Luxury Brand Advertising in Stacey Bank

Get in touch

Luxury Brand Marketing in Stacey Bank

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Stacey Bank

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S6 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Stacey Bank

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Stacey Bank

True luxury need not be directly communicated but instead experienced.

Consumers in Stacey Bank like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Stacey Bank

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Stacey Bank (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Hood Hill Staincross Broomhill Ecclesall Handsworth Hill Pot House Ecclesfield Carlton Ecklands Rawmarsh Cundy Hos Wales Bar Greystones Cliffe Stannington Lowfield Barnburgh Hollins End Highlane Catcliffe Owston Bentley Rise Onesacre Harlington Sprotbrough Burngreave Long Sandall Doncaster Long Line Attercliffe New Rossington Stephen Hill Wisewood Scawthorpe Lundwood Pinfold Hill Wincobank Middlewood Tilts Kirkhouse Green Hemingfield Scholes Longley Ings Pitsmoor Charltonbrook Neepsend Whiston Sandhill High Hoyland Moss Endcliffe Edge Broomhill Fir Vale Burncross Meersbrook Bramley Woodsetts Bradway Maltby Edderthorpe Moorgate East Dene High Bradfield Meadow Hall Mosborough Jordanthorpe Greenhill Thorn Hill Fulwood Cudworth Common Throapham Loversall Wilsic Spring Vale Little Hay Nooking Harley High Green Coisley Hill Barnsley Arbourthorne Burghwallis Kimberworth Park Lower Crabtree Slay Pits Philadelphia Aston Bessacarr Dodworth Bottom Upper Tankersley Cantley Whirlow Higham Norton Hammer Lindrick Dale Swallownest Nether Edge Liberty Hill Old Town Wickersley Adwick upon Dearne Richmond Hill Parkwood Springs Middlecliffe Norton Woodseats Ravenfield Manor Park Rivelin Glen Richmond Park Ward Green Belle Green West Green Spittal Houses Dolcliffe Common Letwell Cricket Houses Scout Dike New Lodge Grimesthorpe Guilthwaite Wingfield Thurcroft Noblethorpe Richmond Ardsley Cawthorne Grange Lane Holmes Keppel's Column Great Houghton Keresforth Hill Normandale Abbeydale Deepcar Endcliffe Crescent Parkhead Wood Seats Wybourn Woodhouse Mill Honeywell Worsbrough Millhouse Green Old Haywoods Royston Cat Hill Firth Park Slade Hooton The Manor Ulley Under Tofts Foldrings Spink Hall Moorends Hayfield Green Sunnyfields Darnall Listerdale Darfield Southey Green South Anston Skelbrooke Green Moor Stocksbridge Royd Moor Dodworth Shirecliffe Holme Frickley Hangsman Hill Sharrow Waldershaigh Upper Cudworth Netherthorpe Pismire Hill Warren Redbrook Soughley Woodlands East Wharncliffe Side Swinton Hanging Water Low Stubbin Wheatley Park Owlerton Summerfield Carbrook Whitley Haywood Windhill Canal Side Thorpe Common Four Lane Ends Manvers Waleswood Gleadless Thurnscoe East Horner House Bradgate Conanby Walkley Trumfleet Westfield Common Side Ravenfield Common Thorpe in Balne Turnerwood Old Edlington Gleadless Townend Dalton Parva Backmoor Finkle Street Kilnhurst Loxley Crane Moor Oxspring Low Wincobank Gawber Rotherham Lakeside Village Fourlane Ends Ringinglow Malinbridge Goole Green Royd Lewden Sandygate Bridge End Sunnyside Netherthorpe Greystones Low Barugh Ryecroft Kine Moor Hoyland Pincheon Green Mawson Green Jordan Port Mahon Todwick Blacker Hill Smithley Low Bradfield Park Side Edenthorpe Wentworth Norton Masbrough King Edwards Milton Kexbrough Treeton Tapton Hill Hickleton South Bramwith Stairfoot Knoll Top Hemsworth Northfield Den Bank Worsbrough Common Birkendale Millhouses Rossington Wath upon Dearne Studfield Hill Westfield Banner Cross Scawsby Brampton Shaw Lands Kimberworth Jordon Armthorpe The Lings Carsick Hill Frecheville Birdwell Silkstone Mexborough Low Valley Cubley Town End Normanton Spring Shiregreen Parkgate Dalton Magna Dungworth Crosspool Brincliffe Hill Top Waterthorpe Bolehill Upper Bradway Darton Four Lane End New Village Brampton en le Morthen Wheatley Hills Hill Top Bracken Moor Stubbin Oughtibridge Harden Tankersley Greenside Langsett Totley Rise New Edlington Roughbirchworth Nethergate Brightside East Whitwell Hoober Shafton Sharrow Vale Thurlstone Carsick Goldthorpe Deep Pit Hyde Park Hatfield Lane End Birley Estate Bentley Manor Estate Hardwick Brecks Flanderwell Higham Common Wormley Hill Stacey Bank Lydgate Dean Head Blaxton Low Holdworth Old Cantley Barugh Green Upper Crabtree Hoylandswaine Wadsley Bridge Upper Whiston Clayton Stone Highfield Thorne Low Harley Lings Common Shafton Two Gates Ingbirchworth Fall Bank Totley Bramley Lings Townhead North Anston Grenoside Cusworth West Melton Birley Edge Woodland View Conisbrough Templeborough Bawtry Edge Mount Halfway Billingley Highwoods Measborough Dike Little Common Pilley Tinsley Brick Houses Athersley South Hallowmoor Meadow Head Barugh Charnock Hall Woodlands Kelham Island Attercliffe Hill Top Worsbrough Dale Upperthorpe Lodge Moor Garden Village Tickhill Kendray Wood Willows Finningley Barnes Hall Athersley North Penistone Sheffield Park Newhill Nutwell Shaftholme Newfield Green Ewden Village Platts Common Bradway Bank Ickles Hurl Field Thorpe Salvin Loxley Bottom Street Handsworth Clifton Wadsley Parson Cross Walkley Bank Howbrook Hermit Hill Adwick le Street Dunsville Tivy Dale Heeley Batemoor Totley Brook Hatfield Chase Dalton Broom Hatfield Woodhouse Gateway Plaza The Green Brodsworth Sykehouse Woodall Fosterhouses Ughill Thorpe Hesley Braithwell Drakehouse Abdy Morthen Maythorn Eastfield Clifton Elsecar Bow Broom Shay House Stainton Sharrow Head Wheatley Hackenthorpe Laughton en le Morthen Wortley Far Bank Church Field Norton Carter Knowle Fenwick Bolsterstone Littleworth Elm Tree Hill Hampole Fairleigh Balby Hollow Meadows Monk Bretton Askern Wilthorpe Worsbrough Village Topham Gleadless Valley Hood Green Hallam Head Eastwood Sothall West End Braithwaite Upper Midhope Berry Moor Hazlehead Dinnington High Wincobank Intake Whirlow Brook Gilroyd Thrybergh Stumperlowe Haigh Park Head Knowle Top Upper Haugh Stainborough Arbourthorne Estate Rostholme Norton Lees Lidget Auckley Holdworth Highfield Load Brook Snowden Hill Waverley Dunford Bridge Hillfoot Dropping Well Bromley Hall Broom Coldwell Sim Hill Gildingwells Meersbrook Bank Grimethorpe Plumbley Worrall Crow Edge Fishlake Herringthorpe Birley Carr Kiveton Park Carlecotes Brookhouse Herdings Upper Hoyland Wadworth Wombwell Brierley New Totley Jump Eskholme Townhead Blackburn Denaby Main Longley Estate Bents Green Old Denaby Rollestone Barrow Moorhole Broomfield Brinsworth Newton Kirk Sandall Belle Vue Canklow Arksey Doncaster Common Silkstone Common Mortomley Lowedges Cotterhill Woods Laughton Common Steel Bank Crookesmoor Dore Thurgoland Swaithe Woodthorpe Estate Worsbrough Bridge Carr Ranmoor Woodside Woodhouse Pickburn Highgate Aughton Lea Brook Orchard Square Hoyle Mill Base Green Victoria Bullhouse Hollin Busk The Wheel Marr Piccadilly Hill Top Hooton Roberts Little Houghton Kirk Bramwith Abbeydale Park Storrs Instoneville Campsall Crookes Little Sheffield Cundy Cross Nether Green East Herringthorpe Wigtwizzle Cudworth Aldwarke Little Norton Lower Walkley Swinton Bridge Micklebring Midhopestones Stopes Stockbridge Intake Hill Top Netherthorpe Cortworth Howard Hill Park Hill Sheffield Lane Top New York Lower Bradway Holbrook Greenland Dodworth Green Hoyland Common Thornseat Pogmoor Boulder Hill Carcroft Common Hill Top Hillsborough Chapeltown Harthill Catshaw Hexthorpe Beauchief Sprotbrough Park Mapplewell Hill Top Stainforth Barnby Dun Thurnscoe Warmsworth Smithies Carcroft Wike Well End Almholme Brightholmlee Greasbrough Brierholme Carr Toll Bar Austerfield Wales Low Laithes Sutton Smithy Moor Higher Stubbin High Melton Branton Pudding Hill Sheffield Fullshaw Owlthorpe Hooton Pagnell Wood Royd Nether Haugh Bolton upon Dearne Carr Head Hellaby Dunscroft St Ann's South Lane Whinney Hill Skellow Orgreave Beighton Highfields Causeway Head Firbeck Castle Green Hooton Levitt Potter Hill Cadeby