Bridge King's Caple Whitton The Leys Coxall Elms Green Goodrich Kynaston Staunton on Arrow Putson Gorsley Common Bellamore Broadway Lands Linley Green Credenhill Nupton Dinedor Dodmarsh Lower Hardwick Lyonshall Lower Grove Common Parkway Kinton Kington Tarrington Common The Broad Pict's Cross Steen's Bridge Nokelane Head Penguithal Linton Hill Lower Lye Pontshill Llangarron Bobblestock Eastwood Shenmore Upper Lyde Lugg Green Blackmarstone Castle Frome Holywell Bringsty Common Swinmore Common Green Crize Willersley Sapey Common Edvin Loach Fawley Chapel Hole-in-the Wall Poolpardon Lower Bearwood Westfield Dulas Letton Norton Wood Marlow Ladyridge Cockyard Buckton Breinton Common New Town Brobury Hendre Phocle Green Ballingham Fiddler's Green Upper Wootton Stockton Twyford Common Fownhope Kingswood Meer Common Batchfields Ballsgate Common Crossway Ridge Hill Strangford The Weaven Munderfield Stocks Little Tarrington Dancing Green Bredenbury Vowchurch Common Westhide Eardisley Preston Wynne Biddlestone Bosbury Old Gore Ridgeway Cross Maund Bryan Belmont Colwall Stone Byton Hand Evesbatch Swainshill Leominster White Stone Nextend Felton Brimfieldcross Hinton King's Acre Vowchurch Chance's Pitch Elton Acton Green St Margarets Whitechurch Maund Mansell Gamage Litmarsh Archenfield Brampton Bryan Coughton Wellington Heath Bearwood Hill-field Greenhill Little Cowarne Baysham Bicton Hamnish Clifford Cholstrey Burmarsh Wharton Stagbatch Great Brampton Tumpy Lakes Didley Portway Bailey Lane End Lawton Allensmore Bull's Hill White Rocks Walker's Green Hardwicke Walford Dilwyn Blakemere Little Doward Callow Marsh Carey Whitchurch Hope's Rough The Parks Wyson Hegdon Hill Upper Kinsham Sapey Bridge Fromes Hill Moreton on Lugg Symonds Yat West Ludstock Scotland Bank The Marsh Marstow / Llanmartin Beggars Ash Little Dewchurch Upper Welson Wilson Grafton Pembridge Westhope Byton Ledicot St Owen's Cross Monkland Canon Frome Walford Mathon Dinedor Camp Llancloudy Broad Oak Stowfield Sugwas Pool Dorstone Comberton Hopley's Green Upper Grove Common Nash Prior's Frome Moorcot Much Birch Almeley Hom Green Putley Common Bishopstone Bridge Sollers Leys Hill Wynn's Green Newman's Place Limebrook Pudleston The Heath Bowley Lane Thruxton Stretford Stocking Crick's Green Yatton Brockmanton Lower Green Pool Head Brelston Green Colwall Green Aston Crews Snodhill Little Marcle Mordiford Wylde Hagley Little Birch Stoke Edith Kingsfield Callow Barton Court Docklow Luntley Leinthall Earls Falcon Green Lane Hill Gate Almeley Wootton Lugwardine Shirl Heath Dormington Lower Egleton Ham Green Hunderton Kivernoll Aston Ingham Crossway Cold Green Upperton Trewen Upper Hamnish Upper Lye Gilfach Elton's Marsh Bradlow How Caple Newton Auberrow Luston Sollers Hope Eastnor Pipe and Lyde Ongar Street Adforton Moreton Jeffries Catley Southfield Broomy Hill Welshman's Lane Foy Netherton Checkley Acton Beauchamp Altbough Haven Trolway Westbrook Pontshill Marsh Ross-on-Wye Sarnesfield Stoneyard Green Cobhall Common Upper Town Aulden Stony Cross Wood End Pow Green Bringewood Forge Leysters