Luxury Brand Advertising in Plowden

Get in touch

Luxury Brand Marketing in Plowden

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Plowden

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SY7 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Plowden

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Plowden

True luxury need not be directly communicated but instead experienced.

Consumers in Plowden like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Plowden

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Plowden (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Billingsley Little Brampton Marsh Green Summerhill The Groves Low Town Blackmore Aston Rogers Farley Middleton Little Lyth Cleestanton Heath Overley Petton Brockton Brockton Wollaston New Ifton Sutton Admaston Aldon Dothill Heath Lanes Pool Bank Queen's Head Hordley Clive Emstrey Pave Lane Prescott Smythemoor Saltershill Elbridge Broseley Upper Astley Weston Churchmoor Rough Turleygreen Cleeton St Mary Brockton Bulthy Cotonwood Eyton Preesgweene Bitterley Little Brockton Meeson Heath Radlith Moston Rockhill Grindley Brook Prees Heath Lushcott Chipnall Aston Sambrook Oreton Prees Green Lower Hopton Astley Bagginswood Stitt Pulley Mondaytown Uckington Crickheath Paddolgreen Telford Chapel Lawn Grafton Balmer Heath Comley Kynnersley Chelmarsh Nox Fitz Ifton Heath Dawley Upper Cound Turfmoor Leaton Knolls Munslow Picklescott Shootrough Tong Bromley Rhydycroesau Westonwharf Babbinswood Aston Square Westley Longdon on Tern Cwm Head Hungerford Lowe Middlehope Oakengates Habberley Stoney Stretton Broome Weston Rhyn Wigwig Lydham Ditherington Hallon Shakeford Halfway House Cheswell Whiston Cross Rowton Bedstone Diddlebury Creamore Bank Wykey Newtown Kingslow Elson Weston Booleybank Shirlett Mardu Adeney Wolverley Hinkshay Wallhill Lyneal Wood Newtown Tetchill Twyford Weirbrook Snailbeach Hopton Gravel Hole Withington Weston Lullingfields Leebotwood Whitcott Keysett Pontesford Great Bolas Shelve Newton on the Hill Preeshenlle St Martins Lilyhurst Dhustone Dovaston Grimpo Wettles Bromdon Walford Heath Underdale New Marton Woodhill Dunnsheath Longford Turning Bache Marchamley Wood Oldbury Puleston Preston Brockhurst Somerwood Kemberton Frankwell Boreton Polesgate Garmston Little Stretton Burford Montford Pitchford Milford Ditton Priors Goldstone Woodseaves Rushmoor Beckjay Morton Malinslee Brynore Cotwall Churchbank Pontesbury Hortonlane Crudgington Gadlas Pipe Gate Walford Westhope Haughton Sandford Betchcott Weston Heath Morton Common Defford Arleston Little Mosterley Ragdon Cefn Einion Wrockwardine Wood Shrewsbury Hallonsford Ightfield Heath Ashbrook Waterloo Wern ddu Stanmore Ruckley Rhosygadfa Longville in the Dale Walkmill Brunslow Haston Betton Newstreet Lane Bryn Hodnetheath Upper College Blackoe Sleap Crowgreaves Aston Llynclys Rhyn Tarts Hill Dudleston Grove Osbaston Stiperstones Morville Lea Dudleston Higher Ridge Lodgebank Balmer Bearstone Hillend Hartlebury Argoed Winsley Hatton Crossgreen Lighteach Sutton Craven Arms Hanwood Craignant Platt Lane Wagbeach Criftins Besford Wood Birtley Long Oak The Grove Oaks Rodway Hughley Little Ryton Little Common The Humbers Titterhill Overs Pinstones Yorton Greenfields Corfton Bache Eyton Commonwood Walcot Hartsgreen Stoneylane Woodcote Myddlewood Round Oak Worfield Allscott English Frankton Upper Hengoed Steel Heath Croesau Bach Willey Brownhills Bucknell Kingsland Sidbury Shackerley Poynton Hampton Clee St Margaret East Wall Burley Battlefield Grindle Ridgwardine Bushmoor Cantlop Dryton Worldsend Greenfields Pentirvin Acton Pigott Edgerley Maesbury Marsh Ludlow Easthopewood New Woodhouses Brookrow Ashford Carbonell Stoke St Milborough Highley Knowlesands Pentiken Lostford Gilberries Alkington Plaish Edgmond Ruewood Hobarris Brompton Castle Hill Lower Hopstone Wellington Crickmery Leigh Tuckhill Stanton upon Hine Heath Priest Weston Glynmorlas Pentre-coed Seifton Eyton upon the Weald Moors Purlogue Lawley Ternhill Silvington Gravelhill Brockton Hook-a-gate Pant Berrington Henlle Cross Lane Head Malehurst Great Ness Minton Morda Astley Abbotts Rindleford Sodylt Bank Crackleybank Wixhill Lower Beobridge Ryebank Oswestry / Croesoswallt Knowle Frodesley Lane Honnington Wernlas Ightfield Brookhampton Newnes Wigmarsh Betton Strange Henbarns Sutton Hall Horton Shrawardine Baschurch Berwick Wharf Heath Hill Pickstock Neen Sollars Hopshort Abdon Stockton Upper Netchwood Hifnal Bagley Wollerton Gledrid Aston Eyre Old Woodhouses Hopton Castle Trench Lock Overdale Eaton The Down Bagley Marsh Moors Bank Redhill Kenwick Park Wombridge Bradney Nant-y-gollen Cheney Longville Tilstock Upper Millichope Lightwood Pontesbury Hill Greenhill Bank Asterley Neenton Woolstaston Ash Magna Hollinwood Knowbury Winnington Green Stockton Allscott Eaton Constantine Edgebolton Causewaywood Bettws-y-Crwyn The Sydnall Whittington Pennerley Cross Houses Mickley Styche Hall Cherrington Broad Lanes Harnage Ruyton-XI-Towns Coppicegate Morton Mill Quabbs Bryn Atcham Cardeston Hoptongate Calcott Nills Hill Stanley Green Norton Cockshutt Wrickton Muxton Dudleston Heath Moreton Corbet Nash Annscroft Lawley Waymills Shipton Muckley Cross Colebatch Llwyn Gwern y brenin Wrentnall Lockleywood Clungunford Perthy The Rock Argoed Coreley Beobridge Hillside Gosford Leaton Smethcott Rhiews Coed y Go Longslow Cruckmeole Betton Abbots Crosslanes Upper Forge Yockleton Weston Brockton Cleehill Weston Hopesay Monkhopton Homer Colemore Green Hazler Beambridge The Hobbins Ryton Moreton Say Hadley Dawley Bank Crowsnest Apley Forge Bourton Chatford Linleygreen Hodnet Whatmore Gobowen The Coalpits Ireland's Cross Folley Hopton Cangeford Woolston Mount Pleasant Lower Dinchope Eaton Cleedownton Mainstone Linley Lower Hayton Standford Bridge Heathton Sytch Ho Green Eaton upon Tern Danesford Wollerton Wood Stokesay Nant y Caws High Heath Glazeley Walton Old Coppice Meole Brace Kinlet Bache Mill Lower Netchwood Knowlegate St Martin's Moor Brooklands Norton Norton in Hales Shotatton Atterley Wattlesborough Heath The Wyke Lower Ledwyche Rowton Sleap Prees Higher Heath Upton Magna Middleton The Four Alls Wistanswick Leegomery Willaston Churchtown Webscott Upton Cressett Snedshill Ford Heath Spring Gardens Lower Down Gravelsbank Ellerton More Kinton Knockin Heath Ollerton Pentre Papermill Bank Whixall Angelbank Blists Hill Kenley Cockshutford Walkmills High Ercall Middleton Priors Lady Halton Chetwynd Aston Cunnery Dallicott Little Wenlock Myddle Tasley Tilsop Swancote Dobson's Bridge Newton New Invention Horderley Lower Ridge Minsterley Totterton Wall under Heywood Ruthall Prees Wood Pedlar's Rest Shawbury Whitehaven Hatton Grange Broomfields Pentre Rodington Cornbrook Beambridge Ensdon Ratlinghope Onibury Tilley Mytton Old Woods Hampton Bank Ludford Plowden Steeraway Crosemere Hope Shoot Hill Ellesmere Basford Tankerville Hopesgate Upper Longwood Farmcote Cwm Tibberton Bentlawnt Lawley Common Trefonen Pentre-newydd Lower Forge Palms Hill Bromfield Sutton Maddock Spunhill Newton Hanwood Bank Newbridge Middleton Baggot Springfield Wooton Aston Botterell Deuxhill Lower Allscott Redwith Farlow Rorrington Battle Field Abbey Green Acton Reynald Sansaw Heath Hope Bowdler Merrington Ploxgreen Worthen Upper Treverward Buttonoak Longden Common Stafford Park Lower Hordley Draycott Farley Wem Edgmond Marsh Noneley Roden Coleham Quina Brook Radbrook Cleobury North Rowe Yeaton Bishop's Castle Cleobury Mortimer Westoncommon Sutton Chesterton Barnsley Batchcott Coundarbour Claverley Lower Monkhall Stanton Long Cheswardine Stanwardine in the Wood Albrighton Wheathall Muckley Broad Oak Hamperley Ackleton Red Lake Beckbury Whettleton Hoptonbank Meeson Tong Norton Longnor Park Llanfair Waterdine Broncroft Rudge Heath Shawbirch Breaden Heath Pentre-cefn Acton Burnell Weston Heath Medlicott Trench Gorsey Bank The Waterwheel West Felton Barkers Green Great Ryton Nantmawr Church Aston Cluddley Stretton Heath Stokegorse Nesscliffe Conquermoor Heath Sleapford Culmington Rockgreen Boraston Dale Bridgnorth Duddlewick Charlcotte Lyneal Lower Frankton Boraston Sutton Cabin Heathlane Rushbury Wilcott Forton Heath Newton Waters Upton Ketley Nib Heath Eyton Hope Bagot Colemere Maesbury Ridgway High Hatton Stableford Sandford Cound Hawgreen Melverley Calverhall Burwarton Hayton's Bent Wootton Stanford Lynn Stowe Stretton Westwood Romsley Hinstock Little Worthen Besford Lilleshall Heathgates Plealey Woodside Park Hall Hadley Castle Mill Green Ball Purslow Ashford Bowdler Chirbury Ashfields Church Pulverbatch Cleemarsh Sheet Caynham Coptiviney Pont-Faen The Yeld Rednal Town Centre Black Marsh Jackfield Haughton Woofferton Wrockwardine Wood Lane Wilcott Marsh Spring Gdns Underton Renshaw Wood Duxmoor Vennington Booley Madeleywood Welsh Frankton Edgeley Oldfield Leaton Skyborry Green Spoonley Little Minsterley Cruckton Sundorne Edge Easthope Monkmoor Lane End Rhewl Catteralslane Darliston Shifnal Daywall Preston Montford Badger Newcastle Little Bolas Exfords Green Radmoor Stanwardine in the Fields Uffington Milson Higford Ale Oak Etsell Bolas Heath Woolston Sutton Hill Doseley Eaton Mascott Vron Gate Acton Scott Bicton Heath Old Shorthill Holdgate Little Wytheford Hampton Beech Henley Little Drayton Tedsmore Burlington Wentnor Marshbrook Wall Bank Charlton Donnington Coton Hill Hurst Spoonleygate Crickheath Wharf Alcaston Charlton Hill Wootton Old Park Upper Wigginton Llanllwyd Redhill Boningale The Corner Middleton Scriven Benthall Stapeley Eudon George Lea Cross Whitcot Haughton Butlane Head Lubberland Cherry Orchard Nefod Rosehill Hengoed Stocktonwood Neen Savage Newington Haughton Stockton Northwood Mynd Peplow Street Dinas Meadowley Linley Brook Rodington Heath Lythbank Vernolds Common Ford Clun Stirchley St George's The Grove Edstaston Dorrington Cold Hatton Heath Cross Arscott Stoke Heath Priors Halton Burlton Lea Nether Skyborry Bryn-y-cochin Aston Hinton Kinnerley Posenhall Sytch Lane Chemistry Bulkeley Hall Frodesley Snittongate Hopton Wafers Prees Meadowtown The Bog Sheinton Nedge Hill Strefford Prees Lower Heath Montford Bridge Grindleforge Catherton Obley Loppington Hoptonheath Little Plealey Swan Hill Church Preen Little Soudley Bicton Horton Upper Ludstone Bankshead Linley Gravels Ludstone Tong Forge Ollerton Lane Alveley Brandwood Cold Hatton Sascott Madeley Coalport Shawbank Lipley Twitchen Tugford Kempton Dorrington Town Park Kingswood Stottesdon Quatford Chetwynd Halford Patton Hilltop Porthill Hope Park Cross Houses Pentre-clawdd Eardington Ponthen Horsebridge Coundmoor Ticklerton Muckleton Hungryhatton Bicton Plasau Whitton Randlay Chelmick Bletchley Little Worth Upper Affcot Woundale Stanbatch Much Wenlock Whitchurch Willstone Derrington Bayston Hill Bluebell Rhos Gretton Prescott Broughall Iron Mills Market Drayton Sugdon The Lye Sheriffhales Newdale Snitton Crumpsbrook Stanton Lacy Llanyblodwel Eyton on Severn Burwood Upper Aston Doddington Chetton Woodside Littlegain Kingsnordley Preston Gubbals Harmer Hill Lyde Spurtree Alberbury Peaton Newton Porth-y-waen Valeswood Vauxhall Birdsgreen The Wood Alderton Horsehay Butlersbank Handless Cross Lanes Adderley Burcote Oteley Leaton Heath Longden Castle Fields Shelderton Hints Stanley Treverward Longford Acton Upper Dinchope Roughton Longnor Soudley Condover Llwyn-y-go Acton Round Melverley Green Wern Roman Bank Lower Chorley Chavel Little Ness Bridges Pant-glas Preston upon the Weald Moors Corfton Soudley Hillwicket Hollywaste Ash Parva Moretonwood Pentre Hodre Long Lane Middleton Little Dawley Kenstone Edgton Upper Hayton New Works Farden Church Stretton Enchmarsh Shipley Stapleton Bowbrook Priorslee Baveney Wood Aqueduct Lee Wotherton Presthope Cressage Osbaston Hollinswood Quatt Fauls Gronwen Broughton Three Ashes Pen-y-bryn Child's Ercall Tyn-y-coed Long Common Westbury Nordley Buildwas Coundlane Hardwick Spring Village Wroxeter Haygate Poynton Green Twmpath The Leath Gravenhunger Moss Rhyd-y-cwm Long Meadowend The Hem Hortonwood Choulton Pen y Foel Welsh End Ellerdine Heath Pulverbatch Norbury Hemford Bromlow Pepperstreet Morville Heath Marche Uppington Lawley Bank Maesbrook Clunbury Pen-y-Coed Hilton Nobold Broadoak Chadwell Norton Rhoswiel Harley Harlescott Felhampton Marchamley Stoke on Tern Garden Village Upper Battlefield Weston Callaughton Old Marton Myndtown Shelton Heathcote Copthorne Great Lyth Wyke Pentreheyling Longford Shorthill Welshampton Yorton Heath Halesfield Gatacre Park Overton Woore Wootton Brandhill Dallicot Reabrook Bomere Heath Netherton Sibdon Carwood Whittingslow Brookside Eudon Burnell Anchor Marton All Stretton Cobscot Felton Butler Knockin Donnington Wood Greete Leamoor Common Preston Hinwood Mose Coalmoor Chirk Bank Lee Brockhurst Llawnt Walton Harton Lower Faintree Cramer Gutter Hadnall Kynaston Bouldon Whittytree Walcot Hollyhurst Treflach Loughton Binweston Hindford Abcott Bratton Cardington Lynchgate Lyneal Mill Brownheath Ebreywood Oldington Tilley Green Howle Hampton Loade Mitnell Forton Wyken Inwood Upper Farmcote Kenwick Aston Munslow Foxwood Barrow Tweedale Broadstone Rushton Lightmoor Catstree Crosslanes Broome Peatonstrand Fenn Green Great Wytheford High Town Hill Houses Bronygarth Stoneacton Pentre Aston on Clun Buntingsdale Estate Rosehill Belle Vue Ironbridge Leighton Ketley Bank Ladyoak Hopstone Lydbury North Marton Coalbrookdale Aston Pigott Bings Heath Buttonbridge Selattyn Albrighton Heathbrook Ellerdine Bourton Westwood Asterton Eardiston Wistanstow Newport Rowley Donnington Craig-llwyn Woodlane Bilmarsh Grinshill Isombridge Clunton