Charity Marketing in Dunan / An Dùnan

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Advertising Charities in Dunan / An Dùnan

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Dunan / An Dùnan are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Dunan / An Dùnan?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Dunan / An Dùnan is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in IV49 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Dunan / An Dùnan or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Dunan / An Dùnan (Ross and Cromarty)

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Glen Dale / Gleann Dail Arrina / Arinacrinachd Strollamus / Stròlamas Kilmore Flodigarry Balnaknock / Baile nan cnoc Dunans Clashnamuiach Bornesketaig / Borgh na Sgiotaig Galtrigill / Galtraigeall Ellishadder / Ealaiseadar Husabost Lamington Cadboll Fernilea Brae of Achnahaird Croftnacriech Newton Kinbeachie Culbokie Moll Culnacnoc / Cul nan Cnoc Carbost Kilcoy Rhiroy Arnisdale Carnach Fearnbeg Tighnafiline Lael Forest Heribusta Eabost West Achduart / Achadh Dubhaird Eabost / Eubost Kishorn Waterstein / Bhatairsteinn Bualnaluib North Kessock Torrin / Na Torrin Heights of Kinlochewe Braeintra Davidston Clachan / An Clachan Newfield Firhill Balvaird Applecross Ruigh'riabhach Shillinghill Craig Saasaig / Sàsaig Kensaleyre / Ceann Sail Eighre Newmills Bundalloch Balleigh Coillore Achlorachan Muir of Tarradale Bishop Kinkell Lower Ollach Rockfield Inveralligin Blarnalearoch Shieldaig / Sildeag Ullinish / Uilbhinnis Dìurinis / Diùranais Loans of Tullich Glen Conon Muir of Ord Earlish / Earlais Shulista Ard-dhubh Balmeanach North Erradale Arpafeelie Gearymore / An Gearraidh Mòr Lusta Pollosgan Solitote Reraig Lochluichart South Cuil Letterewe Halistra Blair Miltown Kirkton Poolewe Camas-luinie Rhenetra Struan / An Sruthan Skinnerton Plockton / Am Ploc Balnaguisich Armadale / Armadail Annat Nonikiln Edinbane / An t-Aodann Ban Achmore Redpoint Clachamish Shieldaig Hartmount Heaste / Heasta Brogaig Gedintailor / Gead an t-Sailleir Morangie Knockbreck Tarskavaig / Tarscabhaig Millcraig Killen Badenscallie Munlochy Ormiscaig Balgown Edderton Balintore Killilan Upper Diabaig Auchtertyre Garrafad Colbost / Cealabost Melvaig The Dock Little Garve / Gairbh Beag Strathpeffer Eilanreach Cuaig Culnacraig Ardvannie Rhives Achanalt Jemimaville Alligin Shuas Glasphein / Glas-Pheighinn Portree / Port Rìgh Harrapool / Harrapul Conordan Firemore / Fhaighear Mhòir Borrodale Clashandorran Sgoir Beag Mountgerald Rootfield Millnain Pollo Balmacara Square Flashader / Flaiseader Toravaig / Tòrabhaig Craigdarroch Totaig East Suisnish Waterloo / Achadh a' Chùirn Stein Ardmair South Erradale Glasnakille Coulin Lodge Big Sand Balmacqueen Aultvaich Burnside Leachachan Cuidrach Horneval Drynie Park Fasag Ryefield Upper Feorlig / Feolaig Ard Coulwood Kenmore Logie Hill Redcastle Totscore Sgalamus / Skulamus Drumsmittal An Lethallt Glaick Dorrachan Shandwick Leidchruich Achilty Achmore Harlosh / Harlois Ardessie Kirkton Lochcarron Toscaig Sconser / Sgonnsair Skinidin / Sgianaidin Gorstan Loggie Quarryhill Blairninich Teandalloch Lower Breakish / Breacais Ìosal Ardross Garve / Gairbh Lonmore Balmacara Portmahomack Digg / An Dig Heatherfield / An Torran Uaine Totardor Badluachrach / Badluarach Fodderty Aultgrishan Uig Sròndubh Inverchoran Dornie Bracadale Mugeary Sùlaisiadar Mòr Ardheslaig Callakille Scoraig Achnasheen / Achadh na Sine Brochel Alness Easter Lonvine Broomhill Nostie Linnie Mial Arcan Artafallie Polglass Peterburn Cullicudden Ferryton Carn-gorm Corry Camusnagaul Dunvegan / Dùn Bheagan Stromemore Fearnmore Inverinate Camusterrach Avernish Peinaha Torridon Badicaul Easter Ardross Oskaig / Osgaig Breacais Knockbreck Grealin Opinan Bindal Marybank Black Hill / Cnoc Dubh Satran Mid Strome Vatten Rha Point of Sleat Balgunloune Ardcharnich Knockfarrel Uigshader Roskhill Glasphein / A' Glas Pheighinn Grudie Corran Kilmaluag Glengrasco Drinan An Leth-Pheighinn / Lephin Idrigill Cnoc Ruadh Glen More Bridgend Laide Cartbostbeg Craig Dingwall Kildary Ard Dorch / An Àird Dhorcha Aird / An Àird Rhynie Breabost Peinachorrain / Peighinn a' Chorrain Bualintur Opinan Balblair Sand Durnamuck Contin / Cunndainn Balnabruach Glenmore Hallin Kilmarie Gillen Balnabruaich North Fearns Inver Inchina Hilton Dounie Mellon Charles Marishader / Maraiseader Borreraig / Boraraig Auchindrean Ullapool Hilton of Cadboll Ratagan Lower Pitkerrie Fasach Heribost Badachro Ardmore Dalmore Knockbain Ardnagrask Drynoch Tournaig Alcaig Kalnakill Tomich Badrallach Easter Kinkell Balachuirn Smithstown Uiginish / Uiginis Duisdalemore / DuisdeiI Mòr Jamestown Polbain Annishader Eynort Galltair Lonbain Linicro / Lionacro Romesdal Broadford / An t-Àth Leathann Allt a' Chruinn Naast Maryburgh Glenbrittle Charleston Elgol / Ealaghol Crepkill Attadale Achintee Àird Achgarve Kilvaxter / Cille a' Bhacstair Talladale Bay Conon Bridge Sartle / Sartail Kilmuir Carbost Erbusaig Corntown Upper Milovaig Camustiel Boor Raddery Ardvasar / Àird a' Bhasair Acheninver Chaol Loch Aillse Lower Pitcalzean Peiness Fortrose Barbaraville Cromarty Pitcalnie Achnandarach Upper Edinbane / Braigh an Aodainn Bhain Garafad / An Garadh Fada Hungladder Newton of Cromarty Lower Diabaig Obsdale Park Corry of Ardnagrask Garros / Gearros Ardnagoine Coul of Fairburn Leacanashie / Leacanaisigh Caroy / An Cadha Ruadh Balmuchy Balmeanach Balgunearie Calligarry Strath Blackpark / A' Phairce Dhubh Srath Carran Breckrey Duisdalebeg / Duisdeil Beag Fendom Milton Croftown Drummond Coille Ghillidh Feriniquarrie / Fearann MhicGuaire Mount High Struanmore Kingsburgh / Cinnseaborg Sgeitheabost / Skeabost Trumpan Rosemarkie Teangue / An Teanga Kilbride / Cille Bhrìgnde Letterfearn Ord / An t-Òrd Balnapaling Evanton / Baile-Eoghain Drumuie / Druim-aoidh Lower Tote Lonemore Wester Alligin Suisnish Drumbuie Tullich Muir Eyre / Eighre Badbea Carbostmore Keppoch Lower Arboll Boath Cove Sallachy Ferindonald / Fearann Dhomhnaill Tain Fettes Rheindown Milnafua Ardnarff Invergordon Nigg Ferry Morefield Roag Upper Halistra Portneora Arrisa Fanks / Na Faingean Kilbride / Cille Bhrìghde Achadh a'Choirce / Achachork Ussie Upper Ollach Glenelg Peinlich Mol-chlach Uig Rhicullen Londain Stenscholl / Steinnseall Claigan Strath Garve / Srath Gairbh Coishletter Dunan / An Dùnan Strathcanaird Glenuachdarach Ardelve Borve / Borbh Achterneed Mellon Udrigle North Cuil Auchtercairn Delny Wester Lonvine Kilmuir Ashaig / Aisig North Tarrel Strathy Letters Portnalong Glackmore Camustianavaig / Camas Tianabhaig Penifiler / Peighinn nam Fìdhleir Tore Balintraid Fiskavaig / Fioscabhaig Nigg Aird Tokavaig / Tòcabhaig Achintraid / Achantraid Stittenham Limepark / Pairc an Aoil Lochslin Dùn Colbost Newton of Ferintosh Hamaraverin Sheader / Siadair Resolis Lower Tullich Redburn Loanreoch Suledale Peinmore Isleornsay / Eilean Iarmain Strathcarron Broomhill Kendram Invershiel Ardaneaskan Pitmaduthy Camas-longart Culbo Aultbea Upper Tote Alnessferry Blackwood Duntulm Garrachan Merkadale Kirkibost Greep Sluggans Ardindrean Swordale Scotsburn Braefindon Westford Coulags First Coast Leacanasigh Rhue Ardullie Knock Rash Geary Culnamean Dundonnell Leckmelm Hamaramore Treaslane Balmeanach / Baile Meadhanach Conasta Ramasaig Ollach / An t-Ollach Badcaul Muir of Fairburn Glen Bernisdale Achnagarron Windhill Rechullin Carse of Bayfield Balmeanach / Am Baile Meadhanach Upper Tullich Brenachie Urray Gairloch Staffin / Stafainn Dunmore Tote Keistle Morvich Altandhu Lair Achnacloich Craigton Ardroag Arnish Strath Rusdale Mileabhaig Inverarish Sanachan Newmore Coulnacraggan / Cul na Creagan Toulvaddie Springfield Knott / Cnot Crofts of Kingscauseway Newhall Strome Ferry Luib Reiff Kildonan / Cill Donnain Shiel Bridge Northfield Feorlaig Loandhu Valtos / Bhaltos Little Scatwell Badachonacher Bottacks Inveralivaig Balnacra Drumfearn / Druim Fhearna Culduie Dalnacroich Bogallan Talisker Pool Crofts Braes of Ullapool Camascross / Camus Croise Park Bernisdale Clachan Tore Anancaun Kyleakin / Caol Acain Craigrory Wester Arboll Ardintoul Leacnasaide Arabella Kinlochewe / Ceann Loch Iù Kilbeg Glen Heysdal Hill of Fearn Holmisdale / Holmasdal Second Coast Incheril Achandunie Achtalean Ardarroch Port Henderson Lower Halistra Charlestown Lòndubh Ardtreck Greshornish / Griseornais Tarbat Mains Reiskmore Brae Duncanston Tarvie Drumchork Kylerhea / Caol Reatha Coast Arcan Muir Maligar / Malagar Saltburn / Alltan an t-Salainn Bernisdale / Bearnasdal Achiltibuie Fearn Ose / Os Allt nan Sùgh Orbost / Orabost Balblair Milton Prabost Greallainn Inverasdale Lower Milovaig Achnashellach / Achadh na Seileach Newton of Kinkell Avoch Lemlair An Àrd