Luxury Brand Advertising in Browick

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Luxury Brand Marketing in Browick

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Browick

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NR18 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Browick

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Browick

True luxury need not be directly communicated but instead experienced.

Consumers in Browick like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Browick

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Pulham Market Brock's Watering Ormesby St Michael Brockdish Westgate Great Massingham Ashmanhaugh Colkirk Smallworth Blofield Heath Thorpe Hamlet Itteringham Brandon Creek Winfarthing Blakeney Bradwell Low Common Cobbler's Green Gressenhall Thorpland East Somerton Letheringsett Old Lakenham Stoke Holy Cross Taverham Scratby Kirby Cane Upgate Street Old Hall Street Crimplesham Mattishall Burgh Browston Green Runham Vauxhall Cargate Common Cat's Common Little Hale Scottow Matlaske Toftrees Hemblington West Runton Hamrow Withergate Tumbler Hill Stanhoe North Runcton Forncett St Mary Hoveton Mundham Common Bale Boughton Pulham St Mary North Lopham The Banks Briningham West Newton Buckenham South End Ingleborough Dilham Primrose Corner Hockering Stacksford Little Marsh St James Hargate King Row Great Melton Plumstead Crostwight Catfield Southgate Penny's Green Scole Cawston Weasenham All Saints Worthing Guestwick Strumpshaw Moorgate Yaxham Bradfield Newton St Faith Stibbard Baconsthorpe Brewers Green Brinton Fritton Lower Street Roughton Mount Pleasant Hunstanton Beeston St Lawrence Hilborough Horsford Sharp Street Shepherd's Port Tuckswood Welney Letton Green High Street Wattlefield Burnham Overy Town Meeting House Hill Badersfield Swaffham Thorpe Marriott Brandiston Runcton Bottom Bawdeswell Dowe Hill Caston Lyngate North Walsham Upper Street Hempton Forncett St Peter Middle Harling Wacton Tottington South Walsham Lot's Bridge New Rackheath Spooner Row Great Barwick Shropham Great Dunham Buxton Lower Easton Walcot Green Foxley Wormegay The Ling Broadflash Coxford North Earlham Highoak Bradenham Cess Goose Green Stalland Common Waterden High Green Hyltons Crossways Ludham Sea Palling Horstead Kirstead Green Filby Hellesdon Hempnall Green Sisland Whissonsett Aldborough Cantley Hales Street Boyland Common Hellington High Common Attlebridge Keswick Arlington Little Ryburgh South Wootton Pockthorpe Ormesby St Margaret Tacolneston Saham Hills Fakenham Hengrave Roydon Drymere Earsham Fairstead Anmer Hilgay Mill Common Thurton Attleborough Pollard Street Westbrook Green Seething Thetford Rockland St Mary East Walton Old Catton Primrose Green Holkham Damgate Maypole Green East Raynham East Rudham Norton Subcourse Fen Street Blo' Norton Sutton Bird's Corner West End Snetterton Stalham Hainford Gimingham North Burlingham Bramerton North Pickenham Tyby East Barsham Barney Runham Little Hautbois Croxton Shouldham Old Beetley Piccadilly Corner Fritton Weston Green East Carleton Carleton Rode Southrepps Hockwold cum Wilton Overstrand Denton Cranworth Toft Monks Aylmerton Tuttington Scarning West Somerton Cockthorpe Lower East Carleton Narborough Low Common Westgate Street Tilney Fen End Rockland St Peter Upwell Hindolveston Fustyweed South Pickenham Queen's Hills Walcott Green Little Barwick Topcroft Street Calthorpe Street Stow Bardolph Bexwell East Ruston Suffield Wood Dalling New Holkham Winterton-on-Sea Newton Flotman Swannington Church Field Emneth Hungate West Earlham Great Plumstead Haveringland Easton Paradise Happisburgh Common Park Common Barroway Drove Shelton Waterloo Metton Godwick Dockeney North Barningham Irstead Starston Nethergate Spixworth Brisley Morston Litcham Orange Row New Costessey Mundesley Lyng Mundham Needham Little London Neaton Langmere Dunston Mautby The Green The Drove North Green Low Common North End Town Green Denver Cliftonville Babingley Gaywood Northacre Brandon Bank Harpley New Sprowston Edingthorpe Green Thurning Great Yarmouth Fersfield Common Barton Turf Rush Green Great Ryburgh Felbrigg Banningham Frans Green Mulbarton Shelfanger Alby Thurlton Links Heydon Witton Bridge Wiggenhall St Germans Gasthorpe Belton Flitcham Thuxton Hethel Brandon Parva Wramplingham Thornham Misery Corner Cucumber Corner Wimbotsham Ashby St Mary Hardley Street Great Moulton Snettisham North Denes Hellington Corner North End Southwood Flaxlands Bengate Bush Estate Larling Gas Hill Long Row Wortwell Stradsett Trowse Newton Shipdham Hemblington Corner Mill Hill Ovington Brancaster Colney Brundish Thompson Woodrising Castle Acre Walpole Cross Keys Colby Corner St James' End Themelthorpe Hardwick Tivetshall St Mary King's Lynn Binham Eastmoor Snow Street Whimpwell Green Little Green Great Hockham Hickling Heath Bessingham Puddledock Stody Walpole St Andrew Bull's Green Blickling Eaton Langham Lakes End Thorpe Market Low Street Great Green Shouldham Thorpe Saxlingham Thorpe Dam Brigg Tatterford Surlingham Alburgh Wood Norton Wolferd Green Acle Honingham Coslany Erpingham Breckles Freeland Corner East Runton Upper Guist Saxlingham Green Harleston West Lynn Hoe Reymerston Egmere Shereford Cangate Westwick Lundy Green Deopham Stalland Kerdiston Watton Mill Green Field Dalling Shepherds' Gate Watlington Drabblegate Sandringham The Close South Raynham Saham Toney Snetterton Heath Caistor St Edmund St John's Fen End West Winch Brampton Ten Mile Bank Foulden Saham Waite Newtown Ingoldisthorpe Leziate Howe West Head North Barsham Hunt's Corner Colby Fulmodeston Cobholm Island Haddiscoe Gresham Colegate End Salters Lode Little Massingham Lushbush Alby Hill White Horse Common West Dereham Honing Chapelfield Grove Fincham Kirby Bedon Mundford Belaugh Stoke Ferry Norwich Runhall Brancaster Staithe Emorsgate Bunwell Bottom Stanfield Nordelph Garvestone North Green Caudlesprings West Poringland Stockton Lower Tasburgh Upgate Swainsthorpe Hempnall Lower Street Ditchingham Dam Upper Brandon Parva Methwold Loddon Hempstead Tilney High End The Lings Neatishead Eccles Road Sidestrand Sparhamhill Sheringwood Rougham Thunder Hill Silfield Cranwich Hindringham Whinburgh Morley St Peter Diss Lordsbridge The Street Woodbastwick Anchor Corner Low Tharston Holme Hale Bressingham Common Thurgarton South Burlingham Potter Heigham Bittering Mill Street Dunburgh Threxton Hill Great Fransham Tilney St Lawrence Furze Green Southery St Olaves East Tuddenham Hapton Sco Ruston New Buckenham Edgefield Merton Upper Street East Beckham East Lexham Bushy Common Bexfield Gayton Fengate Sustead Carleton Forehoe Hall Green Lower Stow Bedon North Wootton Kenninghall Thursford Hingham Wilney Green Crabgate North Lynn Baynard's Green Bagthorpe Mustard Hyrn Burnham Deepdale Bush Green Fiddler's Green Alpington Pott Row Clint Green Swanton Novers Aldeby Brettenham Paston Bunwell Heckingham Oby Bircham Tofts Pettywell Intwood Gateley East Harling Burgh St Margaret Fordham Upper Sheringham Stubbs Green Wreningham Tilney All Saints Short Green Hemsby Brundall East Winch Fen Street Sheringham Pilson Green The Grove Dickleburgh High Kelling Morningthorpe Old Brigg Wiggenhall St Peter Guilt Cross Thorpe Abbotts Flordon Bracon Ash Tunstall West Barsham Upper Hellesdon Crossdale Street Whitwell Wood Street Stonebridge Thursford Green Heartsease Roydon Great Walsingham Barford Tower End Walton Warren Bridgham Little London Horsey Corner Blackwater Etling Green New Catton Crostwick Northrepps Frenze Little Fransham Watton Green Stow Bedon Rollesby Hardingham Cordwell Gayton Thorpe Yelverton Waxham Morley St Botolph Shotesham Hopton on Sea Burgh next Aylsham Dersingham Tilney cum Islington Johnson Street Holt Hanworth Eccles on Sea Hillington Beeston Regis Glandford Pottergate Street Ashwicken Witton Griston Fair Green Wicken Green Village Arminghall Copy's Green Tittleshall Horningtoft Guestwick Green Bastwick Broomhill Kenninghall Heath Thrigby Newgate Corner Wells-next-the-Sea Bawsey Three Holes Ranworth Sidestock Northwold Wellingham Wroxham Outwell Fiddlers' Green Filby Heath Aslacton Potthorpe Great Witchingham Thickthorn Hall Carbrooke Clippings Green Whitlingham Workhouse Common Calthorpe Foulsham Lyngate Gooderstone Harling Road Plumstead Green Happisburgh Baconsthorpe Aylsham Stratton St Michael Shammer Oulton Carleton St Peter West Caister Toftwood Witton Longham Hackford Gaultree Bunwell Hill Downham Kirby Row Pockthorpe Shernborne Blofield Suton Street Cantley Corner Suton Syderstone Drury Square Cake Street Barton Bendish Suffield Park Chedgrave Bedingham Corner Clippesby Waterloo South Denes Weeting Richmond Hill Wash Dyke Little London Northall Green Swardeston Narrowgate Corner Wretton Crownthorpe Waterloo Houghton St Giles Long John's Hill Walpole Marsh Thorpe Row Limpenhoe Kettlestone Whitwell Street South Green Lyon's Green Thorpe Marriot Thurne Woodton Old Hunstanton Downham Market Ingham Corner Keswick Mattishall Horning Warham Burnham Market Wiveton Tibenham Little Snoring Greensgate Panxworth Wighton Mile Cross Whittington Sculthorpe Norton Corner Upton Green Saxthorpe Bergh Apton West Raynham Tyegate Green North Tuddenham Marlingford Pooley Street Langley Street Frost Row Stanford Catton Grove Edingthorpe Hunworth Dam Green Newgate Stiffkey Alburgh Street Blackborough End Pockthorpe Lower Street Great Snoring Lamas Ickburgh Tottenhill Row Long Stratton Bacton Broom Green Bodney Beachamwell Hempstead Fundenhall Street The Common Upgate Wereham Lessingham Broadmoor Cromer Toprow Shingham Hungry Hill Pristow Green Wilby Saxlingham Nethergate Burgh Stubbs Heigham Grove Paston Green Little Cressingham Felthorpe Barnham Broom Beckhithe Setchey Worstead Florence Walk Anchor Street Besthorpe Ingham Saxlingham Deopham Green Billingford Shimpling Heacham Temple Bar Deopham Little Plumstead Sprowston Methwold Hythe Wicklewood Bellmount Burgh Castle Claxton Pound Corner Gillingham Sparrow Green Ketteringham Feltwell Foundry Corner Forncett End Colton Muckleton Fritton Salthouse Jordan Green Coston Nogdam End Garboldisham Highgate Sharrington Morton Welborne Geldeston Sedgeford Swanton Hill East Bilney Thelveton Ashwellthorpe Earlham Brumstead Repps Runham Briggate Boyces Bridge Newtown Podmore The Heath RAF Coltishall Manson Green Ingworth Dereham Craymere Beck Antingham Wheatacre Burgh Common Broomholm North Elmham Scole Common Congham Marshland St James Southburgh Haverscroft Street Smallburgh Road Green Fring Stalham Green Larlingford Trimingham Hales Welborne Common Pentney South Acre Bintree Tottenhill Poringland Bircham Newton Southtown Crowshill Little Thornage Caister-on-Sea Reepham Salle Tunstead Low Street Barmer West Bilney Irstead Street Red Pits South Lopham Pedham Eaton Rise South Green Upper Street Newport Postwick Burnham Norton Twyford Great Ellingham Wiggenhall St Mary Magdalen Eau Brink Oxnead Elsing Little London Crowgate Street Little Dunham Little Ellingham Little Witchingham How Hill Weasenham St Peter Beighton Loddon Ingloss Marham Holme next the Sea Three Cocked Hat George Hill Weybourne North Creake Costessey Threehammer Common Ashill Thorpe St Andrew Little Melton South Green New Hainford Salhouse Lenwade Danemoor Green Lyng Easthaugh Holly End Wendling Little Barningham Middleton Tivetshall St Margaret Saddle Bow Topcroft Bow Street Sparham Walpole St Peter Waterheath Lower Thurlton Harper's Green Hassingham Weston Longville Woodgate Terrington St Clement Little Walsingham Wolferton Trunch West Walton Foundry Hill Billingford Sporle Costessey Park Chequers Corner Beetley Castle Rising Clenchwarton Itteringham Common Moulton St Mary Browick Tattersett Lingwood Booton Eastgate Hevingham Balsam Field Mileham Gissing Bowthorpe Norton Hill Hickling Green Scoulton Burgh St Peter Horsey Hardwick Little London Helhoughton Damgate Daffy Green Burnham Thorpe Silvergate Bodham Gunthorpe Thornage Sneath Common Martham Spa Common Brakefield Green Rushford Heggatt Street Framingham Earl Great Bircham West Beckham Oulton Street Skeyton Barningham Green Hedenham Frettenham Earlham Rise Terrington St John Bustard's Green Pennygate South Runcton Great Hautbois Wickhampton Collett's Br Beeston Thorpe Guist California Pudding Norton Hockering Heath Cockley Cley Burnham Overy Staithe Wickmere Rockland All Saints Swanton Abbott Knapton Horsham St Faith West Tofts Sloley Croxton Halvergate Lynford Wacton Common Rackheath Blackmoor Row Dickleburgh Moor West Acre South Lynn Skeyton Corner Thwaite St Mary Suspension Bridge Nordelph Corner Gorleston-on-Sea Bressingham West End Upgate Street Felmingham West Lexham Mount Pleasant Emneth Burlingham Green Trowse Millgate St John's Highway Stokesby Burnham Westgate Dunton Patch Quidenham Thorpe End Foxhole Darrow Green Garlic Street Walpole Highway Tharston Fodderstone Gap Redenhall Plaw Field Walcott Framingham Pigot Freethorpe Upper Stoke Blackwater Thurlton Harris' Green Kelling Raveningham Grimston Swanton Morley Bawburgh Coltishall Tungate Broome Street Shadwell Ringstead Silver Green Hethersett Limpenhoe Hill Hickling Dunton Great Green Bedingham Green Kirby Green Ditchingham West End Redcastle Furze Marsham Old Buckenham Oxborough Cley next the Sea Great Cressingham Drayton Illington Runcton Holme Beckett End Swafield Westfield Grub Street Butcher's Common Banham Ragmere Didlington Billockby Melton Constable Wymondham Cat's Corner Bridge Green Cringleford Fersfield Frogshall Pockthorpe The Arms Blofield Corner Wiggenhall St Mary the Virgin Ridlington Low Common Tasburgh Peaseland Green Stratton Strawless Lower Gresham Little London East Wretham Lower Bodham Crane's Corner Workhouse Common Docking Ellingham Wolterton Fundenhall Ringland Kidd's Moor Ridlington Street Briston Bawburgh Hill Black Carr Stow Bridge Titchwell Hawes' Green Walton Highway Dumpling Green Wereham Row Alderford Easthaugh South Creake Oxwick Corpusty Broome Rushall Southgate Ivy Todd Lakenham Kimberley West Rudham West End Reedham Roudham Broomsthorpe West Harling Houghton Upton Necton Brookville Edgefield Street Burston Pockthorpe Newton Frankfort Brooke