Luxury Brand Advertising in Dunscroft

Get in touch

Luxury Brand Marketing in Dunscroft

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Dunscroft

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DN7 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Dunscroft

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Dunscroft

True luxury need not be directly communicated but instead experienced.

Consumers in Dunscroft like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Dunscroft

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Dunscroft (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Beauchief Birdwell Great Houghton Catcliffe Woodhouse Northfield Park Head Boulder Hill Thorn Hill Carter Knowle Royston Thornseat Upper Whiston Ryecroft Swaithe Hanging Water Ravenfield Carr Head Edderthorpe Lidget Common Side Lundwood Harley Victoria Thorpe Common Hexthorpe Intake Crane Moor Sandhill New York Endcliffe Crescent Sprotbrough Park Blackburn Soughley Barugh Birley Carr Stumperlowe Braithwell Fall Bank Oxspring Midhopestones Den Bank Intake Waterthorpe Wath upon Dearne Bramley Gawber Town End Shiregreen Stainborough Braithwaite Meadow Hall Worsbrough Common Bromley Stainton Gateway Plaza Sunnyside Little Houghton Manor Estate Darton New Lodge Loxley Bottom Brick Houses Tinsley Whiston Carr Bolehill Tilts Warren Plumbley Coisley Hill Normanton Spring Handsworth Hill Kimberworth Park Pinfold Hill Grenoside Attercliffe Branton Athersley South Low Wincobank Hackenthorpe Scawthorpe Smithies Moorhole Rostholme The Lings Frickley Woodlands Kexbrough Millhouses Longley Estate Ingbirchworth Gildingwells Hooton Pagnell Parkwood Springs Wadsley Barnburgh Carcroft Common Newfield Green Hatfield Woodhouse Thorpe Hesley Norton Wadworth Clayton Brodsworth New Village Pot House Goldthorpe Waverley Carlton Athersley North Goole Green Hill Top Highgate Elsecar Hampole Crosspool Knowle Top Ardsley Hoylandswaine Dunsville Austerfield Canklow Meersbrook Tivy Dale Charltonbrook Wheatley Parkhead Wigtwizzle Nether Green Harlington Sandygate Blacker Hill Kirkhouse Green The Wheel Port Mahon Bolton upon Dearne Maythorn Old Denaby Brierley Malinbridge Holbrook Swinton Bridge Finkle Street Hyde Park Holdworth Southey Green Owston Shafton Two Gates Hillsborough Potter Hill Orgreave Monk Bretton Bramley Lings Old Cantley Ulley Waleswood Bradgate Wilsic Campsall Hood Hill South Bramwith Pismire Hill Cantley Mortomley Steel Bank Richmond Hill Wormley Hill Attercliffe Hill Top Shay House Totley Brook Mapplewell Moorgate Hatfield Nethergate Ughill Hurl Field Middlecliffe Broomhill Studfield Hill Rivelin Glen Higham Eskholme North Anston Hickleton Millhouse Green Nether Haugh Parson Cross Wood Willows Low Stubbin Charnock Hall Throapham Little Hay Nooking Finningley Shirecliffe Berry Moor Hoober Westfield Wood Royd East Dene Herringthorpe Bradway Darnall Hill Top Kelham Island Halfway Walkley Bank Thorpe Salvin Gleadless Pogmoor High Hoyland Doncaster Jordan Listerdale Newhill Ravenfield Common Richmond Park Rossington Ewden Village Fir Vale Highfields Bow Broom Richmond Fourlane Ends Micklebring Pickburn Lower Walkley Thorne Nutwell Skelbrooke Skellow Edge Mount Aldwarke Adwick upon Dearne Low Laithes Worsbrough Bridge Sheffield Lane Top Bawtry Stopes Jordanthorpe Ward Green Birley Estate Hollow Meadows Greenside Turnerwood Park Hill Ickles Hoyle Mill Owlthorpe Stairfoot Nether Edge Stainforth Bentley Middlewood Arbourthorne Low Barugh Lower Bradway Dalton Magna Greenland Hooton Levitt Eastwood Billingley Hill Top High Melton Hatfield Chase Long Sandall Low Valley Moorends Masbrough Arksey Hoyland Old Haywoods Castle Green Grange Lane Armthorpe Lodge Moor Upper Bradway Kimberworth Walkley Smithley Dinnington Spink Hall Base Green Old Edlington Grimesthorpe Upper Midhope Roughbirchworth Greystones Cliffe Brightside Brightholmlee Cudworth Common South Lane Long Line Sheffield Kine Moor Under Tofts Woodhouse Mill Cundy Hos Stubbin Marr Greasbrough Woodside Frecheville Tapton Hill Fullshaw Slay Pits Dalton Whinney Hill Flanderwell Lewden Bridge End Hillfoot Sim Hill Thurnscoe East Little Common Totley Worsbrough Dale Oughtibridge Townhead Wheatley Park East Whitwell Normandale Adwick le Street Worrall Cawthorne Sheffield Park Cortworth Netherthorpe Causeway Head Liberty Hill Garden Village Sprotbrough Woodlands East Wharncliffe Side Hallowmoor Upper Haugh Crow Edge Mosborough Bullhouse Cotterhill Woods Thrybergh Clifton Tickhill Woodsetts Hollin Busk Sykehouse Kirk Bramwith Broom Crookesmoor Holmes Wickersley Loxley Sharrow Head New Edlington Holme Burngreave Thurgoland Swallownest Wilthorpe Newton Wortley Kiveton Park Sothall Fosterhouses Handsworth Conanby Owlerton Upper Cudworth Higham Common Townhead Worsbrough Sunnyfields Rawmarsh Summerfield Dolcliffe Common Maltby Swinton Cadeby Greystones Gilroyd Onesacre New Rossington Foldrings Ecclesall Dunscroft Wike Well End Longley Ings Gleadless Valley Lowfield Silkstone Stannington Letwell Thurnscoe Orchard Square Dalton Parva Canal Side Hill Top Thurcroft Ranmoor Dean Head Abbeydale Park Wales Bar Wheatley Hills Conisbrough Smithy Moor Broomfield Load Brook Broomhill Burghwallis Fenwick Hood Green Shaw Lands Sharrow Vale East Herringthorpe Silkstone Common Kirk Sandall Elm Tree Hill Harden Dropping Well Carcroft Treeton Bracken Moor Sharrow Barnes Hall Stone Abdy Little Norton Bessacarr Hellaby Pudding Hill Topham Moss Wentworth Highlane Backmoor Royd Moor Highwoods Upperthorpe Denaby Main Greenhill Banner Cross Shaftholme Almholme Burncross Wood Seats Carbrook Mawson Green Four Lane Ends Endcliffe Edge South Anston Edenthorpe Parkgate Slade Hooton Hooton Roberts Waldershaigh Belle Vue Lower Crabtree Hayfield Green Belle Green Brecks Instoneville Howbrook Dore Ecclesfield Lakeside Village Loversall Bolsterstone Howard Hill Deepcar Todwick Woodthorpe Estate Barugh Green Measborough Dike Noblethorpe Lings Common Wingfield West Green Philadelphia Hazlehead West Melton Stockbridge Balby Hallam Head Wadsley Bridge Hall Broom Cundy Cross Lowedges Hangsman Hill Wybourn Langsett Upper Crabtree Old Town Drakehouse King Edwards Kendray Netherthorpe Firbeck Fulwood Knoll Top Wombwell Deep Pit Barnsley Lindrick Dale Whitley Thorpe in Balne Crookes Platts Common Hollins End Heeley Upper Hoyland Rotherham Hill Top Spring Vale Low Bradfield Cricket Houses Upper Tankersley Royd Tankersley West End Aughton Carsick Cat Hill Abbeydale Cudworth Mexborough Redbrook Jordon Pincheon Green Meadow Head Storrs St Ann's Spittal Houses Bradway Bank Church Field Birkendale Fairleigh Norton Woodseats Low Holdworth Bentley Rise Darfield Highfield Dodworth Laughton Common Dodworth Green Askern Rollestone Lea Brook Barnby Dun Thurlstone Ecklands Hermit Hill Grimethorpe Warmsworth Brincliffe Keppel's Column Scout Dike Cubley Ringinglow Stacey Bank Templeborough Whirlow Dodworth Bottom Shafton Park Side Woodall Manor Park Laughton en le Morthen Scholes Trumfleet Hill Top Sutton Arbourthorne Estate Lydgate Barrow Carsick Hill Neepsend Hoyland Common Windhill Snowden Hill Coldwell Meersbrook Bank Fishlake Norton Wincobank Dungworth Piccadilly Stephen Hill Green Moor Gleadless Townend Pitsmoor Eastfield Littleworth Norton Lees Low Harley Birley Edge High Bradfield Norton Hammer Brierholme Carr Auckley Penistone Batemoor Firth Park Clifton Highfield Chapeltown Guilthwaite Higher Stubbin Westfield Staincross Whirlow Brook Doncaster Common Keresforth Hill Aston The Manor Beighton Wales Brinsworth Morthen The Green Carlecotes Milton Jump Brampton Cusworth Netherthorpe Woodland View Bents Green Haigh New Totley Horner House Herdings Blaxton Pilley Brookhouse Honeywell Scawsby Toll Bar Haywood Dunford Bridge Manvers Street Catshaw Stocksbridge High Wincobank Kilnhurst Far Bank Little Sheffield Lane End High Green Totley Rise Worsbrough Village Harthill Hemsworth Wisewood Four Lane End Hemingfield Brampton en le Morthen Hardwick