Luxury Brand Advertising in Shiregreen

Get in touch

Luxury Brand Marketing in Shiregreen

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Shiregreen

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S5 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Shiregreen

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Shiregreen

True luxury need not be directly communicated but instead experienced.

Consumers in Shiregreen like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Shiregreen

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Shiregreen (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Summerfield Blackburn Carbrook Lower Walkley Stumperlowe Southey Green Park Side Clifton Masbrough Rawmarsh Tickhill Wybourn Hallam Head Grimethorpe Haywood Cantley Hooton Levitt Deepcar Drakehouse Highwoods Coisley Hill Knoll Top Thorpe Common Newton Mawson Green Canklow Greenhill Loxley Bottom Higham Common Stairfoot St Ann's Northfield Bramley Royston Rotherham Frecheville Skelbrooke Mexborough Wilthorpe Birkendale Cawthorne Milton New Lodge Lidget Spink Hall Town End Ingbirchworth Woodlands Parson Cross Worsbrough Dale Thorpe Hesley Meersbrook Plumbley East Whitwell Ardsley Stainforth Aughton High Bradfield Mosborough Burghwallis Whitley New Village Crow Edge Hill Top Beauchief Richmond Hill Wood Royd Arbourthorne Norton Woodseats Nether Green Townhead Catcliffe Edenthorpe Sprotbrough Park Littleworth Blaxton Brick Houses Spittal Houses Banner Cross Lane End Cotterhill Woods Crosspool Firth Park Cubley Kirkhouse Green Halfway Endcliffe Edge Bentley Dropping Well Hanging Water Dalton Smithies Abbeydale Todwick Netherthorpe Little Houghton Pudding Hill Charnock Hall Throapham Gateway Plaza Herdings Carsick Highfields Street Treeton Newhill Hickleton Cadeby Hillfoot Boulder Hill West Green Westfield Silkstone Maythorn Hood Hill Hill Top Bessacarr Bramley Lings Greenland Liberty Hill Cricket Houses Holbrook Templeborough Woodland View Measborough Dike Worrall Owlthorpe Worsbrough Bridge Thorne Hemingfield Norton Hammer Knowle Top East Dene Deep Pit Hill Top Broomfield Dunsville Dodworth Shirecliffe Neepsend Moorends Thurlstone Four Lane End East Herringthorpe Herringthorpe Handsworth Slade Hooton Howard Hill Kilnhurst Bentley Rise Fir Vale Ravenfield Common Old Cantley Newfield Green Old Haywoods Dalton Magna Topham Billingley Hill Top Stainton Sim Hill Kexbrough Branton Den Bank Woodhouse Pitsmoor Carr Middlecliffe Tinsley Low Bradfield Wadworth Redbrook The Manor Upper Midhope Bow Broom Monk Bretton Loversall Woodlands East Adwick le Street Rossington Totley Meadow Head Hill Top Fosterhouses Fourlane Ends Port Mahon Waldershaigh Wigtwizzle Little Hay Nooking Cortworth Scout Dike Brodsworth Middlewood Pogmoor Highfield Brampton en le Morthen Lundwood Catshaw Wickersley King Edwards Upper Whiston Carlton Mortomley Fullshaw Charltonbrook Cat Hill Coldwell Marr Park Head Sheffield Listerdale Moorgate Toll Bar Thorpe in Balne Worsbrough Common Studfield Hill Manor Estate Norton Lees Bolehill Cudworth Edge Mount Higher Stubbin Hoyland Common Normandale Hellaby Keresforth Hill Braithwell Hoyland Jordon Goldthorpe Thornseat Barugh Green Cudworth Common Gleadless Valley Wadsley Bridge Richmond Park Hoyle Mill Greystones Onesacre Low Wincobank Eastfield New Edlington Shiregreen Aston Woodhouse Mill Hexthorpe Platts Common Gawber Harlington Bolsterstone Brecks Upper Bradway Hallowmoor Smithley Richmond Brightholmlee Royd Canal Side Barnby Dun Carr Head Kine Moor Hollins End Darton Staincross Pickburn Elm Tree Hill Finningley Dinnington Spring Vale Kirk Sandall Ecclesall Wath upon Dearne Arksey South Lane Sharrow Head Edderthorpe Hatfield Far Bank Kirk Bramwith Highlane Barnsley Castle Green Brookhouse Blacker Hill Worsbrough Village Shaw Lands Kelham Island Foldrings Wincobank Upper Cudworth Gildingwells Hardwick Malinbridge Honeywell Thorpe Salvin Barugh Stannington Thurgoland Ulley Load Brook Doncaster Common Snowden Hill Royd Moor Greasbrough Whinney Hill Darnall Sharrow Low Stubbin Laughton en le Morthen Carlecotes Kimberworth Brierley Little Common Piccadilly Scawsby Wentworth Townhead Bridge End Firbeck Sandhill Harden Clayton Highfield Greenside Broomhill Lydgate Swinton Upper Tankersley Skellow Cusworth Stephen Hill Wormley Hill Ughill Gleadless Townend Parkgate Thrybergh Batemoor Wingfield Broom Trumfleet Jump Chapeltown Rivelin Glen Moss Bullhouse Low Laithes Roughbirchworth Woodsetts Swaithe Hatfield Woodhouse Crookesmoor Base Green Nutwell Ringinglow Smithy Moor Grange Lane Sykehouse Lowfield South Bramwith Stopes Shafton Letwell Waverley Hackenthorpe Norton Wales Bar Auckley Dungworth Manor Park Haigh Upperthorpe Walkley Berry Moor Kimberworth Park Bradway Worsbrough Wombwell Laughton Common North Anston Norton Stubbin Handsworth Hill Sandygate Wike Well End Pot House Lea Brook Penistone Brightside Common Side Braithwaite New York Rostholme Instoneville Dunford Bridge Swinton Bridge Thorn Hill Warren Sheffield Park Stacey Bank Hooton Pagnell Swallownest Scawthorpe Endcliffe Crescent Causeway Head Wisewood Flanderwell Clifton Shafton Two Gates Darfield Athersley North Parkwood Springs Nethergate Fenwick Noblethorpe Pilley Almholme Kendray Scholes Burngreave Hood Green Old Town Broomhill Carsick Hill Loxley Waleswood Belle Green Totley Rise Stainborough Philadelphia New Totley Dean Head Stockbridge Upper Hoyland Carcroft Common Holdworth High Melton Kiveton Park Bradgate Sutton Woodside Abbeydale Park West Melton Low Harley Pismire Hill Ward Green Sothall Carter Knowle Netherthorpe Nether Edge Hollin Busk Sprotbrough Aldwarke Dore Pinfold Hill Great Houghton Millhouses Arbourthorne Estate Hoylandswaine Hall Broom Micklebring The Green Wales Long Line Gleadless Shaftholme Low Holdworth Nether Haugh Totley Brook Manvers Higham Lower Bradway Intake Owlerton Harthill Hayfield Green West End Crane Moor Warmsworth Upper Crabtree Guilthwaite Barnes Hall Goole Green Little Sheffield Brincliffe Holmes Maltby Whiston Old Denaby Harley Sharrow Vale Holme Thurnscoe East Eastwood Orgreave Under Tofts Woodthorpe Estate Westfield Wood Willows Lings Common Midhopestones Low Valley Storrs Askern Barnburgh Ravenfield Cundy Hos Wharncliffe Side Silkstone Common Tapton Hill Hillsborough Birley Edge Meadow Hall Jordanthorpe Birdwell Cundy Cross Slay Pits Brampton Hill Top Stocksbridge Millhouse Green Oughtibridge Langsett Church Field Intake Lindrick Dale Grimesthorpe Beighton Four Lane Ends Hurl Field Tivy Dale Armthorpe Horner House Park Hill Wheatley Park Green Moor Garden Village Conisbrough Belle Vue The Wheel High Hoyland Howbrook Crookes Fall Bank Lower Crabtree Wheatley Jordan Low Barugh Oxspring Austerfield Little Norton Whirlow Lodge Moor Waterthorpe Ranmoor Ecclesfield Keppel's Column Morthen Whirlow Brook Doncaster New Rossington Wadsley Abdy Bradway Bank Finkle Street Wheatley Hills Wortley Birley Estate Eskholme Bents Green Hyde Park Tilts Heeley Longley Ings Walkley Bank Bolton upon Dearne Meersbrook Bank Tankersley The Lings Bromley Long Sandall Fishlake Netherthorpe Longley Estate Highgate Dalton Parva Attercliffe Hill Top Hampole Owston High Green Old Edlington Thurnscoe Mapplewell South Anston Backmoor Ewden Village Frickley Brinsworth Bracken Moor Fairleigh Lowedges Pincheon Green Adwick upon Dearne Conanby Bawtry Sunnyside Hooton Roberts Sheffield Lane Top Shay House Steel Bank Dodworth Bottom Ryecroft Normanton Spring Carcroft Ickles Dolcliffe Common Barrow Dodworth Green Hermit Hill Lakeside Village Attercliffe Hatfield Chase Windhill Hemsworth Wilsic Grenoside Fulwood Athersley South Balby Parkhead Rollestone Lewden Elsecar Victoria Wood Seats Orchard Square Moorhole Brierholme Carr Dunscroft Soughley Stone Potter Hill Hangsman Hill Greystones Cliffe Denaby Main Campsall Thurcroft Sunnyfields Burncross Hoober Upper Haugh Hollow Meadows Hazlehead Birley Carr Ecklands Woodall Gilroyd High Wincobank Turnerwood