Luxury Brand Advertising in Hither Green

Get in touch

Luxury Brand Marketing in Hither Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hither Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SE13 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hither Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hither Green

True luxury need not be directly communicated but instead experienced.

Consumers in Hither Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hither Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Hither Green (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Parsons Green Blackheath Royal Standard St Paul's Cray Hammersmith Oval Putney Vale Little Britain Burnt Oak Battersea The Hyde Roundshaw Shacklewell Blackfriars Derry Downs Leamouth Southborough Shoreditch Wallington Square Creekmouth South Lambeth Cottenham Park Wimbledon Plaistow Regent's Park Avery Hill Covent Garden Elm Park Dulwich Village Walham Green Romford Chase Village Upper Edmonton Brimsdown Upton Park Crayford Hackney Wick South Norwood Wapping Brentford Seething Wells Lisson Grove Millwall Woodford Surbiton Well Hall West Wickham Slade Green Shortlands Dormer's Wells Seven Sisters Tottenham Eel Pie Island Brompton Broom Hill Upton Walthamstow Forest Locksbottom Union Mews North Sheen Kenley Putney Elmers End Harefield Grove Goddington Kingsbury Central Parade Temple Fortune Lamorbey Gunnersbury Chingford South Croydon Bulls Cross Trinity Buoy Wharf Kensington Fullwell Cross Merton Park South Bromley Risley Close West Green Hounslow Finsbury Bromley Barnehurst Crofton Clapham Junction Carshalton Pinner Ruislip Manor Bromley Common Colney Hatch Knight's Hill Tooting Cole Park Leyton Marshes College Park Canons Park Pinnerwood Park Honor Oak Richmond Kingston upon Thames Bow Friday Hill Mottingham Enfield Island Village Yeading Poplar Alperton Royal Arsenal West West Dulwich South Ruislip East Wickham Little Stanmore New Barnet Upper Ruxley North Hyde Coldharbour Hampstead Hornsey Camberwell Gidea Park Manor Park Primrose Hill Cambridge Heath Palmers Green Roxeth Bowes Park Blackheath Park West Kilburn Single Street Harlington West Hampstead New Malden Headstone Brondesbury Park Maryland Blendon Shepherd's Bush Crook Log Hampton Wick Dartmouth Park New Addington Clayhall North Acton Wanstead Silvertown Chislehurst West Wimbledon Common Bandonhill Nine Elms Vauxhall Golders Green Chadwell Heath Hadley Wood Hazelwood Ducks Island Bush Hill Park New Beckenham St George in the East Hackbridge Stanmore Noak Hill Walthamstow Carshalton Beeches Mayfair Wandsworth Common St John's Wood Waddon Horns Green Southborough Crofton Park Acton Barkingside Wealdstone Whitehall Crystal Palace Leytonstone Rowley Green Aldborough Hatch The Borough Colham Green North Greenwich Church End Winchmore Hill Coombe Sands End West Hendon Riddlesdown South Wimbledon South Hackney Grange Park Balham Forest Gate Turnpike Lane Monken Hadley The Wrythe Little Woodcote Isle of Dogs Harold Wood Summerstown Bankside Kensal Town North End Roehampton Stonebridge Tooting Bec Ham Furzedown Neasden Brixton Sidcup Ruislip Norwood New Town Ramsden Cowley South Hampstead South Beddington Kilburn Gants Hill Maida Vale Wallington Plashet Bromley Park Broad Green Brent Park Cranbrook Addington Spring Park Fairlawn Cottage Rushmore Hill Woodcote Addiscombe Woodford Green Hendon Walworth Chelsea Woolwich Wandsworth Enfield Town Luxted West Ealing Aldersbrook Enfield Wash Hayes End Fulwell Sipson Bell Green Dagenham Wanstead Flats Bow Common Berrylands Angel Chingford Green Canary Wharf Rosehill West Norwood Rush Green Cowley Peachey Park Royal Snaresbrook Hornsey Vale Enfield Highway Alexandra Park Upminster Bridge South Kensington Thornton Heath Hainault Little Ilford Brockwell Park Hounslow West East Dulwich Becontree Eastcote Millbank Belsize Park St Pancras Bostall Woods Hockenden Knightsbridge Hither Green West Ruislip Camden Town Wembley Park Edgware Bury Clapham Park Fortis Green Manor House Hillingdon Merton Victoria Poynders Parade Forty Hill Chingford Hatch Chislehurst Queen's Park West Kensington Aperfield Chinbrook Kenton Tottenham Green Upper Holloway Keston Mark Selsdon Sanderstead Spitalfields Barnes Cray Barnet Gate Nash Acton Green Old Malden Haggerston Barking Riverside Charing Cross Globe Town Stratford New Town Cudham Kingston Hill Plumstead Common Catford Fulham Festubert Place Downe Lower Morden Kensal Rise Gallows Corner Dudden Hill Collier Row Stamford Hill Lower Holloway Upper Shirley South Woodford Hampton Hill Beckton Aldgate Cockfosters New Cross Kennington Blackwall The Burroughs Coldblow Hornchurch Greenford Eden Park North Cheam Tufnell Park Seven Kings Lea Bridge Kidbrooke Streatham Vale Wandle Park Biggin Hill Shirley Stroud Green Wood Green Northwood Croydon Middle Park Plumstead Elephant and Castle Dulwich Tower Gardens New Charlton Clapton Park Greenhill The Hale Beddington Bullsmoor St Giles Upper Norwood Southall St Luke's Blackfen Hackney Central Highwood Hill Wallend Queensbury Ardleigh Green Gospel Oak Brondesbury Clock House Maitland Park Elstree Park Rainham Forestdale Brentford End Deptford De Beauvoir Town North Harrow Orpington Noel Park Petts Wood Russell Hill Horn Park Upper Elmers End West Brompton New Southgate West Harrow Selhurst Becontree Heath Bexleyheath White City Strand on the Green Mortlake Lessness Heath Morden Norbury West Barnes Purley South Harrow Petersham Swiss Cottage Bayswater Aldwych Brook Green Totteridge Cranley Gardens Tavern Quay Soho Hacton Canonbury Farthing Street Twickenham Lower Belvedere Havering-atte-Bower Stepney Harold Park Lee Upper Clapton Surrey Quays Belvedere Childs Hill Custom House Fairlop Malden Rushett Hadley Kingston Vale Welling Unity Place Ickenham Hook Cann Hall Sundridge Hale End Holders Hill Peckham Greenwich Muswell Hill Temple Mills North Finchley Ruxley Coalmakers Wharf King's Cross Lambeth Harefield South Hornchurch Pratt's Bottom Widmore Harrow Maze Hill Hillingdon Heath Thamesmead Holloway Charlton London Bickley East Ham Ladywell Beckenham Docklands Cyprus Bedford Park Rotherhithe Southwark Upminster Westbourne Green Woodside Park Morden Park Chinatown Clerkenwell Coulsdon Finsbury Park Newbury Park Oakwood Arpley Square Friern Barnet Kingsland Belgravia Strawberry Hill Arkley Farringdon Albany Park West Hackney North Cray New Eltham Paddington Edmonton Hayes Town Lesnes Abbey Northumberland Heath Sutton East Acton Blackheath Upper Sydenham Bushey Mead Brockley Colyers Hampton Court North Kensington Erith Cranham Bexley Osidge Crossness Woodlands The Mews Frognal Whitton Monks Orchard Somers Town Hayes Hayes Holland Park Castle Green Westcombe Park Pentonville Northwood Hills St Helier St Margarets Plaistow South Harefield Shooters Hill Stoke Newington Welsh Harp Finchley Bloomsbury Lewisham Ponders End Harringay Wembley Collier's Wood South Street Crouch End Hyde Park Corner Old Coulsdon Eltham Harlesden Eastcote Village Yiewsley South Acton Brunswick Park Old Ford Hampstead Heath Nunhead Hatton Tower Hill Spring Grove Sydenham Stockwell Arnos Grove Lower Edmonton Perivale Chelsfield Wormwood Scrubs Hanwell East Bedfont Walthamstow Village Keston Copse Hill Benhilton Fitzrovia Barnet Leaves Green Freezy Water East Barnet Foots Cray North Hillingdon Carshalton on the Hill Craven Walk Harrow Weald Chessington Holborn East Finchley Oakleigh Park Motspur Park Streatham Hill Edgware Marks Gate Tottenham Hale Kentish Town Lampton Worcester Park Longford St John's Barbican Little Venice Limehouse Belmont Grove Park Bellingham Barnes Enfield Lock Hill End Redbridge Anerley Chase Cross Marylebone Clapham Common Uxbridge Moor North Ockendon Loxford Poverest Rise Park Church End North Southwark Whitechapel Colindale Westminster Upper Walthamstow Crooked Billet Ruislip Gardens Brownswood Park Preston New Cross Gate Ealing World's End Whetstone East Sheen Foxbury Osterley Woodcote Green Ilford Bopeep Mill Meads Hallsville Quarter Beddington Corner Norbiton Stratford Marsh Belmont Honor Oak Park Parliament Hill Feltham Cricklewood Denmark Hill Chalk Farm Tolworth West Ham Newington Frank Whipple Estate Lower Place Bounds Green Wennington Cubitt Town Goodmayes Hitchin Square Forest Hill Hackney Earlsfield West Drayton Corbets Tey Kevingtown West Thamesmead Leyton North End Norwood Green Dalston Earl's Court Hampstead Garden Suburb Harold Hill Coney Hall Bromley Barnsbury Southend Staples Corner Lower Sydenham Shadwell Repton Park Putney Heath Canning Town Maypole Denham Enfield Cowley Peachy Stratford Lower Clapton Farnborough Little Heath North Wembley Northolt Highlands Village Penge Chiswick Woodford Wells Alderwood Terrace Harmondsworth North Feltham Cheam Mitcham Southbury Hackney Marsh Woodford Bridge Grove Park Downham St Johns Bermondsey Coldfall Harrow on the Hill Clapham Strand Vale of Health Southfields Chipping Barnet Lower Feltham Notting Hill Cranford Old Bexley Pinner Green Falconwood Elmstead Teddington Woodside Brent Cross Bethnal Green Tulse Hill Upper Belvedere Streatham Ruislip Common Pimlico Sydenham Hill Sudbury Abbey Wood Archway Chelsfield Raynes Park Barking South Tottenham Streatham Park Old Oak Common Grahame Park Hanworth Underhill Upper Tooting St Mary Cray Newyears Green Willesden Hampton Kensal Green Mile End Hounslow Heath Bostall Heath St James's West Heath Hoxton Isleworth Longlands Ratcliff Rayners Lane Tooting Bec Common Highgate North Woolwich Barking Wharf Square Temple Castelnau Willesden Green Crews Hill Wimbledon Park Tokyngton Park Langley Dollis Hill Mill Hill Uxbridge Hatch End Gipsy Hill Botany Bay Berry's Green Emerson Park Herne Hill Homerton Highbury Heston Kew Islington Southgate Higham Hill Highams Park Green Street Green Tooting Graveney West Acton