Luxury Brand Advertising in Burnham Thorpe

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Luxury Brand Marketing in Burnham Thorpe

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Burnham Thorpe

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in PE31 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Burnham Thorpe

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Burnham Thorpe

True luxury need not be directly communicated but instead experienced.

Consumers in Burnham Thorpe like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Burnham Thorpe

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Hargate Irstead Street North Runcton Kenninghall Alby Hill Little London Burnham Westgate Spooner Row Wiggenhall St Germans West Dereham Ashwicken Little Dunham Highoak Tilney High End Cantley Bintree Baynard's Green Shereford Alby Great Bircham Paradise Westgate Street Calthorpe East Harling Field Dalling Yelverton Fincham Thorpe End Pedham Fustyweed Easton Witton Shimpling Thwaite St Mary Methwold Wreningham Brandon Creek Paston Snetterton Heath Trunch Gresham Walpole St Andrew Oxwick Coslany Crostwight Tuckswood Saham Waite Bressingham Common Ridlington Street North Barningham Southrepps Longham Sustead Whinburgh Smallburgh Hapton Thurgarton Irstead West Harling Heggatt Street Frans Green Foxhole Brewers Green Southery Stradsett Walcot Green Brookville South Denes Coston Forncett St Peter The Grove North End Shelfanger Carbrooke Collett's Br Burgh Stubbs Toft Monks West Earlham Bale Roydon Brandon Bank East Tuddenham Bush Estate Blofield Thornham Downham Thurlton Links Hickling Heath Broomsthorpe Newgate Hunworth Cordwell Threehammer Common Postwick Gunthorpe Limpenhoe Hill Weybourne Kelling Rush Green Cranworth Spixworth Welborne Common Lakenham Little Green Wramplingham Horsey Antingham North Pickenham Frenze Barroway Drove Beckett End Bunwell Bottom Highgate Pulham St Mary Fodderstone Gap Bull's Green East Raynham Damgate Stow Bardolph Great Dunham Tumbler Hill Setchey Toftwood Morley St Botolph Frost Row Arlington Bradwell Little Massingham Billingford Shammer Hunstanton Cockley Cley Great Yarmouth Feltwell Dunton Patch Walpole Marsh Neaton Rougham Ormesby St Margaret St James' End Saxlingham Croxton Carleton Rode Lower East Carleton Snetterton Bramerton Cromer Ellingham Primrose Green Shotesham Bustard's Green Waterloo Costessey Park Fritton Boyces Bridge Lower Bodham Gateley West Somerton West Poringland High Kelling Pottergate Street Great Massingham Watlington Bexfield Lyon's Green Thorpe Marriott Caudlesprings California Wortwell Briningham West End Penny's Green Carleton Forehoe Sco Ruston Sparrow Green Great Hockham Lynford Thursford Green Sharrington Babingley Town Green Fersfield Common Starston Carleton St Peter Brundall Waterden Guist Long Stratton Bawsey Bowthorpe Fiddlers' Green East Somerton Norton Hill Snow Street Runcton Holme Beeston Regis Lower Street Pockthorpe Terrington St Clement West Beckham Edingthorpe Green Hardwick Colkirk Pilson Green Clippesby The Ling Boyland Common Weasenham St Peter Weston Green Lamas Great Green North Walsham Pulham Market Tatterford Sneath Common Burgh St Peter Muckleton Hempstead Old Beetley Dam Green Barningham Green Upper Street Northwold Forncett St Mary Morton Merton Bodham Mustard Hyrn North Green Filby Heath Whitwell Street West Head Lower Easton St John's Highway Croxton Mattishall Burgh Thunder Hill Themelthorpe Boughton Wiggenhall St Mary Magdalen Cranwich Worthing Deopham Green Suton Street Marshland St James Nordelph Corner Hillington Cess Morningthorpe Harpley Loddon Ingloss Eccles Road Hungry Hill Burnham Norton Sheringwood Outwell Horsey Corner Emorsgate Fulmodeston South Lynn Hopton on Sea Primrose Corner Freeland Corner Rockland St Mary Guestwick Green Denton Itteringham Common Erpingham Upper Guist Downham Market Meeting House Hill Panxworth The Drove Stonebridge Stacksford Beeston St Lawrence Stratton St Michael North Tuddenham Newport Attleborough Arminghall East Winch Crostwick Ormesby St Michael Pooley Street Kettlestone South Acre Shepherds' Gate East Ruston South Pickenham Houghton St Giles Great Melton Silver Green Mileham South End Little Cressingham Sculthorpe Garlic Street Denver Deopham Stalland Suspension Bridge Northrepps Mile Cross Wendling Fritton Runham Gorleston-on-Sea Spa Common The Close Dunston Waxham Moulton St Mary Toftrees Strumpshaw Bawburgh Hill Little London Smallworth Toprow Ingham Brumstead Stockton Neatishead Alderford Little London Greensgate Pudding Norton Podmore South Green Bunwell Fersfield Sandringham Broadmoor Walton Highway Langmere Topcroft Street Swardeston Raveningham New Holkham Saham Toney Sidestrand Salters Lode Old Brigg Bircham Tofts Mulbarton Wacton Blackwater Banham Emneth Hungate Brisley Harleston Worstead Wereham South Green Upton Sea Palling Barton Turf New Buckenham Winfarthing Brancaster Upgate Belaugh Thorpe Marriot Oxborough Blofield Corner Lyngate Stalham Green New Rackheath Scratby Broadflash Whittington Johnson Street Thrigby Colton Tilney St Lawrence Ten Mile Bank Clint Green Wiggenhall St Peter West End Great Ryburgh Wolterton Bushy Common How Hill Piccadilly Corner Kirby Row Little Ellingham Moorgate Stubbs Green Clenchwarton Saxlingham Nethergate Three Holes Swanton Abbott Brinton Hempnall Walcott Saddle Bow Middleton Low Common Grub Street George Hill Shouldham Blickling Great Plumstead South Creake Broome Diss Hardingham Blofield Heath Tungate Wilby Salhouse Ringstead Little Melton Roudham Holkham Gissing Taverham Tivetshall St Mary Alburgh Street Rushford Happisburgh Low Street Fundenhall Street Newton St Faith Pott Row Haveringland Old Lakenham Baconsthorpe Glandford Tasburgh Lower Street Norton Subcourse Rackheath Bridge Green West Newton Upgate Tibenham Aylmerton Helhoughton Bittering Runcton Bottom Tyegate Green Stalland Common Pentney Hilborough Hevingham Cat's Corner Trowse Newton Bengate Hempton Gressenhall Upper Sheringham Gaultree Little Witchingham Crownthorpe East Rudham Brock's Watering Norwich The Common Stokesby Stalham Hanworth Buckenham Langham West Runton Upper Street Shouldham Thorpe Little Ryburgh North Wootton East Carleton Dilham Honingham Little Barwick Upper Hellesdon Narrowgate Corner Bodney Short Green Thorpe Baconsthorpe Castle Acre Kimberley Lyng Easthaugh Low Tharston Thorpe St Andrew Park Common Earsham Cangate Tower End West End Potter Heigham Furze Green Kidd's Moor Woodrising Litcham Redenhall Salthouse Kirby Bedon Swainsthorpe Anchor Corner West Bilney Lyng Lushbush Needham Overstrand Houghton Lordsbridge Briston Stoke Holy Cross Thurne Quidenham The Lings Stiffkey Orange Row Pennygate Great Green Plumstead Green West End Brockdish West Tofts Scoulton Manson Green Eastgate Bird's Corner Hindolveston Hethersett Hall Green Saxthorpe Aslacton Sheringham Redcastle Furze Corpusty Framingham Pigot Aylsham Nordelph Crowshill Briggate Mill Common Mundham Common Saham Hills Mautby Wroxham Tunstead Suton Etling Green Threxton Hill Flordon West Barsham Rockland All Saints West Raynham Catfield The Heath Mill Hill Dickleburgh Moor Holme Hale Low Street Little Thornage Chequers Corner Binham Norton Corner Bracon Ash Harris' Green Woodgate Roughton Syderstone Temple Bar Tottenhill Trimingham Harling Road Cliftonville Martham Newton Fen Street Suffield Park Blackwater Lakes End Booton Wicken Green Village Saxlingham Thorpe Haddiscoe Horsham St Faith Bedingham Green Pettywell Hales Street Langley Street Little Plumstead Florence Walk Workhouse Common Little London Balsam Field Docking Morley St Peter Crowgate Street Bessingham Tunstall Edgefield Bush Green Goose Green Dersingham Barney Mattishall Wiveton Heckingham Burgh next Aylsham East Wretham Hedenham Marsham Ovington Silfield Beeston Brampton Harper's Green Great Hautbois Bergh Apton Swanton Hill Broomholm Framingham Earl Flaxlands Little Snoring Dumpling Green Swaffham Ingham Corner Bellmount Whimpwell Green Walcott Green Gas Hill Sparhamhill Low Common Shepherd's Port Hamrow Old Hall Street Southgate Bow Street South Raynham Newtown Oulton Street Caistor St Edmund Wolferton Ditchingham RAF Coltishall Yaxham Wheatacre Cake Street Letheringsett Blakeney Blackborough End Fengate South Runcton Tacolneston Titchwell Withergate Crabgate Guilt Cross Didlington Morston Peaseland Green Badersfield Haverscroft Street Mill Green Gillingham Heydon Gayton West Lynn Great Snoring Dunburgh Ickburgh Thorpe Hamlet Dunton Dam Brigg Scole Common Long John's Hill Workhouse Common Tivetshall St Margaret Southgate Beckhithe Bawdeswell Scole Wellingham Wymondham Whitlingham Reymerston Deopham Ketteringham Illington Ivy Todd Southwood Broome Street Narborough Puddledock Foulsham Felbrigg Dickleburgh Alburgh Whissonsett Hockwold cum Wilton Methwold Hythe Little Hale Reedham Cockthorpe Frettenham Butcher's Common Hindringham Anchor Street Flitcham Lower Stow Bedon Little Fransham Hellington Corner Wash Dyke Burston Tottenhill Row Castle Rising Thursford South Lopham South Green Darrow Green Forncett End Happisburgh Common Beachamwell Sutton Hainford The Banks The Arms Hoe Danemoor Green Brettenham Holme next the Sea Sidestock East Beckham Lower Gresham Hempnall Green Thurlton Swanton Novers North Burlingham Hardley Street Copy's Green Swanton Morley Bunwell Hill Bedingham Corner Brooke Shipdham Keswick Old Catton Thornage Filby Dereham Mill Street Knapton Ranworth Tottington Westbrook Green Stanhoe Blackmoor Row Garvestone Catton Grove Twyford Welney Cucumber Corner Beighton Ragmere Pound Corner Wighton Thickthorn Hall Fair Green Runhall Bircham Newton Black Carr Drury Square Lower Thurlton Pockthorpe Newtown Beetley Salle Lundy Green Hales Loddon Fakenham Burnham Overy Town Ashill Southtown East Runton Brakefield Green Frankfort Great Fransham Wells-next-the-Sea Eastmoor High Street St Olaves Westgate Mundford Three Cocked Hat Stow Bridge Heartsease Northacre Eau Brink Nogdam End Walpole Cross Keys Hemblington Corner Winterton-on-Sea Letton Green Gayton Thorpe Low Common Calthorpe Street Ringland Cley next the Sea Little London Mundham Lessingham Thelveton North Green Heigham Grove Drymere Hemblington Road Green Hickling Daffy Green Rockland St Peter Upper Stoke Reepham Stanford Dowe Hill Topcroft Buxton Crossdale Street Bridgham Pockthorpe Ditchingham Dam Little Marsh Lyngate Congham Richmond Hill Wereham Row Maypole Green Southburgh Swannington North Earlham Cawston Geldeston West Acre Hingham Browston Green Potthorpe Foundry Corner South Walsham Weston Longville Kirstead Green Colby Thompson Mount Pleasant Lot's Bridge New Hainford Lingwood Saxlingham Green North Lynn Hawes' Green Runham Vauxhall Shernborne Foxley Caister-on-Sea Surlingham Burnham Market Little London Witton Repps Fen Street Stody Horningtoft Larlingford Emneth Gasthorpe Intwood Necton Sedgeford New Catton North Barsham Breckles Kenninghall Heath Foulden Great Barwick Poringland Great Witchingham Wormegay Cat's Common Hassingham Bastwick Hyltons Crossways Gaywood Little Walsingham Silvergate Frogshall Newton Flotman Walton Warren Little Hautbois King's Lynn Thorpe Row Damgate Gooderstone Upgate Street Holt Watton Green Wood Norton Easthaugh Earlham Rise Godwick Brandiston Red Pits Stibbard North End Tattersett Long Row East Barsham Halvergate Ashmanhaugh Kerdiston Hengrave Billockby Anmer Thorpland Hellesdon Scarning Sporle Browick Matlaske Fring Newgate Corner Stow Bedon Leziate Hockering Hellington Hockering Heath Tilney All Saints East Lexham Marlingford King Row Belton Wilney Green Westfield Old Hunstanton Fundenhall Woodton Plumstead Burlingham Green Thorpe Market Jordan Green Swafield Howe Burnham Thorpe Pockthorpe South Wootton Tuttington Pollard Street Gimingham Wood Street Attlebridge Great Moulton Elsing Billingford Wolferd Green Earlham Colby Corner Cantley Corner Northall Green Upwell Middle Harling Grimston Marham Craymere Beck Horsford Chedgrave Whitwell Great Cressingham Colney West Lexham Burnham Deepdale Aldeby Walpole Highway Ridlington Hickling Green Low Common Itteringham Tharston Alpington West Walton Foundry Hill North Elmham Costessey Runham Kirby Cane Thorpe Abbotts Oulton Guestwick Blo' Norton Wattlefield Tittleshall Snettisham Pockthorpe Eccles on Sea Misery Corner Waterloo Bressingham Plaw Field Tilney cum Islington Sparham North Lopham High Common East Bilney Broomhill Watton Garboldisham Caston Burnham Overy Staithe Cargate Common New Costessey Eaton Rise Terrington St John Thetford Seething Ashwellthorpe Tyby Hilgay Mount Pleasant Thurton Barmer Bradenham Oby Ashby St Mary Wickhampton Hunt's Corner Upper Street Wood Dalling Shadwell White Horse Common Drayton Walpole St Peter Horning Burgh Common High Green Acle Church Field Eaton New Sprowston Shelton Clippings Green Crimplesham St James East Walton Sharp Street Limpenhoe Weeting Chapelfield Grove The Street Great Walsingham Suffield Edgefield Street Westwick Hardwick Rollesby Bexwell Old Buckenham South Burlingham Ingworth Upper Brandon Parva Fritton St John's Fen End Hoveton Keswick Bawburgh Ingleborough Drabblegate Mundesley Holly End Rushall Wretton Barton Bendish Waterheath Wicklewood Larling Sprowston Roydon Tilney Fen End Fiddler's Green Witton Bridge Nethergate Egmere Pristow Green Ingoldisthorpe Colegate End Cobbler's Green Metton North Denes Besthorpe Thuxton Dockeney Broom Green Paston Green Stoke Ferry Fairstead Sisland Brancaster Staithe Little Barningham Wimbotsham Waterloo Barnham Broom Honing Upton Green Bradfield Queen's Hills Burgh St Margaret Hackford Shingham Coxford The Green Freethorpe Wickmere Welborne Barford Bagthorpe West Winch Cringleford Skeyton Lower Tasburgh Felmingham Bacton Hethel West Rudham Coltishall Griston Burgh Castle Banningham Trowse Millgate Aldborough Shropham Skeyton Corner Woodbastwick Brundish Edingthorpe Lower Street Stanfield Brandon Parva North Creake Scottow Melton Constable Cobholm Island Kirby Green Crane's Corner Heacham Upgate Street Warham Fordham Horstead Ludham Wacton Common Wiggenhall St Mary the Virgin Hempstead Thurning Lenwade Weasenham All Saints Hemsby Stratton Strawless Sloley Great Ellingham Oxnead West Caister Felthorpe Claxton