Luxury Brand Advertising in Roughbirchworth

Get in touch

Luxury Brand Marketing in Roughbirchworth

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Roughbirchworth

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S36 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Roughbirchworth

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Roughbirchworth

True luxury need not be directly communicated but instead experienced.

Consumers in Roughbirchworth like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Roughbirchworth

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Roughbirchworth (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Woodthorpe Estate Ecklands Burncross Noblethorpe Harlington Wombwell Crookes Hill Top Sheffield New Edlington Barrow Piccadilly The Manor Templeborough Pot House Sutton Onesacre Royston Jordon Shay House Royd Moor Kirk Bramwith Ryecroft Mexborough Edge Mount Norton Woodseats Dalton Parva Pudding Hill High Bradfield Greenland South Bramwith Pogmoor Neepsend Carr Worsbrough Dale Meadow Hall Shaw Lands Manor Park Jump Carr Head Philadelphia Woodland View Cawthorne Fourlane Ends Low Stubbin Low Holdworth Greasbrough Richmond Hill Wickersley Kirk Sandall Sunnyside Ulley Totley Rise Birkendale Hexthorpe Dunsville Charnock Hall Hill Top Sothall Drakehouse Dunscroft Herringthorpe Holme Fishlake Hyde Park Whirlow Birley Estate Whiston Silkstone Worsbrough Bridge Hangsman Hill Barnburgh Hickleton Hood Hill Aston Highlane Sandhill Hanging Water Rostholme East Dene Deep Pit Rawmarsh Brampton en le Morthen King Edwards Little Norton Old Edlington Loxley Bottom Hermit Hill Westfield Goldthorpe Kilnhurst Belle Vue Thorpe in Balne Bolton upon Dearne Highgate Chapeltown Park Hill Carsick Park Head Swinton Bridge Ickles Dalton Sykehouse Oughtibridge Hampole Canal Side Blaxton Wincobank Thorn Hill Trumfleet Bromley Herdings Owlerton South Anston Burngreave Brodsworth Barugh Clayton Harden Moorends Stumperlowe Swinton Higham Common Wheatley Park Grimesthorpe Carter Knowle Windhill Upper Hoyland Slade Hooton Wybourn Grange Lane Newfield Green Tapton Hill Wilthorpe Wortley Moorhole Treeton Turnerwood Kelham Island Laughton Common Stocksbridge Holdworth Gilroyd Longley Ings Attercliffe Warmsworth Common Side Studfield Hill Loxley Slay Pits Low Harley Mortomley Guilthwaite Batemoor Loversall Scout Dike Ewden Village Brinsworth Little Common Barnby Dun Netherthorpe Normanton Spring Smithy Moor Normandale Horner House Darton Bradway Bank Woodsetts Eskholme Little Houghton Walkley Summerfield Longley Estate Dean Head Broomhill Birdwell Askern Hooton Pagnell Park Side Athersley South St Ann's Upper Crabtree Worsbrough Village Bradway Attercliffe Hill Top Topham Clifton Waterthorpe Soughley Brookhouse Listerdale Bents Green Wilsic Townhead Aldwarke Upper Midhope Hoyland Common Scholes Dolcliffe Common Lydgate New Lodge Long Line Dalton Magna West Melton Higham Masbrough Harthill East Herringthorpe Stannington Norton Stone High Wincobank Nether Haugh Stubbin Backmoor Tivy Dale Firbeck Goole Green Lower Bradway Rossington New Village Worrall Norton Dinnington Wharncliffe Side Eastfield Walkley Bank Highfield Spittal Houses Totley Shaftholme Tankersley Wood Willows Waleswood Brick Houses Hood Green Wadsley Richmond New Totley Richmond Park Lower Crabtree Woodall Dodworth Dore Brampton Foldrings Doncaster Kimberworth Brincliffe Cricket Houses West End Endcliffe Edge Finningley Waverley Darfield Knowle Top Edderthorpe Snowden Hill Hollins End Nether Green Hallowmoor Low Valley Fall Bank Lodge Moor Gateway Plaza Spink Hall Bradgate Hallam Head Kimberworth Park Meadow Head Victoria Ranmoor Rivelin Glen Royd Letwell Orchard Square West Green Abbeydale Park Monk Bretton Nutwell Brecks Dropping Well Howbrook Crow Edge Cubley Hollin Busk Woodhouse Mill Little Hay Nooking Castle Green Intake Coisley Hill Carlton Wike Well End Adwick le Street Townhead Thorpe Hesley Bolsterstone Lowedges High Green Thurlstone Brierholme Carr Fairleigh Upperthorpe Owlthorpe Banner Cross Sandygate Billingley Honeywell Kexbrough Midhopestones Boulder Hill Ingbirchworth Haywood Thorpe Salvin Catcliffe Netherthorpe Gleadless Valley Thurcroft Stainborough Thurnscoe Lindrick Dale Street Sim Hill Lane End Hellaby Greenhill Bramley Dungworth Steel Bank Stephen Hill Tickhill Ecclesall Tilts Braithwaite Greenside Whitley Gildingwells Ringinglow Plumbley Bridge End Stainton Coldwell Firth Park Thornseat Parkgate Arksey Rollestone Greystones Lidget Hoyland Charltonbrook Wingfield Upper Bradway Hatfield North Anston Langsett Maltby Fir Vale Moss The Lings Nethergate South Lane Hooton Levitt Pilley Manor Estate The Green Spring Vale Hoober Carsick Hill Parkhead Hatfield Woodhouse Catshaw Laughton en le Morthen High Melton Wadsley Bridge Smithies Upper Whiston Sprotbrough Park New Rossington Bracken Moor Ughill Redbrook Frecheville Bramley Lings Holmes Meersbrook Bank Hill Top Thurgoland East Whitwell Highfield Thrybergh Silkstone Common Branton Meersbrook Heeley Birley Edge Westfield Waldershaigh Birley Carr Wood Royd Woodside Stainforth Upper Haugh The Wheel Mapplewell Conisbrough Braithwell Ardsley Norton Hammer Harley Grenoside Owston Deepcar Wood Seats Hemingfield Skelbrooke Hemsworth Sharrow Woodlands East Warren Skellow Crane Moor Rotherham New York Swallownest Marr Hatfield Chase Millhouse Green Shirecliffe Far Bank Burghwallis Worsbrough Micklebring Sprotbrough Elsecar Bessacarr Wadworth Hardwick Potter Hill Roughbirchworth Storrs Maythorn Hollow Meadows Wath upon Dearne Brierley Bentley Keppel's Column Conanby Oxspring Low Laithes Littleworth Haigh Handsworth Pinfold Hill Fullshaw Carlecotes Wormley Hill Belle Green Low Wincobank Gleadless Halfway Darnall High Hoyland Balby Beauchief Worsbrough Common Keresforth Hill Wheatley Hills Shafton Two Gates Whirlow Brook Malinbridge Liberty Hill Ravenfield Common Bullhouse Woodhouse Cundy Cross Sheffield Park Gleadless Townend Lowfield Toll Bar Hill Top Higher Stubbin Jordanthorpe Dodworth Green Mawson Green Athersley North Garden Village Abdy Gawber Lings Common Hillsborough Todwick Carcroft Broomfield Causeway Head Low Barugh Dunford Bridge Great Houghton Wheatley Almholme Auckley Southey Green Beighton Greystones Cliffe Nether Edge Measborough Dike Fulwood Lower Walkley Scawthorpe Instoneville Under Tofts Dodworth Bottom Manvers Millhouses Armthorpe Abbeydale Elm Tree Hill Sharrow Vale Moorgate Stairfoot Pismire Hill Highfields Den Bank Grimethorpe Base Green Penistone Northfield Bow Broom Ravenfield Morthen Throapham Hazlehead Thorne Sunnyfields Staincross Hurl Field Platts Common Newton Four Lane End Arbourthorne Estate Arbourthorne Hayfield Green Wales Bar Little Sheffield Scawsby Cudworth Stacey Bank Intake Pitsmoor Totley Brook Cusworth Hooton Roberts Handsworth Hill Cudworth Common Denaby Main Old Cantley Eastwood Jordan Long Sandall Edenthorpe Hill Top Finkle Street Aughton Howard Hill Hill Top Kiveton Park Kirkhouse Green Port Mahon Mosborough Ward Green Pincheon Green Brightside Endcliffe Crescent Bentley Rise Blackburn Clifton Middlewood Kine Moor Kendray Frickley Old Haywoods Upper Tankersley Barugh Green Orgreave Crosspool Load Brook Cotterhill Woods Hackenthorpe Bawtry Canklow Upper Cudworth Doncaster Common Church Field Ecclesfield Carbrook Holbrook Wentworth Broomhill Wales Berry Moor Wisewood Sharrow Head Cantley Hall Broom Cadeby Adwick upon Dearne Lakeside Village Stopes Broom Pickburn Old Denaby Stockbridge Cortworth Old Town Low Bradfield Parson Cross Wigtwizzle Flanderwell Town End Green Moor Hillfoot Milton Hoyle Mill Lundwood Fenwick Shafton Whinney Hill Swaithe Middlecliffe Blacker Hill Tinsley Sheffield Lane Top Barnes Hall Four Lane Ends Parkwood Springs Brightholmlee Netherthorpe Norton Lees Thurnscoe East Woodlands Hoylandswaine Austerfield Cat Hill Carcroft Common Fosterhouses Smithley Lewden Barnsley Highwoods Campsall Cundy Hos Knoll Top Thorpe Common Bolehill Crookesmoor Newhill Shiregreen Lea Brook