Luxury Brand Advertising in Jamestown

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Luxury Brand Marketing in Jamestown

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Jamestown

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IV14 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Jamestown

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Jamestown

True luxury need not be directly communicated but instead experienced.

Consumers in Jamestown like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Jamestown

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Altandhu Ard Dorch / An Àird Dhorcha Stein Burnside Auchtercairn An Àrd Grudie Sand Cuaig Linnie Harlosh / Harlois Bundalloch Mountgerald Dingwall Totaig Achgarve Dundonnell Ardnagoine Garrachan Talladale Keistle Morvich Tournaig Glen Heysdal Achtalean Camas-luinie Opinan Eabost West Corran Bernisdale / Bearnasdal Blackpark / A' Phairce Dhubh Coul of Fairburn Drynoch Srath Carran Harrapool / Harrapul Stenscholl / Steinnseall Knott / Cnot Lair Swordale Garafad / An Garadh Fada Avernish Resolis Kinlochewe / Ceann Loch Iù Bottacks Strathpeffer Lael Forest Mid Strome Ardessie Ardintoul Arnisdale Culnamean Fodderty Achnasheen / Achadh na Sine Flashader / Flaiseader Drummond Brae Milton Scoraig Carbost Arpafeelie Park Bernisdale Portnalong Culduie Ormiscaig Loandhu Conasta Alness Satran Millnain Fasag Broadford / An t-Àth Leathann Coillore Torridon Craigdarroch Acheninver Clachamish Portneora Dunmore Linicro / Lionacro Glen Dale / Gleann Dail Camas-longart Drumsmittal Reraig Tomich Rhue Eyre / Eighre Toravaig / Tòrabhaig Toulvaddie Merkadale Ussie Killilan Ardtreck Obsdale Park Brochel Drumbuie Lower Milovaig Letterewe Balmeanach Gedintailor / Gead an t-Sailleir Lower Breakish / Breacais Ìosal Knockbreck Culnacraig Jemimaville Braeintra Arrisa Badachonacher Invergordon Tarbat Mains Shieldaig / Sildeag Clashnamuiach Tokavaig / Tòcabhaig Digg / An Dig Annishader Jamestown Suledale Armadale / Armadail Fendom Calligarry Achnagarron Ardheslaig Anancaun Craigton Boor Reiskmore Limepark / Pairc an Aoil Smithstown Pollosgan Keppoch An Leth-Pheighinn / Lephin North Tarrel Pool Crofts Balachuirn Tore Lonemore Kilmuir Peterburn Sartle / Sartail Carnach Artafallie Husabost Newton of Kinkell Springfield Camusterrach Heaste / Heasta Saltburn / Alltan an t-Salainn Glaick Inverarish Aultbea Millcraig Loanreoch Davidston Chaol Loch Aillse Teandalloch Ardmair Prabost Leidchruich Conon Bridge Borve / Borbh Newmore Ord / An t-Òrd Glen Bernisdale Ardroag Kilbeg Quarryhill Aultgrishan Ryefield Kingsburgh / Cinnseaborg Strathy Ruigh'riabhach Rhives Culnacnoc / Cul nan Cnoc Alnessferry Achnashellach / Achadh na Seileach Roag Horneval Carbostmore Easter Lonvine Flodigarry Newmills Culbokie The Dock Aird Kendram Hartmount Mol-chlach Westford Corntown Cuidrach Kenmore Pollo Ardvasar / Àird a' Bhasair Easter Kinkell Ratagan Strath Rusdale Sùlaisiadar Mòr Ardnagrask Halistra Moll Kilbride / Cille Bhrìgnde Kalnakill Heatherfield / An Torran Uaine Attadale Kylerhea / Caol Reatha Strome Ferry Portree / Port Rìgh Carn-gorm Knockbreck Redpoint Balmacqueen Ardarroch Hilton of Cadboll Dùn Colbost Tore Sgalamus / Skulamus Stittenham Newton of Cromarty Redcastle Hamaraverin Shulista Dorrachan Duisdalebeg / Duisdeil Beag Balgown Breacais Northfield Achadh a'Choirce / Achachork Allt a' Chruinn Kildonan / Cill Donnain Stromemore Clashandorran Nigg Ferry Coishletter Bualnaluib South Erradale Craig Nonikiln Toscaig Fernilea Rhenetra Shillinghill Leacanasigh Newhall Waterloo / Achadh a' Chùirn Bindal Drumchork Achintraid / Achantraid Borrodale Urray Rhiroy Lower Diabaig Lochslin Bishop Kinkell Balgunearie Glen Conon Morefield Easter Ardross Dalnacroich Inverchoran Lower Ollach Newton Drumuie / Druim-aoidh Ardelve Peinachorrain / Peighinn a' Chorrain Polglass Brae of Achnahaird Strollamus / Stròlamas Achlorachan Feriniquarrie / Fearann MhicGuaire Corry Marybank Shandwick Gorstan Fearn Culbo Brenachie Allt nan Sùgh Ardnarff Lonmore Colbost / Cealabost Solitote Broomhill Little Scatwell Balblair Suisnish Alligin Shuas Mellon Charles Brogaig Newton of Ferintosh An Lethallt Drumfearn / Druim Fhearna North Kessock Uigshader Glenelg Hill of Fearn Strathcanaird Poolewe Laide Dunvegan / Dùn Bheagan Ullapool Pitcalnie Lower Halistra Shiel Bridge Dunans East Suisnish Bridgend Firemore / Fhaighear Mhòir Kilvaxter / Cille a' Bhacstair Crepkill Heribost Muir of Tarradale Edinbane / An t-Aodann Ban Achterneed Glasphein / A' Glas Pheighinn Knockbain Coulags Strath Lower Arboll Hallin Braefindon Balmuchy Arcan Muir Saasaig / Sàsaig Badenscallie Kyleakin / Caol Acain Ollach / An t-Ollach Leacnasaide Big Sand Craigrory Arcan Erbusaig Uig Shieldaig Lower Tote Achmore Camustianavaig / Camas Tianabhaig Duisdalemore / DuisdeiI Mòr Dìurinis / Diùranais Rockfield Upper Diabaig Charleston Inchina South Cuil Rechullin Achduart / Achadh Dubhaird Upper Halistra Crofts of Kingscauseway Tarvie Muir of Ord Glasphein / Glas-Pheighinn Camascross / Camus Croise Kilmuir Raddery Duncanston Sluggans Hamaramore Lòndubh Windhill Aultvaich Duntulm Balnaknock / Baile nan cnoc Braes of Ullapool Skinidin / Sgianaidin Totscore Lower Pitcalzean Coulnacraggan / Cul na Creagan Blarnalearoch Achanalt Coulwood Blair Greshornish / Griseornais Dornie Ferindonald / Fearann Dhomhnaill Edderton Croftown Ferryton Lonbain Upper Tullich Bay Ashaig / Aisig Teangue / An Teanga Isleornsay / Eilean Iarmain Uiginish / Uiginis Balmeanach / Baile Meadhanach Tighnafiline Achilty Tullich Muir Badcaul Grealin Coulin Lodge Dunan / An Dùnan Breabost Kilbride / Cille Bhrìghde Balintraid Glenmore Kensaleyre / Ceann Sail Eighre Balblair Alcaig Valtos / Bhaltos Melvaig Inverasdale Kirkibost Glenbrittle Sròndubh Port Henderson Reiff Durnamuck Glasnakille Killen Barbaraville Auchtertyre Lower Pitkerrie Vatten Fortrose Applecross Rootfield Clachan / An Clachan Peiness Lochcarron Leacanashie / Leacanaisigh Drynie Park Rheindown Morangie Lower Tullich Blairninich Bracadale Uig Naast Pitmaduthy Talisker Gillen Lochluichart Avoch Inveralivaig Roskhill Eilanreach Kirkton Balnabruach Arabella Little Garve / Gairbh Beag Mileabhaig Inverinate Badicaul Oskaig / Osgaig Upper Edinbane / Braigh an Aodainn Bhain Strath Garve / Srath Gairbh Bornesketaig / Borgh na Sgiotaig Kildary Logie Hill Kishorn Balintore Orbost / Orabost Carbost Cullicudden Miltown Mugeary Fearnmore Fasach Idrigill Kilcoy Rosemarkie Cove Achiltibuie Gearymore / An Gearraidh Mòr Sgoir Beag Fiskavaig / Fioscabhaig Ardindrean Achnandarach Muir of Fairburn Kinbeachie Peinmore Carse of Bayfield Maryburgh Garros / Gearros Sgeitheabost / Skeabost Sallachy Blackwood Leckmelm Achnacloich Coille Ghillidh Broomhill Wester Alligin Greallainn Point of Sleat North Fearns Luib Nostie Ardvannie Annat Ardcharnich Tain Opinan Balnacra Galtrigill / Galtraigeall Peinaha Bogallan Heribusta North Cuil Treaslane Redburn Auchindrean Trumpan Eabost / Eubost Marishader / Maraiseader Fearnbeg Portmahomack Contin / Cunndainn Struan / An Sruthan Ose / Os Clachan Croftnacriech Nigg Hungladder Garve / Gairbh Drinan Strathcarron Callakille Tarskavaig / Tarscabhaig North Erradale Munlochy Lusta Balmacara Square Fanks / Na Faingean Geary Feorlaig Badrallach Achintee Balmeanach / Am Baile Meadhanach Kilmore Wester Arboll Romesdal Ardullie Badbea Glenuachdarach Glackmore Fettes Black Hill / Cnoc Dubh Milnafua Holmisdale / Holmasdal Achandunie Maligar / Malagar Skinnerton Inver Scotsburn Inveralligin Firhill Ard-dhubh First Coast Claigan Upper Tote Balmeanach Londain Kilmaluag Loans of Tullich Arnish Newfield Balvaird Badachro Camusnagaul Glengrasco Coast Heights of Kinlochewe Sconser / Sgonnsair Penifiler / Peighinn nam Fìdhleir Cnoc Ruadh Kilmarie Aird / An Àird Breckrey Cartbostbeg Letterfearn Knockfarrel Arrina / Arinacrinachd Ellishadder / Ealaiseadar Borreraig / Boraraig Boath Rhicullen Upper Milovaig Evanton / Baile-Eoghain Conordan Mial Tote Craig Upper Ollach Kirkton Earlish / Earlais Balnapaling Cromarty Leachachan Upper Feorlig / Feolaig Ard Milton Camustiel Bualintur Dalmore Invershiel Polbain Balmacara Hilton Glen More Rhynie Peinlich Incheril Galltair Caroy / An Cadha Ruadh Sanachan Charlestown Àird Torrin / Na Torrin Knock Rash Ardmore Sheader / Siadair Corry of Ardnagrask Mount High Plockton / Am Ploc Balleigh Achmore Cadboll Wester Lonvine Ardaneaskan Dounie Garrafad Balnabruaich Struanmore Greep Eynort Lamington Letters Gairloch Rha Balnaguisich Staffin / Stafainn Lemlair Loggie Second Coast Waterstein / Bhatairsteinn Delny Balgunloune Ardross Badluachrach / Badluarach Ullinish / Uilbhinnis Ramasaig Mellon Udrigle Elgol / Ealaghol Totardor