Bus Advertising in Little Cressingham

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Bus Marketing in Little Cressingham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Little Cressingham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Little Cressingham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Little Cressingham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Little Cressingham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
South Raynham Pentney Wacton Common Frenze Setchey Pockthorpe North Pickenham Edingthorpe Green Rush Green Litcham Cockthorpe Lynford Blackmoor Row Tivetshall St Mary Pilson Green Barningham Green Swaffham Cranworth Narrowgate Corner Mill Common Little London Blackborough End Castle Acre Thickthorn Hall The Street Deopham Walpole St Andrew Costessey Pott Row Rockland St Mary Craymere Beck Belton Burgh St Margaret Mattishall Burgh Martham Wood Street Hassingham Billockby Cockley Cley Reedham Bridgham Denver Ringstead Westbrook Green Bagthorpe Terrington St Clement Hunworth Tower End Bengate Eastmoor Blo' Norton Great Massingham Gillingham Catton Grove Runcton Holme Methwold Pottergate Street Horsford Toftwood Welborne Common South Burlingham Cobholm Island Lower Gresham Silvergate Coslany South Green Tasburgh Blackwater Queen's Hills Bexwell Upwell Swainsthorpe Heggatt Street Crownthorpe Mile Cross Yaxham Workhouse Common Marham Northwold Emneth Hungate Calthorpe Wilney Green Saddle Bow Wretton Marshland St James Woodton Paston Emorsgate Low Common Stiffkey Walpole Highway Brandon Creek Long Stratton Wiggenhall St Peter Crimplesham Diss Ashmanhaugh Dunton Patch Emneth Filby Heath Burnham Norton Heartsease Hethersett Sutton Tungate Newton Flotman Weasenham St Peter Witton Church Field Pound Corner Stoke Holy Cross Whinburgh Fakenham Tattersett Old Hunstanton Felmingham Clenchwarton Broom Green Tivetshall St Margaret Themelthorpe Haveringland Fincham Bergh Apton Maypole Green Castle Rising Carleton Rode South Runcton East Wretham Sandringham Hickling Heath Harleston Brundall Broome Street Wickmere Swanton Morley Lot's Bridge Waterloo Eccles on Sea Shadwell Lyngate Horstead North Barningham Brancaster The Green Holme Hale Waxham Waterden Shepherds' Gate Dumpling Green West Newton Croxton Nethergate Tottenhill Row Gressenhall Swardeston Walcot Green Ridlington Weybourne Guestwick Green Methwold Hythe Bawburgh Hill Badersfield Hillington Whissonsett Thurgarton Runham Hockering Heath Drayton South Pickenham Ridlington Street Carbrooke Little London Barroway Drove Wilby Broome Roydon Mount Pleasant Newport Aldeby Smallworth Broomhill Lyon's Green Collett's Br Fustyweed Thornage Low Street Hardwick George Hill South Green West Poringland Frankfort Erpingham Bawburgh Wolterton Southwood Lower Thurlton Little Walsingham Aldborough Norton Hill Burnham Overy Staithe Northacre Nordelph Corner Bawdeswell Low Tharston Ketteringham Happisburgh Old Hall Street Norton Subcourse Walpole Cross Keys Mill Green Hyltons Crossways Barford Briston Little Barningham Meeting House Hill Beckhithe Foulsham Newgate Corner Fundenhall Street Aylmerton Great Ryburgh Lakes End Oulton Street Little Ryburgh Suffield Kenninghall Heath Hengrave Burlingham Green Fengate Griston Stockton Lessingham Bodney Great Yarmouth Itteringham Kettlestone Holme next the Sea Edgefield Street Hempstead Helhoughton Bushy Common East Rudham Bacton Temple Bar Oby Houghton Wood Dalling Garlic Street Keswick Cake Street Cordwell Runhall Congham East Runton Briningham Shimpling Shouldham Thorpe Woodgate North Creake Three Cocked Hat Lenwade Guilt Cross Middle Harling Alderford Hellington Witton Bridge Boyces Bridge Illington Hellington Corner Upper Sheringham West Dereham Salthouse Lyng Flaxlands Sustead Tunstall Little London Thorpe Marriott Dunburgh Hempnall Green Crane's Corner Morton Fen Street Wreningham Howe Pockthorpe North Lynn North Tuddenham New Buckenham Horsey Corner High Common Snettisham Tatterford Repps Workhouse Common Long John's Hill Fairstead Aylsham Cucumber Corner Buxton Briggate Chapelfield Grove Reepham Thorpe Hamlet Oxnead Cangate Saham Toney Gooderstone Chedgrave Boughton The Close Tottington Loddon Cantley Thursford Green Freeland Corner Thorpe Market Weasenham All Saints Ringland Hapton Dowe Hill Northrepps Smallburgh Letheringsett Cromer Ormesby St Michael Brinton Thunder Hill Framingham Earl Great Green Saham Hills Sharp Street Road Green Suton North Denes Cringleford Little Green Fritton Downham St James Wereham Row Little Ellingham Threehammer Common Great Barwick Larling Northall Green Butcher's Common The Drove Caister-on-Sea Rushford East Tuddenham Thorpe Row Tilney cum Islington Town Green Brampton Winfarthing Hethel Gasthorpe Burnham Thorpe Hunt's Corner South Acre Bradenham St James' End Low Common Sea Palling Upper Street Tacolneston Furze Green Harling Road Thwaite St Mary Potthorpe Norwich Stow Bedon Lundy Green Low Common Pudding Norton Hockering Burgh St Peter Bressingham Stibbard Hungry Hill Harris' Green Bircham Tofts Cranwich Clint Green Frans Green Merton Little London Banningham Old Brigg Neatishead Kirby Bedon Primrose Corner Beetley Field Dalling Bellmount Wheatacre East Walton Redenhall Great Fransham Ludham Stalham Green Pettywell Drury Square Brewers Green Freethorpe Bessingham Great Green Forncett St Mary Moulton St Mary Ashwicken Terrington St John Docking Denton Ellingham North End The Ling South Wootton Quidenham Haverscroft Street White Horse Common Shepherd's Port Rockland All Saints Harper's Green Wramplingham West End Saxlingham Nethergate Hempstead Brooke Stow Bardolph Knapton North Elmham Cobbler's Green Anmer Sidestock Fair Green Shelton Witton Attleborough Barney Bush Green Fordham Brakefield Green Cat's Corner North Lopham Brettenham Grub Street Little Melton King's Lynn North Wootton Westfield North Green Black Carr Burnham Market Easthaugh Roydon Beeston Nogdam End Hickling Green Spa Common Hevingham West Winch Broadflash Heckingham North Runcton New Holkham Stalham Strumpshaw Roughton Ditchingham Dam Mundham Common Bawsey Watton Green Pockthorpe Raveningham Drabblegate Fodderstone Gap Kirstead Green West Bilney Hindolveston Caston St Olaves Intwood Filby Sloley West End Felthorpe Mautby Scole Whimpwell Green New Rackheath Tyby Tottenhill Whittington Cley next the Sea Elsing Thrigby Mill Street Drymere Horsham St Faith Reymerston Browston Green East Carleton Broomholm Hemblington Greensgate East Lexham Thurlton Links Bedingham Corner Holly End Dickleburgh Moor Waterloo Hales Shernborne Foulden Wood Norton Wendling Stanhoe Crostwight Ranworth Outwell Guestwick Newton Bow Street Wiggenhall St Mary Magdalen Muckleton Foundry Corner Goose Green Kidd's Moor Itteringham Common Worstead Orange Row East Ruston Egmere Lower East Carleton Lower Street Frost Row Morningthorpe Irstead Street Saham Waite Upper Street Hackford Wickhampton Richmond Hill Thurning West Harling Scoulton Wiggenhall St Mary the Virgin Oxwick Bradwell Lower Bodham Leziate Little Marsh Fring Blofield Heath Bramerton Great Ellingham West Walton Grimston Fersfield Sparhamhill Fundenhall Damgate Hilborough Whitlingham Watlington Wicklewood Edingthorpe Ingoldisthorpe Glandford The Banks Metton Shammer Lower Stow Bedon Dunton Low Street Fiddler's Green Jordan Green Hingham Bowthorpe Stow Bridge Upper Guist Wormegay Dockeney Low Common Ditchingham Trimingham Brandiston Hemsby Boyland Common Primrose Green Beighton Banham Halvergate Southgate Gayton West Earlham Silfield Stonebridge Rushall Stokesby Stratton St Michael Crossdale Street California East Bilney South Lopham Syderstone Snetterton Heath West Rudham Gissing Wereham Welborne Middleton Sidestrand Ormesby St Margaret Honing Gorleston-on-Sea Fritton Starston South Lynn Foxley Little Witchingham Ashill Alby Hill Thursford Westgate Street Sporle Bittering Wortwell Walpole St Peter Bintree Topcroft Kirby Cane Weeting Warham King Row Mattishall Burnham Overy Town Acle Shereford Stalland Common Brandon Parva Hardingham Long Row Gas Hill Park Common Wellingham Little Hale Etling Green Brancaster Staithe RAF Coltishall Melton Constable Besthorpe Eaton Rise Mount Pleasant Chequers Corner North Barsham Crowshill Plaw Field Johnson Street Marlingford Walcott Green Pristow Green West Lynn Walcott Burgh next Aylsham Broadmoor Thorpland Wroxham Belaugh Hemblington Corner The Grove North Burlingham Cantley Corner Necton West Raynham Hempnall Bircham Newton Ovington Lushbush Breckles West Lexham Hales Street Fersfield Common Scole Common Bunwell Hill Dilham How Hill Snow Street Wolferton Silver Green Oxborough Saxlingham Thorpe Thorpe Marriot Southtown Hanworth Shelfanger Keswick Southrepps Hockwold cum Wilton Tilney All Saints Suspension Bridge Paston Green Red Pits Colkirk Skeyton Corner Little Cressingham Baconsthorpe Surlingham Stradsett Pulham St Mary Holt Hawes' Green Newgate Eccles Road Bridge Green Scratby Barton Bendish The Heath Wacton Mulbarton Thorpe Kerdiston Withergate Earsham Larlingford Damgate Mileham Little Dunham Seething Ragmere Threxton Hill Thompson Salhouse Wolferd Green Barnham Broom Clippings Green Bull's Green Burgh Stubbs Sculthorpe Langley Street Hamrow Wattlefield Eastgate Baynard's Green Fen Street Whitwell Little Fransham Langmere Wicken Green Village New Costessey Arlington Runcton Bottom Titchwell Bodham Carleton St Peter Tyegate Green South End Gaultree Lordsbridge Dam Green Claxton Downham Market Felbrigg Heigham Grove Lakenham Hopton on Sea Trowse Millgate Watton Topcroft Street Hall Green Haddiscoe Salters Lode Gayton Thorpe St John's Highway Sheringham Little Plumstead Cess Thorpe End Alpington Panxworth Spooner Row Shingham Woodrising Swanton Novers Waterheath Stubbs Green Calthorpe Street Pulham Market Toprow Taverham Brockdish Brock's Watering Houghton St Giles Gresham West Barsham Sparrow Green Bradfield Sheringwood Great Cressingham Aslacton Great Snoring West Beckham North End Pedham Flordon Ingham Corner Forncett End Sprowston Cawston Thorpe Abbotts Forncett St Peter Guist Hoe Kirby Green Weston Longville Salle Ashwellthorpe Hargate Holkham Tumbler Hill Walton Highway Great Dunham Dereham Stanfield Great Plumstead Sedgeford Binham Wells-next-the-Sea Redcastle Furze East Barsham Garboldisham Gimingham Newtown Neaton Horsey Anchor Street Hilgay Corpusty St John's Fen End Bunwell Mundesley Highoak Plumstead Green Rackheath Coston East Beckham Newtown Ickburgh Little Thornage Rollesby Babingley Loddon Ingloss Beeston St Lawrence East Somerton Thurton Lower Tasburgh Bexfield Burston New Sprowston Barton Turf Shouldham Bedingham Green Kenninghall Irstead Westgate Anchor Corner Upgate Street Sco Ruston Tilney Fen End Hindringham Burgh Castle Upper Hellesdon Mundham Horning Saxlingham Green Postwick Dickleburgh Colton Marsham Bunwell Bottom Wymondham Antingham Thurlton Trowse Newton Copy's Green Balsam Field The Arms Bale Colby Corner Upton Croxton Shipdham Tharston Barmer Needham Toft Monks Bustard's Green Little Massingham Great Melton Runham Vauxhall South Creake Fiddlers' Green Gaywood Browick Dersingham Mill Hill Danemoor Green Old Buckenham Pockthorpe Fulmodeston Suton Street Mundford Great Hockham Kimberley Ingworth Worthing Beeston Regis Billingford Blakeney Overstrand Ivy Todd Pennygate South Walsham Beckett End South Denes Horningtoft Easton Framingham Pigot Swannington Stratton Strawless Southburgh Shropham Earlham Brisley Oulton Thelveton Earlham Rise Saxlingham Tittleshall Fritton Thetford Weston Green Thornham Edgefield Great Moulton Crostwick Blackwater Swafield Snetterton Foxhole West Head Tilney High End Piccadilly Corner Hempton Buckenham Tilney St Lawrence Brundish Little Barwick Broomsthorpe Blofield Corner Trunch The Common Great Witchingham Hardwick Upper Stoke Suffield Park Caistor St Edmund Mustard Hyrn Coxford Garvestone East Winch Morley St Peter Short Green Twyford Misery Corner Tuckswood Walpole Marsh Roudham Dunston Foundry Hill Sneath Common Heydon West Tofts Scarning Lyngate Shotesham Langham Catfield Little Snoring Blickling North Earlham Brookville Wiveton Colney Hedenham West Caister Honingham Hoveton Cargate Common Kelling Lower Street Alby East Harling Coltishall Lower Street Wighton Hunstanton Swanton Abbott Attlebridge Letton Green Upton Green Ingham Toftrees Norton Corner Lamas New Catton Blofield Nordelph Frogshall Flitcham Penny's Green Bastwick Moorgate Limpenhoe Dam Brigg Bressingham Common Potter Heigham Brumstead Crowgate Street Ashby St Mary Skeyton Lower Easton Feltwell Hainford Harpley Manson Green Morley St Botolph South Green Longham Plumstead Sharrington Geldeston Wimbotsham Frettenham Narborough Southery Stody West Runton Old Catton Little London Florence Walk Thorpe St Andrew Stacksford West Somerton High Kelling West End Peaseland Green Three Holes Kirby Row Bird's Corner Whitwell Street Thuxton Limpenhoe Hill Winterton-on-Sea East Raynham Tuttington Alburgh Paradise Tunstead West Acre Matlaske Tibenham Ten Mile Bank North Green Alburgh Street Poringland Stanford Gateley Gunthorpe Great Bircham Welney Ingleborough Daffy Green Brandon Bank Bush Estate Cliftonville Woodbastwick Podmore Clippesby Highgate Carleton Forehoe Lyng Easthaugh Saxthorpe Upgate Street Puddledock Morston Swanton Hill Deopham Stalland Walton Warren High Green Little Hautbois High Street Burnham Westgate Beachamwell Old Lakenham Sisland Darrow Green Little London Crabgate Southgate Sparham Runham Pollard Street Scottow Happisburgh Common Lingwood Wiggenhall St Germans Spixworth Pooley Street Wash Dyke North Walsham Colby Stoke Ferry Costessey Park Upper Brandon Parva Hellesdon Upper Street Rockland St Peter Pockthorpe Caudlesprings Godwick Eau Brink Booton Hardley Street Arminghall Thurne Baconsthorpe Eaton Burgh Common Yelverton Waterloo Great Hautbois Bracon Ash Upgate Great Walsingham The Lings New Hainford Westwick Colegate End Billingford Heacham Old Beetley Hickling Rougham Burnham Deepdale Upgate Cat's Common West End Didlington Newton St Faith Deopham Green