Luxury Brand Advertising in Roundshaw

Get in touch

Luxury Brand Marketing in Roundshaw

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Roundshaw

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SM6 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Roundshaw

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Roundshaw

True luxury need not be directly communicated but instead experienced.

Consumers in Roundshaw like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Roundshaw

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Roundshaw (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Enfield Lock Edmonton Bullsmoor Forest Gate Kingston upon Thames North Woolwich Blackheath Park Acton Norbiton Preston Stoke Newington Cowley Peachey Trinity Buoy Wharf Hanworth Balham Lower Holloway Dagenham Cranford Lambeth Upper Walthamstow Old Bexley Alderwood Terrace Hook Bow Lampton Vauxhall Bexleyheath Isleworth Bloomsbury Twickenham Stratford Rosehill Camden Town Gallows Corner The Burroughs Roehampton Eltham Kensal Rise Bowes Park Elmers End Coombe North Cray Ruislip Manor Spitalfields Chipping Barnet Lower Feltham Upton Park Bethnal Green Woodcote South Kensington Beckton Collier's Wood Swiss Cottage Purley Mill Hill Kennington Lee Wealdstone Crooked Billet Ducks Island Bromley Park Elstree Park Barking Poplar Honor Oak Park Tooting Bec Rise Park Fairlop Tolworth Morden Ponders End Coldharbour Hounslow Childs Hill Putney Shacklewell Colindale Upper Tooting Highams Park Queen's Park Bromley Angel Dulwich Highbury Hampstead Canons Park Alperton Biggin Hill Chinbrook Chingford Hatch Highwood Hill West Ealing College Park Greenwich Upper Holloway Perivale Festubert Place West Wickham Norbury Sands End Canary Wharf Old Coulsdon Southgate Plumstead Common Hacton Blendon The Mews Sydenham Hill Farringdon Hampton Hill Stockwell Ruislip Gardens Finsbury Southall East Acton King's Cross Redbridge Poverest Wandsworth Common Plaistow West Thamesmead Streatham Vale Whetstone Enfield Wash Eastcote Village Hampstead Garden Suburb Well Hall Keston Mark Chingford Green Harold Park New Beckenham Hither Green Westcombe Park Seven Sisters Ealing Rushmore Hill Shirley Brockwell Park Brent Park Canning Town Woodlands Kingsbury Botany Bay Craven Walk Little Heath Blackheath Arpley Square Plumstead Little Woodcote Marks Gate Richmond Crouch End Kingsland Bostall Woods Penge Woodford Bridge Cranbrook Ruislip Hallsville Quarter Winchmore Hill Tokyngton St Johns Southborough Aldborough Hatch Catford Hatch End West Ruislip South Hornchurch Enfield Highway Highgate Hillingdon Heath Freezy Water Holloway Becontree Heath Holborn Brixton Queensbury Little Venice St Mary Cray Manor Park New Cross Hackbridge Havering-atte-Bower Ladywell Hillingdon Bow Common Kidbrooke Church End Farthing Street Fulwell Russell Hill Bulls Cross Earlsfield Brownswood Park Downham Seven Kings Maryland Colyers Broad Green Crayford Locksbottom Horn Park Tavern Quay St John's Wood Walham Green St Pancras Putney Heath North Hyde Southwark Chase Village Wormwood Scrubs Park Royal Maitland Park Kensington Southbury Stepney Ham Motspur Park Barnes Cray World's End Clapham Park Willesden Green Anerley Roxeth Collier Row North Finchley Mortlake Wennington Belmont Grange Park Barkingside Heston Rotherhithe Loxford Sutton West Norwood Goddington Finchley Wimbledon Park Welsh Harp Kenley St Paul's Cray Little Stanmore Sipson Woodside Park West Acton Hayes Town Bounds Green Hill End Addiscombe Friday Hill Burnt Oak Canonbury Unity Place South Acton West Hampstead Single Street South Norwood Newyears Green Eden Park Shoreditch North Sheen Earl's Court Chadwell Heath Nine Elms Roundshaw Old Oak Common Streatham Hill Hoxton Berrylands Norwood Green Cambridge Heath Hitchin Square Rayners Lane Wandsworth Streatham Wembley Park Worcester Park Nash Gants Hill Petersham Mitcham Walworth Regent's Park Soho Stanmore Temple Mills Carshalton on the Hill Whitehall Selhurst Brunswick Park Hounslow West Newbury Park Whitechapel Vale of Health New Addington Whitton Benhilton Dalston Harold Wood Peckham Carshalton Beeches North Ockendon Old Malden Underhill Fullwell Cross Wapping Beddington Corner Chelsea Beddington Chelsfield Alexandra Park Merton Lamorbey Homerton Haggerston Primrose Hill Hayes Albany Park Dormer's Wells Wood Green Lower Edmonton Enfield Town Hainault Gunnersbury Lewisham Spring Grove East Sheen North Kensington Knightsbridge Cheam New Southgate Hayes Denmark Hill Leamouth Walthamstow Harrow Raynes Park Lower Place Bexley Temple Fortune Silvertown Lessness Heath Elmstead Wallington Square Bayswater Kensal Green Poynders Parade Arnos Grove Repton Park Hampstead Heath Sydenham Honor Oak New Barnet Belsize Park Erith Hackney Central Brook Green Yeading Farnborough Clapham Junction Castle Green Woodford Brondesbury Park Leaves Green New Charlton West Drayton Dollis Hill East Ham Crossness Islington Beckenham Foots Cray Croydon Pimlico Ilford Mile End Colney Hatch Hendon East Dulwich Kingston Vale Dulwich Village Church End Northwood Barnes Somers Town Cockfosters Barnsbury Edgware Bury Edgware Neasden Eel Pie Island Upminster Bridge Millbank Cann Hall Avery Hill Woodford Green Blackheath Royal Standard Elephant and Castle White City Kingston Hill Wimbledon Cranham Coulsdon Petts Wood Mottingham Enfield Island Village Lower Sydenham Kew Tower Gardens Riddlesdown De Beauvoir Town Harringay Coalmakers Wharf Blackwall Hounslow Heath Tulse Hill Orpington South Ruislip Carshalton Holland Park Ruislip Common Crofton Park Slade Green East Bedfont Cranley Gardens Bandonhill West Ham South Bromley Herne Hill Welling Malden Rushett Newington Old Ford Hadley Wood Bushey Mead Foxbury Gipsy Hill North Cheam Brent Cross Cyprus Woodside Osterley Hatton Surbiton Kilburn Brompton Fitzrovia St John's Longlands North End Westbourne Green Merton Park Frank Whipple Estate Mayfair Hyde Park Corner Grahame Park Brockley Thamesmead Upper Elmers End Camberwell Monks Orchard North Acton Battersea Maida Vale Yiewsley North Southwark Goodmayes Central Parade The Hyde Globe Town Grove Park Hornsey Vale Derry Downs Bromley Common Plaistow Southend Parsons Green Kenton Stratford Marsh Harmondsworth Cole Park Temple Greenhill Wanstead South Woodford New Malden Cricklewood Shepherd's Bush Berry's Green Sanderstead Pinnerwood Park Blackfriars Harrow on the Hill St Helier Brentford End Barnet Gate Romford Osidge Streatham Park Brondesbury Notting Hill Leytonstone Aperfield Middle Park Noel Park Grove Park Cowley Peachy Aldwych Wanstead Flats St Margarets Docklands South Harrow Stonebridge Bell Green Marylebone South Hackney Ruxley Brentford Upper Shirley Dudden Hill Hornsey Stamford Hill Covent Garden New Cross Gate South Wimbledon Clapham Selsdon Kentish Town South Croydon Sundridge St Luke's Lower Belvedere Sudbury Clerkenwell Forestdale Upper Clapton Tottenham South Harefield Hanwell London Greenford Creekmouth Bankside Golders Green South Street Lower Clapton Ardleigh Green Cudham West Barnes Clapham Common Downe South Lambeth Knight's Hill Little Britain Bermondsey Northolt Arkley Addington Morden Park St George in the East Fortis Green Harlesden New Eltham Clock House Barking Wharf Square Tower Hill West Hendon Elm Park South Beddington North End Chelsfield Aldersbrook Castelnau East Wickham Barnehurst Longford Woodcote Green North Greenwich Gidea Park Pentonville Noak Hill Chislehurst West Wallend Hockenden Norwood New Town Charing Cross Crook Log Forty Hill Chiswick Crews Hill Limehouse Highlands Village Frognal Acton Green Falconwood Harlington Seething Wells Strand St Giles Westminster Coney Hall The Borough Eastcote Feltham Belvedere Little Ilford Abbey Wood Wimbledon Common Tottenham Hale West Brompton Hazelwood Hammersmith Ratcliff Deptford Colham Green Lisson Grove Muswell Hill Hadley Corbets Tey Higham Hill West Kensington Shortlands Harold Hill Finsbury Park Kevingtown Surrey Quays Snaresbrook Denham Bedford Park Bopeep West Hackney Royal Arsenal West Cowley Park Langley Belgravia Upper Sydenham Tooting Bec Common Hampton Wick Harrow Weald Leyton Marshes Leyton Upton Stroud Green Rainham West Green Tooting Graveney Widmore Hackney West Kilburn Southborough Maze Hill North Harrow Uxbridge Strawberry Hill Barbican Charlton Upper Ruxley Holders Hill Upper Norwood Enfield Mill Meads Pinner Green Upper Belvedere Bickley Waddon Ickenham Bush Hill Park Bellingham Ramsden North Wembley Wembley Cubitt Town Pinner Strand on the Green Woolwich Crystal Palace Risley Close Walthamstow Forest Chessington Belmont Rowley Green Hornchurch Rush Green Hampton South Tottenham The Wrythe Gospel Oak Tooting Hackney Marsh Teddington Chinatown Parliament Hill Pratt's Bottom Crofton Becontree Kensal Town Staples Corner Coldblow North Feltham Barnet St James's Luxted Chingford Upminster Northwood Hills Hale End Lower Morden Wandle Park Isle of Dogs Fairlawn Cottage Clayhall Barking Riverside Union Mews Lea Bridge West Dulwich Maypole Tufnell Park Bostall Heath Plashet Archway Hayes End Northumberland Heath Palmers Green Turnpike Lane Oval Fulham Upper Edmonton Broom Hill Stratford New Town West Heath Custom House Wallington Lesnes Abbey South Hampstead Friern Barnet Harefield Grove Monken Hadley Paddington Brimsdown Aldgate The Hale Forest Hill Dartmouth Park Clapton Park Summerstown Furzedown Hampton Court Hackney Wick North Hillingdon Coldfall Chase Cross Willesden Chalk Farm Thornton Heath Headstone Sidcup Shooters Hill Tottenham Green Totteridge Manor House Cottenham Park Horns Green Bromley Millwall Uxbridge Moor Shadwell Nunhead West Harrow Chislehurst Blackfen Oakleigh Park Copse Hill Southfields Victoria East Finchley Green Street Green Woodford Wells Walthamstow Village East Barnet Spring Park Emerson Park Keston Putney Vale Harefield Oakwood