Luxury Brand Advertising in Studfield Hill

Get in touch

Luxury Brand Marketing in Studfield Hill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Studfield Hill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S6 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Studfield Hill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Studfield Hill

True luxury need not be directly communicated but instead experienced.

Consumers in Studfield Hill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Studfield Hill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Studfield Hill (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Wike Well End Highfields Church Field Wales Bar The Lings Branton Harley Nutwell Greenland Adwick upon Dearne Birkendale Netherthorpe Aston Carbrook Royston Barrow Thurlstone Pilley Woodhouse Slade Hooton Ickles Stockbridge Greenhill Summerfield Waverley Foldrings Edderthorpe Greystones Cliffe Littleworth Ranmoor Meadow Hall Fullshaw Hermit Hill Little Houghton Great Houghton Northfield Upper Midhope Woodland View Middlewood Brookhouse Cudworth Common Lower Walkley Finkle Street New Edlington Wisewood Broomhill Totley Brook Wigtwizzle Knowle Top Whirlow Wybourn Moorends Arbourthorne Little Norton Carcroft Kirkhouse Green Barugh Hyde Park Hood Green Hoyland Mapplewell Norton Woodseats South Lane Billingley Canklow Laughton en le Morthen Plumbley Four Lane Ends Coisley Hill Sheffield Batemoor Jordanthorpe Barnes Hall Garden Village Low Valley Hoylandswaine Dean Head Ringinglow Woodall Highfield Brightside Balby Kendray Hatfield Chase Wath upon Dearne Woodthorpe Estate Scawsby Backmoor Maltby Bentley Rise Lodge Moor Cotterhill Woods East Whitwell Hill Top Athersley South Old Town Darton Common Side Victoria Maythorn Almholme Norton Lees Knoll Top Handsworth Millhouses Highgate Deepcar Rossington Orgreave Treeton Thorpe Salvin Lane End Old Haywoods Midhopestones Nether Green Darfield Handsworth Hill Sunnyside West Green Howard Hill Stannington Dungworth Dunscroft Low Holdworth Braithwaite St Ann's New Lodge Onesacre Hayfield Green Oughtibridge Lea Brook Townhead Newhill Thornseat Brierley Charltonbrook Storrs Liberty Hill Lydgate Carter Knowle Clifton Jump Elsecar Spittal Houses Attercliffe Intake Lowedges Wortley Stubbin Den Bank Park Head Bramley Instoneville Gateway Plaza Banner Cross Aldwarke Manvers Lower Crabtree Norton Hammer Swaithe Smithies Low Bradfield Hollin Busk Port Mahon Thorpe Common Kiveton Park Old Edlington Stainton Skelbrooke North Anston Little Sheffield Ecclesfield Scout Dike Thorn Hill Waldershaigh Langsett New Totley Ughill Bramley Lings Templeborough Birdwell Stainborough Trumfleet Wood Willows Highfield Newton Birley Carr Newfield Green Hoyland Common Hooton Roberts Upper Hoyland Parkhead Park Hill Burngreave Flanderwell Coldwell Parson Cross Holdworth Barnby Dun Hemingfield Sprotbrough Wheatley Hills Broomfield Bradgate Cudworth Topham Burghwallis Fosterhouses Thurnscoe East Longley Ings Hill Top Shafton Two Gates Wood Seats Toll Bar Swallownest Low Barugh Berry Moor Dinnington Crosspool Netherthorpe Whiston Sharrow Hollins End Birley Edge Shirecliffe Wheatley Park Norton Moss Longley Estate Herringthorpe The Manor Worsbrough Village Jordan Cat Hill Windhill Sprotbrough Park Cundy Cross Richmond Park Wales Meersbrook Rollestone Rotherham Brierholme Carr Fir Vale Middlecliffe Warmsworth Carcroft Common New Rossington Aughton Arksey Belle Vue Hatfield Low Stubbin Doncaster Lower Bradway Brampton en le Morthen Royd Barugh Green Shay House Upper Whiston East Dene Hill Top Spring Vale Dunsville Pickburn Wheatley Smithy Moor South Anston Highlane Sandygate Parkgate Horner House Hall Broom Steel Bank Sheffield Lane Top Greasbrough South Bramwith Goldthorpe Thorpe in Balne Upper Tankersley Sothall Hallowmoor Bessacarr Manor Estate Gildingwells Stopes Pitsmoor Broomhill Haigh Hanging Water Royd Moor Worsbrough Bridge Ardsley Nether Edge Ward Green Brick Houses Clayton Todwick Firth Park Haywood Stephen Hill Blackburn Fulwood Load Brook Causeway Head Woodlands East Upper Haugh Slay Pits Scawthorpe Mortomley Low Wincobank Fishlake Hurl Field Dropping Well Castle Green Grimethorpe Pismire Hill Crane Moor Carsick Hill Top Lidget Bolton upon Dearne Deep Pit Normandale Drakehouse Owlerton New Village Roughbirchworth Neepsend Broom Four Lane End Hill Top Norton Edge Mount Catshaw Upper Bradway Chapeltown Blaxton Crookes Shaftholme Stumperlowe Jordon Hillfoot Pogmoor Holmes Abbeydale Park Hatfield Woodhouse Town End Fourlane Ends Keresforth Hill Harlington Grimesthorpe Snowden Hill Charnock Hall Listerdale Warren Soughley Carsick Hill Brodsworth Bridge End Hallam Head Darnall Waterthorpe Rivelin Glen Totley Rise Loxley Bottom Sharrow Vale Orchard Square Kelham Island Richmond Hill Wadsley Bridge Skellow The Green Netherthorpe Tankersley Abbeydale Finningley Ravenfield Thurcroft Blacker Hill Crookesmoor Sim Hill Armthorpe Long Line Mawson Green Masbrough Oxspring Brinsworth Intake Monk Bretton Fenwick Harthill Tapton Hill Meersbrook Bank Stairfoot Bolsterstone Lings Common Low Laithes Hood Hill Shiregreen Lowfield Micklebring Hexthorpe Frickley Wadsley Hangsman Hill Cundy Hos Totley Shaw Lands Hellaby Kimberworth Park Carlecotes Bawtry Milton High Melton Canal Side Bracken Moor Far Bank Firbeck Worsbrough Common Under Tofts Carr Head Thorpe Hesley Brampton Tivy Dale Herdings Gilroyd Moorgate Upper Crabtree Highwoods Hillsborough Throapham Hazlehead Base Green Bentley Eastwood Sunnyfields Kexbrough Pinfold Hill Cantley Attercliffe Hill Top Campsall Hooton Pagnell Grange Lane Endcliffe Edge Bradway Bank Barnsley Auckley Upper Cudworth Platts Common New York Boulder Hill Hill Top Hooton Levitt Gleadless Townend West Melton East Herringthorpe Letwell Dolcliffe Common Old Denaby Gleadless Valley Dodworth Green Ravenfield Common Nethergate Kirk Sandall Manor Park Thrybergh Thorne Pot House Hemsworth Swinton Bridge Sharrow Head Sheffield Park Beauchief Bradway Little Hay Nooking Kine Moor Harden Howbrook Greenside Measborough Dike Staincross Sykehouse Millhouse Green Old Cantley Belle Green Normanton Spring Thurgoland Penistone Elm Tree Hill Holbrook Askern Cortworth Kilnhurst Mosborough Clifton Woodlands Westfield Bents Green The Wheel Malinbridge Park Side Catcliffe Walkley Ecklands Halfway Woodhouse Mill Hoyle Mill Wilsic Street Eskholme Lundwood Shafton Kimberworth Eastfield Marr Rostholme Cawthorne Meadow Head Laughton Common Beighton Rawmarsh Higher Stubbin Wickersley Wentworth Brincliffe Hackenthorpe High Hoyland Low Harley Dalton Parva Woodside Barnburgh Potter Hill Ryecroft Richmond Loversall Lindrick Dale Turnerwood Stocksbridge King Edwards Grenoside Nether Haugh Bolehill Whinney Hill Smithley Gawber Doncaster Common Wingfield Redbrook Owston Ewden Village Athersley North Hardwick Studfield Hill Philadelphia Ecclesall West End Cubley Fall Bank Guilthwaite Worsbrough Dale Worsbrough Burncross Austerfield Lewden Westfield Wilthorpe Little Common Owlthorpe High Green Conanby Ingbirchworth Wombwell Conisbrough Endcliffe Crescent Morthen Stacey Bank Southey Green Fairleigh Silkstone Common Mexborough Thurnscoe Lakeside Village Ulley Hampole Pudding Hill Brecks Carr Stainforth Holme Wharncliffe Side Birley Estate Abdy Wood Royd High Wincobank Honeywell Greystones Noblethorpe Spink Hall Kirk Bramwith Long Sandall Cadeby Parkwood Springs Tinsley Heeley Whirlow Brook Gleadless Bullhouse Edenthorpe Dunford Bridge Upperthorpe Silkstone Dodworth Bottom Bow Broom Scholes Bromley Dalton Magna High Bradfield Arbourthorne Estate Worrall Denaby Main Adwick le Street Swinton Walkley Bank Carlton Pincheon Green Wormley Hill Brightholmlee Townhead Hickleton Green Moor Cusworth Waleswood Moorhole Woodsetts Hoober Dalton Sutton Whitley Sandhill Braithwell Higham Higham Common Crow Edge Stone Tilts Keppel's Column Goole Green Frecheville Hollow Meadows Piccadilly Wincobank Dodworth Wadworth Tickhill Loxley Cricket Houses Dore