Bus Advertising in Browick

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Bus Marketing in Browick

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Browick - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Browick - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Browick- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Browick - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
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Margaret Langley Street Billockby South Lopham North Pickenham Southgate Stiffkey Highoak Wolferton Marshland St James Thickthorn Hall Burgh Common Emorsgate Daffy Green Snow Street Ringstead Foulsham Cranwich Bradenham Mautby Bale West Barsham Sheringham Sidestock Scratby Lower Street Butcher's Common Saxthorpe Wattlefield Northacre St James' End Thetford Spooner Row South Green Hilgay The Arms Mustard Hyrn Northwold Wiggenhall St Mary Magdalen Swanton Novers Binham Tyegate Green Welborne Three Holes Harling Road The Ling Wash Dyke Stody Forncett St Mary Thompson Blofield Heath Brandon Bank Bunwell South Green Road Green Cawston Dunton Meeting House Hill Ovington Little London Plumstead Green Pound Corner Wiveton Grimston Great Witchingham Newtown Podmore Pulham Market Kelling Bush Estate Piccadilly Corner Buxton Stow Bedon Carleton Forehoe Clenchwarton Burnham Overy Staithe Plumstead Larling Browston Green Richmond Hill Thwaite St Mary Snettisham Little Barningham East Lexham Chequers Corner Colby West Caister Lower East Carleton Whissonsett Thelveton Gissing Upper Brandon Parva Little Cressingham Blakeney Denver Brockdish Stradsett Ellingham Hemblington Danemoor Green Shadwell Wood Dalling Elsing Saxlingham Green Hamrow Tilney Fen End Lessingham The Green Welney Salle Chapelfield Grove Howe Thurning Fritton Baconsthorpe Cromer Burlingham Green Thorpe Abbotts Great Ryburgh Happisburgh Common Topcroft Street Pockthorpe Lyngate Felthorpe Lingwood Runham Panxworth Pedham Sedgeford Scarning Guestwick Stacksford Little Hautbois Beeston Regis Banham Pennygate Primrose Corner Castle Rising Saxlingham Low Common Hoe Waterloo Horsey Corner Fairstead North Earlham West Poringland Orange Row Hockwold cum Wilton South Denes Dowe Hill Horning How Hill Egmere Bessingham Kirby Row Titchwell Snetterton Heath St John's Highway Calthorpe Carleton Rode North Burlingham Pockthorpe Marsham Emneth Hungate Aldeby Bawburgh Hill North Denes Horstead Tottenhill Row Colney Tibenham Little Plumstead New Rackheath Narborough Little Massingham Swanton Morley Stalham Thorpe Row Downham Market Aldborough Great Fransham Tacolneston Little Thornage Craymere Beck Thunder Hill Blackwater Bircham Newton Lower Street Lundy Green Stratton St Michael High Street Cantley Corner Bircham Tofts Barmer Queen's Hills Stalland Common Acle Keswick California Saxlingham Nethergate Burnham Westgate Brisley Kirby Green Lordsbridge East Winch Tilney High End Gasthorpe Fring Brinton Newgate Walpole St Andrew Furze Green Heydon Kirstead Green Fiddlers' Green Hockering Heath St James Dersingham Thurlton Workhouse Common Godwick Gas Hill Anmer Ingham Corner Claxton Thornham Stokesby Deopham West Rudham Wacton Common Surlingham Bushy Common Holly End Wells-next-the-Sea Holme Hale Pristow Green Bressingham Little Snoring Mill Street Whinburgh Corpusty Houghton Ormesby St Michael Barton Bendish Larlingford Old Buckenham South Green Tasburgh Dockeney Stoke Holy Cross Croxton Lyng Easthaugh 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Haverscroft Street Bastwick Threxton Hill Tower End Roydon Spixworth Wilby RAF Coltishall Lyngate Shouldham Lyon's Green Hardingham Buckenham West Acre Fincham Lamas Holkham Terrington St Clement West Beckham Town Green Ormesby St Margaret Greensgate Burgh St Peter Upper Hellesdon Ickburgh Black Carr Burston Stibbard Dam Green Caister-on-Sea Long Row Bridgham Skeyton Brampton Walpole Cross Keys Scottow Moulton St Mary Lower Gresham Boyland Common East Rudham Fritton Morton Little Ryburgh Penny's Green Coston Wymondham Morley St Peter North Runcton Brancaster Staithe Thorpe Sea Palling Bodham Thorpe St Andrew Bramerton Tharston Fersfield Common Framingham Earl Ridlington Watton Green Whittington Three Cocked Hat West Dereham Hardwick Ashby St Mary Pentney Intwood Docking Morley St Botolph Costessey Park Broomhill Heigham Grove Alderford Cobbler's Green Alpington Horningtoft Guist Silver Green Coltishall Attlebridge Neatishead Little London Wickhampton Arminghall Swaffham Whimpwell Green 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East Walton Stow Bridge Wortwell Sloley Geldeston Brooke Hungry Hill Dunburgh Ten Mile Bank Wereham Little Marsh Bird's Corner Merton Morston Mattishall Earlham Rise Northall Green Fakenham Tunstall Kettlestone Winfarthing Ingleborough Hopton on Sea Runhall Sharp Street Stubbs Green Dunston Bush Green South Lynn Cat's Common Old Lakenham Broom Green Westfield Wiggenhall St Peter Little Ellingham Beetley Leziate Little London Booton King's Lynn Blo' Norton Workhouse Common Suffield Park Bexfield Shernborne Sparham Hempton King Row Matlaske Toftrees Tuttington Baconsthorpe Heacham Heckingham Repps Holme next the Sea Arlington Primrose Green Oby Barnham Broom East Runton Cockley Cley Wiggenhall St Mary the Virgin Peaseland Green Melton Constable West Bilney Weeting Thursford Green Scole Common Little Melton Ingworth Thorpe Marriott Hunworth The Common Wereham Row Pottergate Street Mundesley Stalham Green Newtown Cantley Burgh Castle Witton Warham Brock's Watering Swafield West Earlham Crownthorpe Weasenham St Peter Clippesby Upper Sheringham Sandringham Ridlington Street Rockland St Peter Southwood Letton Green Shammer Upgate Newton St Faith Flaxlands Overstrand Upgate Street South Raynham Kenninghall Mill Green Lower Thurlton Foulden Low Tharston Drayton Haveringland Gillingham Wicklewood Fulmodeston Foundry Corner Redenhall Browick Edingthorpe Green Gresham Great Cressingham Scole Tunstead Beckett End Garlic Street Castle Acre Great Hockham Hillington Etling Green Freeland Corner Southtown West Winch Topcroft Drymere Cringleford Yelverton Snetterton Wramplingham Lower Stow Bedon Langham Mount Pleasant Hellington Corner Frettenham Stanford Oulton Street Haddiscoe Walcott Green Griston Freethorpe Waterheath Colegate End Lot's Bridge Neaton Puddledock Southery Crostwight Wreningham Oxnead West End Alby Hill Gaultree South Creake Themelthorpe Ashmanhaugh Potthorpe Carleton St Peter Kenninghall Heath Lower Bodham Pollard Street Tittleshall Beighton Winterton-on-Sea Park Common Nordelph Corner Darrow Green Burgh Stubbs Barroway Drove Belaugh Tivetshall St Margaret East Beckham Toftwood Great Plumstead Great Dunham Felmingham Harper's Green Mulbarton Shingham Burgh next Aylsham Crimplesham Bexwell Marlingford Shropham Wroxham Weston Longville Shelfanger Barningham Green Alburgh Street Fundenhall Street Thorpe End Hedenham Roydon Dickleburgh Moor Wacton Blofield Corner Rougham Worstead Catton Grove Maypole Green Upgate Fritton Dumpling Green Alburgh Woodrising Little London Billingford Whitwell Street Salters Lode Saddle Bow Spa Common Heggatt Street Hempstead Rushall Cordwell Kirby Cane North Lynn Boughton Wolferd Green Shotesham Boyces Bridge East Ruston Pudding Norton The Lings Wormegay Belton Swainsthorpe Pockthorpe Brandon Parva St John's Fen End Beachamwell Short Green Garboldisham Fundenhall Tilney All Saints Broadflash Hempnall Green Brancaster Marham Sparhamhill Fen Street Gaywood Withergate Earlham Knapton West Head Ashwicken Stonebridge Southrepps Toft Monks Low Street Tumbler Hill Swannington Salhouse New Sprowston High Kelling Weston Green Seething Barford Stoke Ferry Little Fransham Pulham St Mary Loddon Suspension Bridge Stratton Strawless Hemsby Coxford Lakes End Watton Bawdeswell Temple Bar Morningthorpe Church Field Burnham Overy Town Red Pits Wellingham Tatterford Catfield Lushbush Houghton St Giles Great Massingham Flordon Filby Heath New Buckenham Attleborough Kimberley West End Tuckswood Great Yarmouth Low Street Shouldham Thorpe Hainford South Runcton Mount Pleasant Blofield East Wretham Guilt Cross Martham East Tuddenham Upper Guist Lower Easton Broome Street Colkirk Downham Runcton Holme Reymerston Sheringwood Weybourne Walpole St Peter Runcton Bottom Mundham Common Brundall East Somerton Stanhoe Saxlingham Thorpe Upper Street High Common Smallburgh Ashill Ringland Westbrook Green Lakenham Erpingham Aslacton Lower Tasburgh Norton Subcourse Bustard's Green West Walton Redcastle Furze Hethel Gayton Brookville Easthaugh Thurgarton Waterden Tilney St Lawrence Old Brigg Blackborough End Itteringham Weasenham All Saints Westwick Great Hautbois Gimingham Trimingham Waxham Oxborough Newport Tottington Goose Green Hellesdon The Street Shepherd's Port Southburgh Framingham Pigot Shelton Welborne Common Gunthorpe Loddon Ingloss Illington Wilney Green Colby Corner Ludham Pott Row Postwick Hackford Fair Green Sustead Witton Thursford Methwold Hythe East Barsham Letheringsett Narrowgate Corner Fodderstone Gap Grub Street Bow Street North Walsham Waterloo Oxwick Denton Westgate Deopham Stalland Suffield Great Green Highgate Ingoldisthorpe Foundry Hill Wickmere Hindolveston Upton Green Brumstead Frans Green Little Hale Anchor Corner High Green Lyng Bull's Green Runham Vauxhall Scoulton Reedham Upper Stoke Badersfield Bracon Ash Aylmerton Field Dalling Sharrington Walpole Marsh Hales Frankfort Pockthorpe Swardeston Tilney cum Islington Ketteringham Middle Harling Plaw Field Great Melton Tattersett East Bilney Hempnall Forncett End Brandiston Drabblegate Hemblington Corner Thorpe Hamlet Congham Diss North Green Needham Bittering Pettywell Johnson Street Methwold Brakefield Green Trowse Millgate Long Stratton Hoveton Cley next the Sea Eaton Rise Saham Toney Burnham Deepdale Longham Moorgate Costessey Nogdam End White Horse Common The Grove Hanworth Pooley Street Thorpe Marriot Suton South Walsham Sparrow Green Great Snoring Paston Green Old Beetley Cangate Frogshall Hardley Street Sprowston Middleton Collett's Br Shereford Rushford Hassingham Feltwell Damgate Flitcham Mundham Muckleton Little Barwick Watlington Keswick Bradfield Ditchingham Silvergate Limpenhoe Hawes' Green Newton Deopham Green Burnham Market Salthouse Skeyton Corner Mattishall Burgh Ashwellthorpe Twyford Mundford New Holkham Sculthorpe Starston Litcham Walcott Shipdham Great Barwick Little Witchingham Ingham East Harling Strumpshaw Wheatacre Itteringham Common Walton Warren Horsham St Faith Stockton Newgate Corner Mile Cross Bunwell Hill New Hainford The Heath Anchor Street Necton Hethersett Syderstone Baynard's Green Hempstead Manson Green Thurlton Links North Green Yaxham Cobholm Island Great Walsingham Hilborough Crossdale Street Hunstanton Happisburgh Cockthorpe North Creake West Raynham Eastgate Paston Harris' Green Bressingham Common Norton Hill Whitwell West Newton West End Hapton Tyby The Drove North End Norwich North End Burnham Norton Hingham Saham Hills Limpenhoe Hill Forncett St Peter Cliftonville Broomsthorpe Cucumber Corner Upgate Street Wimbotsham Harpley Toprow Trowse Newton Aylsham Wighton Little Dunham