Luxury Brand Advertising in Stansbatch

Get in touch

Luxury Brand Marketing in Stansbatch

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Stansbatch

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HR6 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Stansbatch

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Stansbatch

True luxury need not be directly communicated but instead experienced.

Consumers in Stansbatch like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Stansbatch

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Stansbatch (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Colwall Stone Little Garway Enmore Field Brobury Tillington Peterstow Letton Green Lane Shelwick Rotherwas Newton Cabal Bredenbury Upper Wellington Llangrove Hole-in-the Wall Lyonshall Whitchurch Birtley Little Dewchurch Bredwardine Bull's Hill Newlands Wellington Marsh Rowlestone Castle Frome Rodd Hurst Munsley Green Cockyard Leys Hill Ocle Pychard Buckcastle Hill Evendine Dinedor Cross Hegdon Hill Marden Credenhill Grendon Bishop Yarkhill Stretton Sugwas Ashton Woonton Ash Shutton Bellamore King's Acre Callowside Upper Lyde Crowmoor Cusop Brimfield Westfields Panks Bridge Horseway Head Old Gore Clencher's Mill Portway Hill-field Weston under Penyard Sallys Putley Common Putson Bobblestock St Weonards Wootton Garway Westfield Staunton on Arrow Kingswood Maund Bryan Chickward Westhide Byford Richards Castle Munderfield Stocks Shobdon Lower Southfield Scotland Bank Downton on the Rock Hinton Monkland Halmond's Frome Westbrook Acton Green King's Caple Upper Buckenhill Brockmanton Bridstow Moor Park Wilson Bodenham Bank Holmer Symonds Yat Burley Gate Upper Welson Colwall Stagbatch Upper Maes-coed Mansel Lacy Hunderton Coxall Ford Moorfields Cophill Woodbrook Perrystone Hill Goodrich Cross Walford Upton Crews Fromes Hill Priory Wood Symonds Yat West Stowfield White Stone Swinmore Common Michaelchurch Stanley Hill Ham Green The Forge Weobley Marsh Tillington Common Wolferlow Burcher Lower Lye Pontshill Marsh Thruxton Putley Fiddler's Green Little Common Treaddow Three Crosses Aymestrey Upcott Winforton Huntington Shelwick Green Kinnersley Edwyn Ralph Winnal Docklow Portway Even Pits Hildersley Bodenham Moor Fawley Chapel Rodd Tudorville Much Marcle Widemarsh Pict's Cross Hereford Wood End Stoke Lacy Knapton Green Carey Grendon Green Munstone Dulas Bacton How Caple Wormsley The Parks Tumpy Lakes Coldharbour Aconbury Field's Place Stockingfield Bartestree Lingen Limebrook Pipe Aston Yarpole Stony Cross Allensmore Parkway Bridge Sollers Parkway The Marsh Ballingham Ridgeway Cross The Broad Totnor Pontrilas Wormbridge Sugwas Pool Woolhope Broad Green Poolmill Sapey Common Rowland's Green Yazor Little Doward Wofferwood Common Trelough Barton Court Lower Harpton Upper Hill The Heath Wigmore Orleton Common Aylton Elton Wellington Heath Perton The Leys Brockhampton Monkhide Dinedor Wynn's Green Wacton Canon Frome West Hill Ongar Street Upper Marston Trumpet Sollers Dilwyn Middleton Collington Sellack Adley Moor Rhydspence Blakemere Vowchurch Nokelane Head Elmdale Lulham Upper Egleton Leinthall Earls Didley Brinsop Stowe Broadmoor Common Nupton Shucknall Wynds Point Ladyridge Welshman's Lane Staplow Netherton Clock Mills Jug's Green Hope under Dinmore Bromyard Downs Lower Welson Weston Park Gate Pencraig Flaggoners Green Portway Lea Line Bringewood Forge Hurstley Old Wharf Stoke Lane Crossway Walterstone Common Todding Llandinabo Bircher Bosbury Tretire Tidnor Newton Farm Stanford Bishop Stretford Little Cowarne Lower Kinsham Eaton Winter's Cross Crow Hill Hungerstone Woonton Withington Marsh Brilley Gorsley Common Newman's Place Orcop Hagley Sandyway Eastnor Easthampton Hope's Rough Sutton Marsh Hardwicke Coughton Stretford Whitechurch Maund Donnington Elton's Marsh Brelston Green Saffron's Cross Newtown Greenhill Goose Pool Cornett Dinedor Camp Overross Old Forge Wyson Dormington Crocker's Ash Rushock Upton Bishop Little Birch Walterstone Upper Colwall Pontshill Crozen Kingsfield Howton The Moors Newtown Llanrosser Wellington College Hill Tarrington Winnal Common King's Pyon Waterloo Wylde Little London Brampton Abbotts Glewstone Byton Hand Hopley's Green Archenfield Walker's Green Kerne Bridge Much Cowarne King's Thorn Little Gorsley Hartleton Woolhope Cockshoot Ludstock Millhalf Ewyas Harold Upper Hergest Canon Bridge Lyne Down Kimbolton Coddington Combe Woonton Hawkersland Cross Linley Green West Town The Wymm Stockton Pembridge Portway Linton Headbrook Pikestye Pen-allt Lewis Wych Haven Dancing Green Much Birch Ashfield Tarrington Common Stoke Cross Preston on Wye Little Hill Middleton on the Hill Ullingswick Brampton Bryan Upperton Hill Hole Penrhos Gilfach Hamnish Clifford Lower Hardwick Sapey Bridge Burmarsh Stoneyard Green Tupsley Humber Norton Wood Fownhope Whitton Newtown Lower Breinton Withington The Bage Lucton Streamford Rudhall Almeley Wootton Upper Lye Brookfield Bagwyllydiart Mordiford Norbridge Bodenham Upper Dormington Leominster Welsh Bicknor Craswall Michaelchurch Escley Harewood End Clehonger Pen-y-Park Snodhill Ganarew Broomy Hill Larport Baron's Cross Leintwardine Durlow Common Pipe and Lyde Venn's Green Kingsland Beggars Ash St Margarets Ailscroft Dukes Waller's Green Bartonsham Beavan's Hill Little Tarrington Ruckhall Luston Ryeford Upper Breinton Arrow Green Fine Street Flintsham Hatfield Logaston Nunnington Holme Lacy Stretford Court Haven Penguithal Moreton Jeffries Checkley New Street Ledbury Holme Marsh Stocking Ruxton Hyde Ash Wormelow Tump Acton Beauchamp Upper Wootton Felton Merbach Hom Green Newton Ashperton Ledicot Marston Stannett Weobley Ivington Woods Eaves Thornbury Willersley Eign Hill Ashley Moor Grittlesend Pixley Birchend Bowley Town Norton Canon Three Ashes Bolstone Eaton Bishop Sutton Lakes Llanwarne Staunton on Wye Common Bach Storridge Marlas Byford Common Grafton Meadow Green Llangarron Golder Field Mahollam Clouds St Owen's Cross Portfields Trereece Orleton Catley Southfield Eyton Cock Gate Lugg Green Little Marcle Elms Green White Cross Brinsop Common Dilwyn Mathon Leysters Pole Uphampton Broadway Lands Turkey Tump Lawton Byton Kynaston Lower Todding Ruxton Green Loxter Ross-on-Wye Covender Aston Lea Urdimarsh Stony Cross Crumpton Hill The Knapp Steen's Bridge Brick End Cobnash Marstow / Llanmartin Aylestone Hill Leinthall Starkes Meer Common Bullinghope Eastwood Munsley Upper Town The Hundred Dorstone Hendre Much Dewchurch Trolway Aulden Broad Oak Clodock Moccas Ryelands Kington Lower Buckenhill Tedstone Wafer Breinton Common Baysham The Cleaver Ridge Hill Moreton on Lugg Kentchurch Moorhampton Marston Comberton Kenchester Knill Newton Trewen Bailey Lane End Great Doward Burghill Urishay Common Red Rail Upper Hamnish Stretton Grandison Hampton Bishop Upper Broxwood Veldo Shirl Heath Turnastone Lower Egleton Floodgates Alder's End Peterchurch Pool Head Dorstone Marlbrook Rushall Sutton St Nicholas Sarnesfield Bringsty Common Titley Kivernoll Pentre-Jack Merrivale Buckton Stapleton Preston Marsh Hillhampton Blackmarstone Walford Nutfield Yatton Sollers Hope Common Hill Cradley Bowley Eardisley Goodrich Dodmarsh Llanrothal Netherton Claytons Fromington Whitney-on-Wye Llanveynoe Birley Edvin Loach Bishon Common Red Hill Evesbatch Howle Hill Falcon Pow Green Hill Gate Hope Mansell Callow Marsh Hales Wood Lower Hergest Archenfield Vowchurch Common Becknell Brilley Mountain Cholstrey Pen-pwll-sond Westmoor Lower Broxwood Belmont New Town Lugwardine Kingstone Lower Bearwood Almeley Bradnor Green Bredward Stony Cross Wetmore Crick's Green Abbey Dore The Weaven Kerry's Gate Lower Town Greytree Upper Sapey Ledgemoor Ballsgate Common Isle of Rhea Wormbridge Common Crossway Batchfields Twyford Common Pencombe Lower Green Sunset Preston Wynne Linton Hill Monmarsh Bishops Frome Stansbatch Burrington Birchall Phocle Green Poolpardon Little Brampton Eardisland The Fording Altbough Foxley Shenmore Headland Luntley Putley Green Bishopstone Bromsash Little Merthyr Kinton Bicton Stoke Prior Chance's Pitch Hoarwithy Cross Llyde Amberley Weirend Welsh Newton Common Nash Longtown Colwall Green Swainshill Ryelands Yarsop Wharton Cold Green Cobhall Common Hill of Eaton Letton Biddlestone Mansell Gamage Lower Maes-coed Lower Wootton Monnington on Wye Stoke Edith Ballingham Hill Old Country Brimfieldcross Clifford Bush Bank Great Brampton The Riddle Upper Grove Common Green Crize Deerfold Kingstone Mortimer's Cross Bradlow Foy Brinkley Hill The Vauld Wilton Whyle Ebnall Upper Hardwick Bearwood Orcop Hill Auberrow Adforton Calver Hill West Lydiatt Little Hereford Pudleston Westhope Eau Withington Grantsfield Munderfield Row Madley Brierley Whitbourne Moorcot Newton Barrelhill Green Garway Hill Prior's Frome Newton Nextend Middle Maes-coed Welsh Newton Sellack Boat Leysters Upper Kinsham Lower Burton Kymin Sutton St Michael High Lane Lower Rabber Bycross Hales Bank Pencoyd Crizeley Risbury Aston Ingham Llancloudy Five Bridges Bleak Acre Huntington Aston Crews Shawl Franklands Gate Bromyard Callow Kilpeck Litmarsh Bowley Lane Canon Pyon Combe Moor Holywell Strangford Weston Beggard Moorend Cross Moreton Lyde Cross Marlow Tedstone Delamere Tyberton White Rocks Lower Grove Common Wayend Street Lower Bullingham