Train Station Advertising in Walker's Green

Get in touch

Advertising in Train Station in Walker's Green

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Walker's Green

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Walker's Green gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Walker's Green

The cost of railway adverts in HR1 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Walker's Green reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Walker's Green (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Cradley Sutton Marsh Woolhope Dorstone Blakemere Moreton on Lugg Edvin Loach Little Tarrington Brinsop Common Callowside Stanley Hill Upton Crews Hawkersland Cross Comberton Three Crosses Chickward Much Cowarne Upper Buckenhill Munsley Kivernoll High Lane Rushall Little Birch Panks Bridge Hunderton Haven Felton Wetmore Hill-field Peterchurch Stoneyard Green Hope under Dinmore Trumpet Upper Welson Preston Marsh Weston under Penyard College Hill Hole-in-the Wall Little Hereford Poolmill Evesbatch Holme Lacy Stretford Court Hom Green Kerry's Gate Rowlestone Kingstone Lower Burton Staunton on Arrow White Rocks Portway The Moors Ailscroft Elton's Marsh Winter's Cross Scotland Bank St Weonards Wyson Withington Priory Wood Letton Eardisland Madley Larport Harewood End Barrelhill Green Bodenham Bank Tedstone Wafer Sunset Bishopstone Lawton Orcop Upper Hardwick Upper Maes-coed Tumpy Lakes Mortimer's Cross Perton Red Hill Llancloudy Newtown Becknell Hereford Clouds Michaelchurch Escley Clifford Upper Sapey Westfield Brinkley Hill Lower Bearwood Five Bridges Winforton Ryeford Portway Logaston Bullinghope The Knapp Breinton Common Shirl Heath Elms Green Old Wharf Dinedor Camp Staplow Leintwardine Dilwyn Shelwick Green Tarrington Common Ballsgate Common New Town Eastnor Upperton Birchend Sarnesfield Pembridge Holme Marsh Brilley Mountain Bush Bank Cockyard Merrivale Ryelands The Marsh Hardwicke Netherton Stretford Withington Marsh Goose Pool Old Forge Brimfieldcross Old Country Llanrothal Lower Rabber Hendre Bellamore Hope's Rough Bromyard Downs Burmarsh Hill Hole Yarkhill Humber Falcon Lower Maes-coed Luntley Rhydspence Lower Broxwood The Riddle White Cross Moreton Stanford Bishop Hagley Durlow Common Lea Newton Swainshill Green Crize Birley Evendine Lucton Kymin Goodrich Cross Putson Clehonger Dukes King's Acre Baysham Westhope Little Marcle Lugwardine West Hill Monmarsh Whitbourne Mordiford Veldo Lower Grove Common Eau Withington How Caple Gorsley Common Norton Canon Sapey Common Ocle Pychard Brelston Green Kington Prior's Frome Wormbridge Common Wayend Street Archenfield Sutton St Nicholas Linton Broadmoor Common Knill West Town Eaton Crumpton Hill Pencombe St Owen's Cross Byford Stoke Prior Upper Dormington Stowe Bolstone Tudorville Bridstow Pencraig Burghill Bringewood Forge Richards Castle Llanveynoe Wormsley Luston Abbey Dore Broad Green Moccas Lower Hardwick Colwall Stone Edwyn Ralph Upper Colwall Shucknall Bobblestock Limebrook Cobnash Little Garway Hope Mansell Lower Southfield Gilfach Kynaston Trelough Newlands Brinsop Eign Hill Westhide Uphampton Parkway Mansel Lacy Byton Burcher Treaddow Swinmore Common Crizeley Bowley Town Beggars Ash Longtown Woolhope Cockshoot Ledgemoor Bodenham Moor Canon Bridge Aylestone Hill Ryelands The Vauld Coldharbour Dinedor Stagbatch Bredward Moreton Jeffries Cabal Crow Hill Sapey Bridge Munsley Green Mansell Gamage Old Gore Bradnor Green Little Merthyr Bicton Bartestree Trolway Bosbury Collington Aylton Hales Wood Ross-on-Wye Nupton Ballingham Hill Eyton Little Cowarne Franklands Gate Coxall Walker's Green Clencher's Mill Preston Wynne Clodock Docklow Holywell Nunnington Middleton on the Hill Welshman's Lane Stony Cross Grantsfield Broadway Lands Lower Wootton Winnal Walterstone Marston Kenchester Orcop Hill Stony Cross Upper Town Donnington Barton Court St Margarets Bodenham Hales Bank Batchfields Newton Cross Llyde Rodd Combe Moor Pentre-Jack Urdimarsh Eaton Bishop Burley Gate Pontrilas Welsh Bicknor Kimbolton Coddington Totnor Westmoor Turkey Tump Pontshill Walterstone Common Shawl Aulden Hoarwithy The Broad Parkway Castle Frome Fromes Hill West Lydiatt Callow Marsh Ruckhall Brilley Upper Lyde Walford Pipe and Lyde Bishon Common Broad Oak Fiddler's Green Stoke Edith Ludstock Archenfield Dancing Green Brookfield Dormington Woodbrook Steen's Bridge Winnal Common Upper Wellington Upper Egleton Upper Grove Common Wolferlow Sellack Boat Putley Venn's Green Hurstley Sutton Lakes Llandinabo Whyle Blackmarstone Sollers Hope Crozen Fownhope Millhalf Stockton Wharton Much Birch Carey Hillhampton Weirend Titley Aston Ingham Penguithal Lower Kinsham Horseway Head Waller's Green Upper Marston Stowfield Kingsland Dodmarsh Llangrove Acton Green Lower Hergest Bromyard Ford Lugg Green Greenhill Woonton Ash Newton Cold Green Preston on Wye Trereece Woonton Vowchurch Common Lower Bullingham Ewyas Harold Garway Hill Stony Cross Hill of Eaton Golder Field Newton Farm Colwall Lingen Symonds Yat West Hatfield Lower Town Leinthall Earls Stansbatch Cobhall Common Brimfield Cholstrey Llanrosser Wylde Checkley Munstone Shobdon Yatton Clock Mills Pen-allt Halmond's Frome Stapleton Phocle Green Bycross Brampton Bryan Little Hill Wilson Brobury Claytons Holmer Colwall Green Todding Altbough Orleton Lulham Auberrow Vowchurch Little London Much Marcle Upton Bishop Walford Little Gorsley Newton King's Thorn Poolpardon Moorend Cross The Hundred Adley Moor Hegdon Hill Marlbrook Pow Green Wormelow Tump Stretford Wofferwood Common Bredenbury Broomy Hill Elmdale Lewis Wych Cophill Thruxton Pencoyd Rotherwas Stocking Woonton Kingstone Aston Crews Welsh Newton Kingsfield Rushock Munderfield Stocks Grafton King's Pyon Byford Common Crick's Green Hungerstone Fine Street Adforton Maund Bryan Deerfold Flintsham Bowley Lane Pen-pwll-sond Catley Southfield Pipe Aston Merbach Upper Broxwood Jug's Green Amberley Westbrook Newtown Marlow Moor Park Alder's End Whitechurch Maund Howton Brierley New Street Buckton Combe Putley Green Whitney-on-Wye Little Common Byton Hand Crossway Canon Pyon Bradlow Penrhos Sutton St Michael Twyford Common Nutfield Whitchurch Crocker's Ash Lower Harpton Bleak Acre Howle Hill Widemarsh Hyde Ash Weobley Marsh Munderfield Row Storridge Sugwas Pool Wootton Knapton Green Floodgates Upper Lye Bishops Frome Shelwick Birchall Willersley Bagwyllydiart Monnington on Wye Callow Strangford Weston Beggard Tretire The Forge Park Gate Ashfield Wellington Ham Green Buckcastle Hill Brockhampton Crowmoor Downton on the Rock Enmore Field Nash Common Hill Lea Line Upper Breinton Almeley Yarpole Rodd Hurst Kinnersley Ongar Street Greytree Orleton Common Brampton Abbotts Baron's Cross Mahollam Ridge Hill Brick End Lower Breinton Shenmore Lyde Cross Moorcot Hill Gate Haven Portfields Coughton Leys Hill Thornbury Hopley's Green Stoke Lane Westfields Shutton Bircher Tillington Much Dewchurch Almeley Wootton Biddlestone Marstow / Llanmartin Wynn's Green The Bage Bull's Hill Pudleston Tupsley Litmarsh Burrington Dorstone Risbury Moorfields Ullingswick Aconbury Ganarew Beavan's Hill Garway Marden Dinedor Cross Linley Green Bromsash Wilton Aymestrey Stoke Cross Brockmanton Mathon Meadow Green Middleton Marlas Foy Norbridge Turnastone White Stone Weston Ridgeway Cross Ashley Moor Ruxton Green Bringsty Common Llanwarne Ladyridge Little Dewchurch Bacton Monkland Hamnish Clifford Sandyway Cock Gate Didley Stoke Lacy Upper Kinsham Flaggoners Green Birtley Norton Wood Kerne Bridge The Cleaver Kingswood Lyne Down Pikestye Lower Buckenhill Wacton Bredwardine Perrystone Hill The Fording Pontshill Marsh Stretton Grandison Newton Middle Maes-coed Leysters Kinton Hildersley Great Doward Upper Hergest Overross Lower Egleton Cusop Foxley Snodhill Eardisley Ashperton Three Ashes Wood End King's Caple Wormbridge Aston Netherton Pixley Huntington Ballingham Stockingfield Rudhall Upper Hill Loxter Portway Grittlesend Nextend Wynds Point Wellington Marsh Glewstone Lower Todding Nokelane Head Arrow Green Leominster Trewen Bearwood Saffron's Cross Ashton Whitton Calver Hill Urishay Common Ledbury Green Lane Bridge Sollers Chance's Pitch Symonds Yat Grendon Green Upper Hamnish The Parks Sallys Waterloo Ledicot Linton Hill Pict's Cross Newman's Place Elton Weobley Red Rail Cornett Covender Upcott Grendon Bishop Tidnor Pool Head Lyonshall Bartonsham Tedstone Delamere Woods Eaves Hampton Bishop Stretton Sugwas Yazor The Leys Credenhill Ivington Canon Frome Headland Monkhide Allensmore Michaelchurch Ruxton Kilpeck Fawley Chapel The Heath Streamford Bowley Lower Lye Yarsop Staunton on Wye The Wymm Little Doward Wigmore Even Pits Tillington Common Easthampton Sellack Huntington Ebnall Eastwood Peterstow Tyberton Tarrington Letton Leinthall Starkes Welsh Newton Common Lower Green Acton Beauchamp Upper Wootton Goodrich Little Brampton Leysters Pole Common Bach Hartleton Crossway Portway Dulas Marston Stannett Belmont Moorhampton Llangarron Field's Place The Weaven Bailey Lane End Rowland's Green Isle of Rhea Wellington Heath Great Brampton Meer Common Kentchurch Craswall Lower Welson Hinton Newtown Fromington Putley Common Sollers Dilwyn Headbrook Pen-y-Park