Luxury Brand Advertising in Grantsfield

Get in touch

Luxury Brand Marketing in Grantsfield

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Grantsfield

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HR6 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Grantsfield

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Grantsfield

True luxury need not be directly communicated but instead experienced.

Consumers in Grantsfield like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Grantsfield

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Grantsfield (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Burghill Ivington Bodenham Brelston Green Portfields Llanwarne Mortimer's Cross Headbrook White Stone Ham Green Gorsley Common Whitbourne Netherton Moorcot Trolway Even Pits Much Cowarne Goodrich Sutton Lakes Lower Lye Foxley Norbridge Hendre Kinnersley Ryeford Foy Crocker's Ash Leysters Pole Westbrook Ashton Stony Cross Bartestree Winnal Ballsgate Common Ullingswick Middleton on the Hill Cornett Broomy Hill Trewen Bradlow Phocle Green Tillington Common Harewood End Clouds Newton Rushock Vowchurch Common Hildersley Deerfold Holme Lacy Bosbury Bridstow Cusop Snodhill Ledgemoor Ewyas Harold Lea Line Baron's Cross Wolferlow Bromyard Franklands Gate Brilley Mountain Moreton Moreton on Lugg Little Birch Stapleton Stretton Grandison Llanrosser Little Common Weobley Marsh Newtown Dorstone Woodbrook Wetmore Winter's Cross Whitton Maund Bryan Woolhope Cockshoot Fine Street Field's Place Newlands Totnor Limebrook Hill Hole Bearwood Ryelands Elms Green Lugwardine Preston Marsh Ashperton Haven Strangford Clodock Stocking Old Wharf Eau Withington Grittlesend Chance's Pitch Pixley Bartonsham Lower Bullingham Tedstone Delamere Weobley Withington Bowley Newton Rushall Fiddler's Green Cholstrey Leintwardine Pembridge Ongar Street Collington Hungerstone Old Gore Red Hill Panks Bridge Welsh Newton Durlow Common Westhide Tyberton Common Hill Ford Swainshill Moor Park Crumpton Hill Upper Hamnish Ashley Moor Overross Sutton Marsh Lower Southfield Upper Wellington Shirl Heath Canon Pyon Lower Rabber Rowland's Green Whyle Brick End Holywell Byton Hand Kinton Sollers Dilwyn Five Bridges Rudhall Hom Green Halmond's Frome Lugg Green Greytree Huntington Hereford Stanley Hill Acton Beauchamp Byford Common Old Forge Dormington Pen-y-Park Wood End Newman's Place Lucton Stretton Sugwas Colwall Catley Southfield Belmont Wellington Heath Orleton Common Cock Gate Credenhill Shobdon Putley Green Stanford Bishop Leinthall Starkes Hillhampton Pool Head Donnington Ashfield Falcon Birley The Moors Urdimarsh Fromington Crozen Ebnall Mahollam Leys Hill Upper Lyde Holmer Cold Green Symonds Yat Lower Maes-coed Cockyard Barrelhill Green Pudleston Lyne Down Wharton Stockton Eaton Lower Grove Common Pikestye Almeley Great Doward Batchfields Hampton Bishop Llangrove The Wymm Lower Green Park Gate Moorend Cross Penrhos Shelwick Cabal Crizeley Lower Todding Kerne Bridge Wormsley Sutton St Nicholas Callow Marsh Michaelchurch Bleak Acre Woolhope Rodd Hurst Little Hereford Burley Gate Fromes Hill Monkhide Green Crize Brockmanton Weston under Penyard Mansel Lacy Wilton Whitchurch Thornbury Michaelchurch Escley Aston Crews Luntley Nextend The Riddle Waller's Green Mathon Bodenham Bank Mordiford The Heath Broad Green Stagbatch Sandyway Kington Stockingfield Linton Birchend Ailscroft Sapey Common Cross Llyde Staunton on Wye Comberton Ridgeway Cross Scotland Bank Moorfields Stoke Cross Hunderton Cradley Little Gorsley Tarrington Canon Frome Stoneyard Green Ganarew Stansbatch Combe Moor Orcop Hill Dorstone Isle of Rhea Nupton Tedstone Wafer Upper Grove Common Ruxton Green Trelough Bredenbury Great Brampton Hill Gate The Bage Orcop Hopley's Green Tupsley Upper Town Pen-allt Leysters Pencombe Hartleton Withington Marsh Floodgates Much Marcle Norton Canon Turkey Tump Ledicot Merrivale Shutton Abbey Dore Marlbrook Upper Hergest Sellack Boat Little London Broadmoor Common Tidnor Staplow Hope under Dinmore Newton Chickward West Town Stretford Court Lingen Howton Weston Middleton Pentre-Jack Downton on the Rock Stowe Lower Burton Sugwas Pool Upper Colwall Symonds Yat West Wormbridge Whitney-on-Wye Llangarron Hope Mansell Tarrington Common Netherton Upton Crews Meer Common Rotherwas Wofferwood Common Ryelands Burrington Biddlestone Bagwyllydiart Westmoor Tillington Bircher Hoarwithy Brinsop Winnal Common Wayend Street Upper Buckenhill Craswall Red Rail Marlas Wootton Munsley Green Barton Court Coldharbour Little Hill Stoke Lacy Bowley Lane King's Thorn Bacton Auberrow White Cross Knill Covender Hamnish Clifford Burmarsh Perton Moreton Jeffries Tumpy Lakes Easthampton Upper Maes-coed Aconbury Larport Upper Wootton Whitechurch Maund Altbough Claytons Lower Hardwick Adforton Marstow / Llanmartin Pict's Cross King's Pyon Eyton Grantsfield Evendine Linton Hill College Hill Yatton King's Acre Poolpardon Hill-field Lower Breinton Humber Wormelow Tump Becknell Bishops Frome Litmarsh Wynn's Green Welsh Newton Common Letton Pow Green Westhope Coughton Glewstone Upper Egleton Crossway Buckton Portway Bodenham Moor Welsh Bicknor Clencher's Mill Hope's Rough Merbach Nutfield Colwall Stone Portway Meadow Green Green Lane Yarpole Pontshill Brilley Pipe Aston Steen's Bridge Brierley Lyonshall Nash Adley Moor Munsley Llancloudy Trereece Lower Bearwood Byton Beavan's Hill The Hundred Marlow Preston Wynne Bringsty Common Little Marcle The Cleaver Hyde Ash Burcher Pencraig Lea Bobblestock Dinedor Cross Munstone Three Crosses Ladyridge Upper Hill Winforton Nokelane Head Todding Newton Hales Bank Brimfieldcross Dilwyn Bromsash Uphampton Westfields Stoke Lane Horseway Head Richards Castle Lawton West Lydiatt Stretford Bromyard Downs Brampton Bryan Coddington Llanrothal Monnington on Wye Woonton The Parks Bradnor Green Shucknall Breinton Common Haven Bull's Hill Llandinabo Acton Green Cobnash Ruckhall Blakemere Bishon Common Ridge Hill Stoke Prior Yarsop Portway Lower Kinsham Evesbatch Archenfield Common Bach Old Country Lower Harpton Yazor Weirend Grendon Green Lewis Wych Colwall Green Rowlestone Letton Bycross Hatfield Stretford Wellington Marsh Wynds Point Hegdon Hill Ocle Pychard Wyson Orleton Eastnor New Town Grendon Bishop Dodmarsh Kingstone Sapey Bridge Sunset Walford Tudorville Ledbury Ross-on-Wye Pen-pwll-sond Sarnesfield Upper Sapey Crossway Aulden Middle Maes-coed Monmarsh Kingsland The Forge Widemarsh Bringewood Forge Leinthall Earls Eardisland Arrow Green Sellack The Fording Penguithal Docklow Marston Little Merthyr Clifford Much Dewchurch Greenhill The Weaven Holme Marsh Edwyn Ralph Crowmoor Bredwardine King's Caple Bishopstone Loxter Lower Welson Flaggoners Green Yarkhill Staunton on Arrow Three Ashes The Leys Fownhope Dulas Weston Beggard Lower Hergest Lower Egleton Venn's Green Dinedor Marston Stannett Linley Green Grafton Archenfield Ballingham Hill Fawley Chapel Golder Field Little Tarrington The Vauld The Broad Birchall Huntington Brinsop Common Nunnington Treaddow Pencoyd Bolstone Lower Buckenhill Headland Crow Hill Dinedor Camp Kilpeck Coxall Shelwick Green Upper Breinton Tretire Upcott Storridge Welshman's Lane St Margarets New Street Woonton Wormbridge Common Upper Dormington Didley Lower Wootton Bellamore Sutton St Michael Broadway Lands Logaston Aylton Llanveynoe Garway Hill Newton Brimfield Luston Putson Longtown Norton Wood Brookfield Wigmore Mansell Gamage Pontshill Marsh Hawkersland Cross Upper Hardwick Stony Cross Munderfield Row Munderfield Stocks Hinton Eaton Bishop Sollers Hope Parkway Woods Eaves Risbury Goose Pool Streamford Dukes Rhydspence Bush Bank Priory Wood Combe Crick's Green Putley Common Eign Hill Little Garway Upper Welson Wacton Upper Kinsham Kingstone Turnastone St Weonards Walford Stony Cross Much Birch Amberley Upper Marston Hill of Eaton Newtown Perrystone Hill Bicton Enmore Field Knapton Green Kynaston Wellington Byford Little Cowarne Callow Thruxton Portway Brinkley Hill Allensmore Moorhampton Bailey Lane End St Owen's Cross Canon Bridge Vowchurch Clock Mills Kentchurch Howle Hill Elton Hurstley Poolmill Kymin Bullinghope Eastwood Ballingham Upper Lye Brobury Lower Broxwood Dancing Green Felton Saffron's Cross Kingswood Walker's Green Almeley Wootton Beggars Ash Moccas Willersley Peterchurch Waterloo Elton's Marsh Little Brampton Birtley Pipe and Lyde Upperton The Marsh Little Dewchurch Aston Ingham The Knapp Hole-in-the Wall White Rocks Kivernoll Shenmore Little Doward Bowley Town Brampton Abbotts Shawl Aston Edvin Loach Stoke Edith Flintsham Veldo Prior's Frome Elmdale Eardisley Wylde Cophill Ruxton Carey Lower Town Lyde Cross Monkland Putley Twyford Common Kerry's Gate Stowfield Parkway Urishay Common Lulham How Caple Bridge Sollers Rodd Peterstow High Lane Buckcastle Hill Upper Broxwood Woonton Ash Blackmarstone Westfield Trumpet Calver Hill Kimbolton Aymestrey Swinmore Common Bredward Kingsfield Aylestone Hill Titley Checkley Marden Garway Walterstone Common Cobhall Common Alder's End Callowside Gilfach Kenchester Ludstock Upton Bishop Brockhampton Goodrich Cross Hardwicke Wilson Preston on Wye Sallys Walterstone Madley Newtown Broad Oak Pontrilas Baysham Leominster Castle Frome Hagley Clehonger Jug's Green Hales Wood Millhalf West Hill Newton Farm