Luxury Brand Advertising in Walker's Green

Get in touch

Luxury Brand Marketing in Walker's Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Walker's Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HR1 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Walker's Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Walker's Green

True luxury need not be directly communicated but instead experienced.

Consumers in Walker's Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Walker's Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Walker's Green (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Cradley Sutton Marsh Woolhope Dorstone Blakemere Moreton on Lugg Edvin Loach Little Tarrington Brinsop Common Callowside Stanley Hill Upton Crews Hawkersland Cross Comberton Three Crosses Chickward Much Cowarne Upper Buckenhill Munsley Kivernoll High Lane Rushall Little Birch Panks Bridge Hunderton Haven Felton Wetmore Hill-field Peterchurch Stoneyard Green Hope under Dinmore Trumpet Upper Welson Preston Marsh Weston under Penyard College Hill Hole-in-the Wall Little Hereford Poolmill Evesbatch Holme Lacy Stretford Court Hom Green Kerry's Gate Rowlestone Kingstone Lower Burton Staunton on Arrow White Rocks Portway The Moors Ailscroft Elton's Marsh Winter's Cross Scotland Bank St Weonards Wyson Withington Priory Wood Letton Eardisland Madley Larport Harewood End Barrelhill Green Bodenham Bank Tedstone Wafer Sunset Bishopstone Lawton Orcop Upper Hardwick Upper Maes-coed Tumpy Lakes Mortimer's Cross Perton Red Hill Llancloudy Newtown Becknell Hereford Clouds Michaelchurch Escley Clifford Upper Sapey Westfield Brinkley Hill Lower Bearwood Five Bridges Winforton Ryeford Portway Logaston Bullinghope The Knapp Breinton Common Shirl Heath Elms Green Old Wharf Dinedor Camp Staplow Leintwardine Dilwyn Shelwick Green Tarrington Common Ballsgate Common New Town Eastnor Upperton Birchend Sarnesfield Pembridge Holme Marsh Brilley Mountain Bush Bank Cockyard Merrivale Ryelands The Marsh Hardwicke Netherton Stretford Withington Marsh Goose Pool Old Forge Brimfieldcross Old Country Llanrothal Lower Rabber Hendre Bellamore Hope's Rough Bromyard Downs Burmarsh Hill Hole Yarkhill Humber Falcon Lower Maes-coed Luntley Rhydspence Lower Broxwood The Riddle White Cross Moreton Stanford Bishop Hagley Durlow Common Lea Newton Swainshill Green Crize Birley Evendine Lucton Kymin Goodrich Cross Putson Clehonger Dukes King's Acre Baysham Westhope Little Marcle Lugwardine West Hill Monmarsh Whitbourne Mordiford Veldo Lower Grove Common Eau Withington How Caple Gorsley Common Norton Canon Sapey Common Ocle Pychard Brelston Green Kington Prior's Frome Wormbridge Common Wayend Street Archenfield Sutton St Nicholas Linton Broadmoor Common Knill West Town Eaton Crumpton Hill Pencombe St Owen's Cross Byford Stoke Prior Upper Dormington Stowe Bolstone Tudorville Bridstow Pencraig Burghill Bringewood Forge Richards Castle Llanveynoe Wormsley Luston Abbey Dore Broad Green Moccas Lower Hardwick Colwall Stone Edwyn Ralph Upper Colwall Shucknall Bobblestock Limebrook Cobnash Little Garway Hope Mansell Lower Southfield Gilfach Kynaston Trelough Newlands Brinsop Eign Hill Westhide Uphampton Parkway Mansel Lacy Byton Burcher Treaddow Swinmore Common Crizeley Bowley Town Beggars Ash Longtown Woolhope Cockshoot Ledgemoor Bodenham Moor Canon Bridge Aylestone Hill Ryelands The Vauld Coldharbour Dinedor Stagbatch Bredward Moreton Jeffries Cabal Crow Hill Sapey Bridge Munsley Green Mansell Gamage Old Gore Bradnor Green Little Merthyr Bicton Bartestree Trolway Bosbury Collington Aylton Hales Wood Ross-on-Wye Nupton Ballingham Hill Eyton Little Cowarne Franklands Gate Coxall Walker's Green Clencher's Mill Preston Wynne Clodock Docklow Holywell Nunnington Middleton on the Hill Welshman's Lane Stony Cross Grantsfield Broadway Lands Lower Wootton Winnal Walterstone Marston Kenchester Orcop Hill Stony Cross Upper Town Donnington Barton Court St Margarets Bodenham Hales Bank Batchfields Newton Cross Llyde Rodd Combe Moor Pentre-Jack Urdimarsh Eaton Bishop Burley Gate Pontrilas Welsh Bicknor Kimbolton Coddington Totnor Westmoor Turkey Tump Pontshill Walterstone Common Shawl Aulden Hoarwithy The Broad Parkway Castle Frome Fromes Hill West Lydiatt Callow Marsh Ruckhall Brilley Upper Lyde Walford Pipe and Lyde Bishon Common Broad Oak Fiddler's Green Stoke Edith Ludstock Archenfield Dancing Green Brookfield Dormington Woodbrook Steen's Bridge Winnal Common Upper Wellington Upper Egleton Upper Grove Common Wolferlow Sellack Boat Putley Venn's Green Hurstley Sutton Lakes Llandinabo Whyle Blackmarstone Sollers Hope Crozen Fownhope Millhalf Stockton Wharton Much Birch Carey Hillhampton Weirend Titley Aston Ingham Penguithal Lower Kinsham Horseway Head Waller's Green Upper Marston Stowfield Kingsland Dodmarsh Llangrove Acton Green Lower Hergest Bromyard Ford Lugg Green Greenhill Woonton Ash Newton Cold Green Preston on Wye Trereece Woonton Vowchurch Common Lower Bullingham Ewyas Harold Garway Hill Stony Cross Hill of Eaton Golder Field Newton Farm Colwall Lingen Symonds Yat West Hatfield Lower Town Leinthall Earls Stansbatch Cobhall Common Brimfield Cholstrey Llanrosser Wylde Checkley Munstone Shobdon Yatton Clock Mills Pen-allt Halmond's Frome Stapleton Phocle Green Bycross Brampton Bryan Little Hill Wilson Brobury Claytons Holmer Colwall Green Todding Altbough Orleton Lulham Auberrow Vowchurch Little London Much Marcle Upton Bishop Walford Little Gorsley Newton King's Thorn Poolpardon Moorend Cross The Hundred Adley Moor Hegdon Hill Marlbrook Pow Green Wormelow Tump Stretford Wofferwood Common Bredenbury Broomy Hill Elmdale Lewis Wych Cophill Thruxton Pencoyd Rotherwas Stocking Woonton Kingstone Aston Crews Welsh Newton Kingsfield Rushock Munderfield Stocks Grafton King's Pyon Byford Common Crick's Green Hungerstone Fine Street Adforton Maund Bryan Deerfold Flintsham Bowley Lane Pen-pwll-sond Catley Southfield Pipe Aston Merbach Upper Broxwood Jug's Green Amberley Westbrook Newtown Marlow Moor Park Alder's End Whitechurch Maund Howton Brierley New Street Buckton Combe Putley Green Whitney-on-Wye Little Common Byton Hand Crossway Canon Pyon Bradlow Penrhos Sutton St Michael Twyford Common Nutfield Whitchurch Crocker's Ash Lower Harpton Bleak Acre Howle Hill Widemarsh Hyde Ash Weobley Marsh Munderfield Row Storridge Sugwas Pool Wootton Knapton Green Floodgates Upper Lye Bishops Frome Shelwick Birchall Willersley Bagwyllydiart Monnington on Wye Callow Strangford Weston Beggard Tretire The Forge Park Gate Ashfield Wellington Ham Green Buckcastle Hill Brockhampton Crowmoor Downton on the Rock Enmore Field Nash Common Hill Lea Line Upper Breinton Almeley Yarpole Rodd Hurst Kinnersley Ongar Street Greytree Orleton Common Brampton Abbotts Baron's Cross Mahollam Ridge Hill Brick End Lower Breinton Shenmore Lyde Cross Moorcot Hill Gate Haven Portfields Coughton Leys Hill Thornbury Hopley's Green Stoke Lane Westfields Shutton Bircher Tillington Much Dewchurch Almeley Wootton Biddlestone Marstow / Llanmartin Wynn's Green The Bage Bull's Hill Pudleston Tupsley Litmarsh Burrington Dorstone Risbury Moorfields Ullingswick Aconbury Ganarew Beavan's Hill Garway Marden Dinedor Cross Linley Green Bromsash Wilton Aymestrey Stoke Cross Brockmanton Mathon Meadow Green Middleton Marlas Foy Norbridge Turnastone White Stone Weston Ridgeway Cross Ashley Moor Ruxton Green Bringsty Common Llanwarne Ladyridge Little Dewchurch Bacton Monkland Hamnish Clifford Sandyway Cock Gate Didley Stoke Lacy Upper Kinsham Flaggoners Green Birtley Norton Wood Kerne Bridge The Cleaver Kingswood Lyne Down Pikestye Lower Buckenhill Wacton Bredwardine Perrystone Hill The Fording Pontshill Marsh Stretton Grandison Newton Middle Maes-coed Leysters Kinton Hildersley Great Doward Upper Hergest Overross Lower Egleton Cusop Foxley Snodhill Eardisley Ashperton Three Ashes Wood End King's Caple Wormbridge Aston Netherton Pixley Huntington Ballingham Stockingfield Rudhall Upper Hill Loxter Portway Grittlesend Nextend Wynds Point Wellington Marsh Glewstone Lower Todding Nokelane Head Arrow Green Leominster Trewen Bearwood Saffron's Cross Ashton Whitton Calver Hill Urishay Common Ledbury Green Lane Bridge Sollers Chance's Pitch Symonds Yat Grendon Green Upper Hamnish The Parks Sallys Waterloo Ledicot Linton Hill Pict's Cross Newman's Place Elton Weobley Red Rail Cornett Covender Upcott Grendon Bishop Tidnor Pool Head Lyonshall Bartonsham Tedstone Delamere Woods Eaves Hampton Bishop Stretton Sugwas Yazor The Leys Credenhill Ivington Canon Frome Headland Monkhide Allensmore Michaelchurch Ruxton Kilpeck Fawley Chapel The Heath Streamford Bowley Lower Lye Yarsop Staunton on Wye The Wymm Little Doward Wigmore Even Pits Tillington Common Easthampton Sellack Huntington Ebnall Eastwood Peterstow Tyberton Tarrington Letton Leinthall Starkes Welsh Newton Common Lower Green Acton Beauchamp Upper Wootton Goodrich Little Brampton Leysters Pole Common Bach Hartleton Crossway Portway Dulas Marston Stannett Belmont Moorhampton Llangarron Field's Place The Weaven Bailey Lane End Rowland's Green Isle of Rhea Wellington Heath Great Brampton Meer Common Kentchurch Craswall Lower Welson Hinton Newtown Fromington Putley Common Sollers Dilwyn Headbrook Pen-y-Park