Luxury Brand Advertising in South Scarle

Get in touch

Luxury Brand Marketing in South Scarle

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in South Scarle

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NG23 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in South Scarle

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in South Scarle

True luxury need not be directly communicated but instead experienced.

Consumers in South Scarle like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in South Scarle

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover South Scarle (Nottinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Gorsethorpe The Park Wigthorpe Hardwick Village South Retford West Field Costock Langar Lowdham Weston Worksop Carlton Dove Green Egmanton Ladybrook Watnall Highbury Vale Alverton Tibshelf Wharf Selston Green Cottam Rockley Thorpe Thurgarton Winkburn Barnby in the Willows Commonside Winthorpe Averham Woodnook New Cross Cropwell Butler New Ollerton Moorhouse Kirkby-in-Ashfield Kings Clipstone Harlequin Stragglethorpe Alma Woodbeck Tiln Bole Bestwood St Albans Bulwell South Scarle Shireoaks Carlton Forest New Kingston Norton Commonside Bramcote Hills Blyth Plain Spot Toadhole Huthwaite Newlands Bilby Kirklington Nether Headon Newtown Redhill Wiseton Edwalton Scofton Maplebeck Saundby Swingate Hayton Sookholme Rampton Mapperley Red Hill Carburton Sherwood Rise Wigsley Bestwood Burton Joyce The Green Norwell Grove Ravenshead Collingham Radmanthwaite Ruddington Hawton Ranby Brinsley North Leverton with Habblesthorpe Stoke Bardolph Manton Kirton Oxton Hill Rainworth Nottingham Babworth Chilwell Boughton Hanstubbin Stapleford Drinsey Nook Misterton Soss Forest Fields Inkerman Nuthall Forest Town Spion Kop Haywood Oaks Halloughton Ordsall Annesley Woodhouse Orston Hawksworth Rhodesia Woodthorpe Holbeck Holme Lane Mansfield North Muskham Market Warsop St Ann's Normanton-on-the-Wolds Tithby Stony Dale Thorney Flintham Holbeck Woodhouse Langford Kneesall Teversal West Markham New Lenton West Retford Fernwood Sutton Bunny Clayworth Elton on the Hill Beckingham Normanton on Trent Gibsmere Markham Moor Attenborough Clarborough Budby Bradmore Hall Green Beechdale Cossall Marsh Langold Barton in Fabis Jacksdale Harby Cossall Sunnyside Ollerton Trowell Shelford Upton Field Gringley on the Hill Oldcotes Barnby Moor Cotgrave Bircotes Newthorpe Common Kimberley Kilton Thorpe in the Glebe Bailey Grove Haughton Barrows Green Mapperley Park Nether Langwith Lambley Farndon Normanton on Soar Belle Eau Park Bakers Fields Newark-on-Trent West Stockwith Gonalston Nuncargate Hockerton Skegby South Carlton Underwood Aslockton Woodhouse Harlow Wood South Clifton Wallingwells Redmay Corner Carlton in Lindrick Kingston on Soar New Westwood Grassthorpe Upton Bilsthorpe Newthorpe Hill Top Caythorpe Bolham Sutton in Ashfield Skegness Babbington Rempstone Upper Saxondale Colwick Owthorpe Cinderhill Spalford Ranskill Moorgreen Wysall Rylands Gamston Sutton Forest Side Cox Moor Averham Park Eastwood Hall Netherfield Warsop Vale Butler's Hill Sibthorpe Hoveringham Holme Pierrepont Styrrup Beauvale Southwell Top Green Askham Saxondale Newington Sneinton East Stoke Stanton Hill Moorhaigh Staunton in the Vale Barnstone Granby Drakeholes Brough Kirkby Woodhouse Torworth Toton Aspley White Post Friezeland Sutton Bonington Greasley Skegby Normanton Wollaton Osberton Rufford West Drayton Bleasby Darfoulds Bulwell Forest The Park Shipley Gate High Town North Carlton Selston Common Stanton-on-the-Wolds Newstead Bevercotes Farnsfield Westwood Lower Beauvale Welham Norwell Woodhouse New Brinsley Elkesley Bilsthorpe Moor North Clifton Shelton Dunkirk Wilford Thrumpton Blidworth Dale Newton Rise Park Walesby Clifton East Bridgford Thoresby Ratcliffe on Soar Knapthorpe Carlton-on-Trent Westhorpe Low Marnham Ravensdale Fenton Strelley Cuckney Bassingfield Hempshill Vale Pye Hill Milton Sutton cum Lound Daybrook Church Warsop Elston Rolleston Costhorpe Mansfield Woodhouse Bingham Mattersey Thorpe Wighay Cropwell Bishop Blidworth Bottoms Bramcote Thorneywood Harwell Whitemoor Cotham Keyworth Widmerpool Laneham Gateford New Balderton Holme Lace Market Darlton Coddington Eakring Stanley Arnold Sturton le Steeple Dunham on Trent Radford Kinoulton Ompton Bull Farm Dalestorth Coates Goverton Pleasleyhill South Muskham Beeston Balk Field Adbolton Sutton on Trent Old Lenton Little Carlton Hodsock Bothamsall Morton Radcliffe on Trent Hazelgrove Oxton Meadows Bobbers Mill Nornay Thorney Moor Kneeton Calverton Upton Serlby Brinkley Mattersey Car Colston Plumtree Park Hickling Bulcote Staythorpe Stanford Hills Misson Carrington Headon Meden Vale Fledborough Beauvale Fiskerton High Marnham New Eastwood Bilborough New Bagthorpe Epperstone Porchester Syerston Willoughby-on-the-Wolds Thrumpton Balderton Fackley Gateford Common South Leverton Laxton Newton Town Tollerton Sherwood Stokeham Eastwood Giltbrook Little Gringley Halam Gamston Fulwood North Wheatley Ossington Flawborough Trowell Moor Bagthorpe Rosemaryhill Allen's Green Everton Bentinck Town Burrowsmoor Holt West Leake Broomhill Walkeringham Blidworth Harworth Lenton Abbey West Bridgford Church Laneham Beacon Hill Hickling Pastures Eaton Annesley Lane End Selston Littleborough East Markham White Houses Dunsill Gunthorpe Scaftworth Screveton Linby Lound Kilvington Misterton Clipstone Upper Morton Standard Hill New Basford Whatton-in-the-Vale Retford Hucknall Wellow Edwinstowe Maythorne Scrooby Bleak Hills Papplewick Kersall Besthorpe Scrooby Top Clipston Gedling Caunton Hyson Green Bathley Westville Woodborough East Drayton Harworth Gotham Girton Plumtree Edingley Weecar Bunny Hill East Leake Awsworth Easthorpe Ragnall Broxtowe Tuxford Scarrington Sibthorpe Treswell South Wheatley Alexandra Park Blue Hill Stanford on Soar Bestwood Village Top Valley Perlethorpe Kelham Thoroton Cromwell Morton Bracebridge Colston Bassett Ruffs Zouch Upper Broughton Old Basford Annesley