Luxury Brand Advertising in Little Cressingham

Get in touch

Luxury Brand Marketing in Little Cressingham

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Little Cressingham

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP25 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Little Cressingham

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Little Cressingham

True luxury need not be directly communicated but instead experienced.

Consumers in Little Cressingham like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Little Cressingham

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Little Cressingham (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Wash Dyke Beetley Thorpe End Dersingham Aylsham West Dereham Wiggenhall St Peter Ivy Todd West Poringland Fodderstone Gap Houghton St Giles Thickthorn Hall Workhouse Common North End Lordsbridge Runham Little Marsh Upgate Street West Newton Saxthorpe West Barsham Coxford Freethorpe Bracon Ash Blackwater Tivetshall St Mary North Lynn Upton Sidestrand Swafield Shropham Hilborough South Acre Griston Burgh next Aylsham West Harling Hilgay Flordon Rushford Stubbs Green Wiveton Brumstead Bramerton Keswick Brooke Stow Bedon Aldborough Scottow The Drove Long Stratton Wacton Shouldham Little London Bessingham Filby Langham Bedingham Green Chedgrave Dowe Hill Hempnall Green High Green Damgate Intwood Weston Longville Mile Cross Browick Old Lakenham Colegate End Ovington Nogdam End Long Row Wereham Bowthorpe Wimbotsham Cockthorpe Lower Street Hickling Moorgate Attleborough Hingham Winfarthing New Hainford Felmingham Snettisham Hunworth Hillington Crabgate Meeting House Hill Silver Green Stradsett South Raynham Briggate Stiffkey East Ruston Harling Road Burnham Overy Staithe Newport Smallburgh Long John's Hill Hoveton Melton Constable Horstead Thetford Buxton Dereham Lessingham Etling Green Brewers Green Crimplesham Brundish Swanton Abbott Morton Mill Street Crossdale Street Toprow Costessey Park Marshland St James Walton Highway Frans Green Queen's Hills Earlham East Harling Kirstead Green New Catton Ashmanhaugh Pulham St Mary Colton Great Moulton Larling Baconsthorpe Easthaugh Low Common Church Field Mattishall Burgh Lyngate Thurton Edgefield Hanworth Setchey Fritton Thurning Kelling Brakefield Green Waxham Great Green Shelfanger Wells-next-the-Sea Northall Green Broomhill Ridlington Street Bengate East Barsham Cucumber Corner Caistor St Edmund Postwick Ashill Edingthorpe Lingwood Great Melton Eastgate Old Beetley Gasthorpe Saxlingham Green Fair Green Kidd's Moor Ashwellthorpe Deopham Stalland Winterton-on-Sea Upper Sheringham Stratton Strawless Belaugh Lundy Green Forncett St Peter Easton Corpusty Crowgate Street Tumbler Hill Tottington Swainsthorpe Moulton St Mary Trowse Millgate Brandon Creek Rockland St Peter Briston The Ling Beeston Lenwade Lower East Carleton Silvergate Hemsby West Acre Boyland Common Tatterford Fritton Bawsey Great Plumstead Booton Oulton Salters Lode Witton Scoulton Sea Palling Stow Bardolph Bacton Primrose Corner Hindringham Great Barwick Foxley Runhall Wicken Green Village Wickhampton Needham Thurlton Links Quidenham Antingham Cangate Bunwell Bottom Bush Green Wolferd Green Grimston Ashby St Mary Hengrave Merton Haverscroft Street Eau Brink Newtown Hawes' Green Pockthorpe Hardwick Sparhamhill Worstead Orange Row Saddle Bow Cobholm Island Cringleford Blofield Heath Thornham The Green Hunt's Corner Field Dalling Dilham Scole Common Guist Little Cressingham West Somerton Topcroft Street St James Bircham Tofts Burnham Norton Cranworth Three Holes Wilby Woodton Yelverton Potter Heigham Old Brigg Stody Gooderstone Heigham Grove Balsam Field West Tofts Warham Godwick Great Green Langmere Ingleborough Walpole Marsh Bale Norton Subcourse Kirby Green Low Tharston Blofield Corner Clint Green Shipdham Billingford Scole Sharp Street Wroxham Watton Burgh Common Hall Green North Creake Paston Docking Silfield Skeyton Richmond Hill Snow Street Emorsgate Little Ryburgh George Hill Upper Stoke Taverham Kirby Bedon Chequers Corner Crostwick Piccadilly Corner New Holkham Brockdish Burnham Deepdale Pooley Street Fiddler's Green Upper Brandon Parva Horning Low Street Tunstall Freeland Corner Gayton Caudlesprings Oulton Street Wereham Row Boyces Bridge Bircham Newton Oxwick East Lexham Suffield Park Misery Corner Bird's Corner Suffield West Runton Brookville Frenze Thorpe Little Hale Broome Bawburgh Tyegate Green Caister-on-Sea Denver Stoke Holy Cross Hindolveston Repps Pennygate Thorpe Marriott Morley St Peter Hellington Breckles Yaxham Baynard's Green Johnson Street Wickmere East Winch Little Barningham Sprowston Horsford Brancaster Staithe Cordwell King's Lynn Tasburgh Town Green Trunch Sculthorpe Strumpshaw Alpington Hedenham Hardwick Brandiston West End Short Green Tharston Gaultree St Olaves Runcton Holme Glandford Witton Lower Street Newtown Overstrand Bastwick Bagthorpe Tittleshall Gressenhall Waterloo Fen Street Fustyweed Colby Corner Blo' Norton Muckleton Ten Mile Bank Greensgate Clippesby Ringstead Panxworth Titchwell Gas Hill Dumpling Green Terrington St Clement Matlaske Topcroft Upper Guist Toft Monks Swanton Hill Potthorpe Fritton Great Walsingham Cantley Corner Wiggenhall St Germans Upgate Reepham Thurlton Bridgham Lower Tasburgh Chapelfield Grove Sco Ruston Frettenham Lower Street Barnham Broom Cawston Waterden Crane's Corner Road Green West End Swanton Morley Sheringwood Walcott Green Roudham North Barsham High Common Litcham Spa Common Wendling Foxhole Horningtoft Blickling Pockthorpe Middle Harling Earlham Rise Gaywood Colkirk Nordelph Corner South Green Neatishead Shelton Sandringham Calthorpe Hungry Hill Cobbler's Green West Earlham Bedingham Corner Little Ellingham High Street East Beckham Blakeney Mautby Low Common Tibenham Thunder Hill Weasenham St Peter Snetterton Heath Limpenhoe North Runcton Great Ellingham Wicklewood South Green North End Shadwell Ludham Shepherds' Gate Oxborough Wellingham Heartsease Ashwicken Southburgh New Buckenham Carleton Rode Salthouse Hickling Green Westgate Street Acle North Wootton Walpole Cross Keys Kettlestone Hevingham Suton Street North Lopham West Rudham Upper Street Little London Dockeney Pockthorpe East Bilney Flaxlands Great Dunham Heacham East Rudham Howe Hemblington Corner Little Fransham Loddon Ingloss Little London Whitlingham Shernborne King Row Jordan Green Wymondham Kirby Cane Hempstead Wattlefield Keswick Rougham Burgh St Margaret White Horse Common Three Cocked Hat Hapton Eaton Low Common Bexwell Great Bircham Little Barwick Temple Bar High Kelling Briningham Mattishall The Close Reymerston Foulden Alburgh Street Seething Weston Green Heggatt Street Bull's Green Banham Hardingham New Costessey Tilney St Lawrence Irstead Street Gissing Tacolneston Suton Gayton Thorpe Ickburgh Copy's Green Maypole Green Goose Green Fersfield Common Narborough Upper Street Puddledock Fairstead Aslacton Norwich Boughton Walcott Earsham Flitcham Runcton Bottom Whimpwell Green Little Plumstead Newton St Faith Broadmoor Harris' Green St John's Fen End Downham Market Cranwich Thrigby Kenninghall Limpenhoe Hill Banningham Wighton Lower Bodham East Somerton Calthorpe Street Gresham Sparrow Green North Burlingham Lower Easton Longham Worthing East Wretham Burnham Westgate Bunwell Hill Rush Green Guilt Cross Geldeston Fulmodeston Southgate Thuxton Paston Green Hethel Felbrigg Primrose Green Shammer West Winch Bawburgh Hill Feltwell Saxlingham Thorpe Wood Dalling Egmere Anmer Wheatacre Stratton St Michael Broomsthorpe Hainford Mustard Hyrn Barton Bendish Bushy Common Runham Vauxhall Blackwater Plumstead Green North Earlham Mount Pleasant Pulham Market Thurgarton RAF Coltishall Westbrook Green Tunstead Threehammer Common Bergh Apton Emneth Hungate Oby Cargate Common Darrow Green Bunwell Great Hockham West Walton Morley St Botolph Honing Southery Billingford Barmer Great Ryburgh Gorleston-on-Sea Colby Arlington Runham Loddon Stockton Alburgh North Walsham Marlingford Ingworth Bawdeswell Saham Toney Haddiscoe Downham Bexfield Bridge Green Withergate Burgh Stubbs Great Massingham Starston Holt Walpole St Andrew Great Cressingham Tilney Fen End Pockthorpe Surlingham Ormesby St Michael Red Pits Ingham Blackmoor Row Lower Stow Bedon Skeyton Corner Letton Green Aldeby Coltishall Buckenham Ranworth Bradwell Norton Corner The Arms Alby Hill Harpley Fengate Marham Penny's Green Whissonsett Wacton Common Burnham Thorpe Welney West Lynn Grub Street Harleston Black Carr Croxton Denton Swardeston Toftrees Bressingham Waterloo Stalland Common Dam Green Broome Street Alby Mundesley Carleton St Peter Weeting Pudding Norton Barney Kimberley Hellesdon Whitwell Damgate Neaton Woodrising Pollard Street Norton Hill Whitwell Street Cantley Edingthorpe Green Holkham West Beckham Cat's Corner Bradenham Alderford Collett's Br Pockthorpe Poringland Hassingham Caston Garlic Street Nethergate Itteringham Common Fordham Sustead Tivetshall St Margaret Stoke Ferry Haveringland Horsham St Faith Watlington Wretton Filby Heath Dam Brigg Thorpe Market Crowshill Smallworth Ragmere Tilney High End Peaseland Green Tuckswood Trimingham Rackheath Brandon Bank Gimingham Drymere Highgate Furze Green Walcot Green Stonebridge Horsey Corner Sidestock Syderstone Pedham South Wootton Threxton Hill Cliftonville Woodgate Cley next the Sea Saham Hills Redenhall Shingham Sutton Plumstead Babingley Stanhoe Stokesby Ellingham Beighton Lushbush Newton Flotman Danemoor Green Fersfield Stow Bridge Tuttington Northrepps Brundall Northacre South Lynn Burston Saxlingham Metton Foulsham Heydon Low Common New Rackheath Hockering Heath Happisburgh Lyng Little Melton Terrington St John East Runton Knapton Frogshall Houghton Beeston Regis Hunstanton South Walsham Blofield Scarning The Common East Walton Upgate Street Lyngate Fundenhall Waterheath Drabblegate Spixworth Coston Gunthorpe Great Fransham Guestwick Hoe Wortwell Holme Hale Langley Street Rockland St Mary Bow Street Oxnead Tilney cum Islington Little Walsingham Heckingham Castle Acre Eaton Rise Wood Norton Old Buckenham Tyby Newgate Corner Guestwick Green Billockby Hickling Heath Old Hunstanton Wolterton Low Street Thelveton Ditchingham Mulbarton Mundford Little London Edgefield Street Garboldisham Hackford Great Yarmouth Hemblington Nordelph Methwold Little Hautbois How Hill Baconsthorpe Holme next the Sea Walton Warren Little Witchingham Saham Waite Bintree Lynford Hellington Corner Hempstead Bittering Swannington Lyon's Green Swanton Novers West End Brancaster Thursford Green Butcher's Common Irstead Welborne Twyford Burgh Castle Anchor Corner Thorpe Hamlet Dunton Patch Elsing Didlington Martham Castle Rising Belton Besthorpe Anchor Street Hyltons Crossways Stibbard Narrowgate Corner Emneth Beckett End Workhouse Common Lakes End Mill Hill Great Witchingham Manson Green Rockland All Saints Blackborough End Lower Thurlton Cromer Deopham Wilney Green Ringland Sneath Common Catfield Gateley Stalham North Barningham Craymere Beck Barton Turf Whittington Frankfort Hales Street Weasenham All Saints Dunburgh Fakenham West End Hethersett South Runcton Harper's Green Binham Burnham Overy Town Rollesby Brampton Sheringham Scratby Dickleburgh Burlingham Green Ingham Corner Erpingham Hockering Thorpe Abbotts St John's Highway Sharrington East Raynham Wiggenhall St Mary Magdalen Badersfield Carleton Forehoe California Paradise Whinburgh Morston Old Catton Forncett St Mary Broomholm Necton Lower Gresham Saxlingham Nethergate South Green Pettywell Northwold Reedham Wood Street Southtown Shotesham Shepherd's Port Upton Green Thompson Westwick Westfield Newgate Pristow Green Beeston St Lawrence Roydon South Burlingham Leziate Toftwood South Lopham Little Dunham South Pickenham Upgate Aylmerton Daffy Green Bodney Old Hall Street Mileham Dickleburgh Moor The Street The Banks Pound Corner Crownthorpe Thorpe Marriot North Green Garvestone St James' End Mundham Florence Walk Thursford Middleton Dunston Bush Estate Upper Hellesdon Outwell South End Shereford Ormesby St Margaret Shouldham Thorpe Clenchwarton Little London Upper Street Salle Bustard's Green Fring Bellmount Fincham The Lings Suspension Bridge Cake Street Brinton Dunton Sporle Hales Claxton Browston Green Ingoldisthorpe North Denes Foundry Hill Sparham West Bilney Wormegay Hempnall Tottenhill Helhoughton Thorpland Lamas South Creake Kenninghall Heath Waterloo Wolferton Mill Common Bradfield Colney Clippings Green Mill Green East Carleton Wiggenhall St Mary the Virgin Redcastle Furze Podmore Diss Cess Stanford Happisburgh Common Walpole Highway Gillingham Hempton Deopham Green South Denes Coslany Upwell Holly End Framingham Pigot West Raynham Barroway Drove Pentney Plaw Field Frost Row Framingham Earl Hargate Little Green North Elmham West Caister Carbrooke Little Thornage Hardley Street Honingham Rushall Sisland Raveningham Ditchingham Dam Larlingford Welborne Common Forncett End Newton West Lexham Wreningham Stanfield Drury Square Eccles on Sea Woodbastwick Beckhithe Park Common Fen Street Thornage Beachamwell Southwood Ketteringham Kerdiston Snetterton Hockwold cum Wilton Fundenhall Street The Grove Highoak Stacksford North Tuddenham Morningthorpe Pottergate Street Bressingham Common Marsham Little Snoring Horsey Pilson Green Cockley Cley Brisley Lot's Bridge Felthorpe Walpole St Peter Thurne Little Massingham Sloley Arminghall Lakenham North Pickenham Tottenhill Row Lyng Easthaugh Halvergate Thorpe St Andrew Tungate Burgh St Peter Bodham Costessey Tattersett Brandon Parva Westgate Tower End Thwaite St Mary Trowse Newton Methwold Hythe Mount Pleasant Tilney All Saints Foundry Corner Congham Pott Row Croxton Thorpe Row Stalham Green Letheringsett Kirby Row Brock's Watering Great Snoring Cat's Common Shimpling Broom Green Roydon Illington North Green Spooner Row Barford New Sprowston Watton Green Eccles Road Itteringham Ridlington Brettenham Little London Weybourne Barningham Green Great Hautbois Themelthorpe Swaffham Drayton Broadflash Wramplingham Crostwight The Heath Mundham Common Witton Bridge Sedgeford Southgate Hopton on Sea Hamrow Salhouse Eastmoor Attlebridge West Head Fiddlers' Green Burnham Market Southrepps Catton Grove Roughton East Tuddenham