Luxury Brand Advertising in Newnham Murren

Get in touch

Luxury Brand Marketing in Newnham Murren

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Newnham Murren

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in OX10 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Newnham Murren

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Newnham Murren

True luxury need not be directly communicated but instead experienced.

Consumers in Newnham Murren like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Newnham Murren

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Newnham Murren (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Fritwell Little Tew Henley-on-Thames East End Littleworth Cookley Green Spelsbury Upper Wolvercote Barton New Yatt Chesterton Berinsfield Ruscote Leafield Pishill Emmington Chastleton Lower Wolvercote Radford Grove East Hanney Cornwell West Hanney Easington Hanwell Bix Charlton-on-Otmoor Long Wittenham Baulking Blenheim Hook End Mapledurham Crowell Hill Moreton Crowell Little Wittenham Weald Chinnor Stanford in the Vale Coleshill North Aston Hempton Milcombe Eaton Stonor Horspath Twyford Cropredy Southrop Sarsden Cholsey Shippon Rack End High Meadow View Cothill Broadplat Brize Norton Ardington Barnard Gate Little Bourton Westwell Lidstone Littlemore Wallingford Buckland Crowmarsh Gifford Buscot Crocker End Nettlebed Kingwood Common Islip Ramsden Gagingwell The Green Huntercombe End Milton Dorchester Rotherfield Peppard Culham Lewknor Lower Wainhill Coscote Trench Green Bradwell Hensington Pishill Bank Caldecott Ipsden Heath End Beckley Gosford Taston Kingstone Winslow Townsend Charlton Fawler Jericho Woodeaton Bure Park Watlington Poffley End Headington Hill Bampton Lower Shiplake West Hendred Toot Baldon Nuney Green Summertown Broadwell Pusey Nether Worton Little Chesterton Milton Heights Sunningwell Langford Village Heythrop Woodstock Ascott d' Oyley Fawler Tubney Ascott Earl Rokemarsh Chipping Norton Milton-under-Wychwood Burcot Garsington Ledwell Townsend Appleford-on-Thames Maidensgrove Westcot Kirtlington Florence Park Frilford Heath Cleveley Ambrosden Overy Cuddesdon Adwell Didcot Idbury Bridge End Christmas Common Temple Cowley East Lockinge Elsfield Gozzard's Ford Churchill Satwell Clifton West Hagbourne Salford Shenington Brookhampton Harpsden Bottom Chazey Heath Finstock Middle Barton Filchampstead Kingston Lisle Hampton Poyle Greenfield Littleworth Kencot Netherton Nuffield Wardington Hornton Swinford Wolvercote West Ginge East End Stoke Row Woodway Swerford Tadley Cold Harbour Enstone Old Chalford Wootton Hardwick Fulbrook Millend Drayton St Leonard Marston Stoke Lyne Marsh Baldon Aston Upthorpe Alkerton Camp Corner Wroxton Chilson Blewbury Headington Fulwell Dunsden Green Shutford Little Coxwell Shotover Hill Ashbury North Leigh Fordwells Moreton Crowsley Tackley Norham Manor Worsham Oxford Spires Park Denton East End New Headington Winterbrook South Leigh Launton Pyrton Stanton Harcourt Berrick Salome Moulsford Sutton Asthall Piddington Appleton Calthorpe Cuxham Bould Bainton Milton Hill Binfield Heath Park Corner Westhall Hill Campsfield Burdrop Peachcroft Buscot Wick Williamscot Lodge Hill Draycot Middleton Stoney West Adderbury Bodicote Rousham Frilford Balscote Play Hatch Great Haseley Ascott-under-Wychwood Clattercote Chimney-end Sunnymead Westend Hailey Brightwell-cum-Sotwell Church Enstone Slade End Tadmarton Juniper Hill Oxford Stanton St John Hook Norton Westcott Barton Shipton-under-Wychwood Upper Milton Risinghurst Fewcott Hatford Yarnton Carterton Hardwick Sydenham Eastend East Adderbury Upperton Binsey Shellingford Carswell Marsh Shiplake Rowstock Cowley Gibralter Northcourt Bicester Village Curbridge Goring Long Hanborough Ardington Wick Garden City Bushey Ground Denchworth Waterperry Thrupp Britwell Salome Hill Bottom Wytham Newton Purcell Dean Stoke Talmage Deddington Cowleaze Corner Foscot Old Woodstock Chadlington Warborough Signet Combe Highmoor Cross Oakley Watchfield Radcot Faringdon Fencott Godington King's End Chawley Cumnor Hill Wigginton Dry Sandford Tetsworth Enslow Osney Cray's Pond Church Hanborough Noke Whiteoak Green Middle Assendon Bucknell Southcombe Kelmscott Clifton Hampden Goring Heath Stonesfield East Ginge Sonning Common Sarsden Halt Cote Dane Hill Henwood Fifield Milton Common Witheridge Hill Broughton Hardwick Exlade Street East Hagbourne Over Norton Garford Bruern Abbey Woodgreen Farmoor Shilton Sutton Courtenay Harcourt Hill Bessels Leigh Sandford-on-Thames Upton Little Milton Lower Tadmarton Great Rollright Tusmore South Moreton Meadside Bunkers Hill Taynton Somerton Lower Highmoor South Newington Upton Collins End Shorthampton Ducklington Woodleys Belmont Over Worton Brookend Lower Arncott Glympton Witney Pishill Bottom Little Heath Kingham Great Bourton Shiplake Row Murcott Gallowstree Common Little Clanfield Swalcliffe Wilcote New Hinksey Shiplake Bottom Henton Albury Woodcote Fyfield Begbroke Eynsham Bicester Grimsbury Neithrop Easington Horton-cum-Studley Oakley Wood Alvescot North Moreton Swinbrook Great Coxwell Whitchurch Hill Oddington Scotland End Drayton Wootton Village South Weston Blackthorn Chalgrove Bourton Lower Heyford Sibford Gower Ewelme Worton Upper Arncott Kingston Bagpuize Hempton Wainhill Greys Green Foxcombe Hill Finmere Golden Balls Neat Enstone Little Rollright Postcombe West Lockinge Newbridge Standlake Shifford Catslip East Hendred Clanfield High Cogges Filkins West End Clare Grafton Letcombe Regis Compton Beauchamp Roke Newland Botley Eaton Hastings Yelford Marcham Banbury Bayworth Steventon Knighton Southmoor Northmoor Boars Hill Idstone Longcot Shillingford Bloxham Mount Skippett Thame Hampton Gay Burford Radley Park Bradwell Grove Horley Little Faringdon Grandpont Harpsden Heights Whistlow Cutteslowe Steeple Barton Chiselhampton Shipton-on-Cherwell Woolstone Hethe Rotherfield Greys Cogges Black Bourton Little Haseley Stadhampton Field Assarts Checkendon Kennington Crawley Lower Radley Chilton Chalkhouse Green Kidlington Fernham Dean Court Kingston Stert Water Eaton Duns Tew Kidmore End Asthall Leigh Baynard's Green Hailey Greenend South Stoke Milton Uffington Blackditch New Marston Sparsholt Nuneham Courtenay Hopcroft's Holt Cassington Gainfield Widford Bladon Radfordbridge Howe Hill New Osney Shores Green Lyford Park Town Oakley Court Shirburn Broughton Poggs Church End Harpsden North Stoke Barford St Michael Wildmoor Charney Bassett Claydon Brightwell Baldwin Merton Souldern Kingston Blount Adderbury Weston-on-the-Green Radley Highfield Barton Abbey Newnham Murren Preston Crowmarsh Shrivenham Well Place Lew Warpsgrove Aston Iffley Hinton Waldrist Letcombe Bassett Langford West Challow Upper Wardington Tiddington Sonning Eye Walton Manor Rose Hill Freeland Whitchurch-on-Thames Russell's Water Upper Heyford Great Tew Lower Bourton Forest Hill Childrey Shepherd's Green Lyneham Greenwood Stratton Audley Newtown Peppard Hill Newington Baldon Row Caversfield Goosey Charlbury Epwell Bletchingdon Brighthampton Cane End Charterville Allotments Wootton Heathfield Village Sibford Ferris Waterstock Ardley Minster Lovell Holton Sandford St Martin Lower Assendon Great Milton Aston Rowant North Hinksey Village Harwell Headington Quarry Fringford North Newington Chimney Cleeve Little Minster Benson East Challow Middle Aston Towersey Mixbury Drayton Longworth Down End Highmoor Cottisford Tokers Green Path Hill South Hinksey Abingdon-on-Thames Holwell Buckland Marsh Sandhills Mollington Delly End Mackney Cumnor Wendlebury Caulcott Barford St John Blackbird Leys Steeple Aston Dunthrop Over Kiddington Mongewell Woodfield New Botley Wigginton Heath Littlestead Green Kiddington Aston Tirrold Wheatley Great Holcombe Nethercote Wantage