Luxury Brand Advertising in Port Mahon

Get in touch

Luxury Brand Marketing in Port Mahon

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Port Mahon

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S6 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Port Mahon

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Port Mahon

True luxury need not be directly communicated but instead experienced.

Consumers in Port Mahon like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Port Mahon

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Port Mahon (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bradway Halfway Cundy Hos Totley Brook St Ann's Kine Moor Tinsley Cundy Cross Common Side Toll Bar Canklow Chapeltown Braithwaite Staincross Sheffield Norton Steel Bank Kirk Sandall Gildingwells Jump Templeborough Moorhole Greasbrough Tilts Ickles Brinsworth Hill Top The Green Park Head High Green Brierholme Carr East Herringthorpe Bridge End Dodworth Green Netherthorpe Street Den Bank Barnburgh Millhouses Upper Tankersley Wheatley Hills Stone Birley Edge Oxspring Woodhouse Skelbrooke Brierley Worrall Sheffield Lane Top Scout Dike Dodworth Hellaby Mexborough Charnock Hall Pitsmoor Kimberworth Park Wood Willows Abbeydale Endcliffe Crescent Totley Rise Brampton Maltby Parson Cross Wheatley Park Ravenfield Rollestone Stephen Hill Berry Moor Sharrow High Hoyland Wood Royd Lydgate Aughton Sykehouse The Lings Handsworth Westfield Pudding Hill Thorn Hill Elm Tree Hill Scawthorpe Silkstone Common Broomfield Longley Estate Garden Village High Wincobank Gleadless Valley Hollins End Church Field Northfield Upper Cudworth Pilley Coldwell Old Cantley Langsett Lewden Lidget Grenoside Little Sheffield Cotterhill Woods Hollin Busk Firbeck Noblethorpe Upper Crabtree Haigh Mapplewell Hyde Park Little Norton Windhill Far Bank Meersbrook Bank Arbourthorne Wadsley Hill Top Wombwell Parkhead Wales Bar Attercliffe Rivelin Glen Backmoor Morthen Grimethorpe Aston Low Barugh Higher Stubbin Walkley Bank Nether Haugh Fullshaw Burghwallis Little Common Brincliffe Upper Bradway Old Town Cricket Houses Little Houghton Onesacre Knowle Top Whirlow Brook Dungworth Hill Top Hollow Meadows Hatfield Waleswood Storrs Upper Haugh New Edlington Whirlow Broomhill Slade Hooton Townhead Lower Crabtree Hemsworth Doncaster Cubley Sandygate Shaw Lands Castle Green Brightholmlee West Green Littleworth Hackenthorpe Summerfield Laughton Common Barrow Causeway Head Ward Green Blackburn Royd Higham Common Burncross Wortley Hill Top Normandale Highfields Shafton Two Gates Slay Pits Parkgate Southey Green Almholme Branton Richmond Park West Melton Conisbrough Sharrow Vale Auckley Drakehouse Hoyland Common Gleadless Greenside Lundwood Skellow Waverley Elsecar Hooton Pagnell Birley Estate Monk Bretton Catcliffe Thurnscoe Whitley Harden Carter Knowle Shirecliffe Ecclesall Higham Plumbley Low Harley Whinney Hill Sheffield Park Fourlane Ends Midhopestones Thorpe Hesley Lodge Moor Liberty Hill Hangsman Hill Meadow Hall Neepsend Woodall Hoyland Middlewood Westfield Jordan Blaxton Kilnhurst Wickersley Highfield Haywood New Village Wincobank Bolehill East Dene Nether Edge Birley Carr Spittal Houses Park Side Fulwood Woodlands East Lowfield Meadow Head Owston Shay House Hayfield Green Birdwell Jordanthorpe Kendray Guilthwaite Scawsby Highgate Tapton Hill Fishlake Woodhouse Mill Hoober Hill Top Bramley Whiston Lea Brook Kiveton Park Lings Common High Bradfield Highlane Harthill Holbrook Herringthorpe Cortworth Brick Houses Dalton Parva Dalton Magna Wheatley Trumfleet Bradgate Aldwarke Clayton Hood Hill Carr Head Moss Eastfield Shafton Hickleton Manor Estate Darton Carsick Hill West End Treeton Fir Vale Blacker Hill Ravenfield Common Lakeside Village Middlecliffe Charltonbrook Sutton Town End Stockbridge Deep Pit The Manor Loxley Bottom Orchard Square Carcroft Lower Bradway Brookhouse Arksey Stairfoot Low Laithes Crookes Abbeydale Park Richmond Athersley North Fenwick Hoyle Mill Dodworth Bottom Canal Side Hoylandswaine Letwell Rostholme Rotherham Stainborough Intake Low Wincobank Low Holdworth Gilroyd Dropping Well Netherthorpe Greenhill Dunscroft Cudworth Lane End Worsbrough Village Scholes Ardsley Hallowmoor Royd Moor Milton Hemingfield Adwick le Street Banner Cross Norton Lees Askern Oughtibridge Sunnyfields Belle Green Platts Common Wisewood Low Bradfield Broomhill Great Houghton Barnsley Carbrook Stainton Waldershaigh Thurnscoe East Ulley Grimesthorpe Beauchief Thorpe Common Crane Moor Dunford Bridge Instoneville Norton Hammer Doncaster Common South Bramwith Frickley North Anston Hardwick Wales Grange Lane Four Lane Ends Keresforth Hill Ughill Owlthorpe Gawber Coisley Hill Cawthorne Waterthorpe Orgreave Walkley Hallam Head Shiregreen Firth Park Thrybergh Bullhouse Mosborough Edderthorpe Stumperlowe Bolton upon Dearne Adwick upon Dearne Ewden Village Gateway Plaza Smithley Harlington Bessacarr Endcliffe Edge Hazlehead Brodsworth Wath upon Dearne Millhouse Green Kexbrough Penistone Worsbrough Bridge Ringinglow Flanderwell Old Haywoods Old Edlington New Totley Sandhill Stubbin Batemoor Wike Well End Clifton Beighton Swallownest Crookesmoor Billingley Pincheon Green Parkwood Springs Highwoods Potter Hill Woodland View New Lodge Wadsley Bridge Pismire Hill Marr Bents Green Brecks Totley Wharncliffe Side Dinnington Carcroft Common Wood Seats Thurlstone Wentworth Thurgoland Goldthorpe High Melton Ecklands Throapham Four Lane End Conanby Bracken Moor Stannington Eskholme Fosterhouses Bawtry Longley Ings Pot House Listerdale Herdings Holme Newfield Green Royston Stopes Smithies Nether Green Malinbridge Sim Hill Hermit Hill Wadworth Pickburn Ranmoor Kelham Island Braithwell Snowden Hill Broom Cudworth Common Park Hill Woodlands Upper Hoyland Carlton Belle Vue Warmsworth Carr Pinfold Hill Austerfield Hill Top Manvers Worsbrough Common Bentley Rise Barugh Hood Green Athersley South Burngreave Philadelphia Cantley Bolsterstone Wigtwizzle Stainforth Sharrow Head Worsbrough Dale Tickhill Finningley Norton Keppel's Column Ingbirchworth Honeywell Sprotbrough Victoria Warren Hooton Roberts Newhill Woodside Nethergate Maythorn Topham Masbrough Boulder Hill Intake Swinton South Lane Crosspool Turnerwood Holmes Hillfoot Hanging Water Dunsville Darnall Cat Hill Campsall Green Moor Lindrick Dale Edge Mount Attercliffe Hill Top Worsbrough Piccadilly Howbrook Armthorpe Stacey Bank Deepcar Redbrook Thornseat Fall Bank King Edwards Barnes Hall Cadeby Highfield Sothall Swaithe Todwick Barugh Green Measborough Dike Manor Park Barnby Dun Low Valley Darfield Sprotbrough Park Sunnyside Base Green Mawson Green Wingfield Upperthorpe Dean Head Hatfield Woodhouse Old Denaby South Anston Lower Walkley Bradway Bank Rawmarsh Horner House Balby Load Brook Kimberworth Owlerton Greystones Cliffe Loversall Jordon Handsworth Hill Finkle Street Mortomley New York Upper Whiston Low Stubbin Wilthorpe Laughton en le Morthen Soughley Upper Midhope Greenland Howard Hill Hall Broom Frecheville Bromley Harley Greystones Kirk Bramwith Bramley Lings The Wheel Wybourn Woodthorpe Estate Eastwood Dalton Holdworth Normanton Spring Wormley Hill Swinton Bridge Denaby Main Stocksbridge Thurcroft Birkendale Knoll Top Dolcliffe Common Studfield Hill Clifton Hatfield Chase Smithy Moor Norton Woodseats Hillsborough Foldrings Newton Crow Edge Edenthorpe Hooton Levitt Fairleigh Hurl Field Meersbrook Catshaw Goole Green Townhead Brampton en le Morthen Ecclesfield Port Mahon Kirkhouse Green Thorpe Salvin Hampole Spink Hall Hexthorpe Richmond Hill Carsick Netherthorpe Shaftholme Ryecroft Carlecotes Roughbirchworth Thorne Micklebring Wilsic Woodsetts Tankersley Spring Vale Rossington Under Tofts New Rossington Little Hay Nooking Long Sandall Bentley Pogmoor Nutwell Tivy Dale Silkstone Abdy Loxley Thorpe in Balne Heeley Moorends Cusworth Dore Bow Broom Brightside Moorgate Long Line Arbourthorne Estate Gleadless Townend Lowedges East Whitwell