Luxury Brand Advertising in Orgreave

Get in touch

Luxury Brand Marketing in Orgreave

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Orgreave

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S13 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Orgreave

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Orgreave

True luxury need not be directly communicated but instead experienced.

Consumers in Orgreave like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Orgreave

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Orgreave (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Wharncliffe Side Four Lane End Moorends Hill Top Flanderwell Campsall Lydgate Mortomley Upper Haugh Ecclesall Grimethorpe Masbrough Birley Carr Port Mahon Lea Brook Monk Bretton Howard Hill Ughill Brecks Brierholme Carr Garden Village Cundy Hos Dodworth Bottom Lowfield Ickles Hoyland Common Wike Well End Darfield Swinton Bridge Conanby Highwoods Hooton Roberts Harden Wadsley Bridge Heeley Old Denaby Lower Crabtree Burghwallis Intake Brincliffe Netherthorpe Low Holdworth Smithy Moor Spink Hall Middlewood Norton Low Wincobank Elm Tree Hill Broom Wigtwizzle Ward Green Intake Far Bank Scawthorpe Westfield Sunnyfields Tankersley Jordan Liberty Hill Tivy Dale Hill Top Woodhouse Stainborough Fairleigh Gleadless Honeywell Marr Abbeydale Park Beighton Four Lane Ends Wickersley Frickley Waldershaigh Keresforth Hill Rawmarsh Upper Bradway Worsbrough Village Gleadless Townend Crookesmoor Firth Park Thorpe Hesley Hoyle Mill Staincross Deepcar Athersley North Abdy Bramley Abbeydale Harthill Birkendale Parkwood Springs Wentworth Keppel's Column Hooton Pagnell Fulwood Holdworth Hyde Park Arbourthorne Brodsworth Broomfield Midhopestones Bolsterstone Loversall Pudding Hill Whitley Northfield Bawtry Kelham Island The Manor Plumbley Kexbrough Malinbridge Templeborough Windhill Cotterhill Woods Lakeside Village Austerfield Upper Whiston Greystones Cliffe Goole Green Scawsby Clifton Carbrook Newton Hanging Water Arbourthorne Estate Swallownest Rollestone Sharrow Head Higher Stubbin Oughtibridge Hall Broom Eskholme Longley Estate Hemingfield Skelbrooke Hazlehead Highfield Ringinglow Shirecliffe Catcliffe Bents Green Edenthorpe Meersbrook Halfway Woodlands Swaithe Birdwell Victoria Ranmoor Hooton Levitt Warmsworth Fourlane Ends Carr Head Woodland View Sheffield Lane Top Holmes Brightholmlee Loxley Wybourn Jordanthorpe Meersbrook Bank Chapeltown Goldthorpe Blaxton Fishlake Thornseat Thurgoland Dunford Bridge Grange Lane Dalton Magna Pitsmoor Sykehouse Hoylandswaine Neepsend Bullhouse Treeton Carsick Hill Armthorpe Bradway Bank Thorpe Salvin Highlane Brierley King Edwards Hill Top Knoll Top Brinsworth Aston High Melton Hollin Busk Grenoside Shaftholme Coisley Hill Little Common Dodworth Walkley Lindrick Dale Sandygate Handsworth The Wheel Wheatley Hills Bridge End Rossington Auckley Piccadilly Dunsville Sothall Carcroft Common Worrall Stocksbridge Lings Common Adwick upon Dearne Kimberworth Park Park Side West Green Barugh Green Common Side Throapham Stubbin Stephen Hill Conisbrough Wood Seats Nether Green Dodworth Green Kirkhouse Green Kirk Sandall Gleadless Valley Foldrings Swinton Little Sheffield Thorpe in Balne Old Haywoods Royd Moor Herdings Normanton Spring Adwick le Street Shay House New Edlington Holme Barnsley Worsbrough Common Stainforth Brightside Harley Stainton Manvers Hayfield Green Cadeby Low Valley Totley Brook Woodlands East High Green Netherthorpe Orgreave West Melton Studfield Hill Royd Pot House Walkley Bank Dean Head Ravenfield Common Laughton en le Morthen Spittal Houses Broomhill Knowle Top Cusworth Highgate Blacker Hill Brookhouse Hatfield Chase Birley Estate Gildingwells Greystones Askern Braithwell Toll Bar Endcliffe Crescent Sandhill Rotherham Kirk Bramwith Cortworth Low Laithes Redbrook East Whitwell Storrs Highfield Haigh Crosspool Bramley Lings North Anston Batemoor Smithies New Lodge Instoneville Ecklands Whirlow Brook Penistone Sheffield Tickhill Silkstone Common Hill Top Park Hill Doncaster Gilroyd Pincheon Green Sharrow Vale Backmoor Brick Houses Smithley Whinney Hill Deep Pit Thurlstone Dolcliffe Common Higham Common Skellow Town End Aldwarke Holbrook Endcliffe Edge Little Hay Nooking Kilnhurst Millhouses Pilley Ecclesfield Cawthorne Shafton Parkhead Ardsley Berry Moor Mexborough Parkgate Cricket Houses Norton Sim Hill Gawber Netherthorpe St Ann's Belle Vue The Lings Mosborough Royston Beauchief Almholme Hillsborough Cudworth Common Elsecar Hangsman Hill Woodall Kendray Roughbirchworth Great Houghton Stannington Hillfoot Old Town Highfields Stone Ewden Village Wadsley Nether Edge Darnall Attercliffe Hill Top Branton Hickleton Dalton Parva Carlecotes Clifton Den Bank Herringthorpe Burncross Green Moor Moss Rivelin Glen Upperthorpe Tinsley Slay Pits Newfield Green High Wincobank Broomhill Lewden Woodsetts Dunscroft South Bramwith Charnock Hall Brampton en le Morthen Long Line Tilts Wormley Hill Load Brook Fosterhouses Millhouse Green Ryecroft Waverley Finkle Street Nether Haugh Darton Crane Moor Burngreave Howbrook Ravenfield Wales Measborough Dike Ulley Meadow Head Upper Midhope Barugh Little Houghton Manor Estate Sutton Upper Crabtree Low Harley Worsbrough Dale Kine Moor Listerdale Braithwaite Richmond Hill Norton Woodseats Harlington Firbeck Longley Ings Little Norton Hexthorpe Kiveton Park Laughton Common Stockbridge Manor Park Sprotbrough Hackenthorpe Greasbrough Charltonbrook Cubley Haywood Cantley Wadworth New Village Townhead Wincobank Thurnscoe Shafton Two Gates Base Green Pickburn Hellaby Cat Hill High Hoyland Lowedges Waleswood Oxspring Bentley Tapton Hill Banner Cross Finningley Birley Edge Lane End Hallowmoor Canklow Worsbrough Bridge New Rossington Old Edlington Onesacre Wales Bar Milton Hardwick Edderthorpe Greenhill Ingbirchworth Shiregreen Lidget Owlthorpe Westfield Hatfield Woodhouse Wilthorpe Littleworth Hermit Hill Grimesthorpe Waterthorpe Bradgate Worsbrough Trumfleet Stairfoot Wortley Street Gateway Plaza Middlecliffe Fir Vale Crookes Upper Hoyland East Dene Todwick Moorhole Pismire Hill Shaw Lands Normandale Causeway Head Nutwell New York Catshaw Hatfield East Herringthorpe Barnby Dun Spring Vale Fenwick Thrybergh Jump Hallam Head Thorpe Common Parson Cross Soughley Whirlow Brampton Sheffield Park Mawson Green Carr Upper Cudworth Dropping Well Richmond Carsick Castle Green Stacey Bank Dinnington Crow Edge Eastfield Lodge Moor Norton Hammer Noblethorpe Slade Hooton The Green Thorn Hill Norton Lees Stopes Aughton Handsworth Hill Summerfield Attercliffe Lower Bradway Balby Meadow Hall Richmond Park Hollow Meadows Pinfold Hill Maltby Higham Coldwell Newhill Maythorn Mapplewell Turnerwood Horner House Sharrow Scholes Athersley South Topham Lower Walkley Hoober Wombwell New Totley Morthen Townhead Micklebring Bentley Rise Doncaster Common Low Bradfield Rostholme Wheatley Dungworth Eastwood Owlerton Clayton Potter Hill Old Cantley Low Barugh Wheatley Park Hampole Warren Fall Bank Bolton upon Dearne Wood Willows Bradway Upper Tankersley Wingfield Dalton Carlton Thurnscoe East Frecheville Jordon Dore Drakehouse Orchard Square Fullshaw Cudworth Snowden Hill West End Whiston Bracken Moor Wisewood Woodhouse Mill Bessacarr Hood Green Pogmoor Hurl Field Thurcroft Carter Knowle Boulder Hill Silkstone Church Field Blackburn Cundy Cross Totley Rise Barnes Hall Philadelphia Letwell Bow Broom Loxley Bottom Low Stubbin Barrow Hollins End High Bradfield Woodside Thorne Woodthorpe Estate Greenland Guilthwaite Southey Green Edge Mount Canal Side Langsett Sprotbrough Park Wath upon Dearne Moorgate Arksey Kimberworth Hill Top Lundwood Scout Dike Owston Barnburgh Wilsic Belle Green Steel Bank Bolehill Hoyland Carcroft Bromley Sunnyside South Lane South Anston Totley Long Sandall Platts Common Billingley Hood Hill Hemsworth Nethergate Greenside Under Tofts Stumperlowe Hill Top Park Head Wood Royd Denaby Main