Luxury Brand Advertising in Upper Colwall

Get in touch

Luxury Brand Marketing in Upper Colwall

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Upper Colwall

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WR13 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Upper Colwall

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Upper Colwall

True luxury need not be directly communicated but instead experienced.

Consumers in Upper Colwall like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Upper Colwall

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Upper Colwall (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Lower Welson Claytons Wootton Tedstone Delamere Brookfield Holme Lacy Credenhill Lower Egleton Three Crosses Dancing Green Tarrington Leinthall Earls Stanley Hill Weirend Preston Marsh Great Brampton Wormbridge Isle of Rhea Bridge Sollers Whitchurch Yarsop Ballingham Hill Dinedor Cross Hales Bank Brampton Bryan Ledgemoor Pen-pwll-sond Old Forge Red Rail Wacton Buckton Trelough Birchend Winnal Ashfield Field's Place Upper Egleton The Hundred Kerry's Gate Walterstone Fiddler's Green Upper Kinsham Llanwarne How Caple Woods Eaves Westfield King's Thorn Yarpole Hales Wood Hyde Ash Marlbrook Lyde Cross Tumpy Lakes Much Dewchurch Colwall Westhope Maund Bryan Upper Welson Parkway Rushock Swinmore Common Ashley Moor Alder's End Urdimarsh Cold Green Little Garway Netherton Hom Green Crocker's Ash Phocle Green Brobury Westhide Trereece Headbrook Stoke Cross Lower Kinsham Eardisley Norbridge The Marsh Fine Street Llangarron Wellington Heath Hurstley Wilson Lower Town Bodenham Ridgeway Cross Waller's Green Old Gore Winter's Cross Twyford Common The Heath Common Bach Crossway Orcop Hill Marden Wynn's Green Upper Colwall Upper Broxwood Woonton Ryelands Little Hereford Crossway Green Lane Wormbridge Common Meer Common Portway Upper Sapey Leominster Eaton Pikestye Kentchurch Lyne Down Whitney-on-Wye Leintwardine Preston Wynne Parkway Byton Hand Upper Wellington Llanrothal Monmarsh Whitbourne Middle Maes-coed Portway Hegdon Hill Little Cowarne Westbrook Common Hill Breinton Common Baron's Cross Hill of Eaton Chickward Hole-in-the Wall Brampton Abbotts Burmarsh Staplow Putley Collington The Forge Withington Colwall Stone Bearwood Tupsley Lower Grove Common Willersley West Town Pudleston Foxley Biddlestone Combe Rhydspence Lewis Wych The Parks Much Cowarne Woodbrook Callowside Trumpet Upperton Aston Stanford Bishop Garway Penrhos Broadmoor Common Moorcot Newtown Wolferlow Eign Hill Pipe and Lyde Beggars Ash Halmond's Frome Kilpeck Rotherwas Calver Hill Weston under Penyard Pencraig Upper Lye Hillhampton Merbach Wetmore Bush Bank The Weaven Bobblestock Ludstock Stoke Lacy Humber Clock Mills Ganarew Goodrich Cross Ruckhall Weobley Marsh Aylestone Hill Lea Urishay Common Rowlestone Marston Aylton Kingsfield Upper Grove Common Priory Wood Letton Brinkley Hill Wellington Little Brampton Wormsley Pencoyd Bromyard Downs Bradnor Green Wigmore Ashperton Eaton Bishop Three Ashes Flaggoners Green Kingsland Brick End Ballsgate Common Hawkersland Cross Shucknall Crow Hill Beavan's Hill Upper Hardwick Litmarsh Castle Frome Aston Ingham Bycross Trewen Putley Common Perrystone Hill Stocking Ford Eardisland Stretford Dodmarsh Marston Stannett Docklow Totnor Altbough Stockingfield Garway Hill Ridge Hill Ewyas Harold Sellack Boat Leysters Glewstone Norton Wood Llandinabo Marlow Mortimer's Cross Mansell Gamage Upper Buckenhill Mordiford Bircher Stoke Prior Llanveynoe Aulden Burghill Sutton St Nicholas Lower Rabber Woonton Newlands Nash Orleton Common Fromington Little Tarrington Tretire Five Bridges Birley Luntley Hardwicke Upper Hergest Birchall Flintsham Wood End Weobley Welsh Newton Sollers Hope Prior's Frome Woolhope Broomy Hill Lingen Tillington Common Bredwardine Brinsop Common Moorhampton Penguithal Todding Brilley Mountain Moorfields Elton's Marsh Greenhill Hope under Dinmore Lower Southfield Ross-on-Wye Wyson New Town Lower Bullingham Newton Farm Blakemere Cradley Larport Thruxton Kivernoll Hagley Abbey Dore Little Common Treaddow Lower Maes-coed Stony Cross Steen's Bridge Little Marcle Nextend Grantsfield Sugwas Pool Welshman's Lane Old Wharf Bowley Town Cabal Bullinghope Whyle Trolway Wynds Point Bishon Common Logaston Luston Combe Moor Brimfield Deerfold Bridstow Brinsop Felton Cophill Little London Auberrow Kingswood Ullingswick Durlow Common Upper Breinton Bowley Lane Grendon Green Yarkhill Upper Maes-coed Brilley Stony Cross Rudhall Ledicot Dukes Hill Gate Edwyn Ralph Hope Mansell Broad Green Llancloudy Staunton on Arrow Greytree Putson Preston on Wye Lyonshall Stretton Grandison Winnal Common Canon Pyon Stretford Court Haven High Lane Woolhope Cockshoot Barton Court Shobdon Aymestrey Nutfield Welsh Newton Common Comberton Titley Bromsash Moreton Meadow Green Moreton Jeffries Huntington Foy Adforton Cross Llyde Rushall Hinton Belmont Almeley Pict's Cross The Wymm Walker's Green Canon Bridge Upper Marston Sutton Lakes Withington Marsh Hamnish Clifford Kinnersley Bartestree Ailscroft Newton Cholstrey Stoneyard Green Crumpton Hill Pixley Eyton Nupton Bredward Clodock Kymin Ebnall Netherton Upton Bishop Shelwick Green Baysham Lea Line Middleton on the Hill Bicton Archenfield Wormelow Tump Streamford Orleton Weston Lower Lye Catley Southfield The Vauld Donnington Welsh Bicknor Upper Town Almeley Wootton Clehonger Pontshill Knapton Green Pen-y-Park Enmore Field Kington Callow Little Hill Byford Common Grendon Bishop Wharton Westmoor The Fording Dilwyn King's Pyon Moccas Ruxton Green Leys Hill Coldharbour Horseway Head Linton Hill Callow Marsh Pow Green Linley Green College Hill Stansbatch Pen-allt Munsley Green White Cross Poolpardon Little Doward Stony Cross Stockton The Leys Turnastone Loxter Swainshill Hartleton Tedstone Wafer Howle Hill Cornett Winforton Broadway Lands Holme Marsh Portway Symonds Yat Little Dewchurch Hildersley Little Birch Peterchurch Kingstone Pontrilas Crick's Green Buckcastle Hill Much Birch Burley Gate Bailey Lane End Aconbury Saffron's Cross Coddington Bacton Sutton Marsh Bellamore Llangrove Turkey Tump Pipe Aston Storridge Munderfield Stocks Wylde Millhalf Brockhampton King's Caple Sutton St Michael Falcon Mathon White Stone Knill Evesbatch Stagbatch Wayend Street Broad Oak Ongar Street Kynaston Lower Broxwood King's Acre Poolmill Shelwick Shenmore Easthampton Lower Green Hill-field Kenchester Risbury Lower Buckenhill Ladyridge Sapey Bridge Fawley Chapel Moor Park Bleak Acre Dorstone Hendre Sollers Dilwyn Snodhill Birtley Coxall Elmdale Nunnington Byford Woonton Ash White Rocks Little Gorsley Red Hill Upper Dormington Marlas Shirl Heath Perton Lugg Green Headland Bradlow St Margarets Hunderton Widemarsh Merrivale Kerne Bridge Munsley Limebrook Bagwyllydiart Marstow / Llanmartin Little Merthyr The Moors Goose Pool Old Country Stoke Edith Clencher's Mill Newton Bosbury Cobhall Common Portway Leysters Pole Jug's Green Harewood End Waterloo Lulham Blackmarstone Elton Lower Wootton Evendine Sallys Monnington on Wye Bredenbury Tudorville Arrow Green Haven Upton Crews Tillington Bromyard Venn's Green Panks Bridge Downton on the Rock Bishopstone Whitechurch Maund Thornbury Brelston Green Staunton on Wye Elms Green Dorstone Tyberton Huntington Lugwardine Checkley West Lydiatt Coughton Whitton Hill Hole Amberley Byton Hungerstone Fromes Hill Richards Castle Walford Kinton Symonds Yat West Sandyway Wellington Marsh Tidnor Mansel Lacy Stapleton Letton Walford Canon Frome Adley Moor Moorend Cross Bringewood Forge Cock Gate Eastwood Michaelchurch Becknell Fownhope Newtown Llanrosser Lucton Upper Hill Howton Goodrich Much Marcle Munstone Batchfields Munderfield Row Vowchurch Common Longtown Gorsley Common The Riddle Tarrington Common Ocle Pychard Ham Green Lower Burton Craswall Gilfach Pentre-Jack Lower Todding Bull's Hill Yazor Sellack Bodenham Bank Newton Franklands Gate Bartonsham Madley Lower Breinton Clouds Leinthall Starkes Floodgates Rodd Hurst Putley Green Kingstone Hatfield Nokelane Head Kimbolton Eau Withington Upcott Westfields Crozen Lower Bearwood Dormington Linton Acton Green Mahollam Green Crize Clifford Bolstone Lawton Park Gate West Hill Stretton Sugwas Pool Head Brockmanton Newton Chance's Pitch New Street Bodenham Moor Colwall Green Newtown Upper Lyde The Cleaver Veldo Strangford Lower Hardwick Shutton Hereford Shawl Pontshill Marsh Cusop Michaelchurch Escley Bowley Norton Canon Hoarwithy Bringsty Common Ledbury Hopley's Green Crowmoor Carey Lower Harpton Overross Sunset Wofferwood Common Brierley Golder Field Dinedor Hope's Rough Burrington Ryeford Monkhide Acton Beauchamp Moreton on Lugg Grittlesend Dulas Allensmore The Broad Eastnor The Bage Upper Wootton The Knapp Hampton Bishop Newman's Place Didley Burcher Holmer Ruxton Weston Beggard Pembridge Even Pits Archenfield Scotland Bank Rodd Ivington Stowfield Aston Crews Grafton Dinedor Camp Rowland's Green Stowe Stretford Portfields Ballingham St Owen's Cross Lower Hergest Walterstone Common Wilton Cobnash Peterstow Crizeley Ryelands Ashton Bishops Frome Barrelhill Green Yatton Covender Sarnesfield Middleton Stoke Lane Monkland Upper Hamnish Great Doward Holywell Pencombe Edvin Loach Sapey Common Newton Uphampton Cockyard Brimfieldcross St Weonards Vowchurch Orcop