Train Station Advertising in Roundshaw

Get in touch

Advertising in Train Station in Roundshaw

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Roundshaw

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Roundshaw gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Roundshaw

The cost of railway adverts in SM6 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Roundshaw reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Roundshaw (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Clapton Park Coldblow Gants Hill Bedford Park Maida Vale Limehouse Foots Cray Fortis Green Bromley Rotherhithe Park Royal The Wrythe Greenwich Freezy Water Greenhill Higham Hill Sidcup West Green North Hillingdon Raynes Park Wembley Park Tooting Bec Common Brompton Grange Park Kingston upon Thames Whitehall Woodcote Shacklewell Kingston Hill Summerstown Kingston Vale North Hyde Cowley Archway Hampton Repton Park Brunswick Park Crouch End Enfield Town Strand North Woolwich Upper Belvedere West Ham Cowley Peachey Newbury Park Woodcote Green New Malden Kingsland Mitcham Staples Corner Wanstead Brentford Ealing Osterley Leytonstone Islington Pinner Woodford Green Tottenham Green Brockwell Park Highlands Village Dormer's Wells Hoxton Bopeep Longford Becontree Heath Shoreditch Enfield Island Village Bankside Becontree Hillingdon Heath Central Parade Longlands Brixton West Hendon Rushmore Hill Brook Green Collier Row Thornton Heath Grove Park Roehampton Victoria Custom House South Bromley Brownswood Park South Hackney Old Coulsdon South Hornchurch Finsbury Hanwell North Acton St Paul's Cray Kilburn Earl's Court Hendon Mortlake Middle Park Hammersmith Bermondsey Royal Arsenal West Palmers Green Lower Place Leyton Marshes Ramsden Forest Gate Uxbridge Moor Aldgate Elmstead Finsbury Park Crook Log Marks Gate Riddlesdown Harmondsworth Globe Town Clerkenwell Bushey Mead Knightsbridge Upminster Bridge Spring Park Coldharbour Wandle Park Finchley Mottingham Crews Hill Clapham Common Coney Hall Hackney Putney Heath Little Britain Cambridge Heath Putney Harlesden Beddington Wallington Square Angel St Pancras Elephant and Castle Wallington Sanderstead Northwood Hills Ardleigh Green Chipping Barnet Broad Green Elmers End Upper Norwood Craven Walk Southborough Cowley Peachy Petts Wood Barnehurst Plashet Leyton Foxbury North Kensington Nunhead Tottenham Hale Woodford Wells Lee West Heath Festubert Place College Park Woodford Biggin Hill Downe Chase Village Little Heath Willesden Lower Belvedere Monken Hadley East Barnet Notting Hill Aldborough Hatch St John's Rush Green Wallend Romford Morden Bloomsbury St Helier Redbridge Crayford Vauxhall Colney Hatch Upton Park West Kilburn Coalmakers Wharf West Ruislip Rise Park Dartmouth Park East Acton Hounslow West South Tottenham Hazelwood Forestdale Coldfall Southborough Upper Elmers End Northwood Maryland South Street Kentish Town Peckham Harold Wood South Lambeth Ilford Parsons Green Chelsfield Hornsey Vale Hainault Barking Enfield Highway Mile End Grahame Park Roxeth Isleworth Erith Goodmayes Whitechapel Manor House Putney Vale Camden Town West Thamesmead Tavern Quay Newyears Green Hampstead Garden Suburb Hornsey Bellingham Oakleigh Park Ickenham Charing Cross Wandsworth Fitzrovia West Acton West Brompton West Norwood Kew Surrey Quays Hadley Seething Wells Walthamstow Wormwood Scrubs Crossness Colham Green Lesnes Abbey Seven Sisters Enfield Wash Motspur Park Swiss Cottage Golders Green Lower Feltham World's End East Bedfont Hatton Hillingdon Tooting Graveney Spitalfields Blackfen Docklands South Acton Cottenham Park Union Mews Earlsfield Chinbrook Somers Town Vale of Health Whitton Blendon Teddington Blackheath Royal Standard Old Bexley Fairlop Elm Park Shooters Hill Lambeth Carshalton Fullwell Cross Upper Walthamstow Avery Hill Chinatown Brent Cross Falconwood Dulwich Little Venice South Harrow Hockenden Lower Morden Kevingtown Gidea Park Stratford Marsh North Wembley Old Oak Common East Sheen Harefield Grove Highwood Hill Stepney Acton Green Canning Town Anerley Kingsbury Addington Tooting Temple Mills Colyers Holloway Brentford End North Harrow New Charlton Headstone Welsh Harp Hackney Marsh Farringdon St James's Chislehurst West West Dulwich Derry Downs Blackheath Park Shadwell Millwall East Finchley Primrose Hill Plumstead Common Barnsbury Fulwell Alderwood Terrace Rowley Green Hither Green Barking Wharf Square Westminster Rainham Kidbrooke South Wimbledon Woodside Park Wanstead Flats Old Malden Hounslow Tottenham Upper Edmonton Isle of Dogs Tokyngton Ratcliff Dollis Hill Hornchurch Dudden Hill Spring Grove Gospel Oak Stamford Hill Dulwich Village Harrow Southwark St Mary Cray Denham Fairlawn Cottage Stoke Newington Bow Common Aldwych King's Cross The Hale Wembley Upper Sydenham Croydon Widmore West Ealing Noak Hill Horns Green Greenford Harringay Hayes Childs Hill Hook Upton Herne Hill Poynders Parade Highbury Holders Hill Whetstone Forty Hill St Margarets Chelsea Blackwall Frognal Shortlands Richmond Welling Harold Hill Albany Park Penge Nash Knight's Hill Hill End Clapham Park Park Langley West Drayton Cubitt Town Snaresbrook Broom Hill Loxford Mayfair The Burroughs Holborn Unity Place Church End Beddington Corner New Southgate Shirley Edmonton Barbican Bexleyheath Highams Park Cudham Frank Whipple Estate Little Ilford Orpington South Kensington Brockley Bromley Common Plaistow Bromley Park Kensal Town Bowes Park Chiswick Upminster Yeading St George in the East Hampstead Kenton Osidge Hadley Wood Bow Alperton Cranley Gardens Cranford Hitchin Square Coulsdon Eastcote Village Leaves Green Eel Pie Island Dagenham Old Ford Bickley Ruislip Gardens Perivale Selhurst Sundridge Creekmouth St Giles Copse Hill Homerton Kensington Charlton Hampton Hill Sudbury Southend Lower Sydenham Lewisham Brent Park Belgravia Arnos Grove Gallows Corner Hackbridge Gunnersbury Chadwell Heath Sydenham Chingford North Southwark Crofton Hayes End Ruislip Common Wealdstone Friday Hill Locksbottom Southall North Greenwich Surbiton Stroud Green Kenley Pentonville Balham New Addington Coombe New Cross Hayes Town Noel Park Aldersbrook Cann Hall Chalk Farm Cranbrook Mill Meads Bostall Woods St Luke's Queen's Park Arkley Newington Colindale North Cheam Carshalton on the Hill Chessington Elstree Park Catford Tooting Bec Southgate Strawberry Hill Pinner Green Brondesbury Denmark Hill Battersea Hacton Gipsy Hill Tower Hill Canons Park Benhilton Sutton South Hampstead Clayhall Grove Park Hanworth Norbury Harrow Weald Bush Hill Park Single Street Well Hall Rayners Lane Stratford West Wickham Barnes Totteridge Wood Green The Hyde Bexley South Ruislip New Eltham Edgware Bury Burnt Oak Parliament Hill Stanmore Westcombe Park Enfield Lock Southfields Berrylands Castle Green The Borough Farnborough Willesden Green Belvedere Underhill Preston South Norwood Highgate Hounslow Heath Norbiton Luxted Twickenham North Sheen Lower Clapton Paddington Downham Horn Park North Ockendon South Woodford Aperfield Hyde Park Corner Addiscombe Streatham Hill Tolworth Botany Bay Little Woodcote Harlington Carshalton Beeches South Croydon Winchmore Hill Tower Gardens Clock House Bullsmoor Enfield Upper Tooting Honor Oak Kennington Woodside Stratford New Town Rosehill Shepherd's Bush Eltham Woodford Bridge Poverest North Cray Worcester Park Covent Garden Bounds Green Poplar Goddington Barking Riverside Stockwell Holland Park Fulham Woodlands Yiewsley Silvertown Morden Park Soho West Barnes Barnes Cray Uxbridge Wapping Risley Close Monks Orchard Brimsdown Lamorbey Merton Park Alexandra Park Barnet Gate Haggerston Crooked Billet London Dalston Chislehurst Bostall Heath Wimbledon Hampstead Heath Muswell Hill Clapham Junction Harrow on the Hill Temple Beckton Manor Park Emerson Park Oval Woolwich Streatham Park Ruislip Walworth Streatham Vale Keston Mark Seven Kings Acton Bell Green Upper Shirley Farthing Street Barnet North End Camberwell Northumberland Heath Green Street Green De Beauvoir Town Norwood Green Cranham West Hampstead Leamouth Oakwood West Hackney Lampton Wimbledon Common Kensal Green Lisson Grove Malden Rushett Marylebone Friern Barnet Russell Hill Hatch End Wimbledon Park South Harefield Lower Holloway Nine Elms Blackheath Deptford Waddon Harefield Bromley North Finchley Upper Ruxley Purley St John's Wood Hayes Lea Bridge North End Abbey Wood Heston Maypole Slade Green Keston Chelsfield Forest Hill Wennington Lower Edmonton Pinnerwood Park Canary Wharf Mill Hill Queensbury Stonebridge Eastcote Lessness Heath Roundshaw Church End Selsdon New Cross Gate St Johns North Feltham Merton East Ham West Kensington Ducks Island Collier's Wood Castelnau Maze Hill Crofton Park Westbourne Green Belsize Park Pimlico Streatham Upper Clapton Feltham Barkingside Honor Oak Park Bethnal Green Turnpike Lane Edgware Harold Park Millbank West Harrow Walthamstow Village Beckenham Canonbury Cole Park Norwood New Town Cockfosters Regent's Park Ruxley Temple Fortune Plaistow Hackney Wick Ladywell Hale End Furzedown Hampton Court Thamesmead Chingford Green Sands End Crystal Palace Walham Green Havering-atte-Bower Blackfriars New Barnet Belmont Hackney Central Belmont Northolt Walthamstow Forest Hampton Wick Sipson Clapham Petersham Bayswater Strand on the Green White City Cyprus Ruislip Manor Hallsville Quarter Little Stanmore Bandonhill Trinity Buoy Wharf Upper Holloway Tulse Hill Chase Cross Plumstead Maitland Park Ponders End Bulls Cross Wandsworth Common Tufnell Park Berry's Green New Beckenham Eden Park Brondesbury Park Corbets Tey East Dulwich Cricklewood South Beddington Neasden The Mews Pratt's Bottom Sydenham Hill Chingford Hatch East Wickham Southbury Ham Cheam Kensal Rise Arpley Square