Luxury Brand Advertising in Bishops Wood

Get in touch

Luxury Brand Marketing in Bishops Wood

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Bishops Wood

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST19 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Bishops Wood

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Bishops Wood

True luxury need not be directly communicated but instead experienced.

Consumers in Bishops Wood like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Bishops Wood

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Bishops Wood (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Blithbury Wightwick Manor Burybank Balterley Hollins Kingsley Holt Ravenshall Caverswall Cross Heath Ipstones Cowall Moor Yarnfield Bank Top Offleyhay Wetton Farewell Burston Pitts Hill Beech Thornes Grindon Uttoxeter Wheatlow Brooks Rowley Park Whitley Heath Blackshaw Moor Woodhouse Green Westwood Coldmeece Littlewood Barlaston Common Whittington Gillow Heath Dresden Amington Scounslow Green Hulme End Talke Pits Cotton Buddileigh Longridge Dayhills Cotes Heath Mitton Harper's Gate Acton Haregate Slindon Rakes Dale Ingestre Newfield Coton Sutton Brown Lees Rake End Westlands Weston Jones Elford Outwoods Upper Hatton Winnothdale Tadgedale Spath Christ Church Gratwich Foxt Spring Hill Newtown Pillaton Rakeway Podmore Wilnecote Heath Hayes Sandyford Adderley Green Little Saredon Ashley Cheslyn Hay Beasley Stoke-on-Trent Bobbington Bowers Little Burton Longshaw Sideway Dogingtree Estate Bednall Head Boundary Longton Quarry Heath Calf Heath Cat's Hill Cross Stonydelph Lightwood Cheadle Park Ellenhall Weaverslake Brazenhill Bradley in the Moors Crateford Queensville Blakeley Lane Hanchurch Common Side Meaford Curborough Shebdon Warslow The Shruggs Alton Napley Heath Cannock Middle Hill Essington Poolfields Edingale Parkgate Hopedale Blurton High Onn Hints Apedale The Handfords Norton East Lower Nobut Two Gates Ubberley Woodend Kingsley Moor Tatenhill Footherley Newtown Moddershall Aspley Little Wyrley Checkley Smallrice Goldenhill Upper Tean Blackbrook Acton Trussell Whitemoor Milldale Brund Hamstall Ridware Robin Hill Bowers Bent Horninglow Knightley Meir Totmonslow Mavesyn Ridware Swindon West Chadsmoor Madeley Heath Hatherton Wychnor The Laches Rising Brook Nether Stowe Gentleshaw Hilltop Barlaston Whitecross Hollies Common Gipsy Green Holt Hill West Hill Knutton Bridgtown Forsbrook Tompkin Norton Bridge Alder Moor Lutley Dunkirk Whiston Lordsley Churchbridge Barton-under-Needwood Ramshorn Forebridge Fauld Blythe Marsh The Potteries Beffcote Gnosall Heath Broadeye Stableford Broughton Bilbrook Coxgreen Withystakes Dagdale Burslem Hazlecross Armsdale Oultoncross Cats Edge Whitgreave Rileyhill Townend Boney Hay Consall Creswell Quixhill Loynton Bemersley Green Creswell Green Upper Nobut Scot Hay Blundies Red Bull Betley Mixon Kerry Hill Rocester Ranton Green Loxley Green Little Sugnall Pasford Berry Hill Coven Heath Bloreheath Blymhill Common Plardiwick Blore Baddeley Edge Stoke-upon-Trent Rumer Hill Newpool Upper Cotton Fegg Hayes Leomansley Bradnop Whiston Croxton Woodcroft Weston-under-Lizard Newtown Great Wyrley Commonside Bank Top Shenstone Woodend Garshall Green Pattingham Talke Calton Shraleybrook Red Street Longport Shareshill Four Ashes Fairoak Lane Green Whitehill Fenton Anslow Gate Cotes Levedale Blithfield Slitting Mill Lower Loxley Acton Gate Penkhull Lask Edge Finney Green Stapenhill Church Mayfield Blakelow Forton Leadendale Tatenhill Common Mayfield Packmoor Biddulph The Brampton Cresswell The Rookery Draycott in the Moors Park End Threapwood Nethertown Coton Hayes Blythe Bridge Laney Green Joiner's Square Newlands Trysull Trescott Wood Lane Rushton Bank Blackbrook Brocton Ash Bank Chebsey Codsall Miles Green Wolstanton Woodshutts Madeley Stallington Yoxall Wereton Bickford Winnington Baddeley Green Rickerscote Bucknall Coton Farm New Wood Upper Ellastone Middle Mayfield Outwoods Tithebarn Lower Tean Borough Park Foxley Porthill Knowl Wall Stanley Moor Upper Mayfield Townsend Old Perton Knowl Bank Woottons Seisdon Sandford Hill Bromstead Common Sneyd Green Burntwood Green Kingsley Fazeley Burnhill Green Shirleywich Stramshall Bradeley Slade Heath Littleworth Hyde Lea Cookshill Rough Close Moreton The Raikes Whitfield Hartley Green Lichfield Milwich Normacot Newstead Sandonbank Lawnhead Halmer End Norbury Junction Hednesford Fisherwick Broomyshaw Stanley Moss Far Hoarcross Birchall Stourton Sheen Chell Heath Hixon Hales Moorend The Wharf Swynnerton Cellarhead Hademore High Onn Wharf Ball Green Moreton Belgrave Chestall Woodcock Heath Lupin Gospel End Village Bond End Summerhill Pipehill Hoar Cross Marston Chapel Chorlton Chorley Barton Gate Lawns Wood Basford Green The Lymes Colshaw Gayton Wall Lower Leigh Sandyford Onecote Walford Woollaston Overley Billington The Rowe Blore Dunston Betley Common Otherton Kiddemore Green Aldershawe Moss Pit Blymhill Lawns Upper Hulme Crackley Longnor Great Bridgeford Fradley Spot Acre Shelton Woodhouses Ilam Sidway Ashley Heath Blakeley High Town High Offley Cracow Moss Orslow Bradley Hazles Thorncliffe Hill Top Winshill Doley King's Bromley Painleyhill Crossgate Ashmore Brook Glascote Clayton Latherford Comberford Bishops Wood Wetley Rocks Heron Cross Holmcroft Marchington Boon Hill Bowsey Wood Congleton Edge Haunton Brinsford Stanfield Orgreave Walton Coton Harlaston Huddlesford Bishops Offley Turnhurst Longsdon Churnet Grange Pye Green Norbury Knowle Style Hillsdale Tamworth Elmhurst Doxey Rawnsley Burntwood Gillway Cross Green Browns Lane Drointon Ford Kingston Hill Butters Green Coton Clanford Hazles Cross Bromley Hall Colwich Bednall Biddulph Moor Mill Green Enson Church Fields Bromley Wood Amerton Westcroft Hulme Outlands Dunsley Croxden Endon Bank Coppenhall Stonehouses Springwood Moorside Lower Drayton Littleworth Florence Oldfallow Netherland Green Lower Ellastone Hanbury Woodend Tutbury Okeover Longdon Green Beaconside Sharpley Heath Woodlane Godleybrook Butter Bank Woodhouses Clough Hall Stockton Brook Tunstall Stonnall Cheadle Breretonhill Stadmorslow Wain Lee Hem Heath Six Ashes Meretown Burton upon Trent Kingsford Greenhead Burton Manor Rue Hill Boothen Jugbank Hazelslade Bignall End Kidsgrove Hookgate Whitmore Great Moor Whittington Werrington Himley Baswich Poolfold Darnford Owen's Bank Dapple Heath Ashley Dale Walton Leek Middle Cliff Cotonwood Aston Chesterfield Abbey Hulton Standeford Ravenhill Blackbrook Coton End Penkridge Morrey Rudyard Carroway Head Seabridge Cheddleton Heath Kinver Cobridge Ecton Fenton Low Birch Cross Edial Rodbaston Stretton Overton Leycett Swinscoe Windy Harbour Hilderstone Stubwood Clifton Campville Great Saredon The Leys Brereton Cross Horton Wardlow Kingstone Dunston Heath Giggetty Drayton Bassett Walton-on-the-Hill Butt Lane Longnor Carmountside Wimblebury Middleton Green Napley Somerford Highfields Hanley The Bodnets Cotwalton Townhead The Bratch Kingswood Common Sugnall Lower Elkstone Seighford Hardings Wood Woodseaves Ryecroft Gate Butterton Rolleston on Dove Chesterton Muckley Corner Chatcull Hill Top Lowe Hill Lightwood Oakamoor Church Hill Gerrard's Bromley Whittington Bridge End Ribden Deadman's Green Garmelow Balterley Green Light Oaks Glascote Heath Ridgeway Wrinehill Brookhay Church Leigh Jack Hayes Lapley Back o'th' Brook Meir Hay Allimore Green Brickbridge Great Gate Stone Heath Trinity Fields Stowe-by-Chartley Pipe Ridware Hopwas Hammerwich Gratton Shenstone Highfields Knighton Northwood Elford Heath Featherstone Leese Hill Fradswell Wootton Dimsdale Newton Hurst Farley Broad Meadow Brockton Stretton Haselour Leekbrook Oulton Heath Newchurch Acres Nook Woodwall Green Hollybush Marston Millmeece Heaton Dales Green Millend Windmill Bank Olive Green Wheaton Aston Lea Heath Abbey Green Poolend Loggerheads Abbots Bromley Washerwall Hilliard's Cross Lower Hatton Greensforge Shutt Green Weston Coyney Saverley Green Gorstyhill Halfpenny Green Norton-in-the-Moors Roche Grange Meir Heath Alstonefield Rangemore Great Haywood Hadley End Admaston Chadsmoor Tunstall Ounsdale Gailey Gunstone Rushton Spencer Meerbrook Church Eaton Bradwell Newtown Nurton Hill Dunwood Little Ingestre Hartwell Little Stoke Newton Hill Ridware Middleport Barton Turn Knotbury Barnfields Prestwood Shut Heath Dam Mill Streethay Alrewas Combridge Callingwood Heighley Redhill Croxall Bitterscote Hollins Oulton Prospect Village Bromstead Heath Parkside Anslow Common Creighton Aston-by-Stone Birchendale Rock End Stockwell Heath Fole Shawfield Waggersley Knighton Hanford The Hollies Stanley Morridge Side Mosslane Braddocks Hay Sandborough Cheadle Common Orton Eccleshall Gospel End Rownall Huntley Dilhorne Marchington Woodlands Newchapel Armitage Above Church Wallbridge Park Mossgate Little Aston Radmore Wood Cornhill May Bank Hinksford Etruria Overmoor Coven Lawn Bagnall Westbeech Hansley Cross Compton Silverdale Moneystone Waterfall Freehay Threelows Gospel Ash Newborough End Denstone Wigginton Hill Top Lower Stonnall Keele Shutlanehead Alsagers Bank Oakley Tittensor Needwood Lynn Barton Green Croxtonbank Cliff Vale Anslow Upper Longdon Weston Long Compton Trentham Shaffalong Huntington Brereton Haughton Blackfords Dove Bank Armshead The Quarry Wildwood Oulton Codsall Wood Whitehurst Alders Cannock Wood Hanbury Bottom House Basford Dunstall Colton Hills Cheddleton Stanshope Charnes Winkhill Hobble End Bramshall Maer Little Madeley Warstone Hawthorns Horsebrook Bishton Butterton Coven Mount Pleasant Roughcote Mucklestone Upper Elkstone Great Chatwell Fradley Junction Dosthill Mile Oak Great Chell Norton Green Gnosall Four Ashes Upper Landywood Grindley Standon Knightley Dale Offleymarsh Kettlebrook Four Crosses Coalpit Hill Fradley South Blackwaters Etchinghill Cold Norton Ball Haye Green The Heath Froghall Apeton Springfields Wetwood Hawks Green Lower Penn Chasetown Little Chell Fulford Crakemarsh Brewood Coton Green Broomhill Cauldon Hollington Upper Leigh Shobnall Dunstal Chase Terrace Balance Hill Wombourne Green Heath Madeley Park Bolehall Oulton Grange Cowley Weeford Ranton Beechcliff Sandon Willoughbridge Sturbridge Goosemoor Milton Little Bridgeford Bonehill Hockley Waterhouses Gorstey Ley Thorpe Constantine Coton in the Clay Red Hill Wychnor Bridges Stonefield Smallthorne Efflinch Ashwood Copmere End Little Hay Leacroft The Blythe Bradshaw Lower Knightley Woodgate Springhill Little Heath Hillcroft Park Beam Hill Woodmill Withington Goosemoor Green Tixall Harriseahead Mill Green Little Onn Adbaston Branston Knypersley Sandfields Congreve Tuppenhurst Flash Salt Enville Little Haywood Cauldon Lowe Church Eaton Green Tillington Hill Chorlton Shallowford Ford Green Perry Crofts Hodgefield Almington Blymhill Stone Western Downs Wigginstall Newborough Denford Cranberry Onneley Birches Head Trent Vale Prestwood Coton Oak Hill Middle Madeley Stonywell Norton Canes Brown Edge Beamhurst Godstone Draycott in the Clay Stanton Willslock Yarlet Stowe Hartshill Iverley Teanford Gailey Wharf Newton Brookhouses Boscomoor Hollinsclough Springhill Nurton Bromstead Pershall Oaken Water Eaton Audley Highwood Oldfurnace Knenhall Longbridge Hayes Mobberley Rugeley Hilton Wootton Longdon Southlow Stafford Cold Well Hardings Booth Castletown Coltstone Endon Coombesdale Shelton under Harley Blackwood Hill Weeping Cross Oxford Bentilee Beamhurst Lane Fawfieldhead Heatley Baldwin's Gate Morrilow Heath Hoften's Cross Boley Park Blount's Green Perton Field Aston Brineton Colton Pasturefields Offleyrock Landywood Smestow Hopton Leyfields Derrington Newcastle-under-Lyme Milford Ellastone Dods Leigh Handsacre Newtown