Luxury Brand Advertising in Dunan / An Dùnan

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Luxury Brand Marketing in Dunan / An Dùnan

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Dunan / An Dùnan

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IV49 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Dunan / An Dùnan

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Dunan / An Dùnan

True luxury need not be directly communicated but instead experienced.

Consumers in Dunan / An Dùnan like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Dunan / An Dùnan

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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We cover Dunan / An Dùnan (Ross and Cromarty)

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Culnacraig Shandwick Gearymore / An Gearraidh Mòr Little Garve / Gairbh Beag Sròndubh Windhill North Fearns Lower Pitcalzean Annat Inverinate Lael Forest Tullich Muir Polbain Breacais Arnisdale Nigg Coille Ghillidh Leacanasigh Penifiler / Peighinn nam Fìdhleir Eabost / Eubost Galtrigill / Galtraigeall Kinlochewe / Ceann Loch Iù Braeintra Ord / An t-Òrd Rechullin Ferindonald / Fearann Dhomhnaill Mellon Charles Strathy Heights of Kinlochewe Balmacara Clachan Lonmore Maligar / Malagar Keistle Suisnish Cove Flashader / Flaiseader Inver Sanachan Charleston Achgarve Eabost West Glenelg Stittenham Knockbain Balintraid Ardvannie Breckrey Pool Crofts Merkadale Drumsmittal Leacanashie / Leacanaisigh Kirkton Tarbat Mains Ardnagoine Orbost / Orabost Boor Letters Kildonan / Cill Donnain Clachan / An Clachan Skinnerton Garafad / An Garadh Fada Achduart / Achadh Dubhaird Balvaird Grudie Smithstown Upper Milovaig Auchindrean Dalnacroich Coulags Mol-chlach Solitote Heaste / Heasta Balmuchy Balmeanach / Am Baile Meadhanach Lamington Moll Eynort Achnashellach / Achadh na Seileach Alcaig Strathcanaird Bornesketaig / Borgh na Sgiotaig Horneval Ardross Burnside Kendram Kishorn Dunmore Balgunloune Ardindrean Westford Hill of Fearn Sheader / Siadair Oskaig / Osgaig Gedintailor / Gead an t-Sailleir Miltown Tore Sgeitheabost / Skeabost Balnabruaich Bottacks Lower Ollach Newmills Tain Sgalamus / Skulamus Rhynie Ardintoul Brochel Glackmore Shieldaig Jemimaville Calligarry Dundonnell Tote Lair Loandhu Greep Heribost Loans of Tullich Greallainn Balmacqueen Uig Charlestown Coulwood Auchtercairn Knott / Cnot An Àrd Crofts of Kingscauseway Rhicullen Maryburgh Conasta Kensaleyre / Ceann Sail Eighre Achterneed Broomhill Upper Halistra Duntulm Craigton Broomhill Kilmore Achintraid / Achantraid Earlish / Earlais Blackpark / A' Phairce Dhubh Inveralligin Tore An Leth-Pheighinn / Lephin Eyre / Eighre Ardmore Drumfearn / Druim Fhearna Glengrasco Kilmarie Kilvaxter / Cille a' Bhacstair Rheindown Marishader / Maraiseader Isleornsay / Eilean Iarmain Limepark / Pairc an Aoil Braes of Ullapool Drumbuie Clashandorran Hilton of Cadboll South Cuil Ryefield Delny Stromemore Milnafua Rhiroy Portree / Port Rìgh Laide Suledale Carbost Lower Milovaig Achilty Invershiel Corry Balnacra Morangie Drinan Craigrory Harlosh / Harlois Crepkill Ramasaig Carn-gorm Aird / An Àird Cartbostbeg Brae of Achnahaird Invergordon Clashnamuiach Kilmuir Mountgerald Portmahomack Tokavaig / Tòcabhaig Rockfield Newfield Balnaknock / Baile nan cnoc Achiltibuie Kinbeachie Sgoir Beag Conon Bridge Geary North Cuil Corran Kilmaluag Redburn Claigan Loggie Upper Feorlig / Feolaig Ard Fiskavaig / Fioscabhaig Badbea Braefindon Fettes Brenachie Lower Breakish / Breacais Ìosal Bridgend Ardelve Peinachorrain / Peighinn a' Chorrain Achanalt Achadh a'Choirce / Achachork Badachro Camas-longart Wester Alligin Totardor Teandalloch Camusterrach Greshornish / Griseornais Saasaig / Sàsaig Newton Blairninich Pollosgan Lochslin Blarnalearoch Millcraig Ardmair Ussie Portnalong Loanreoch Ardroag Breabost Bundalloch Dalmore Aultbea Upper Tote Husabost An Lethallt Ferryton Galltair Craigdarroch Toscaig Camascross / Camus Croise Glen Dale / Gleann Dail Durnamuck Staffin / Stafainn Lower Halistra Peterburn Ard-dhubh Jamestown Redcastle Reiskmore Arnish Point of Sleat Firhill Chaol Loch Aillse Corry of Ardnagrask Allt nan Sùgh Flodigarry Cuaig Ullapool Kilmuir Edinbane / An t-Aodann Ban Poolewe Garrachan Drumchork Badrallach Tarskavaig / Tarscabhaig Coast Bindal Bracadale Achintee Nigg Ferry Borreraig / Boraraig Knockfarrel Balgunearie Mial Strollamus / Stròlamas Annishader Big Sand Rhue Fortrose North Tarrel Glasphein / Glas-Pheighinn Achnagarron Killilan Talisker Achnacloich Bogallan Badachonacher Muir of Tarradale Bualintur Blair Knockbreck Carbost Coulin Lodge Bay Luib Keppoch Torrin / Na Torrin Balblair Carbostmore Millnain Resolis Lonemore Drynie Park Attadale Obsdale Park Balblair Firemore / Fhaighear Mhòir Aird Contin / Cunndainn Culbo Tomich Sluggans Inveralivaig Black Hill / Cnoc Dubh Springfield Altandhu Sùlaisiadar Mòr Totaig Leacnasaide First Coast Glasphein / A' Glas Pheighinn Ardessie Brae Balintore Rosemarkie Balnabruach Duisdalemore / DuisdeiI Mòr Waterloo / Achadh a' Chùirn Hallin Camas-luinie North Kessock Upper Diabaig Logie Hill Toravaig / Tòrabhaig Achtalean Davidston Craig Lemlair Rha Ardnarff Kenmore Ardheslaig Teangue / An Teanga Culduie Anancaun Bualnaluib Struan / An Sruthan Dingwall Hilton Drumuie / Druim-aoidh Feorlaig Hamaraverin Inverasdale Kilbride / Cille Bhrìgnde Second Coast Nostie Incheril Milton Bernisdale / Bearnasdal Peiness Roag Quarryhill Alness Barbaraville Badcaul Saltburn / Alltan an t-Salainn Caroy / An Cadha Ruadh Pitmaduthy Scoraig Waterstein / Bhatairsteinn Halistra Holmisdale / Holmasdal Camusnagaul Arcan Rhenetra Wester Lonvine Auchtertyre Munlochy Armadale / Armadail Culbokie Feriniquarrie / Fearann MhicGuaire Lower Pitkerrie Peinmore Dunvegan / Dùn Bheagan Ose / Os Glen Bernisdale Borrodale Kilbeg Camustiel Strath Rusdale Newhall Naast Achandunie Plockton / Am Ploc Blackwood Broadford / An t-Àth Leathann Garrafad Torridon Arrisa Fearn Mellon Udrigle Ruigh'riabhach Shulista Roskhill Rhives Alnessferry Sand Urray Glaick Uiginish / Uiginis Strathcarron Hartmount Inverarish Trumpan Shieldaig / Sildeag Ardtreck Cnoc Ruadh Tighnafiline The Dock Reiff Cadboll Peinlich Drynoch Digg / An Dig Croftown Elgol / Ealaghol Badicaul Dunans Uigshader Lonbain Prabost Sconser / Sgonnsair Tournaig Balmacara Square Ollach / An t-Ollach Kilbride / Cille Bhrìghde Strath Badluachrach / Badluarach Acheninver Leckmelm Talladale Lusta Knock Rash Glasnakille Heatherfield / An Torran Uaine Ard Dorch / An Àird Dhorcha Harrapool / Harrapul Dounie Port Henderson Boath Croftnacriech Kilcoy Balmeanach / Baile Meadhanach Peinaha Achnasheen / Achadh na Sine Tarvie Achmore Arabella Northfield Fodderty Shillinghill Kalnakill Fasag Edderton Dìurinis / Diùranais Artafallie Culnacnoc / Cul nan Cnoc Ardcharnich Easter Kinkell Clachamish Ashaig / Aisig Gillen Shiel Bridge Dorrachan Treaslane Fanks / Na Faingean East Suisnish Bishop Kinkell Letterfearn Pitcalnie Linnie Heribusta Àird Lòndubh Glen More Craig Ardarroch Londain Mileabhaig Corntown Glenbrittle Arcan Muir Ardnagrask Eilanreach Avernish Romesdal Coishletter Newton of Cromarty Upper Edinbane / Braigh an Aodainn Bhain Duncanston Allt a' Chruinn Inverchoran Strath Garve / Srath Gairbh Swordale North Erradale Gorstan Arpafeelie Kingsburgh / Cinnseaborg Raddery Lochluichart Achnandarach Borve / Borbh Mid Strome Opinan Arrina / Arinacrinachd Evanton / Baile-Eoghain Stein Ardullie Valtos / Bhaltos Morvich Hamaramore Balnaguisich Garve / Gairbh Callakille Fernilea Alligin Shuas Dunan / An Dùnan Kildary Uig South Erradale Kirkibost Little Scatwell Newton of Ferintosh Lower Tullich Scotsburn Balleigh Portneora Milton Coulnacraggan / Cul na Creagan Letterewe Toulvaddie Pollo Muir of Ord Lower Diabaig Cullicudden Lochcarron Badenscallie Achlorachan Conordan Easter Ardross Culnamean Totscore Kirkton Fendom Linicro / Lionacro Duisdalebeg / Duisdeil Beag Strome Ferry Srath Carran Lower Arboll Stenscholl / Steinnseall Glenmore Nonikiln Colbost / Cealabost Dùn Colbost Balmeanach Kyleakin / Caol Acain Grealin Leidchruich Achmore Sallachy Satran Wester Arboll Newton of Kinkell Glen Heysdal Reraig Morefield Leachachan Camustianavaig / Camas Tianabhaig Gairloch Glen Conon Balachuirn Idrigill Cuidrach Carnach Lower Tote Struanmore Knockbreck Ullinish / Uilbhinnis Garros / Gearros Brogaig Upper Tullich Upper Ollach Inchina Killen Avoch Ormiscaig Kylerhea / Caol Reatha Drummond Erbusaig Coul of Fairburn Hungladder Muir of Fairburn Redpoint Park Bernisdale Aultvaich Fearnmore Balgown Rootfield Newmore Mount High Sartle / Sartail Opinan Ardvasar / Àird a' Bhasair Fearnbeg Balmeanach Mugeary Ratagan Coillore Dornie Marybank Easter Lonvine Fasach Vatten Ellishadder / Ealaiseadar Applecross Polglass Strathpeffer Carse of Bayfield Melvaig Cromarty Balnapaling Skinidin / Sgianaidin Ardaneaskan Glenuachdarach Aultgrishan