Luxury Brand Advertising in Woodbeck

Get in touch

Luxury Brand Marketing in Woodbeck

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Woodbeck

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DN22 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Woodbeck

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Woodbeck

True luxury need not be directly communicated but instead experienced.

Consumers in Woodbeck like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Woodbeck

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Woodbeck (Nottinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bunny Hill Beauvale Holme Pierrepont Lambley Bracebridge Dunsill Saxondale Wollaton North Wheatley Plumtree The Park Sutton Forest Side Sherwood Rise Inkerman Old Lenton East Stoke Kilvington Harworth Bingham Ragnall Costock Stanton Hill Bestwood St Albans Bentinck Town Nornay Bassingfield Newington Carrington Bailey Grove Commonside Beckingham Oxton Lower Beauvale Misterton Manton Westwood Southwell Newtown Low Marnham Lenton Abbey Brinkley Wigthorpe Scarrington Hawton Averham Park Thorney Moor East Leake Harworth Grassthorpe Shireoaks Wellow Top Valley Willoughby-on-the-Wolds The Park Egmanton Boughton Askham Cottam Bulcote Hanstubbin Ollerton Colston Bassett Old Basford South Wheatley Ordsall Car Colston Barnby in the Willows Underwood Arnold Dove Green New Brinsley Hyson Green Orston Coates Aslockton Shelton Norwell Harwell Owthorpe Kirkby Woodhouse Hall Green Winthorpe Belle Eau Park Clayworth West Markham New Eastwood Cossall New Balderton The Green Hodsock Greasley Nether Headon Rosemaryhill Maplebeck Wighay Caunton Laxton Eastwood Alverton Scofton Rise Park Holme Lane Top Green Annesley Woodhouse Littleborough Blyth Mansfield Sibthorpe East Drayton Blidworth Harlequin Bull Farm Blidworth Bottoms Kirton Grove Newton Rhodesia Beauvale Bathley Norwell Woodhouse Barnby Moor Kersall Huthwaite Bestwood Village Ossington Newstead Dalestorth Holbeck Carburton Lound North Leverton with Habblesthorpe Cuckney Teversal Beeston Cromwell Sutton cum Lound Carlton Forest Skegby Scrooby Top Giltbrook Selston Green Sutton Rockley Bleasby Upton Thrumpton Morton Wilford Gorsethorpe Little Carlton Broxtowe Thrumpton Shelford Stapleford Edwalton Stanford Hills Toadhole Papplewick Hazelgrove New Bagthorpe Balderton Bilborough Forest Fields Selston Common Fernwood Halloughton Strelley Hucknall Mattersey Fulwood Osberton Upton Syerston Barton in Fabis Upton Field Daybrook Staunton in the Vale Markham Moor Warsop Vale Hawksworth Woodthorpe Sutton in Ashfield Ladybrook Forest Town Eaton Headon Thorpe in the Glebe Watnall Spalford Treswell Hayton Whatton-in-the-Vale Aspley Burrowsmoor Holt Plumtree Park Fackley Ravenshead West Stockwith Sutton Bonington Kings Clipstone Clipstone Serlby Selston Blidworth Dale Gunthorpe Scaftworth Dunkirk Shipley Gate Fledborough New Lenton Zouch Newthorpe Darfoulds Toton Knapthorpe Rylands Elston Ravensdale Alma Wallingwells Coddington Hoveringham White Post Gibsmere Kelham Ruddington Edingley Everton Highbury Vale Tiln Market Warsop High Marnham North Clifton Halam Costhorpe Bobbers Mill Clifton Blue Hill Pye Hill Normanton-on-the-Wolds Annesley Carlton in Lindrick Ompton Swingate Hill Top Normanton on Trent Stanley Newthorpe Common Bothamsall St Ann's Bilby Cox Moor Kinoulton Thurgarton Stoke Bardolph Brough Milton Church Laneham Misson Kirklington Hockerton Bramcote Styrrup Bramcote Hills Darlton Whitemoor Gringley on the Hill Newton Town Averham Attenborough Spion Kop Fiskerton Tuxford Harlow Wood Upper Morton Elkesley Moorhouse South Leverton Mattersey Thorpe Stragglethorpe Farndon Nuncargate Standard Hill Moorgreen Normanton Sookholme Adbolton Elton on the Hill Tollerton Trowell Rainworth Kneesall Drakeholes Redhill Retford Ratcliffe on Soar Harby Scrooby Screveton Holme Mapperley Thoroton West Leake Nottingham Radcliffe on Trent Normanton on Soar Cropwell Butler Babworth Epperstone Walkeringham Westville West Drayton East Markham Bestwood Moorhaigh Meadows Holbeck Woodhouse Fenton Bilsthorpe Woodnook Commonside Stanford on Soar Cropwell Bishop Oldcotes Bulwell Mapperley Park Cotham Farnsfield Stanton-on-the-Wolds Calverton East Bridgford Caythorpe Beechdale Westhorpe Winkburn Sibthorpe Gedling Wiseton Haywood Oaks Keyworth Alexandra Park Kimberley Skegness Meden Vale Jacksdale Carlton-on-Trent Barnstone Bradmore Sutton on Trent Bleak Hills Allen's Green Widmerpool Dunham on Trent Drinsey Nook Wigsley Flintham North Carlton Butler's Hill Mansfield Woodhouse Langar Perlethorpe Eakring Kirkby-in-Ashfield Sneinton White Houses Wysall North Muskham South Carlton Redmay Corner South Scarle Newlands Lowdham Kneeton Besthorpe Misterton Soss Radford Worksop Cotgrave Gateford New Westwood Clarborough Bircotes Newark-on-Trent Granby Woodborough Eastwood Hall Hickling Bulwell Forest New Kingston Thorneywood Budby Morton Thoresby Broomhill West Bridgford Cossall Marsh West Retford Rolleston Ruffs Upper Saxondale Weecar Balk Field Bagthorpe Gonalston Brinsley Tibshelf Wharf Bilsthorpe Moor Little Gringley Bolham Flawborough Awsworth Hardwick Village Plain Spot Babbington Kilton Langford Norton Rufford Stony Dale Weston Bole Nether Langwith Thorpe Radmanthwaite Skegby Bunny Saundby Maythorne Trowell Moor Friezeland Colwick Stokeham Linby Cinderhill Sherwood Thorney Haughton Barrows Green Pleasleyhill Church Warsop Bakers Fields Oxton Hill Sturton le Steeple South Retford Ranskill Welham Collingham New Ollerton New Cross Staythorpe South Muskham Chilwell Girton Goverton New Basford Red Hill Lace Market Carlton Beacon Hill Langold Annesley Lane End West Field Porchester Easthorpe Walesby Tithby Gamston Laneham Gotham Torworth Kingston on Soar Ranby Woodbeck South Clifton Hickling Pastures Rampton Nuthall Sunnyside Rempstone Clipston Hempshill Vale Burton Joyce Gamston Upper Broughton High Town Edwinstowe Bevercotes Netherfield Gateford Common Woodhouse